Digital Marketing Solutions for South African Businesses.
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I want to talk to you today about the importance of being found online! The old coffee shop talks where friends got together and chatted about things like their experiences are a way of the past. The new word of mouth is online! Statistics have shown that 85% of all buying decisions are made online these days and that in itself is the most important reason why your business needs to be found online. The old coffee shop talks where friends got together and chatted about things like their experiences are a way of the past. The new word of mouth is online! Statistics have shown that 85% of all buying decisions are made online these days and that in itself is the most important reason why your business needs to be found online.
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Digital Marketing Solutions for South African Businesses.
- 1. Digital Marketing Solutions for Businesses in South Africa today!
- 2. Buying decisions are made online. In 2017, 92% of consumers read online reviews before visiting a business. 94% of consumers would use a business with a four star rating! 40% 60% 25% 17% 17% 15% 75% 83% 83% 85% 2011 2012 2013 2016 2017 Before Entering a Store In-Store
- 3. First impressions are made online Interest Partner Advertising: SEM, Email/Text Marketing, Display, Print Ads, Radio, TV, Loyalty programs, Deals. Research Search engines, online reviews, ratings, relevant articles, word of mouth. The business’s reputation is what consumers say it is. Purchase In-store experience: talked with salesperson in-store, read product brochure, tried sample product. The decision to purchase is made. Experience Post-purchase experience: Facebook post, tweet, review, discuss with friends, blog, Consumer compares expectations. The Zero Moment of Truth
- 4. How does your virtual doorway look? The pillars of your online presence Listings Reputation Social Website Search Is your business listed online? Is the information accurate? What are consumers saying about your business online? Are you listening to your online customers feedback? How’s your website experience? Is it optimized for mobile? Are you showing up at the top of Google search results?
- 5. Listings
- 6. Listings Your business listings — business name, phone number, address, website — are a crucial element to your business success. Consumers need to find you, on the web and in the streets!
- 7. These 4 sites account for 85% of all online search traffic. Here’s what you need... And these social sites are a must-have! “I can do all of this work for you! Fast, easy and affordable!”
- 8. [24]7 411.ca 411info Access Together Acura Addresses.com Admedia Advameg Advertise.com Advice.com Agero Aisle50 Alk Technologies Allpages.com AlterGeo Alteryx AmericanTowns.com Answers.com anywho.com AOL Apartmentfinders.com apartmentguide.com Apple Maps App.net AroundMe.com Ask.com AT&T ATD Austin Atlanta NewHomes AYO Technology-WebSite Alive B2Byellowpages.com bckyrd.com beachcalifornia.com Belo Best Of The Web Local Bing Biz Scrambler Blackberry BMW Boorah BrightData Bundle.com Business Directories of Texas BusinessSearch.com Care.com Cars.com Centzy.com ChaCha Search challama.com Chamberofcommerce.com Chewsy Chrysler City-data.com City.com CityBot Citygrid CityMaps Citysearch.com CloudMade Cloudy Clutch Shopping Comcast.net Search Consolidated Communications Contextuads.com Contractors.com CoPilot Cornerstone Group Coupon Sherpa CouponMap CrowdSpot Databanq DataSphere DDC Dealsplus Denso Dexknows Directory Avantar Dirxion DoctorWait.com Dogpile Dogtime Media Driverside Earthlink.com Eating Places Echoer Edmunds eGood eGumball Elocal eLocal Listing eMbience eServiceLog ezlocal.com EveryScape.com EZToUse.com Facebook.com Family Finds FeedMe fetchtoto.com Fieldforce First Street Live Fivestar Software Fizzlocal Focus Local Foodie Ford Foursquare Free411.com gapNsnap Gas Station Checker GenieKnows.com Getlisted.org GiftCards.com GM GoLocal247.com GoodInfo Google Groupon Gvidi Harman HelloMetro.com Herald.com Hibu Hineighbor.com Homeplete.com Homesandland.com Homestore Honda Hoodoyou Hostway Hotbot.com Hotfrog.com Houzz.com HTC Hyundai iGoLocal.com Indeed.com Infiniti InfoSpace.com Infutor Innova Electronics Insiderpages Intel Intelius Intellistrand InTheMO.com Intuit Jetpac JiWire Judy's Book Justclicklocal.com Keen.com KGB Kia KSL.com Kudzu.com Larky Lexis Nexis Lexus Likeness.com LivingSocial Local.com Localedge.com localpages Localscope Localsearch.com LodgeNet Looksmart.com Lumatic Magicyellow.com MakeItLocal MamaAlwaysSays MapMyRun MapQuest Menu pages MerchantCircle Metroland Publishing metropolist.com Microsoft (Bing) MidwestYP.com MindMeld Mobifind MojoPages.com