«Case Study of e-Services Development: New e-Business Idea in the Greek Winte...Eleftherios Darousis
This document summarizes a case study on developing new e-services for the Greek winter tourism economy. It outlines the current state of winter tourism in Greece, including the number of ski centers and visitors. It then proposes the development of an online booking system for winter sports equipment and services, as well as a directory and mobile apps providing information on Greek ski destinations. A SWOT analysis is presented, and marketing strategies, revenue sources, and future plans are discussed. The document concludes with references.
The document proposes a mobile application called coolT that would provide cultural, educational, and fun interactive content to students, with the goal of increasing graduation rates. coolT would feature search tools to find local events, reminders, social media integration, and an e-payment system to purchase tickets and content. The purpose would be to promote education and social values while providing a one-stop app to satisfy users' needs. The business case projects that coolT could have an overall positive impact of 182,000 euros over multiple years as app downloads and revenues increase, with costs focused on design, content updates, and integration. The proposed project plan is 11-12 months for deployment.
Digital marketing is the promotion of brands using digital channels like websites, social media, mobile apps, and more. It allows for instant feedback and accurate reporting on ROI. Digital marketing offers targeted advertising and monitoring capabilities not available through traditional channels like TV, radio, and print. Common digital marketing platforms include the internet, social media, and mobile. Popular digital marketing channels include websites, email, online advertising, tags, social media, and mobile apps. Digital marketing performance is tracked through web, social, and ad analytics. VidcoDigital offers digital marketing analysis, planning, implementation, and reporting services to help clients maximize their digital efforts.
The document discusses eBIZ, a company that offers online educational packages to help people learn computer skills and earn money through an MLM business model. eBIZ's packages include a free basic package and paid advanced package. Associates can earn commissions from selling packages and by building a team under a binary compensation plan. The plan aims to make computer education accessible and allow people to earn an income through online business opportunities.
What is Ebiz? How can Ebiz help you? What are the opportunities you can get from Ebiz? How can you join Ebiz?
All questions are answered in this presentation
The document provides a situation assessment and key issues for Fontana Paddle Company's "Halau Tribe". It summarizes that the tribe is an opportunity to promote paddle boarding and Fontana Paddle, but key issues need to be addressed around underpromotion of the tribe, lack of unique selling point, and defining the target demographic. It also analyzes Fontana Paddle's competitors like ClearWater Outdoor and Gordy's Lakefront Marine which have established recreational groups and community involvement. Market research indicates opportunities in female participants and non-seasonal demographics like empty nesters. Further primary research is needed on the tribe itself and ensuring the brand personality is consistent in marketing.
The document is a presentation by eBIZ.com World Marketing Ltd promoting their e-learning and business opportunities. It summarizes the growth of internet and computers globally and highlights opportunities in e-education and e-business. It then introduces eBIZ's educational packages, compensation plan and how individuals can become associates to earn through learning and selling these packages.
Ppt presentation of swot analysis of Greece & ItalyShailesh shetty
The document discusses tourism in Italy. It receives over 36.5 million tourists annually, making it the 5th most visited country. Tourism employs 3 million people, or 12% of the workforce, and contributes 12% to GDP. Popular destinations include Rome, Milan, Venice, Florence, Pompeii, Naples, and coastal areas. Tourism dates back to ancient Rome and involves both cultural sites and geographic attractions like the Alps.
«Case Study of e-Services Development: New e-Business Idea in the Greek Winte...Eleftherios Darousis
This document summarizes a case study on developing new e-services for the Greek winter tourism economy. It outlines the current state of winter tourism in Greece, including the number of ski centers and visitors. It then proposes the development of an online booking system for winter sports equipment and services, as well as a directory and mobile apps providing information on Greek ski destinations. A SWOT analysis is presented, and marketing strategies, revenue sources, and future plans are discussed. The document concludes with references.
The document proposes a mobile application called coolT that would provide cultural, educational, and fun interactive content to students, with the goal of increasing graduation rates. coolT would feature search tools to find local events, reminders, social media integration, and an e-payment system to purchase tickets and content. The purpose would be to promote education and social values while providing a one-stop app to satisfy users' needs. The business case projects that coolT could have an overall positive impact of 182,000 euros over multiple years as app downloads and revenues increase, with costs focused on design, content updates, and integration. The proposed project plan is 11-12 months for deployment.
