Greeting from Inspace Technologies! We take pleasure in sending the April edition of our Newsletter - Connect, which focuses exclusively on the accomplishments, events, happenings, awards / recognitions of Inspace community of Customers and Vendors. As always this magazine would serve as a forum for sharing organizational good news amongst our client/vendor network. We foresee much benefits in such networking and believe in continued success on this newsletter. We would continue to work towards improving the content regularly.

1. • Our Inspiration
• Making News
(Partners)
• Inbox
• Business Aligned
IT (BAIT) Series
• LOL!
Our Inspiration From
Rabindranath Tagore
CONTENTS
“You can't cross the sea merely by standing and
staring at the water.”

2. Inspace Steps into Vizag!
Recently Inspace laid its mark on Vizhag by securing a prestigious order
from P.E.N. School, Visakhapatnam, AP, towards Chalo School Management
Software. The PEN School is a 32 year old educational institution, which
runs many schools of National repute. They have honoured Inspace with
two purchase orders – for Chalo School Management Software and for IT
Outsource Services.
In the above picture, PEN School’s Founder Principal & Correspondent –
Shri. Anita Pereira is awarding the Purchase order to our Mr. Balamurugan
(Director) and Mr. Balaji (Sales Head – SW Products), while Mr. Divya Tej
Pereira (Administrative Head) looks on the auspicious moment along with
key members of the school.
CONTENTS
• Our Inspiration
• Making News
(Partners)
• Inbox
• Business Aligned
IT (BAIT) Series
• LOL!
MAKING NEWS...

3. We wish all the teams a grand success in all their endeavours.
CONTENTS
• Our Inspiration
• Making News
(Partners)
• Inbox
• Business Aligned
IT (BAIT) Series
• LOL!
MAKING NEWS...
In addition, the school has gone all out to attract prospective students
to its institution by display hoarding and class room banners highlighting
its technology edge through Chalo software. Below are some of the
pictures taken…

4. Team Inspace wishes her to accomplish top honours by reaching the No.1 Position!
CONTENTS
• Our Inspiration
• Making News
(Partners)
• Inbox
• Business Aligned
IT (BAIT) Series
• LOL!
MAKING NEWS...
As per a Government of India initiative, MyGov.in, a Poll of Women
Transforming India has been launched. Ms. Pavithra Y.S., Managing
Director of our associates Vindhya e-Infomedia, has been nominated as
one among the list of 25 eminent participants. It would be apt to say that
earlier she was honoured with the title as one among 100 Women
Achievers by the President of India, Honourable Pranab Mukherjee at
Rashtrapati Bhavan, New Delhi.
Vindhya e-Infomedia MD Amongst
Top 25 Women in Transforming India!

5. We wish them a grand success and many more such store openings in the
future!
CONTENTS
• Our Inspiration
• Making News
(Partners)
• Inbox
• Business Aligned
IT (BAIT) Series
• LOL!
MAKING NEWS...
Recently our associates Nuts n’ Spices opended their 28th Showroom at
Perambur, Chennai. Below are few snaps taken during the grand event…
Nuts n’ Spices Opens 28th Store!
Seen above in the picture is Mr. Sunil Sanklecha - The Founder and
Managing Partner of Nuts n Spices during the occasion.

6. CONTENTS
• Our Inspiration
• Making News
(Partners)
• Inbox
• Business Aligned
IT (BAIT) Series
• LOL!
INBOX
WELCOME TO THE CLUB…
Recently Inspace secured few prestigious client and added them to their
esteemed list of clientele. Some of them are,
- Delhi
- Mumbai
- Tada
- Chennai
- Chennai
- Bangalore
- Visakhapatnam

7. CONTENTS
• Our Inspiration
• Making News
(Partners)
• Inbox
• Business Aligned
IT (BAIT) Series
• LOL!
INBOX
WELCOME TO THE CLUB…
Recently Inspace secured few prestigious client and added them to their
esteemed list of clientele. Some of them are,
- Bangalore
- Chennai
- Chennai
- Cochin
- Chennai
- Chennai