MyCity MyCityWay.com MyCoupons.com Mylocalheadlines MyLocally mymove.com Mywebyellow Nara News-Gazette Nissan Nokia Nomao OnMedia OnStar Oomea Openlist.com Paradine patch.com Patriot Phonebook Pelopidas Picksie Pioneer Pioneer Directories Place of Mine PlaceIQ Planapple PlanetDiscover.com Pokitdok Porsche PowerProfiles PulseLA Radarfrog Radiate Media Radius Intelligence ReachLocal realtor.com Reply.com Restaurants.com RightWay RoadTrippers Rocket Fuel Saga Salespider.com Samsung Search Initiatives Searchbug.com SeccionAmarilla Seekitlocal.com Sense Network SEOmoz Shoptopia.com ShowMeLocal Smart Marketing Team Snoox Southern Directory Publishing (YPsouth) SpecialsAgent.com Speed Run SpeedSpot Spotcast spotlikes.com Spotzot Sprint Subaru SuperPages.com Surewest Switchboard.com TechnoCom Tele Atlas (TomTom) TeleNav Teleroute Therapists.com Theredbook.org Time Out New York Town Planner Toyota Trafficengine.net TravelShark Tribune Interactive TripAdvisor Trulia TruPro Twitter.com UpMeSocial.com Urban Mapping Urbanspoon usdirectory.com V-enable.com Vendasta Verizon Vernon Publishing VerveMobile.com Veveo Viewpoints Local VisiKard Voltari Walkable Restaurants WalkScore.com Walt Disney Weblocal.ca WeddingWire.com Where Inc. And a strong presence across the web Search engines Review sites Social sites GPS, vehicle navigation
- 9. Reputation
- 10. Reputation Do you answer phone calls coming into your business? Do you address your callers needs? Reviews are a public form of consumer communication — do not ignore your online reputation!
- 11. Monitoring Managing Responding Generating A positive online reputation means… And it’s a lot, we know! Do you know what’s being said about you online? Once you find it, what are you going to do about it? Actively engage in conversation... ...to positively promote your brand!
- 12. Publicly promote the positive, privately respond to the negative
- 13. Why reviews are important Influence page rank up to 10% Increase website visits up to 25% Showcase success with positive reviews Gain the trust of prospects with real feedback Increase revenue!
- 14. Reviews =
- 15. Social
- 16. Social Everyday consumers are declaring their buying intentions, asking questions, and trying to create relationships through various social media channels. Are you listening?
- 17. 1.59 billion users 310 million users 300 million users 433 million users 50 million users 100 million users 40 million users 800 million users Kitchen reno completed! ThankstotheHome DepotonThirdStreetforalltheir help! @thegap does the billy oxford dress shirt come in size xxl? #helpme Car shopping time! Audi A4 or BMW 328i? — feeling excited!
- 18. Successful social media marketing Customer service Easy monitoring and publishing capabilities Generating leads Actionable leads that bring in actual dollars Building fans Profiles with informative and entertaining content …is about three things
- 19. Website
- 20. Website According to Google, the most sought after information on a business's website is phone number, address and hours of operation. Is that information easily available on your mobile responsive site?
- 21. Here’s what you need...
- 22. Website + Reputation + Listings + Social Makes for a successful online presence The perfect website for a business has correct location information with a map (listings), recently left positive reviews (reputation) and linked active social media feeds (social). How does your website add up?
- 23. Search
- 24. Search Search Engine Marketing refers to all marketing tactics used to ensure your business can be easily discovered by customers on search engines like Google, Bing and Yahoo. Screenshot Goes Here. Does your business appear on the first page of search?
- 25. Monthly task reports Proof of performance
- 26. 24/7/365 monitoring of your virtual doorway Review site listing, claiming, positive and negative responses Social posts each week on Facebook, Twitter, and Google+ Listings and citations are claimed and monitored Daily email alerts to up to six members of your management team Login for the responsive Business Center What to expect in 6 months…
- 27. Beven Spangenberg DigitalStartup (Pty) Ltd. EMAIL beven@digitalstartupagency.com PHONE (044)533-4047 (079)152-2483 SOCIAL /in/digitalstartup /DigitalStartupPtyLTD /DigitalStartup9 WEBSITE www.digitalstartupagency.com
Editor's Notes
- I want to talk to you today about the importance of being found online!
- The old coffee shop talks where friends got together and chatted about things like their experiences are a way of the past. The new word of mouth is online! Statistics have shown that 85% of all buying decisions are made online these days and that in itself is the most important reason why your business needs to be found online.