Digital marketing is the promotion of brands using digital channels like websites, social media, mobile apps, and more. It allows for instant feedback and accurate reporting on ROI. Digital marketing offers targeted advertising and monitoring capabilities not available through traditional channels like TV, radio, and print. Common digital marketing platforms include the internet, social media, and mobile. Popular digital marketing channels include websites, email, online advertising, tags, social media, and mobile apps. Digital marketing performance is tracked through web, social, and ad analytics. VidcoDigital offers digital marketing analysis, planning, implementation, and reporting services to help clients maximize their digital efforts.
The document discusses eBIZ, a company that offers online educational packages to help people learn computer skills and earn money through an MLM business model. eBIZ's packages include a free basic package and paid advanced package. Associates can earn commissions from selling packages and by building a team under a binary compensation plan. The plan aims to make computer education accessible and allow people to earn an income through online business opportunities.
What is Ebiz? How can Ebiz help you? What are the opportunities you can get from Ebiz? How can you join Ebiz?
All questions are answered in this presentation
The document provides a situation assessment and key issues for Fontana Paddle Company's "Halau Tribe". It summarizes that the tribe is an opportunity to promote paddle boarding and Fontana Paddle, but key issues need to be addressed around underpromotion of the tribe, lack of unique selling point, and defining the target demographic. It also analyzes Fontana Paddle's competitors like ClearWater Outdoor and Gordy's Lakefront Marine which have established recreational groups and community involvement. Market research indicates opportunities in female participants and non-seasonal demographics like empty nesters. Further primary research is needed on the tribe itself and ensuring the brand personality is consistent in marketing.
The document is a presentation by eBIZ.com World Marketing Ltd promoting their e-learning and business opportunities. It summarizes the growth of internet and computers globally and highlights opportunities in e-education and e-business. It then introduces eBIZ's educational packages, compensation plan and how individuals can become associates to earn through learning and selling these packages.
Ppt presentation of swot analysis of Greece & ItalyShailesh shetty
The document discusses tourism in Italy. It receives over 36.5 million tourists annually, making it the 5th most visited country. Tourism employs 3 million people, or 12% of the workforce, and contributes 12% to GDP. Popular destinations include Rome, Milan, Venice, Florence, Pompeii, Naples, and coastal areas. Tourism dates back to ancient Rome and involves both cultural sites and geographic attractions like the Alps.
am a normal guy....in my early twenties...i hav been into MLM bussiness frm last 2 yrs and its actually a much bigger platform then you people can actully think of...
i have made a gud amount of residual income since these years....
DREAM BIG ...is what is important ...the chances of possibility increases with the size of your dreams...and i learned it ..
So just live a life that makes sence..not only to you but to every one around you who has the right to live a better life. but lacks an opportunity ...i here to provide you with such an oportunity..
regards
The document summarizes the potential economic consequences of India's demonetization of 500 and 1000 rupee notes in November 2016. It is expected to reduce black money in the parallel economy by blocking cash holdings. In the short run, money supply and demand may decrease until new notes circulate, potentially lowering prices of goods purchased with cash like real estate. Various sectors relying on cash, like agriculture and small businesses, may face short-term disruptions. However, alternative payment methods and the formal economy are expected to strengthen in the long run.
The document summarizes an e-learning presentation about making money online through an e-learning and direct selling company called eBIZ. It outlines eBIZ's educational products, compensation plan, and how individuals can become associates to earn commissions by selling the products. The presentation highlights that eBIZ combines online education, websites, e-commerce, and network marketing to help people learn computer skills and achieve financial freedom.
The hotel industry faces five major challenges: 1) the global financial crisis has reduced demand and forced some hotels to close, though deals and discounts have increased; 2) increased competition from new hotels has led to better deals and amenities to attract customers; 3) hotels now offer more services like Wi-Fi, gyms, and restaurants to meet rising customer expectations and compete; 4) customers now expect many amenities like Wi-Fi and pools that influence their choices; and 5) social media allows customers to widely share their experiences, positively or negatively impacting a hotel's reputation.
