The document discusses recommendations for improving sales and average order value on an e-commerce website through personalized product recommendations. It provides examples of how the client, a large electronics retailer in Ukraine, implemented various recommendation blocks on their website using a recommendation platform. Specifically, it discusses how the platform's algorithms were trained to provide more relevant recommendations for accessory products based on attributes like weight and the presence of smart TV features. The optimizations increased sales of accessories by 6-16% and helped increase order values.
Олег Спиваков "Социальная коммерция: 10 советов как повысить продажи в соцсе...SEO.UA
Social media can be used to boost sales through social commerce. Brands can engage customers, build communities, and enable transactions through social platforms. Positive reviews and referrals from friends significantly increase sales and conversions. Automating social media activities from posting to lead nurturing can save businesses time and money while increasing revenue. Chatbots are also becoming more common for handling customer interactions without human agents. To be successful with social commerce, brands should understand their audiences and optimize their activities on the most appropriate social media sites.
1) SimilarWeb provides digital marketing insights to help companies discover opportunities, make decisions, and deploy digital strategies. It tracks over 1% of daily online activity in 60+ countries.
2) SimilarWeb's data and tools can be used at all levels of an organization, from executives to marketing, sales, and more, for tasks like competitive research, opportunity identification, and market analysis.
3) In 2016, Some key areas SEOs should focus on according to SimilarWeb include building backlinks, understanding keyword targeting, creating useful content, and engaging website visitors.
This document discusses data driven display advertising and programmatic buying. It provides 5 steps for achieving real-time, relevant display ads through programmatic buying. The steps include: 1) Setting the right KPIs, 2) Choosing creatives that fit the target audience and goals, 3) Directing media buying, 4) Reaching known audiences through retargeting, and 5) Measuring, understanding, and improving through attribution modeling that accounts for assisted conversions in addition to last-click conversions. The document emphasizes that display advertising contributes to branding and awareness goals in the upper funnel and can increase name recognition and conversions over the long term.
Social CRM is a business strategy, supported by a technology platform, business rules, workflow, processes and social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent business environment. It's the company's response to the customer ownership of the conversation.
Мастер-класс Стартап Академии Сколково 16/02 на Get2Knowget-to-know
Bas Godska is an e-commerce expert with 14 years of experience. He discusses strategies for reaching multi-million dollar turnover within 6 months through e-commerce. He outlines case studies of businesses that achieved 6-digit, 7-digit, and 8-digit revenues in 18 months, 12 months, and 6 months respectively. The key strategies involve finding the right niche, optimizing operations, recruiting a top team, focusing on marketing techniques like the C.A.S.H.C.O.W. formula, and being willing to adapt plans as needed.
The Scalable Way: Unlocking Data To Drive Great Customer Experience and Conve...VWO
Watch this webinar to understand how some of the leading Fortune 2000 organizations have built a robust and scalable process to turn data into insights, and to use insights to elevate their CX leading to drastically higher conversions and in turn Revenue/ROI.
[Webinar] The Scalable Way: Unlocking Data To Drive Great Customer Experience...VWO
Watch this webinar to understand how some of the leading Fortune 2000 organizations have built a robust and scalable process to turn data into insights, and to use insights to elevate their CX leading to drastically higher conversions and in turn Revenue/ROI.
TechConnectr's Big Data Connection. Digital Marketing KPIs, Targeting, Analy...Bob Samuels
This document provides an overview of the big data and predictive analytics ecosystem by mapping out the key components. It shows how data flows from various sources through data management, processing, analytics and applications. It outlines different types of analytics and examples of applications across various vertical industries. The document also includes examples of real-time bidding and different players in the digital advertising ecosystem.
Олег Спиваков "Социальная коммерция: 10 советов как повысить продажи в соцсе...SEO.UA
Social media can be used to boost sales through social commerce. Brands can engage customers, build communities, and enable transactions through social platforms. Positive reviews and referrals from friends significantly increase sales and conversions. Automating social media activities from posting to lead nurturing can save businesses time and money while increasing revenue. Chatbots are also becoming more common for handling customer interactions without human agents. To be successful with social commerce, brands should understand their audiences and optimize their activities on the most appropriate social media sites.
1) SimilarWeb provides digital marketing insights to help companies discover opportunities, make decisions, and deploy digital strategies. It tracks over 1% of daily online activity in 60+ countries.
2) SimilarWeb's data and tools can be used at all levels of an organization, from executives to marketing, sales, and more, for tasks like competitive research, opportunity identification, and market analysis.
3) In 2016, Some key areas SEOs should focus on according to SimilarWeb include building backlinks, understanding keyword targeting, creating useful content, and engaging website visitors.