- Have you ever heard of the Zero Moment of Truth? It refers to a typical customer's buying cycle as indicated here by this slide. It starts with Interest like for example a customer of yours might have/need [PRODUCT OR SERVICE]. They do some Research to see there the best place in the area is to go. The locate your business and come down to get treated so the Purchase. Finally they comment on their overall Experience of their visit.
- Our goal is to help address the issues with your business's “Virtual Doorway.” Here are the pillars of your virtual doorway we want to look at. Listings, Reputation, Social, Website, and Search.
- Let’s talk about listings for a minute.
- We want to make sure you are found on the internet and your business name, address, phone number, and website are 100% accurate across the board! This is important because your SEO score is based on this accuracy and Google’s magic 3 or whatever they are calling it now, top of Google search is what I refer to it as, is based on accurate listing information and lots of reviews!
- Not only is it important to be found, but you need to be visible on the places where potential customers are looking for information like Google, Bing, Yelp, and YP. It is critical to be found on these big 4 due to in large part to 85% of the traffic looking for business information are viewing these big 4 for it.
- Our service provides a multitude of sources that we update your business listing information on. Here are just a few of them!
- Let’s now talk about another pillar called Reputation.
- Reputation Management is simply being intelligent about your online reputation and also how others view your business! Reputation Management can be broken up into 2 major areas. One is business listings and the second is reviews. Remember that snapshot of your business? The score you received was based on the pillars of your virtual doorway. Our service is designed to help to correct, monitor and manage your listings and find your reviews online and deal with the issues raised either good or bad!
- Add mentions, competition
- We have a proven approach to review management and our agents help to deal with both the good and bad reviews! A Harvard study found that a 1 star increase in Reputation lead to a 5 - 9% increase in business
- Let’s talk about reviews. With 85% of all buying decision online reviews ARE everything. Think of it this way. Say we were going out for lunch together. Of course you were buying, but we weren't sure where we were going to eat. So we decided to Google some close restaurants and we found a couple on the same street. One was a 4 star restaurant and the other was a 2.5 star. Which one do you think we would choose? Of course! Nobody wants to be a 2.5 star, we all want to be 4 star and above for everything we do. Here are some quick stats on reviews!
- Reviews are especially important for local searches as they influence up to 10% of the local page ranking and can increase website visits by up to 25%
- Our next area we want to address is your involvement on social media. How often do you use your social channels for your business?
- Everyday consumers are declaring their buying intentions, asking questions, and trying to create relationships through various social media channels.
- Here are the social channels out there and the usage of each. Twitter, facebook, google+, linkedin, instagram, foursquare, (pinterest, houzz)
- A successful Social Media Campaign has 3 components. One is Customer Service. Two is Generating Leads and Three is Building Fans.
- Next let’s take a look at your website.
- According to Google, the most sought after information on a business's website is phone number, address and hours of operation. Is that information easily available on your mobile responsive site?
- A consumer is five times more likely to leave a website that is not mobile friendly. With our solutions you would have mobile friendly website solution for your business. Did you know that often pages are have phone numbers and addresses added as images and not text, which mean google essentially cannot see the data!. Our sites ensure your site loads quickly with these important data fields in text, so the search engines can “see” them.
- And not only is it an additional indexed site for you, but also a site for you to display AND generate new reviews plus link all of your social profiles.
- And finally we chat about Search
- Search Engine Marketing refers to all marketing tactics used to ensure your business can be easily discovered by customers on search engines like Google, Bing and Yahoo. Does your business appear on the first page of search engines like Google?
- All of these things we are doing every month add up. And we want to make sure you are aware of the great work we do each month for our clients. That’s why we send the monthly Proof of Performance Report out at the end of every month. Every page is filled with all of the tasks we performed and the dates we did them. You can clearly see, at the end of each month, all the tasks we’ve done for you, and the details behind those tasks. A very valuable way to keep an eye on the program.
- So let’s take a moment and summarize these solutions and show an example of our 6 month goals for getting your business visible and destroying your nearest competitors. 24/7/365 monitoring Review responses Social posts Listings and citations are claimed and monitored Daily email alerts AND a Login for the responsive Business Center which includes a mobile responsive Listing site. Do you have any specific questions on any of the information I have shared with you today?
- THEY WANT TO BUY ONE OF YOUR PACKAGES! That’s fantastic [NAME]? We are excited to get you started. I want to send you our order form now, and get your credit card information. Once we have that, we can schedule an onboarding call with one of our digital agents. Can I email that to you now? Very excited to have you onboard!