1. Resorts are classified according to location, activities offered, and ownership/lodging properties such as resort hotels, second-home developments, and timeshare ownership.
2. The resort planning process involves assessing the market and attractions, determining development objectives and site selection, and conducting environmental, economic, and financial feasibility analyses.
3. Resort development should be integrated with local communities and transportation networks, concentrate tourist facilities in tourism zones, and follow principles of land use zoning, conservation of natural features, and functional grouping of facilities.
This document compares Wynn Resorts and MGM Resorts from 2007-2012 using financial ratios and strategic plans. It analyzes strengths, weaknesses, opportunities, and threats for Wynn Resorts. While both companies faced issues like oversaturation and decreased spending during the recession, Wynn over-performed compared to MGM by capitalizing on their first-to-market advantage in Macau and China, increasing occupancy through marketing and amenities, and reacting nimbly to market changes due to their smaller size.
The document discusses strategies for tourism in Cape Town, South Africa. It outlines how tourism has changed with new trends, requiring extraordinary solutions. Cape Town Tourism has developed a new website and visitor management system to maximize customer reach and lifetime value through social media engagement and compelling online content. Key goals are driving online traffic and sales, while demonstrating a return on investment through performance metrics.
This document summarizes a research study on customer perceptions of electronic services on tourist agency websites in Albania. It provides background on internet marketing and how it has changed the tourism industry. The study analyzed 60 tourist agency websites in Albania and distributed 190 questionnaires to customers on their perceptions of 14 electronic services. Key findings from the literature review indicated that internet provides opportunities for tourism businesses to promote and distribute services globally but customers may feel less protected when purchasing from foreign agents.
This document discusses various topics related to electronic retailing and commerce. It begins by describing electronic retailing or e-tailing, and the different business models for e-tailing. It then discusses topics like online travel services, the online job market, real estate and stock trading services, banking and personal finance online, and the delivery of digital products and entertainment. It also covers online purchase decision aids and lessons learned from early e-tailing businesses.
The document outlines Alitalia's digital strategy to shift from transactional to relationship-based engagement with customers by making all products and services available online, offering a simple yet engaging customer experience, and exploiting customer data analytics. The strategy's 10 commandments include being available on mobile, leveraging social media, and delivering outstanding customer support. Goals for 2013-2016 include increasing digital check-ins, direct customer contacts, and social media followers to improve customer satisfaction and online conversion rates. The strategy aims to optimize the customer experience across the digital lifecycle through both commercial and functional developments.
ICT for tourism in destination management pptprajwalshetty86
The document discusses the use of information and communication technologies (ICTs) for tourism destination management. It describes how destination management organizations can use destination management systems and ICT tools like websites and mobile applications to manage destinations, disseminate tourism information, and coordinate tourism offerings. The document also outlines some benefits of ICT for various tourism sectors like airlines, hotels, and tour operators in areas like online booking, yield management, and reducing distribution costs.
Part 3: Roger Carter, Director, Team Tourism ConsultingInner Ear
The document summarizes a presentation given by Roger Carter of Team Tourism Consulting at a technology conference for the Edinburgh tourism sector. It outlines three key dimensions for using technology in tourism: improving visitor access to information, enhancing experiences, and helping businesses. It then presents a nine-point action plan developed in 2010 and updated in 2012-2013 to guide collaborative efforts between tourism stakeholders in Edinburgh to better utilize technology. The plan focuses on areas like integrated online presentation, e-marketing, providing WiFi access, and using technology to enhance experiences. Carter seeks input from attendees on the proposed actions.
GesTools ASP is a cloud oriented company that provides disruptive solutions for the tourism sector.
This presentation shows an overview on our business proposal and specific solutions for regional promotion, DMCs and Hotel Groups.
