RFID and NFC have similarities and differences at both the physical and application layers. While RFID has a longer range, NFC allows two-way communication between devices in close proximity. Using both RFID and NFC together can provide businesses with new opportunities for customer engagement, analytics, and increased ROI through hardware, software, customer retention, and new revenue streams. The document discusses how various RFID and NFC hardware options can be leveraged together in a retail environment.

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2. Leverage RFID with NFC for
Better ROI
Steve McRae, CEO
The Guy You Call When You’re Tired of Being Stuck!
Merchant360, Inc.
1(866)998-5252
SteveMcRae@Merchant360.net
www.Merchant360.net
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3. NFC or RFID?
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4. RFID & NFC SAME BUT DIFFERENT
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5. The Core of NFC?
Application Layer
Bindings
Ip, OBEX,…
RTDs & NDEF
P2P-LLCP
NFC Tag Types
Card
Emulation
OTHER
RF Transport Layer DIGITAL
18092 DEF
18092
14443-4
15693
Felica
14443-A/B
15693
Felica
RF Physical Layer ANALOG
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6. What Can You Leverage?
SP4G™
Kiosk Floor Ant 10"x10" Ant
SP4G™
SP4G™
Walkway Ant with directional
tracking 20" x 30" Ant
Tablet with
Embedded NFC
for counter or
kiosk
NOTE: Cellular
Option is available
when network
access is not
available
Static Counter Mat
SP4G™
Virtual Link
between Point of
Sale Device and
Reader/Writer
In Store Point of Sale
In Store Point of Sale
Store Ethernet Network
Internet
URL and Port
Client Systems
Client Systems
Mobitranz
Switch
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7. Why Both?
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8. Why Both RFID & NFC?
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9. Quantify ROI
Hardware
Software
Retention
New Business
Business
Protection
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10. Leverage
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11. Questions?
Steve McRae, CEO
The Guy You Call When You’re Tired of Being Stuck!
Merchant360, Inc.
1(866)998-5252
SteveMcRae@Merchant360.net
www.Merchant360.net
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