The document analyzes four newspaper adverts for documentaries in order to identify effective techniques. It summarizes each advert's key elements: logos communicate the channel, titles/times attract viewers. Color schemes and layouts set tones related to the content. Iconic images and symbols appeal to target audiences and hint at documentary themes. Quotes and slogans intrigue viewers. The analysis inspires the creator's own documentary advert by considering effective use of iconography, focal images, and typography to attract the target audience and convey the documentary's themes.

1. Newspaper Adverts
Contrast and Comparison Analysis
-In order to gather ideas and information for my Newspaper advert, I have
analysed 4 different newspaper adverts for documentaries in order to identify
effective techniques and methods.

2. 1-Jamie’s Great Italian Escape
Inclusion of the channel 4
logo to communicate
which channel the
documentary will be aired
on; Discrete to blend with
color scheme.
Main title of the documentary present, as well as time
and date of broadcast. White bordering makes text
stand out well with background. Typography matches
that of the Channel 4 logo.
Use of graphic mise en
scene is eye catching and
conveys themes of the
documentary (real Italian
culture and food, animal
activism). Male in the
corner acts as Italian
stereotype (Iconography)
to continue advertising
important themes of the
documentary.
Muted blue and red color scheme used to create an urban feel to the documentary; becomes eye
catching and makes the reader feel like they can relate to the common, modern ideas of the
documentary.
Presenter of documentary, Jamie Oliver, present
in the center and foreground of the image;
Attractive point when targeting audiences and
promoting documentary. Fact the presenter is
upside down suggests he is an exciting, down to
earth celebrity.

3. 2-Inside Incredible Athletes
Inclusion of the channel 4
logo to communicate
which channel the
documentary will be aired
on; Discrete to blend with
color scheme.
Accompanied by
documentary title and
time/data of broadcast.
Same style and format of
presentation used as
“Jamie’s Great Italian
Result” in order to
communicate a Channel 4
Documentary. Same
format used as a
convention of Channel 4s
programs.
Employs muted oranges
and blacks, which
creates a contrast with
he iconic colours of the
British flag in order to
emphasise the subject
of the documentary,
which the British
athletes. The colours
help to evoke a sense of
pride as well as an
ideology around the
athletes.
Iconography of the Great
Britain flag used to attract
attract target audience, as
well as evoke a sense of
British pride. Makes the
documentary appealing and
conveys the elite athletes
featured in the documentary.
Paralympic logo
featured; symbol of
Paralympic sport and
elite performance that
will attract target
audiences.
Slick, simple style used for maximum effect.
Portrait layout important for highlighting the
subject of the advert.
Mise en Scene: Iconic GB uniforms juxtaposed with the
prosthetic limbs of the athletes creates an association. Blue
and pink coloration reaches out to all genders. Olympic
spirit reinforced by the Olympic Stadium in the background.

4. 3-BlackfishBlack and white colour
scheme, symbolic of the
orcas in the
documentary. Creates a
dark and striking tone to
convey the serious
issue of animal captivity.
Portrait orientation
emphasizes the size of
the orca in the photo;
this immediately pushes
forward the idea that
keeping orcas in small
spaces is wrong.
Focal image introduces
subject of the
documentary, Tilikum
the orca. Image is eye
catching and appeals to
large target audience of
animal lovers/activists.
Certain sense of
mystery created
(Barthes Enigma Code).
Title and slogan
present; silver coloration
for contrast. Long,
slender typography in a
uniform shape,
representing the whales
uniformity and the way
they have to live the
same, repetitive
lifestyles.
Use of a quote above
title; Raises appeal for
audience as they are
impressed/reassured by
a good reputation.
Slogan used to create a sense of mystery about documentary and intrigue the audience to
watch the film; hints at the themes that will be present.

5. 4-Africa
Striking image of monkey is eye
catching and intrigues animal fans;
Direct mode of address from monkey
looking at camera engages audience
into the advert. Sense of
mystery/enigma is created. What is the
creature?
Green colour scheme contrasts well
with the animal; Green is tropical and
refreshing to represents the forests of
Africa in the documentary. Colour
scheme is not overpowering in order to
not divulge attention away from the
monkey.
Animal positioned in
foreground to
symbolise how
nature is at the heart
of the documentary.
Logo of the documentary positioned in corner
so that audience can understand what the
advert is promoting. This advert is a
preliminary print, in order to raise awareness
and talk about the documentary a while
before its release.
Limited, simple text and typography in order to not
diverse from the iconic symbol of the monkey; Acts as a
way of sparking interest in the upcoming documentary by
telling audiences to be aware of the release.

6. Inspiration for My Advert
As I am advertising a documentary concerning sport, I’m
very intrigued by the “Inside Incredible Athletes”
documentary. The iconography of the GB uniform is a very
effective advertising technique which I will consider for my
advert.
I will also have to consider whether I look at using
props/objects as my images, or I look at using subjects in
the documentary as my focal images.
The typography I use will also be important in attracting
my target audience as well as conveying the themes and
tone of my documentary (Hypodermic Needle Theory).