SNCB Online Challenge Solution by Benchmark company at Solvay Business Game 2013esprezo
The document proposes a single card system for network mobility in Belgium that would simplify the current transportation ticketing system. The key elements are:
1) Creating a single multifunctional card that can be used across different transportation services and provide additional services like parking, rentals, retail purchases and loyalty points.
2) Developing the system in phases, starting with a pilot program and expanding nationwide.
3) Managing the system through a specialized organization overseen jointly by major transportation operators, the government, and other partners.
Digital Transformation in Automotive Industry Chinese-German CAR Symposiumaccenture
China has now the world’s largest netizen population and the largest e-commerce market. With a large population of “always on” consumers, the digital eco-system is evolving rapidly in China and is drastically redefining customer experience management in all key dimensions. Fast development of connected car technology and its new applications have created a new biz platform. What does this mean for car manufacturers?
The document discusses a study on the impact of digital capabilities on the sustainability of Icelandic tourism SMEs. The study aims to determine if there is a digital divide between Icelandic tourism businesses and enlightened travelers. It analyzes tourism SMEs' digital competence, website usage, and booking capabilities. The results suggest that 67% of SMEs have medium-low digital access. This digital divide means SMEs likely miss opportunities and tourists use intermediaries. The main drivers for SMEs to increase technology use are guest demands, but obstacles are lack of knowledge and funds. Location is not a significant factor, but size prevents SMEs from developing digital skills. Technology impacts all aspects of the tourism industry and business
The Tour Techies team aims to create an integrated tourism platform to boost bookings and visibility for local businesses impacted by COVID-19. The platform will provide personalized and safe travel experiences for users, and features such as AI recommendations, local insider tips, and seamless booking. This aligns with growing demand and will revolutionize the tourism sector while supporting Digital India. The platform will offer destination exploration, local dining information, transportation details, emergency assistance, and traveler support.
Tourism Events and Excellence July 2013 An Integrated Digital StrategyLiz Ward
The document summarizes a tourism workshop covering:
1) An introduction to the Australian Tourism Data Warehouse (ATDW) and how its content and distribution platform can benefit tour operators.
2) A discussion of the importance of an integrated digital strategy and considerations for social media, online bookings, and the Chinese market.
3) Details on the ATDW's database of over 33,000 tourism listings distributed across multiple channels, as well as its educational resources and digital services.
Information technology plays an important role in the tourism and hospitality industry. It helps reduce costs, increase performance, and enhance customer engagement. Some key ways IT is used include internet marketing, computer reservation systems, mobile apps and communication tools. While technology provides benefits, it also presents risks like data privacy, security issues, and online fraud that require effective risk management strategies. New digital trends are shaping the customer journey into a 5 stage process of dreaming, planning, booking, experiencing and sharing experiences online.
am a normal guy....in my early twenties...i hav been into MLM bussiness frm last 2 yrs and its actually a much bigger platform then you people can actully think of...
i have made a gud amount of residual income since these years....
DREAM BIG ...is what is important ...the chances of possibility increases with the size of your dreams...and i learned it ..
So just live a life that makes sence..not only to you but to every one around you who has the right to live a better life. but lacks an opportunity ...i here to provide you with such an oportunity..
regards
The document summarizes the potential economic consequences of India's demonetization of 500 and 1000 rupee notes in November 2016. It is expected to reduce black money in the parallel economy by blocking cash holdings. In the short run, money supply and demand may decrease until new notes circulate, potentially lowering prices of goods purchased with cash like real estate. Various sectors relying on cash, like agriculture and small businesses, may face short-term disruptions. However, alternative payment methods and the formal economy are expected to strengthen in the long run.
The document summarizes an e-learning presentation about making money online through an e-learning and direct selling company called eBIZ. It outlines eBIZ's educational products, compensation plan, and how individuals can become associates to earn commissions by selling the products. The presentation highlights that eBIZ combines online education, websites, e-commerce, and network marketing to help people learn computer skills and achieve financial freedom.
The hotel industry faces five major challenges: 1) the global financial crisis has reduced demand and forced some hotels to close, though deals and discounts have increased; 2) increased competition from new hotels has led to better deals and amenities to attract customers; 3) hotels now offer more services like Wi-Fi, gyms, and restaurants to meet rising customer expectations and compete; 4) customers now expect many amenities like Wi-Fi and pools that influence their choices; and 5) social media allows customers to widely share their experiences, positively or negatively impacting a hotel's reputation.
