The document discusses strategies for electronic business (e-business) in the tourism industry. It notes that while e-commerce has been used for some time for activities like banking and bill paying, developing a comprehensive, reliable, fast and universally accessible e-business service has not been a priority for many researchers. Organizations in the tourism industry also often fail to properly research products, customers, and differentiate customer acceptance from adaptation, leading them to believe customers are satisfied when they may just adapt to inadequate services. For e-business to reach its full potential, organizations need to offer personalized services that meet flexible customer preferences through technology, though implementing new technologies can be expensive and time-consuming.