This presentation will demonstrate the next generation TelePresence collaborative capabilities.

1. Next Generation
Immersive TelePresence
Cisco TelePresence Technology Group
May 2012

2. TelePresence Redefined
Deliver the Power of In-Person For Everyone, Everywhere
Putting People at the
A Solution that Scales
Center of Collaboration

3. Cisco TelePresence Immersion Curve
Business use case determines the immersive needs and product selection
Business Critical
TelePresenceEx Individuals Connected Team Operations Strategic Decisions
tensions Enhanced personal presence Face-to-face interactivity for In-person collaboration
in the office, home or on the road better team execution for strategic meetings
Video-enabled
web and voice Personal Multipurpose Immersive
Immersion

4. Cisco’s TelePresence Market Momentum
2,000+ customers with 21,000+ dedicated/multipurpose rooms
and 90,000+ personal endpoints
 75% of the Fortune 500
 The top twelve global investment banks
 100+ high-tech companies
 90+ Service Providers
 Five of largest WW pharmaceuticals
 50+ global energy companies
 80+ healthcare companies
 90+ public sector/education customers
 65%+ immersive endpoint market share*
 3500+ 3-screen customer systems deployed
 250+ 3-screen systems in largest single customer deployment
Sources – Wainhouse Research Multi-codec Market + Cisco Sales Data

5. Cisco’s Immersive Values – The Key to Success

6. The Total TelePresence Experience
The Paradigm for Business Transformation
Immersive
• In-person experience for strategic meetings
• Immersive codec capable of 1080p60 Video and 1080p30 content sharing
• One button to push with Cisco TelePresence Touch
• Platform for the future – from immersive video to immersive collaboration
CTS 500 TX1310 TX9000 & 9200
• Fully-integrated immersive room system on 65” plasma or • The new immersive benchmark – state of the art industrial
47” LCD display design
• Guaranteed, in-person immersive experience for 6 to 18
• Voice-activated switching for 4-6 participants participants
• Supports bullet or round/square tables for a great in-room • Accelerated deployment through reduced installation time,
and across-the-table experience complexity and effort

7. Cisco TelePresence TX Series
The New Immersive Benchmark
#CiscoPlusCA

8. The Challenge - The Best of Both Worlds
…and Better for the Next Generation
The best of both worlds? Better than both worlds?
…

9. Industrial design – Futurama
Commitment to user experience

10. Cisco CTS - TX9000

11. TX9000 - Cisco is the Immersive Choice

12. TX9000 highlights
Thin light reflector
(Textural facets
technically angled to
reflect light back to the
users)
Top mounted
speakers (for better
audio)
Lowered screens
(optimize visual
real estate)

13. TX9000 highlights
Fabric Bezel
(for a continuous and
seamless feel)
Integrated bezels
(ties the screens,
creating a unified look) Horizontal product
architecture
(3 unified screens for a
Fabric bezel
better immersive Product lightness
(matches top bezel)
experience) (Floating created
by gaps)

14. TX9000 highlights
Integrated camera
(unobtrusive camera cluster)
Floating LED
display
1 Light reflector, 2 set
ups (wall mounted or
freestanding)
Thinner profile

15. TX9000 highlights
Easy access panels
(for serviceability)
Cable cover
(no exposed cables)

16. TX9000 highlights
Thin table
(warm and approachable)
Sleek, high quality
table legs

17. TX9000 highlights
Minimally exposed
venting
Clean facades
(no exposed
hardware)

18. TX9000 highlights
Inviting touch points
(discrete integrated
table mics)

19. TX9000 highlights
Inviting touch points
(simple integrated cable
management, familiar
Touch UI)

20. TX9000 highlights
Easy light bar access
(for serviceability)
Easy camera access
(for serviceability)
Unified and discrete
camera cluster

21. TX9000 Dual-row solution
Up to 18 seats with audio, power and ethernet

22. TX9000 Portfolio Design Consistency
DESIGN AWARDS
TX9000 is ultimate experience within a continuum of Cisco TelePresence solutions

23. Out-of-the-box Immersive Capabilities on the TX Codec
4 TX codecs as standard capable of
- 1080p60 video
- 1080p30 content
- No compromise video and content
support
The platform for the future
- Performance headroom
- The horse power for the future
of collaboration
- Virtual canvas…

24. Looking Ahead to Immersive Collaboration
QSR Applied to the Virtual Canvas

25. Cisco TelePresence Touch
Consistent, intuitive control today; rich media advances in the future
Touch Today Touch Evolution Touch Future
Control (today)
Presentation &
Collaboration
Web Applications
• Consistent touch interface across • Variety of sizes to meet future use
the entire telepresence portfolio case needs
• One button to push for scheduled Personalization • Rich media / collaboration
meetings
• 3rd party device considerations for
• Global directories at the touch of a graphics, control and call transfer
finger for ad hoc meetings
Future Vision Future Vision

26. Looking Ahead
Expanding Application Integration - Webex
Simple, Intuitive Collaboration between WebEx &
TelePresence
Scheduled & Ad Hoc meetings
WebEx OneTouch functionality
Future Software Development - WebEx App on Cisco
TelePresence Touch
• Rich WebEx Features without a PC

27. Annotation
Using the Virtual Canvas to Make Your Point
Future Vision
Highlight your talking point…

28. Content Rich Collaboration
Content’s rising importance requires a strategy today for tomorrow’s collaboration
Future Vision
Sharing content flexibly and interactively for multi-user,
multi-location and multi-source requires support to:
Control content naturally and intuitively
Drive placement of content locally while ensuring
The best layouts for other locations
Search, share and send content
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 29

29. Content Director
Using the Virtual Canvas for Content-Rich Meetings
Maximize screen real estate for both video and content
Future Vision
See the people talking and what they’re talking about.

30. TX9000 Bandwidth Requirements
Highest quality 1080p30 with lowest bandwidth, most adaptive in the industry!
Resolution Minimum Recommended Maximum
1080p30 7.9 Mbps 9.1 Mbps 10.3 Mbps
720p30 3.1 Mbps 4.3 Mbps 6.1 Mbps
• 20% reduction in bandwidth consumption!
• Smart Media adapts to network latency, jitter and loss
• Quote average bit rate, NOT max
• Apple to Apple comparison with Polycom’s recommendation
• Extends to all CTS endpoints
* Average bit rate per second including audio, video and presentation streams. Does not include network encapsulation overhead
which according to the type of physical network the traffic traverses

31. Cisco is the only immersive choice
People first experience
The technology disappears
The New Immersive Benchmark
Out-of-the-box 1080p60 video and 1080p30 content – no
compromises
Remove interop boundaries - SIP, BFCP, H.264, TIP
TCO disruption
Bandwidth requirements – Best in the market and most robust
Installation time twice as fast as any other product in the market
Integrated Immersive solution - no added lighting or audio required
The Portfolio Solution
Consistent user experience
Consistent design philosophy
OBTP integration with collaboration
…Growth and performance headroom
The future of the Immersive – the Virtual Canvas vision

32. Cisco TX Series – The New Immersive Benchmark

33. Q&A
#CiscoPlusCA

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