1. Resorts are classified according to location, activities offered, and ownership/lodging properties such as resort hotels, second-home developments, and timeshare ownership.
2. The resort planning process involves assessing the market and attractions, determining development objectives and site selection, and conducting environmental, economic, and financial feasibility analyses.
3. Resort development should be integrated with local communities and transportation networks, concentrate tourist facilities in tourism zones, and follow principles of land use zoning, conservation of natural features, and functional grouping of facilities.
This document compares Wynn Resorts and MGM Resorts from 2007-2012 using financial ratios and strategic plans. It analyzes strengths, weaknesses, opportunities, and threats for Wynn Resorts. While both companies faced issues like oversaturation and decreased spending during the recession, Wynn over-performed compared to MGM by capitalizing on their first-to-market advantage in Macau and China, increasing occupancy through marketing and amenities, and reacting nimbly to market changes due to their smaller size.
The document discusses strategies for tourism in Cape Town, South Africa. It outlines how tourism has changed with new trends, requiring extraordinary solutions. Cape Town Tourism has developed a new website and visitor management system to maximize customer reach and lifetime value through social media engagement and compelling online content. Key goals are driving online traffic and sales, while demonstrating a return on investment through performance metrics.
This document summarizes a research study on customer perceptions of electronic services on tourist agency websites in Albania. It provides background on internet marketing and how it has changed the tourism industry. The study analyzed 60 tourist agency websites in Albania and distributed 190 questionnaires to customers on their perceptions of 14 electronic services. Key findings from the literature review indicated that internet provides opportunities for tourism businesses to promote and distribute services globally but customers may feel less protected when purchasing from foreign agents.
This document discusses various topics related to electronic retailing and commerce. It begins by describing electronic retailing or e-tailing, and the different business models for e-tailing. It then discusses topics like online travel services, the online job market, real estate and stock trading services, banking and personal finance online, and the delivery of digital products and entertainment. It also covers online purchase decision aids and lessons learned from early e-tailing businesses.
The document outlines Alitalia's digital strategy to shift from transactional to relationship-based engagement with customers by making all products and services available online, offering a simple yet engaging customer experience, and exploiting customer data analytics. The strategy's 10 commandments include being available on mobile, leveraging social media, and delivering outstanding customer support. Goals for 2013-2016 include increasing digital check-ins, direct customer contacts, and social media followers to improve customer satisfaction and online conversion rates. The strategy aims to optimize the customer experience across the digital lifecycle through both commercial and functional developments.
ICT for tourism in destination management pptprajwalshetty86
The document discusses the use of information and communication technologies (ICTs) for tourism destination management. It describes how destination management organizations can use destination management systems and ICT tools like websites and mobile applications to manage destinations, disseminate tourism information, and coordinate tourism offerings. The document also outlines some benefits of ICT for various tourism sectors like airlines, hotels, and tour operators in areas like online booking, yield management, and reducing distribution costs.
Part 3: Roger Carter, Director, Team Tourism ConsultingInner Ear
The document summarizes a presentation given by Roger Carter of Team Tourism Consulting at a technology conference for the Edinburgh tourism sector. It outlines three key dimensions for using technology in tourism: improving visitor access to information, enhancing experiences, and helping businesses. It then presents a nine-point action plan developed in 2010 and updated in 2012-2013 to guide collaborative efforts between tourism stakeholders in Edinburgh to better utilize technology. The plan focuses on areas like integrated online presentation, e-marketing, providing WiFi access, and using technology to enhance experiences. Carter seeks input from attendees on the proposed actions.
GesTools ASP is a cloud oriented company that provides disruptive solutions for the tourism sector.
This presentation shows an overview on our business proposal and specific solutions for regional promotion, DMCs and Hotel Groups.
