The document outlines a comprehensive digital marketing course that covers essential topics such as SEO, SMO, PPC, ORM, and YouTube marketing. It provides details on course structure, timings, and contact information for the training institute. The curriculum aims to equip students and professionals with advanced knowledge and practical skills in digital marketing strategies and tools.

1. COMPLETE
DIGITAL
MARKETING
A step-by-step guide
to understand the fundamental
concepts of Digital Marketing
and excel in the competitive
field.
SEO SMO PPC ORM
A Course to change the course of your life!
YouTube Marketing
MODULES
Link Building

2. BATCH TIMINGS
CONTACT DETAILS
Morning- 9:00-10:30am, 11:00 am - 12:30 pm
Evening- 4:00-5:30 pm, 5:30-6:30 pm
Address- 551/7, Nehru Nagar, Patni Pura, Indore,
Madhya Pradesh 452001
Phone (Office)- 9713882606, 9926864446
Phone (Other)- 8817123606, 9617769640
Email support- info@digitalskillsvalley.in
Website- www.digitalskillsvalley.in

3. SEARCH ENGINE OPTIMIZATION
BASIC
ADVANCED
OVERVIEW OF SEO
UNDERSTANDING DIGITAL MARKETING SCENARIO
AND ONLINE GROWTH
KEYWORD RESEARCH AND ANALYSIS
REPORTS AND SERP MANAGEMENT
CONTENT STRATEGIES, PLANNING, AND OPTIMIZATION
ON-PAGE AND OFF-PAGE OPTIMIZATION
IN-DEPTH KNOWLEDGE OF LANDING PAGES
GOOGLE ANALYTICS AND WEBMASTER
COMPETITOR ANALYSIS AND PLANNING
SEARCH ENGINE ALGORITHM AND UPDATES

4. SOCIAL MEDIA OPTIMIZATION
BASIC
ADVANCED
UNDERSTANDING SOCIAL MEDIA PLATFORM
IMPORTANCE OF SMO
CONTENT QUALITY OPTIMIZATION
ON SOCIAL MEDIA PLATFORMS
OVERVIEW OF BRANDING
SM PROFILE, FAN PAGE, GROUP, AND EVENT CREATION
REPUTATION MANAGEMENT THROUGH SOCIAL MEDIA
CAMPAIGNING AND ADVERTISEMENT
LANDING PAGES CREATION AND OPTIMIZATION
POSTS, NOTES, ARTICLES, AND IMAGES UNDERSTANDING

5. PPC- PAY PER CLICK
WHAT IS PPC?
ADVANCED
UNDERSTANDING BENEFITS AND SCOPE OF
PAID MARKETING,
DIRECT CAMPAIGNS V/S
BRANDING CAMPAIGNS
KEYWORD PLANNER AND KEYWORD RESEARCH
UNDERSTANDING BROAD,EXACT, AND PHRASE KEYWORD
AD GROUP STRUCTURE AND BUDGET SETTING
BIDDING,LANGUAGE, AND TARGETED LOCATION SETTINGS
AD DELIVERY AND AD ROTATION
TYPES OF TARGETING
ADVERTISEMENT REPORTING AND ANALYSIS

6. ONLINE REPUTATION MANAGEMENT
ADVANCED
INTRODUCTION TO ORM
SCOPE OF ORM
REFINING AND CREATION OF PROPER CONTENT
FINDING SUITABLE PLATFORMS AND COVERAGE
AREAS TO CREATE AND EXPAND THE POPULARITY
HOW TO MAKE A BRAND/PERSON’S SEARCH
RANKING AMONG TOP SEARCHED RESULTS
TRICKS AND TECHNIQUES TO WRITE EFFECTIVE CONTENT
PRESS RELEASE AND ARTICLE
LEARN TO REMOVE UNWANTED CONTENT
AND WEB PAGES FROM BRAND MASTERS
LEARN TO PROACTIVELY RESOLVE ISSUES AND
PROBLEM BEFORE IT LEADS TO CRITICISM OPENLY

7. SEARCH ENGINE MARKETING
WHAT IS SEM?
ADVANCED
PROMOTING ANY BUSINESS THROUGH
MULTIPLE SEARCH ENGINE PORTALS
BY PAID AND ORGANIC SEARCH METHODS
UNDERSTANDING SEARCH ENGINE MARKETING
CAMPAIGNING AND ADVERTISING ON GOOGLE ADWORDS
ORGANIC AND PAID RESULTS
GOOGLE ADWORDS ACCOUNT BILLING SETTINGS
IMPROVING PERFORMANCE OF SERP
INSIGHT OF SEO AND PPC
BUILDING DIGITAL CONTENT AND CONTENT PLANNING
LEARN LINK BUILDING TO ESTABLISH WEBSITE CREDIBILITY ETC.
STRATEGIC PLANNING WITH ADWORDS TOOLS
CONVERSION TRACKING AND CAMPAIGN OPTIMIZATION

8. LINK BUILDING
WHAT IS LINK BUILDING?
ADVANCED
OVERVIEW OF LINK BUILDING
TYPES OF LINK BUILDING, LINK POPULARITY
LINK BUILDIG RESEARCH AND METHEDOLOGY
UNDERSTANDING BROKEN OR DEAD LINKS
KNOWLEDGE OF INBOUND LINKS AND OUTBOUND LINKS
NO-FOLLOW AND DO-FOLLOW LINKS
LINK BUILDING THROUGH MULTIPLE CHANNELS
CONTENT OPTIMIZATION
LINKBUILDING IS AN OFF-PAGE SEO STRATEGY
DEALING IN THE EXPANSION OF ANY
BUSINESS BY CREATING MANY BACK LINKS
TO ACT AS A BACK-END SUPPORT
FOR WEBSITES

9. YOUTUBE MARKETING
BASIC
ADVANCED
CHANNEL CREATION AND CUSTOMIZATION
ACCOUNT CREATION
TARGETING SPECIFIED AUDIENCE
BUILDING POPULARITY AND UNDERSTANDING
VIRAL VIDEOS SETTINGS
VIDEO UPDATING AND SUBMISSION
CAMPAIGNING AND PROMOTION
TITLE AND CONTENT ENHANCEMENT
YOUTUBE VIDEO MONETIZATION,COPYRIGHTS AND SPAM
USING PLAYLISTS AND YOUTUBE
ENGAGEMENT METRICS.

10. THANK
YOU
An advanced training institute providing complete digital
marketing coaching to students, job-seekers, and entrepreneurs.
SEO SMO ORM LINK BUILDING PPC YOUTUBE MARKETING