This document analyzes three movie poster covers from Empire magazine. It summarizes the key features of each cover, including the main image, color scheme, fonts, and background. The target audience for Empire is described as individuals of both genders who enjoy learning about upcoming movies. Across all three covers, the main images are central to showcase the key characters, fonts are used to highlight important text, and backgrounds are designed to not distract from the other elements. The goal of each cover is to attract its target readership by fueling them with exclusive movie gossip.

1. Movie Poster Analysis
By Nicole McClelland

2. Empire- Sherlock Holmes
This magazine cover has several aspects of which make it rather
effective. The three main features of this magazine is the main image,
the colour scheme and the font. The background appears to be very
busy but is covered by the images and text. This instantly makes the
background unimportant and it doesn’t distract us. The main image is
central on the cover because he is the key character in that particular
film. His costume is very dark with deep blues and blacks which make
him seem very suspicious, especially with his glasses resting on the
end of his nose. The image catches the attention of the audience as it’s
big, bold and a mid-shot was used. The font on this piece is very bold
and stands out from the rest of the magazine. The different fonts vary
in size, style and colour. This shows the importance of each piece of
text. The masthead is almost invisible yet we are able to recognise it
due to how iconic it is. The target audience for a film magazine like
Empire are individuals of both genders who enjoy reading about up
and coming movies. It fuels its audience with gossip that might not be
found anywhere else. The types of people who usually buy magazines
like empire are middle aged and tend to subscribe. Over all, this
magazine has fulfilled its purpose in attracting its target audience.

3. Film- Inception
This magazine cover has multiple aspects which make it very effective.
The three main features of this magazine is the main image, the
background and the font. The background appears to be very busy but
this works well with the image and the font. This instantly makes the
background important as its essential to this issue of Total Film. The
background has a mysterious feel to it which links in with the film. The
main image is central on the cover due to the fact that the character is
essential to this film. His costume is very basic and they have gone for
the black and white effect. This works well against the blue
background as the colours complement each other nicely. The image
catches the attention of the audience as it’s big and bold. The fonts on
this piece are very bold and differ in size and colour. This shows the
importance of each piece of text. The masthead is extremely clear and
unable to miss. However Total Film is still an iconic title. The target
audience for a film magazine like Total Film are individuals of mainly
the male gender who enjoy reading about up and coming movies; as it
fuels its audience with gossip that might not be found anywhere else.
Over all, this magazine has fulfilled its purpose in attracting its target
audience.

4. Empire- James Bond
This magazine cover appears to be very effective. The three main
features of this magazine is the main image, the colour scheme and
the font. The background appears to be very basic and doesn’t distract
us from the images or the font. This instantly makes the background
important as they’ve chose not to let it distract the audience. The main
image is central on the cover because he is the key character in the
James Bond films. His costume is very casuals which make him seem
very similar to its audience. The image catches the attention of the
audience as it’s big, bold and a mid-shot was used. The font on this
piece is very bold and stands out from the rest of the magazine. The
different fonts vary in size, style and colour. This shows the importance
of each piece of text. The masthead is very visible and easily
recognisable due to how iconic it is. The target audience for a film
magazine like Empire are individuals of both genders who enjoy
reading about up and coming movies. It fuels its audience with gossip
that might not be found anywhere else. The types of people who
usually buy magazines like empire are middle aged and tend to
subscribe. Over all, this magazine has fulfilled its purpose in attracting
its target audience.