8. • Our Inspiration
• Making News
(Partners)
• Inbox
• Business Aligned
IT (BAIT) Series
• LOL!
CONTENTS
Welcome back to another edition of our BAIT Series, which aims primarily to
align business with technology. This month we would explore yet another
such concept.
Business Aligned IT (BAIT Series 13)
By Samuel Raj Anbudaiyan (Technology Auditor)
DIGITAL MARKETING MANTRA!
•Digital marketing is a term used to describe the integrated marketing
services used to attract, engage and convert customers online. Digital
marketing utilizes multiple channels such as content marketing, influencer
marketing, SEO, social media and online advertising to help brands connect
with customers and uncover performance of marketing programs in real-
time. Thus Digital marketing can be said as an umbrella term for the
marketing of products or services using digital technologies, mainly on the
internet, but also including mobile phones, display advertising, and any
other digital medium.
•Digital marketing differs from traditional marketing in that it involves the
use of channels and methods that enable an organization to analyse
marketing campaigns and understand what is working and what isn’t –
typically in real time. Thus Digital marketers monitor things like what is
being viewed, how often and for how long, sales conversions, what content
works and doesn’t work, etc. While the Internet is, perhaps, the channel
most closely associated with digital marketing, others include wireless text
messaging, mobile instant messaging, mobile apps, podcasts, electronic
billboards, digital television and radio channels, etc.
What is digital marketing?

9. • Our Inspiration
• Making News
(Partners)
• Inbox
• Business Aligned
IT (BAIT) Series
• LOL!
CONTENTS Business Aligned IT (BAIT Series 13)
By Samuel Raj Anbudaiyan (Technology Auditor)
Digital marketing gives businesses of any size access to the mass market at
an affordable price and, unlike TV or print advertising, it allows truly
personalised marketing.
In today's world evening election campaigns are being done through digital
marketing and we see many a wars have been won
Specific benefits of digital marketing include:
• Digital media is so pervasive that consumers have access to
information any time and any place they want it. Gone are the
days when the messages people got about your products or
services came from you and consisted of only what you wanted
them to know. Digital media is an ever-growing source of
entertainment, news, shopping and social interaction, and
consumers are now exposed not just to what your company
says about the brand, but what the media, friends, relatives,
peers, etc., are saying as well. And they are more likely to
believe such contacts than brand owners. People want brands
they can trust, companies that know them, communications
that are personalized and relevant, and offers tailored to their
needs and preferences.
Why Digital Marketing Is Important

10. • Our Inspiration
• Making News
(Partners)
• Inbox
• Business Aligned
IT (BAIT) Series
• LOL!
CONTENTS Business Aligned IT (BAIT Series 13)
By Samuel Raj Anbudaiyan (Technology Auditor)
Let’s venture out…
As the digital marketing landscape continues to grow at a rapid pace,
marketers are faced with new challenges and opportunities within this
digital age. Thus now it has dawned that Digital Marketing Courses have
been designed to educate learners / students in the area of Digital
Marketing. The skills learned in this course will help shape their advertising
goals and strategy for the Online Marketing Challenge.
Inspace has been predominantly successful in its efforts to tap the online /
digital marketing mantra and will continue to boost its market presence and
branding through such innovative methods...
• a website allows to find new markets and trade globally for only a small
investment
Global reach
• a properly planned and effectively targeted digital marketing campaign can
reach the right customers at a much lower cost than traditional marketing
methods
Lower cost
• Measuring your online marketing with web analytics and other online
metric tools makes it easier to establish how effective your campaign has
been. You can obtain detailed information about how customers use your
website or respond to your advertising.
Trackable, measurable results
• if your customer database is linked to your website, then whenever
someone visits the site, you can greet them with targeted offers. The more
they buy from you, the more you can refine your customer profile and
market effectively to them.
Personalisation
• by getting involved with social networking and managing it carefully, you
can build customer loyalty and create a reputation for being easy to engage
with.
Openness
• digital marketing lets you create engaging campaigns using different types
of rich media. On the internet these campaigns can gain social currency -
being passed from user to user and becoming viral.
Social currency
• if you have a website, then your customers are only ever a few clicks away
from completing a purchase. Unlike other media which require people to
get up and make a phone call, or go to a shop, digital marketing can be
seamless and immediate.
Improved conversion rates

11. LOL!
Lets relax…
CONTENTS
Get in touch with us! All are encouraged to contribute towards the contents
of this newsletter. Please reach out to Editor’s Desk @
newsletter@inspacetech.com
(This newsletter is for private circulation only. The Editorial committee
reserves the right to publish contributed contents).
• Our Inspiration
• Making News
(Partners)
• Inbox
• Business Aligned
IT (BAIT) Series
• LOL!