The document provides an overview of video conferencing solutions from Surf Communication Solutions, including their Orion-MCU product. It discusses the growing market for video conferencing and how Orion-MCU addresses interoperability challenges through its support for open standards. Orion-MCU is available as both a PCIe board and appliance and is designed for integration with Asterisk-based PBX systems to provide video conferencing capabilities.

1. Not a CEO’s Toy Anymore:
Video Conferencing for Every Organization
Rudy Shainer
Director International Sales
rudy@surfsolutions.com

2. Agenda
Surf Communication Solutions, company introduction
Why Video Conferencing?
The Market Environment
The Past, Present and Future of Enterprise Communications
Orion-MCU™ Introduction

3. SURF Communication Solutions
Offices and representative in USA ,Japan, Israel and Europe

4. Target Multimedia Applications examples
IP / 3G Media Gateway Mobile Value Added Services (MVAS)
Media server – Media resource function
(MRF/MRFP) Video Calling
Transcoding (Transrating, Frame adaptation ,bit Video ring back tones (CRBT)
rate adaptation etc’)
Video+ Voice conferencing
Mobile VOD
Video enabled iPBX
LiveTV to mobile
All-in-one PBX (voice + fax + video)
IVVR (Interactive Voice & Video Response)
IMS/NGN infrastructure
SBC (Session Boarder Controller)
09

5. Why Video Conferencing?
Expense reduction through a decrease in travel ,it’s
only 1 of 5 main reasons.

6. 5 main reasons why V.C is gaining a wider audience
#1 Expense reduction
Through a decrease in travel many companies need to economize and cut costs
#2 Productivity
Many companies vastly improved the productivity by way of video conferencing
#3 Scale down from large enterprise to SMB
From education, Healthcare, government , remote recruitment , Legal, to SMB
#4 Broadband
More affordable in terms of price and bandwidth for the purposes of videoconferencing
#5 Video cameras
Hi Quality, powerful and range in costly price

7. Video Conferencing - Global Enterprise Market
Video Conferencing - Global Enterprise Market

8. Video Conferencing - Vertical Applications
E-Education &
Distance learning HEALTHCARE BUSINESS MEETINGS
Call Center Remote Recruitment
Multi Branch interconnect
Live On-Demand
Financial
Events
Legal

9. Group Video Conferencing on a Global Basis

10. Forecast Enterprise Video Growth 2010-2013

11. Enterprise Video Conferencing Market Snapshot
• Infonetics Research expects the enterprise video
conferencing and telepresence market to more than
double between by 2015, when it will hit $5.0 billion.
• Forrester study found that 29 % of enterprises investing
in new or upgraded room-based video-conferencing
systems, a trend that would bring the total number of
implementations to 62 percent of businesses in the
next couple of years.

12. Mobile Video Market

13. Mobile Video Market Trends
• The mobile industry is embracing and marketing video calling as the
future of mobile communications
• Front and rear facing cameras have become a prime success factor for
any new smart phone and tablets such as the iPAD2.
• Voice communication applications such as Skype and Google Talk
support Video Calling
• Thanks to their low cost and availability on PBXs, software-based
endpoints out-ship hardware by 10:1 (mostly on tablets)

14. “…Bring Your Own Device…”
• 73% of business leaders allow
mobile devices & tablets to connect
to their corporate networks.
• 53% of businesses have seen productivity
improvements of more than 10 % thanks to
the use of personal devices at work
• 16% percent reporting increases of > 30%.
* Source: IBM Study

15. Interoperability is must
Accessibility to Technology and Devices = Interoperability Challenges

16. The Past, Present and Future of
Enterprise Communications

17. The Past – PSTN/ISDN Systems
Separate Equipment and Separate Networks
Enterprise
PSTN
Trunk
Service PBX Analog Phones
Provider
Leased
ISDN Line
Conference Room Conference Room

