This Presentation explain the the basics of marketing, and show you how to set a plan for marketing on scientific basis.

1. Marketing Basics

2.  Marketing is a total system of business
activities designed to plan, price, promote
and distribute WANT-SATISFYING
products/services/ideas to target market to
achieve organizational objectives

3. Marketing Oriented
What Customers Want Efficiency
Sales Orientation
Promotional Activities Customer Realization
Production Orientation
Increased Output Reasonably Priced

4.  4 P’s
Product
Price
Place
Promotion

5. Product Life Cycle

6.  SOSTAC Model
Situation Objectives Strategy Tactics Action Control

7.  How many audiences we reached till now?
 What was the strategy for reaching the
audience?
 What was the feedback from the audience if
it is available?

8.  Target Market: Refers to a group of
people or organizations at which a firm
directs a marketing program through
knowing:
◦ Demographics
◦ Psychographicss

9. Organization
Members
Public Fans
Nominated
members
Beneficiaries
Sponsors
Initiatives
MARKETING
MESSAGE

10.  Brand Awareness
 Publication for activities
 Recruiting members
 Getting Sponsors

11.  Promotional Mix
Advertising
Personal
Selling
Public
Relations
Branding
And
Positioning
Direct
Marketing

12.  Social Media
 PromotionalVideos
 Prints
 IT & Multimedia
 Direct Marketing

13. Pull
Push

14.  What is a Brand ?
Brand
Name
Logo
Slogan
ColorTheme
Motto
Customer Service
Accent

15.  Positioning is all about perception.

16. 1. Design a product.
2. Research the market.
3. Select an audience.
4. Brand it (Name, logo, color theme,..)
5. Introduce it to the market.
6. Write a press article about it.