Technology has the potential to improve transportation efficiency in three key ways: 1) Through information portals and personalized travel tools that provide users dynamic options for multimodal transportation, reducing emissions and costs. 2) With fleet management and optimization software that allows organizations to better utilize transportation assets and employees to travel in more sustainable ways. 3) If implemented as part of a coherent strategy along with supportive regulation and infrastructure, technology can influence individual behavior changes around transportation choices and help drive organizations towards more efficient and sustainable options.