1) SimilarWeb provides digital marketing insights to help companies discover opportunities, make decisions, and deploy digital strategies. It tracks over 1% of daily online activity in 60+ countries. 2) SimilarWeb's data and tools can be used at all levels of an organization, from executives to marketing, sales, and more, for tasks like competitive research, opportunity identification, and market analysis. 3) In 2016, Some key areas SEOs should focus on according to SimilarWeb include building backlinks, understanding keyword targeting, creating useful content, and engaging website visitors.

1. Boaz Sasson
sasson@similarweb.com
SimilarWeb PRO for SEO in 2016

2. EVERY WEBSITEEVERY MOBILE APP
The Digital World at your Fingertips
RATING
ENGAGEMENT
APP STORE
CATEGORY
KEYWORDS
TRAFFIC METRICS
TRAFFIC SOURCES
AUDIENCE
INDUSTRY
CONTENT
EVERY COUNTRY
Business Proprietary & Confidential 2

3. Our mission is to be the way businesses
DISCOVER DECIDE DEPLOY
their digital strategy.
Business Proprietary & Confidential 3

4. Use SimilarWeb insights to Discover, Decide & Deploy
at all levels of the organization
Company
Executives
Strategic Planning
Research Dept.
Opportunity
Identification
Marketing Dept.
Competitive &
Marketing Research
Sales & Service Dept.
Market Penetration
Analysis
Investments/M&A
Opportunity Analysis,
Due Diligence
Strategy
Competitive,
Market Research
Performance
SEO, SEM,
Media Buying
Content
PR, Marcom,
Social
Affiliates & Partners
Mining, Qualification,
Tracking
Account
Management
Client Research
Sales & Lead Development
Lead Mining, Qualification,
Categorization
Business Proprietary & Confidential 4

5. We see more than 1% of all online activity
in 60+ countries - every day
Learning Set
100K+ websites & apps
Crawling
2.5Bweb pages/mo.
International Panel
200M+ devices
ISP Data
200M+ devices
The Largest and Most Diverse Data Set
Business Proprietary & Confidential 5

6. Our Data
Over 5B events/day
(60k events per second)
8 PhDs,
100 Engineers
and Big Data experts
Insights on 200M
Websites
& 5M mobile apps
Cleaning,
Categorizing & processing
Machine-Learning &
Prediction Algorithms
International Panel
Crawling
ISP Data
Learning Set
Granular Global Multi-Device
Business Proprietary & Confidential 6

7. Among Our E-Commerce Customers
Business Proprietary & Confidential 7

8. SimilarWeb is the Trusted Authority for Digital Insights
Business Proprietary & Confidential 8

9. Relevant
ranking factors
to focus on in 2016

10. Backlinks: build buzz
10Business Proprietary & Confidential

11. Keyword targeting:
understand your users
11Business Proprietary & Confidential

12. Useful content: solve user’s
problems and entertain them
12Business Proprietary & Confidential

13. Engagement with brand/website:
becoming attractive
13Business Proprietary & Confidential

14. SimilarWeb PRO
use cases
for SEOs

15. Before meeting the client
15Business Proprietary & Confidential

16. Understand site's traffic trend – up, down,
stagnating?
16Business Proprietary & Confidential

17. Identify penalties
17Business Proprietary & Confidential

18. Identify competitors and benchmark
against them
18Business Proprietary & Confidential

19. Benchmark site against the industry or
competing sites
19Business Proprietary & Confidential

20. Strategic planning
20Business Proprietary & Confidential

21. What are competitors doing that is working,
or failing?
21Business Proprietary & Confidential
• Keywords
• Referring sites/link sources
• Content creation
• Product selection
• PPC ad spend
• Social activity
• Geo targeting

22. What do your consumers want?
22Business Proprietary & Confidential
• What?
• Where?
• When?
• Why?
• How?

23. What do your consumers want?
23Business Proprietary & Confidential
Popular content &
products

24. What do your consumers want?
24Business Proprietary & Confidential
Prioritize countries by engagement

25. Keyword research: turbo mode
25Business Proprietary & Confidential

26. Use your competitors’ keywords by share,
volume, or CPC
26Business Proprietary & Confidential

27. Use your industry’s trending keywords
27Business Proprietary & Confidential

28. Target universal search keywords
28Business Proprietary & Confidential

29. Links & traffic
29Business Proprietary & Confidential

30. Use referring sites to identify link/traffic
sources by category
30Business Proprietary & Confidential

31. Use ‘Popular Pages’ to identify the best
pages on a specific site
31Business Proprietary & Confidential

32. Use ‘Audience Interest’ to find related sites
32Business Proprietary & Confidential

33. Content creation
33Business Proprietary & Confidential

34. Harvest keywords from industry content
sites for blog post ideas
34Business Proprietary & Confidential

35. Harvest topics from Popular Pages on
industry content sites
35Business Proprietary & Confidential

36. Monitor trending searches in your industry
36Business Proprietary & Confidential

37. Spy on sales/conversions
37Business Proprietary & Confidential

38. Estimate conversions via thank-you pages in
Popular Pages
38Business Proprietary & Confidential

39. Estimate logged-in users via thank-you
pages in Popular Pages
39Business Proprietary & Confidential

40. Estimate popular products via traffic share
in Popular Pages
40Business Proprietary & Confidential

41. Understand which countries drive the most
traffic to a website or industry
41Business Proprietary & Confidential

42. Thank You
Boaz Sasson
sasson@similarweb.com
Business Proprietary & Confidential 42