This document discusses data driven display advertising and programmatic buying. It provides 5 steps for achieving real-time, relevant display ads through programmatic buying. The steps include: 1) Setting the right KPIs, 2) Choosing creatives that fit the target audience and goals, 3) Directing media buying, 4) Reaching known audiences through retargeting, and 5) Measuring, understanding, and improving through attribution modeling that accounts for assisted conversions in addition to last-click conversions. The document emphasizes that display advertising contributes to branding and awareness goals in the upper funnel and can increase name recognition and conversions over the long term.
Social CRM is a business strategy, supported by a technology platform, business rules, workflow, processes and social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent business environment. It's the company's response to the customer ownership of the conversation.
Мастер-класс Стартап Академии Сколково 16/02 на Get2Knowget-to-know
Bas Godska is an e-commerce expert with 14 years of experience. He discusses strategies for reaching multi-million dollar turnover within 6 months through e-commerce. He outlines case studies of businesses that achieved 6-digit, 7-digit, and 8-digit revenues in 18 months, 12 months, and 6 months respectively. The key strategies involve finding the right niche, optimizing operations, recruiting a top team, focusing on marketing techniques like the C.A.S.H.C.O.W. formula, and being willing to adapt plans as needed.
The Scalable Way: Unlocking Data To Drive Great Customer Experience and Conve...VWO
Watch this webinar to understand how some of the leading Fortune 2000 organizations have built a robust and scalable process to turn data into insights, and to use insights to elevate their CX leading to drastically higher conversions and in turn Revenue/ROI.
[Webinar] The Scalable Way: Unlocking Data To Drive Great Customer Experience...VWO
Watch this webinar to understand how some of the leading Fortune 2000 organizations have built a robust and scalable process to turn data into insights, and to use insights to elevate their CX leading to drastically higher conversions and in turn Revenue/ROI.
TechConnectr's Big Data Connection. Digital Marketing KPIs, Targeting, Analy...Bob Samuels
This document provides an overview of the big data and predictive analytics ecosystem by mapping out the key components. It shows how data flows from various sources through data management, processing, analytics and applications. It outlines different types of analytics and examples of applications across various vertical industries. The document also includes examples of real-time bidding and different players in the digital advertising ecosystem.
Who wouldn't want to overtake their competitors in the search engines? You'll learn 4 specific tips and you'll have the opportunity to ask any SEO questions you may have as well.
UX STRAT Europe 2017: Barbara Koop: “Metrics for Evaluating the Impact of UX ...UX STRAT
The document discusses using data and analytics to drive business outcomes. It presents the W-model for data-driven learning which involves listening, interpreting, predicting, responding and monitoring data in cycles. It provides examples of different types of qualitative and quantitative data and metrics that can be gathered, such as conversion rates, social media metrics, search engine metrics and customer satisfaction scores. It advocates defining behaviors that drive soft key performance indicators, bundling predictors into impact factors, and using these to track company success over time. An overall "customer happiness impact factor" or CHIF is proposed as a way to measure how choices and projects impact customer satisfaction.
Designing Outcomes For Usability Nycupa Hurst FinalWIKOLO
MarkoHurst.com :: My topic of discussion at the Feb 17 2009 NYC UPA.
Even as the pace of society, business, and the Internet continue to increase, many budgets and time lines continue to decrease. To compound this issue, there is a serious disconnect between business goals, user goals, and what visitors actually do on your site. UX practitioners need a simple and efficient way to reconcile these diverse needs while taking action on their data. Join us to learn about a new method for incorporating quantitative data such as web analytics and business intelligence into your qualitative user experience deliverables: personas, wireframes, and more. This presentation will include discussions of online business models, feedback loops for ensuring cross-discipline collaboration, and ongoing revisions.
This document discusses developing, deploying, and measuring effective digital strategies. It provides an overview of Expon, a process-focused model for developing online marketing strategies aligned with business objectives. It also discusses identifying and implementing software and systems to enable key processes, executing tactics and campaigns, and tracking, analyzing, and adjusting experiences based on metrics. The document provides tips on segmentation, purchasing funnels, measurement, and optimization.
Predictive Modelling, not magic - FOM Jam slidesRedEye
It doesn't require magic to make Predictive Analytics work. Flick through our slides from Festival of Marketing on how key data is to making Predictive Marketing work.
Building Enterprise Brands Using SearchReprise Media
Joint presentation from Microsoft and Reprise Media on the use of search marketing to build a brand for an enterprise-level company. Originally presented Sept 24, 2008 at the Advertising Age Digital Bites Breakfast (part of Advertising Week)
The document discusses the future state of analytics in gaming devices and provides recommendations for harnessing analytics capabilities. It recommends understanding gamers through multidimensional data on behaviors, attitudes, demographics and social interactions. Platform providers should identify and engage social influencers who can help spread word of mouth. Combining behavioral data with attitudinal data from surveys can provide insights on gamer motivations and improve the gaming experience. Analytics can optimize business decisions around customer engagement, lifetime value, and marketing effectiveness.
