eEnviPer in Greece and the Business plan for the Greek market (Eirini Kalemaki, Aristotle University of Thessaloniki Laboratory of Atmospheric physics)

1. eEnviPer in Greece and the Business
plan for the Greek market

2. eEnviPer in Greece
Current status

3. Pilot Testing – Region of Crete
Athens
Region of
Crete

Insular region, (Area: 8,335
km^2, Inhabitants: 621,340)
 Tourism: most dynamically
developing sector, followed by
renewable energy resources
exploitation. Significant
production of olive oil, wine,
dairy products etc.
The need: Development of an egovernment service to:
Favor all stakeholders in
environmental permitting (complicated
and time-consuming).

Achieve multiple goals for better
administration, cost effectiveness and
more efficient environmental
protection.


4. Environmental permitting progress
Environmental
Permits categories
Environmental
Permits submitted
offline in 2011
Environmental
Permits submitted
offline in 2012
Environmental
Permits submitted
offline in 2013
Environmental
Permits submitted
through the
eEnviPer system
from 2013 to 2014
EIAs, B Category
33
43
12
3
Standard
Environmental
Commitments,
B Category
----
1
0
5
50
40
30
EIA B
20
SEC B
10
0
1
2
3
4

5. Best Practices
for a “typical” EIA to be carried out
and evaluated
Environmental permitting process
PUBLIC AUTHORITY
Before
eEnviPer
Required time (days)
After
eEnviPer
30
2
APPLICANT
Before
eEnviPer
After
eEnviPer
50
12
(incl. carrying out)
(incl. carrying out)
Required human resources
and effort (person months)
Paper costs
1.36
0.10
1.64
0.41
0.33 €
0.03 €
15.50 €
3.55 €
Printing costs
4.00 €
0.50 €
69.00 €
17.60 €
Transportation costs
36.00 €
4.00 €
25.00 €
2.00 €
----
7 phonecalls,
requests to
submit
additional data
-----
Required communication
Documents
exchange,
phonecalls

6. Business Plan for the Greek market

7. Business Plan Positioning
Business Model: DRAXIS will be the business partner
Unique to offer eEnviPer as
in Greeceselling Proposition :a SaaS through the
cloud in Competent Authorities in Greece, as an
additional service to its current professional portfolio.
Strategic Objectives:
To utilise its existing resources and expertise in Marketing, IT, legal support
etc. in order to enter the market by :
- creating an effective commercial and distribution network
- setting up the appropriate alliances with public administrations and
stakeholders.
- developing collaboration agreements with consultants and software and
hardware companies that already sustain Public Administrations in their
customer portfolio

8. Business Plan Positioning
Service Portfolio
BASIC PACKAGE
1
Management of environmental data
2
Electronic submission and tracking of environmental permit applications
3
Presentation / search of environmental data on the Internet
4
Documents and data correlations
Installation and localization services
Training
Maintenance for the first year
for managing
environment permits
process
Consultation with other agencies for advice and authorizations
5
6
7
8
eEnviPer SaaS
Support services
ADVANCED PACKAGE
1
Monitoring through system for renewal of environmental conditions
2
3
Management of complaints and business fines
Interface with databases of other environmental organizations
4
5
6
7
Integration of additional applications to the system
Digitization of studies and data
Additional Digitization of content
Consulting services on managing/optimising the environmental permit process
eEnviPer SaaS
additional services
Additional support
services

9. Market context
Market context – Current use of:
eGovernment
Cloud computing
eEnvironmental Services
Country
Low
Greece
Med.
High
Low
Med.
High
None
Low
Med.
High
Potential
Use
High

10. Market segments
Market segments
Primary
customers
Pilot Country
End Users
Environmental
permitting
authorities
Environmen Citizens and
tal
NGOs
consultants
Permits applied
per year
Greece
21
3560
N/A
Over 5000 per year
Italy
80
6000
N/A
Over 2000 per year
Serbia
168
N/A
N/A
Around 1300 per year
Croatia
22
50
N/A
Around 100 per year
Turkey
1
N/A
N/A
N/A

11. Market forecast for Greece
YEAR 1
YEAR 2
YEAR 3
YEAR 4
YEAR 5
1
1
1
2
1
2
1
1
2
2
1
2
3
4
5
100%
1
1
75%
1
1
1
86%
3
2
1
91%
5
3
2
2
21
19%
3
21
29%
6
21
48%
10
21
71%
CUSTOMERS
New Public authorities installations
100 users
200 users
500 users
1000 users
5000 users
Total new
Existing customers - loyalty (% estimation)
100 users
200 users
500 users
1000 users
5000 users
Total loyal
Total Market of competent public authorities
Market Share %
1
2
21
10%

12. Marketing and sales strategy
Strategic partnerships:
DRAXIS has already established strategic alliances with regional SMEs
and other private organizations that have a presence in major cities
with an established client base of public authorities and NGOs.
Promotional activities:
Promotional activities, especially related to public relations, collaborators and
alliances. Communication tools: public promotional material, Media
Advertising, demonstrations of eEnviPer at events and online.
“Referral from a satisfied customer”: It is envisaged that the success stories of
the Prefecture of Crete will be the best advertisement for the Greek market.

13. Pricing according to the type of installation
Nr. Of users 100
200
500
1000
5000
Fees
Basic package, including Cloud hosting
and Maintenance fee for one year per
installation.
Basic support services (Installation,
localization services and training)
Advanced SaaS package:
 Monitoring through system for renewal
of environmental conditions
 Management of complaints and business
fines
 Interface with databases of other
environmental organizations
Advanced support services package
10.000€
20.000€
30.000€
50.000€
80.000€
2.000€
4.000€
6.000€
9.000€
15.000€
3.000€
5.000€
8.000€
12.000€
15.000€
3.000€
5.000€
10.000€
10.000€
15.000€
80€/day

14. 
Why would the Environmental Permitting Authorities invest
in such an e-government service?

Which factors will influence the successful launch of
eEnviPer in the Greek market?

15. Thank you
Eirini Kalemaki
Aristotle University of Thessaloniki
Laboratory of Atmospheric Physics
Campus Box 149
54124 Thessaloniki, Greece