The document is a comprehensive outline of digital marketing courses offered by the School Rific Academy, covering various aspects such as website development, social media marketing, email marketing, and e-commerce. It emphasizes the importance of digital marketing in building brand awareness, engaging with audiences, and creating potential career opportunities. Additionally, it highlights the significance of continuous learning, practical skills, and industry relevance in becoming a successful digital marketer.

1. Digital
Marketing
THE FUTURE OF MARKETING
THE SCHOOL RIFIC ACADEMY
DIGITALMARKETINGBYTHESCHOOLRIFIC
01

2. Course
Outline
Website Development
E-commerce Store Development
Google Analytics
Search Engine Optimization
Local Marketing
Creating & Managing Youtube Channel
Paid Google Advertising
Social Media Marketing
Instagram Marketing
Content Creation for your Niche
Email Marketing
Generating Email Database List
Earning from Blogs/ Websites
DIGITALMARKETINGBYTHESCHOOLRIFIC
THE SCHOOL RIFIC ACADEMY
Facebook Marketing
LinkedIn Networking
Twitter Trends & Growth
Snapchat for Branding
Quora Management
Dropshipping
Freelancing
Public Relations (PR)
Bulk SMS
Whatsapp Marketing
Basics of Content Designing Skill
Creating & Distributing Podcasts
Online Selling on Amazon
WHAT DO YOU LEARN
02

3. INFORM
ENTERTAIN
INSPIRE
Digital marketing can
do three things:
HITESH TARAL
From the Coach's desk
DIGITALMARKETINGBYTHESCHOOLRIFIC
THE SCHOOL RIFIC ACADEMY
03

4. What is
Digital Marketing?
A brief introduction
Digital marketing is the act of promoting and
selling products and services by leveraging
online marketing tactics such as social media
marketing, search marketing, and email
marketing.
DIGITALMARKETINGBYTHESCHOOLRIFIC
THE SCHOOL RIFIC ACADEMY
04

5. Digital Marketing
After a website is live, we can go ahead
with various digital marketing tools to build
communities, run campaigns, rank websites
higher, drive paid traffic, make viral content
and instill brand's name in large masses of
audience as per targets.
Website Design & Development
TSR also covers the foundation required for
online presence of business by teaching
you to design website without coding
knowledge as well.
DIGITALMARKETINGBYTHESCHOOLRIFIC
THE SCHOOL RIFIC ACADEMY
05

6. Why Digital
Marketing?
DIGITALMARKETINGBYTHESCHOOLRIFIC
THE SCHOOL RIFIC ACADEMY
RECURRENT SALES
To convert new buyers into rabid fans
who buy more (and more often)
SOCIAL COMMUNITY
To kickstart word-of-mouth and social
sharing—and all the benefits that come
with them
THE RIGHT MARKETING
To shorten the buyer's journey by
presenting the right offers at the right
time
BRANDING & AWARENESS
To make it easier to create awareness
and engagement both before and after
the sale
06

7. Types of
Digital
Marketing
DIGITALMARKETINGBYTHESCHOOLRIFIC
THE SCHOOL RIFIC ACADEMY
Search Engine Optimization
Set of techniques to grow visibility for
organic growth in SERP.
SEO
Search Engine Marketing
Paid ad campaigns to drive traffic on our
website from SERP. ex. Adwords.
SEM
Social Media Marketing
Using online platforms to gain more reach
and generate interest in consumers mind.
SMM
Content Marketing
Delivering quality content online to drive
sales, leads, build brand trust.
CM
E-commerce Selling
Assigning agents/ salesperson for online
selling and pay them commission only
after conversion.
AM
07

8. Types of
Digital
Marketing
DIGITALMARKETINGBYTHESCHOOLRIFIC
THE SCHOOL RIFIC ACADEMY
Influencer Marketing
It uses people with an enormous online
reach considered experts by your target
market to drive traffic and sales
IM
Email Marketing
The right email mktg. campaign implicates
interested set of subscribers who will
eventually convert in buyers
EM
Viral Marketing
Viral marketing refers to a post of some
sort that is trendy, funny, or strange
enough to garner a massive amount of
shares online
VM
SMS Marketing
To target local audience and prompt them
for special offers/ coupons/ company
update
SMS
08

9. 75% of
audience
SEARCH ONLINE FOR REVIEWS
& RECOMMENDATIONS
57% of
audience
VISIT THE BRAND'S WEBSITE
DIGITALMARKETINGBYTHESCHOOLRIFIC
THE SCHOOL RIFIC ACADEMY
26% of
audience
VISIT LOCAL SHOPS FOR
PHYSICAL PRODUCT
32% of
audience
RETURN TO WEBSITE THEY
BOUGHT FROM
09

10. 46% This serves as the biggest market
available and surely - a part/ full-time
career is equally rewarding.
OF BUSINESS IN INDIA DO NOT
HAVE ANY SOCIAL/ INTERNET
PRESENCE AT ALL
DIGITALMARKETINGBYTHESCHOOLRIFIC
THE SCHOOL RIFIC ACADEMY
10