18. The Present: Separate VoIP and Video Systems
Separate Equipment and Same Network
Enterprise
Voice

19. The Future: Integrated Multimedia Systems
Same Network and Same Equipment
Enterprise
Voice + Video
Tablet

20. The Future: Multi Service platform
Same Network and Same Equipment
Enterprise
Voice + Video
Tablet

21. First Challenge: Interoperability
The Challenge
To provide ubiquitous video services in an enterprise of every size

22. The Video Terminal Jungle
Desktop Video Phones
Telepresence / Video Conferencing Room
Tablets and Smart Phones
Desktop Soft Clients

23. Interoperability: Signaling Connectivity Challenges
Google Talk XMPP
SIP
H.323

24. Interoperability: Multimedia Connectivity Challenges
• Codecs – H263, MPEG4, H264 AVC, H264 SVC, VP8
• Screen Size / Resolutions – 1080p, 720p, CIF, VGA,D1,QCIF
• Network Bandwidth
• Fixed and Mobile (Changing)
• Symmetric / Asymmetric

25. Introducing the Orion-MCU™

26. Asterisk Use Case
An Asterisk based PBX vendor is looking for a voice and
video conferencing solution to embed within the PBX.
The Requirements:
• The solution must be embedded solution within the same PBX
• The solution must be plug and play
• The solution must be cost effective and high quality
• The solution must be rebranded as the vendor PBX
• The solution must be based on open standards
The Solution:

27. Best Of Show – Best SMB Solution @ ITEXPO East 2012

28. Introducing the Orion-MCU™
Orion-MCU™ is multimedia conferencing bridge
Open standards based SIP / H.323*
< $3K Board
Unmatched cost
< $6K Appliance
Board or Appliance
* Q3 road-map

29. Orion-MCU™ Available Configurations
The Orion-MCU™ is available in two form factors:
• Appliance that connects to the IP network providing plug
and play multimedia conferencing.
• PCIe board (Orion Express) designed to be integrated into
IP/PBX like AsteriskTM to provide multimedia conferencing.
Orion Express Orion-MCU
PCI-E Card with Software Package Stand alone network appliance
Asterisk is a trademark or Digium

30. Orion-MCU™ Deployment Examples
Tablet Mobile Smartphone
Mobile Network
Enterprise
IP/PBX SIP
Conference room
Video Desktop

31. Orion ExpressTM Deployment Example
Mobile Network / WAN
Tablet
Tablet Mobile Smartphone
Mobile Smartphone
Enterprise
Enterprise
Orion Express Embedded IP-PBX
Conference room
Conference Room
Video Desktop
Video Desktop

32. Asterisk Hardware/Software Integration
Conference Media Processing
Offloaded from Host
SURF1286
Orion-MCU Signaling
Processing and Media Control
Conferencing Management
Off The Shelf Server Running Asterisk Embedded within Software
& Orion Software

33. Interworking with Asterisk
Management
• Orion-MCU™ GUI is re-brandable and supports multi-language
• Orion-MCU™ is also provided with XML API for 3rd party provisioning
Connectivity
• SIP Trunk between Asterisk and Orion-MCU within the same server
provide connectivity
SIP Trunk

34. Keeping it Simple
• Intuitive Web Management for administration and
monitoring of:
• Configuration
• Conference creation
• Monitoring
• Full control to all levels of users

35. Orion Express is Designed for OEM and rebrending
• The only MCU-On-A-Board Solution
• Ready for installation and deployment
• Requires only network and power interface
• Easily integrated in variety of systems
• Branded with customer’s logos

36. 10 Golden Bullets!
Orion-MCU™ Competitors
1 Low Cost but high quality and performance
2 Open System, 3rd party terminal Support
3 Asterisk Ready
4 HD Voice and Video Conferencing
5 Optimized for mobile
6 Rebrand for OEM (private label) and customization
7 Voice and Video Bridge
8 Open Standards Based Codec Support
9 Built on High Performance DSP Technology
10 Scalable Design

37. SURF invites you to join the
dynamic, fast-growing video
conferencing market, with
Orion-MCU

38. For more information:
Rudy Shainer ,Director international Sales
rudy@surfsolutions.com