SNCB Online Challenge Solution by Benchmark company at Solvay Business Game 2013esprezo
The document proposes a single card system for network mobility in Belgium that would simplify the current transportation ticketing system. The key elements are:
1) Creating a single multifunctional card that can be used across different transportation services and provide additional services like parking, rentals, retail purchases and loyalty points.
2) Developing the system in phases, starting with a pilot program and expanding nationwide.
3) Managing the system through a specialized organization overseen jointly by major transportation operators, the government, and other partners.
Digital Transformation in Automotive Industry Chinese-German CAR Symposiumaccenture
China has now the world’s largest netizen population and the largest e-commerce market. With a large population of “always on” consumers, the digital eco-system is evolving rapidly in China and is drastically redefining customer experience management in all key dimensions. Fast development of connected car technology and its new applications have created a new biz platform. What does this mean for car manufacturers?
The document discusses a study on the impact of digital capabilities on the sustainability of Icelandic tourism SMEs. The study aims to determine if there is a digital divide between Icelandic tourism businesses and enlightened travelers. It analyzes tourism SMEs' digital competence, website usage, and booking capabilities. The results suggest that 67% of SMEs have medium-low digital access. This digital divide means SMEs likely miss opportunities and tourists use intermediaries. The main drivers for SMEs to increase technology use are guest demands, but obstacles are lack of knowledge and funds. Location is not a significant factor, but size prevents SMEs from developing digital skills. Technology impacts all aspects of the tourism industry and business
The Tour Techies team aims to create an integrated tourism platform to boost bookings and visibility for local businesses impacted by COVID-19. The platform will provide personalized and safe travel experiences for users, and features such as AI recommendations, local insider tips, and seamless booking. This aligns with growing demand and will revolutionize the tourism sector while supporting Digital India. The platform will offer destination exploration, local dining information, transportation details, emergency assistance, and traveler support.
Tourism Events and Excellence July 2013 An Integrated Digital StrategyLiz Ward
The document summarizes a tourism workshop covering:
1) An introduction to the Australian Tourism Data Warehouse (ATDW) and how its content and distribution platform can benefit tour operators.
2) A discussion of the importance of an integrated digital strategy and considerations for social media, online bookings, and the Chinese market.
3) Details on the ATDW's database of over 33,000 tourism listings distributed across multiple channels, as well as its educational resources and digital services.
Information technology plays an important role in the tourism and hospitality industry. It helps reduce costs, increase performance, and enhance customer engagement. Some key ways IT is used include internet marketing, computer reservation systems, mobile apps and communication tools. While technology provides benefits, it also presents risks like data privacy, security issues, and online fraud that require effective risk management strategies. New digital trends are shaping the customer journey into a 5 stage process of dreaming, planning, booking, experiencing and sharing experiences online.
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From Mobile to metasearch and Google to guest services, customer behavior and expectations of accommodations are changing. Whether you are marketing vacation rentals, hotels, timeshares or a bed and breakfast, here are some emerging trends and action items on things your organization can do to increase room nights and improve the guest experience.
The document outlines a tourism technology program with the following goals:
1) Help tourism professionals adopt technologies like booking and ticket sales software to be more competitive;
2) Develop tourism stakeholders' online presence;
3) Coordinate internet plans among local stakeholders to facilitate information sharing.
The program provides information, training, free consultations, and funding for innovative technology projects to improve management, promotion, and client services for hotels, restaurants, and leisure businesses in Allier and Lozère, France from 2006-2009.
