This document discusses how concierge apps are reshaping travel experiences. It notes that guests want personalized recommendations for travel experiences and services, while hotels want to efficiently handle guest requests after COVID with limited personnel. The document presents statistics showing that 72% of hotels plan to install digital solutions to handle requests, and demand for such solutions in Greek hotels is expected to rise in the next 5 years. Concierge apps can automate guest request processes, add a new sales channel, reduce front desk times, efficiently organize partner networks, and enhance guest experiences overall.