The document emphasizes the importance of Online Reputation Management (ORM) for businesses, highlighting how consumer trust influences purchasing decisions in the digital age. It outlines strategies for effectively monitoring and managing online reputation to increase brand awareness, attract customers, and secure investors. Additionally, it stresses the need for proactive ORM to mitigate the risks of negative publicity that can swiftly damage a brand's reputation.

2. You’ve spent years building your business and
have invested time, sweat, and blood to see it
grow.

3. Being the best-in-class service provider with
loyal customers in your kitty, are you ready to
take the next big step towards success?

4. While talking about growth and marketing
strategies, it is imperative to talk about digital
marketing and your digital presence.

5. Yeah! The digital universe is growing and so
what floats online does affect your business
online.
Nielsen’s most recent Global Trust in
Advertising study reveals that 70% of global
consumers indicated that they trust online
reviews from strangers before taking a
purchase decision.

6. Are the things people saying about you online Good,
Bad or Ugly?
You can actually influence what people
talk about you online with effective ORM!
People are talking
positive about it.
People are talking
negative about it.
People are not talking
about it at all.

7. ORM – Online Reputation Management is a
strategy that involves monitoring, identifying
and influencing your digital credibility and
reputation. An effective ORM strategy can
also win you new opportunities and insights
on increasing brand awareness.

8. Scroll down to know why it its important
to have a good reputation online in this
era of digital business lifestyle…

9. Increased
Sales
People research about brand, service, and products online before taking a purchase
decision. It is therefore, imperative to gain regular insights about what your target
audience is looking for online.
Build
Trust &
Credibility
Trust of your consumer is the key to success. Consumer discusses both good and bad
about the product. You should worry about the negative content spreading like a wildfire.
The cost to recover from negative publicity is higher than getting the process in place
that will prevent it.
Portray
your best
side
Not only your consumers but also your current and potential investors, banks and
corporations research about you before investing in your business. Investors also like
customers in a way, they don’t know you and will definitely take a decision on the basis
of information available to them.
Online
Insights.
In this technological era, when we have an access to the social web in our pockets, news
travels faster, especially when it is negative. A brand that took years to build can collapse
in seconds. Hence, it is important to monitor and publish content that is healthy for your
brand.
Recruitment
Professional employees are the foundation of a winning workforce. The top management
is always head hunted, and they research about the company and the facts that may
affect the brand before associating themselves with it.

10. So how can you manage your Online Reputation?
Create
Goals
Listen Respond
(ORM)
Drive
Intelligence
Generate
Responsive
Content
Integrate
Track/
Retarget/
Remarket
Positive
Online
Reputation

11. Listening means gauging what is being talked about your brand and then managing the sentiments to build equity accordingly.
Here’s how you can drive conversations by listening and creating the content with right context.
ORM is incomplete without Listening!

12. Listening is also an important source of content!
Media
&
Content
Campaigns focused on
1. Brand
2. Listening Insights
3. Enterprise / SME
Create and
participate in Micro
audience
communities Relevant Content
with context
Packaged and
targeted

13. What’s your digital goodwill?
A damaged digital reputation is the end product when organizations, businesses, and individuals do not manage the information
available about them online, especially when they don’t share any general information about themselves on any digital platform.
In the absence of such resources, online records from public forums, old articles, Facebook posts, and plenty of other sources may
easily rise and occupy the top position on SERPs.
Online reputation management is not just a buzz word, it’s a reality of modern day marketing trends – an integral part of a
winning strategy.
We are Pulp Strategy Communications, a multi award-winning full service agency and we can help you listen and improve your
reputation online resulting in increased business impact.
Click below to get started with a comprehensive ORM resolution plan, customized for your needs.
Evaluate My Online Reputation