11. DIGITAL
DESIGNING
Logo designing, graphic
designing for posts,
branding and promotional
purpose will be taught on
online tools
PODCASTING
Now learn the new age
audio driven content
making and marketing with
our podcast experts on
varierty of platforms
VLOGGING
Capture the video driven
market by combining
embedded videos,
supporting texts, images
and other metadata for
mass media consumption
PHOTOGRAPHY
BASICS
The key to good
marketing is doing the
fundamentals right.
Learn to capture high
quality, eye-appealing
photos with our industry
experts.
Other Additional Course Content
DIGITALMARKETINGBYTHESCHOOLRIFIC
THE SCHOOL RIFIC ACADEMY
11

12. Your
Equipment
The Basic Gear
Laptop / Smartphone
Internet Connection
Coffee & Creativity
DIGITALMARKETINGBYTHESCHOOLRIFIC
THE SCHOOL RIFIC ACADEMY
12

13. Who can do
Digital
Marketing?
Literally anyone with a
willingness to learn.
Students
Housewives
Part Time/ Full Time Job Seekers
Business Owners
Freelancers
THE SCHOOL RIFIC ACADEMY
DIGITALMARKETINGBYTHESCHOOLRIFIC
13

14. Where the market is headed?
Digital
Marketing
Trends
ARE YOU IN OR OUT?
DIGITALMARKETINGBYTHESCHOOLRIFIC
THE SCHOOL RIFIC ACADEMY
14

15. Rules of
Digital
Marketing
Always keep these in mind
DIGITALMARKETINGBYTHESCHOOLRIFIC
THE SCHOOL RIFIC ACADEMY
PEOPLE ENGAGEMENT
Engagement with your audience is the key to a brand's success - the real,
candid, goofy, funny, weird, informative content is what attracts your
audience because they're human too.
VISUALS ARE IMPORTANT
Internet is primarily a visual medium. t.Whether it’s infographics or simply
adding a compelling visual aid to a piece of content, studies show that visuals
can enhance retention.
80/20 RULE
TSR helps you understand which customers and strategies make up your 20%
and build your marketing engine around them.
ANALYZE AND ADJUST
The only constant in the world of digital marketing is change. As the year
progresses, you need to analyze your results, and fine tune what you’re doing
to constantly improve how you are engaging with customers
BRAND CONNECTION
An effective digital marketing strategy broadcast the brand's purpose and
answers their WHY
15

16. Qualities
of a Digital
Marketer
TECHNICAL SKILL
The right tools can help you slice the
biggest piece of pie in digital market.
TSR enables you to learn with the
latest online tools in market.
CREATIVITY
Self-starting, challenge loving
personalities who desire to grow
others business with right strategy is
what we try to instill in our students.
PATIENCE
Trends change. Markets change.
Game rules change. But consistency
and self-belief is what will define the
best digital marketer. Help TSR teach
you how to keep up with the digital
game.
DIGITALMARKETINGBYTHESCHOOLRIFIC
THE SCHOOL RIFIC ACADEMY
16

17. How can I
improve more as
a digital
marketer?
KEEP PRACTICING YOUR
CRAFT—
FIND THE RIGHT
MENTORS FOR YOU.
DIGITALMARKETINGBYTHESCHOOLRIFIC
THE SCHOOL RIFIC ACADEMY
17
HINT: THE SCHOOL RIFIC

18. Why TSR for Digital
Marketing
Know where we stand out
Being industry-experts, we
believe to teach what is
relevant and useful in market
than focusing on dead fishes
LATEST & RELEVANT
COURSE CONTENT
Our team of coaches and
mentors will assist
professionally in securing a job
relevant to your skills - with
lifetime assistance to our
course content
JOB ASSISTANCE
Who says you have to burn
holes in the pockets - TSR
offers the best pricing versus
quality content assurance.
LUCRATIVE PRICING
DIGITALMARKETINGBYTHESCHOOLRIFIC
THE SCHOOL RIFIC ACADEMY
18

19. Get ready for your success
story
Marketing being one of the most
fundamental requirement in any
business, learn to grab this
opportunity and make this into a play
tool that helps you make a full-time
career also.
Being a digital marketer will help open
up an array of opportunities where
you will get to connect with different
businesses and with the right
mentorship and guidance, take pride
in helping them grow.
DIGITALMARKETINGBYTHESCHOOLRIFIC
THE SCHOOL RIFIC ACADEMY
19

20. E A T E R I A 2 7
T H E
S C H O O L
R I F I C
Know
Your
Coach
THE SCHOOL RIFIC ACADEMY
DIGITALMARKETINGBYTHESCHOOLRIFIC
SACHIN THAKARE
Founder & Coach
HITESH TARAL
Head of Operations & Coach
20

21. INFLUENCER MARKETING - CRASH COURSE
Did you always want to be in limelight within your
interested niche? TSR will help you get started
with how to be an influencer.
SWAYAM SHAKTI COURSE MODULE
A module especially designed for housewives,
because who doesnt like a steady extra income.
PODCASTS & VLOGGING
Learn with TSR how to get started and create your
presence on audio and video driven social media
channels.
Workshop
Assignments
DIGITALMARKETINGBYTHESCHOOLRIFIC
THE SCHOOL RIFIC ACADEMY
21

22. We'd love to talk about
all things digital.
Phone Number
8484813268 / 58
Email Address
theschoolrific@gmail.com
Website
www.theschoolrific.com
CONTACT US
THE SCHOOL RIFIC ACADEMY
22
DIGITALMARKETINGBYTHESCHOOLRIFIC