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Business Plan presentation Project Ebiz Summer School
1. Ebiz 2013 Business Plan Presentation
Snow4all.gr
4/8/2013 Molyvos, Mytilene
International Summer School in E-Business
University of Aegean
Darousis Eleftherios, Spyros Langos
«New e-Business Idea in the Greek Winter
Tourism Market»
3. Objectives of the business idea
Vision and Statement:
The vision of snow4all is to become the first choice of Greek ski and
winter tourists by providing innovative and value added services
regarding the winter and ski tourism market
Snow4all’s mission is to provide , through the use of new technologies
and modern service channels, integrated and high quality services, with
particular reference to the full satisfaction of the requirements and
needs of its targeted customers
Strategic Objectives:
To get established as the first choice from the winter tourists in Greece
over the next 2-3 years of business activity
To acquire within 2 years high user traffic, by achieving 15,000 visitors
per day
Achieve the number of 60-80 winter sports equipment bookings per day
during the winter season
4. Services
Interactive online booking engine for winter sports equipment and
complete winter tourism services
Instant and reliable information about the status of Greek ski centers
Introducing innovation in the industry and in the service against competition
Online information database and directory for winter destinations
Online directory , portal presentation and database for winter destinations
and ski centers
Winter sport tutorials for beginners through multimedia application and
winter sports selection wizard
Use of multimedia technologies for basic learning from professionals and
national climbing groups
Desktop and mobile applications
Easy to use and portable use services
Virtual community services and social networking
5. Technology
Domain name registration
Hosting (E-shop feature included)
HTML (for menus and listings)
Databases (data storage)
Content Management System (Customized configuration)
SSL
SEO (keywords)
Shareable Content
6. Swot Analysis
Strengths Weaknesses
•Providing of innovative and easy to
use services
•Reliable and instant information for
the status of the Greek ski
centers/resorts
•Mobile and desktop apps for portable
and easy access of the offered
services
•Lack of providing live streaming
image from the ski centers
•Lack of trust in new entry start-up
businesses from consumers
Opportunities Threats
•Lack of strong competition and
opportunity for innovation and entry in
the market of winter tourism
•Continuous increase in the usage of
internet and e-commerce services
from Greek people
•Possibility of future new innovative
entries
•Increased competition from overseas
markets which offer the winter tourism
product in lower prices as a package
•Economical crisis in Greece, which
affects consumers behavior and
preferences
•Continuous environmental pollution
7. Innovation and Competitive Advantage
Provision from the competition of some services which are equally
attractive
Information on the status of ski centers is inefficient
Incomplete information about weather conditions
Lack of virtual community services
Absence of online booking winter gear mechanism
“Old Fashion” technology site with lack of cutting edge technologies
(CMS, SEO)
Failure to provide desktop and mobile application
Lack of affiliate travel and tourism services
Lack of contact and interaction with the user
Low level of competition in the industry and the particular sector
8. Marketing-Customers
Target Groups:
Winter tourists
Winter sports and activities enthusiasts/fans
Winter shops as retailers and suppliers
Business and portals related with winter tourism that will advertise in the
website
Marketing Strategy
Use of Micromarketing – tailoring services and marketing programs to suit the
tastes and needs of specific groups of individuals and locations.
“Live the experience of snow culture’’, through Snow4all: The expert of
Greek Snow Booking Equipment, offering a holistic services approach
(Brand messaging signal)
Value for money - benefit positioning:
Get brand awareness and internet exposure as the best specialized platform
in the Snow Industry (goal)
Advertise freely through all social media platforms
9. Marketing (Continue)
Marketing Promotional Techniques
Printed Corporate Material
Digital
E-marketing
Monthly Newsletter
Direct Placement Advertisement
Google Ad Words
Google Network/Ad Sense
SEO
Social media
Facebook (4.000.000 Unique Greek Users, Eltrun)
Twitter (210.000 Unique Greek USers, Eltrun)
LinkedIn
Pinterest
Youtube
10. Income and Expenditure
Estimated income sources:
Winter equipment booking service fee
Memberships packages
Affiliate tourism services commission earnings
Information SMS service fee earnings
Website Direct Advertisement and Google Network/Ad Sense
Advertisement in the mobile and desktop version
Estimated expenditure sources:
New business establishment cost
Digital Promotional Advertisement
Operational(physical and digital) costs
Website Development
Mobile App
Company facilities
Management-Consulting
Service fee cost for the e-payment provider
11. Future Strategic Planning
Business activity expansion in the neighboring countries (Balkans/Bulgary)
Future international expansion overseas
Featured Services
Winter destinations and ski centers rating (comment) system
Geo location of POIs via Google Maps/Earth service
Mobile Augmented Reality of the most important and useful POIs (ski routes)
Ski lessons online booking
Supplier filtering mechanism of winter equipment pricing (similar with skroutz,gr for
electronics)