SEO Tactics, Fanbase Management, and Trends to watchFan Foundry
The document provides an overview of trends in search engines and digital marketing. It discusses how search engines are changing and becoming more data-driven. It emphasizes using data to better understand customers and create personalized experiences. It also notes emerging trends like artificial intelligence that could further impact marketing in the future. Sustainable marketing approaches include developing quality content, building email lists to own customer relationships, and creating lead magnets to gather customer data.
Customer insights dashboards give companies a visual overview of consumer sentiment data through charts and graphs. This helps companies make better strategic decisions to influence consumer behavior, employee morale, and brand reputation. Some key benefits of a customer insights dashboard include real-time sentiment monitoring, data-backed decision making, insight sharing, and improved data management. Repustate's sentiment analysis dashboard provides powerful insights while keeping data secure and being user-friendly for various business verticals. Popular customer insights dashboard tools include Power BI, Repustate, Dcipher Analytics, Google Data Studio, Monkeylearn Studio, and IBM Watson Explorer.
FQ Mobile Asia Congress - App Bytes 2011 - Session Speech & PanelFabriQate
The document discusses different business models for monetizing "that" apps on mobile platforms. It outlines five main models: free, freemium, paid, data extensions, and sales. It then focuses on the freemium and data extension models, providing examples of how brands can monetize free apps through advertising, sponsorships, licensing, and acquisitions. Lastly, it covers principles for designing effective mobile experiences and engaging analytics.
The document discusses how customer experience, big data analytics, and surveys can be used together to gain insights about customers. It provides an overview of big data and data science, how to integrate different customer data sources, and how to use analytics and surveys to measure customer loyalty, experience, and benchmark performance versus competitors. The document also provides examples of key questions to ask in a customer relationship diagnostic survey to understand retention, advocacy, purchasing behavior, experience, and relative performance.
Delivered this presentation in a Learn with Google publisher event in Sydney & Melbourne, Australia in November 2013. It focuses on growing the audience of publishers with the help of Google Analytics data especially focusing on engagement and loyalty elements.
The document summarizes Locobuzz's unified consumer experience platform. The platform uses AI, analytics, and automation to listen to customers across digital channels, engage with them, and provide automated responses. It also offers features like competitive benchmarking, advanced analytics and reporting, and integrated workflows to streamline customer service and improve the consumer experience.
CMA Calgary_Internet Marketing and StrategyJohn Hutchings
The document discusses the importance of developing an online marketing strategy, including on social media. It notes that newspapers, magazines, radio and print yellow pages are expected to decrease by at least 9% as more advertising shifts online. The document outlines key topics for an online strategy such as defining goals, understanding the target audience, and developing an integrated marketing mix. It also provides models and frameworks for conducting audits and analyzing competitors.
The document discusses Magento Business Intelligence and how it helps merchants overcome common data and analytics challenges. It provides an overview of MBI's platform capabilities like data connection, consolidation, transformation, warehousing, analysis and visualization. It also outlines the Essentials and Pro tiers, included features, pricing and examples of how MBI has helped companies like Truly Experiences and Guideboat improve marketing ROI and identify qualified leads through data-driven insights.
I. Clearhead was acquired by Accenture Interactive on July 12, 2017. The document discusses Matty Wishnow, CEO of Clearhead, and his experience optimizing and personalizing customer experiences over 300,000 hours from CRO to full-stack optimization.
II. It discusses the challenges of experience optimization and why more experiments sometimes do not lead to better results. It also discusses how conversion optimization differs from experience optimization.
III. The document presents frameworks and approaches for solving problems through experiments, including Problem Solution Mapping and mapping the full customer experience across stages and channels to increase optimization success.
Benchmarking Your Online Impact: From Stats to Reputation ManagementNSI Partners, LLC
"Benchmarking Your Online Impact: From Stats to Reputation Management" delivered live at UnTech10, 1:30pm Thursday Feb. 11, 2010; combined from 2 sessions originally scheduled for delivery at the ASAE Technology Conference (canceled due to snowfall in Washington, DC)
The document discusses various topics related to data measurement and analytics, including the importance of data quality, communication structures, data pipelines, integrating multiple data sources, and fundamentals. It notes that data quality is an investment that requires maturity over time. Organization communication structures greatly influence system designs. Elaborate data pipelines are still susceptible to issues like conflicts. No single data source exists in isolation from others. Even fundamentals of analytics like sessions can be complex and interesting. Customization must be balanced with maintaining data quality.
Who wouldn't want to overtake their competitors in the search engines? You'll learn 4 specific tips and you'll have the opportunity to ask any SEO questions you may have as well.
UX STRAT Europe 2017: Barbara Koop: “Metrics for Evaluating the Impact of UX ...UX STRAT
The document discusses using data and analytics to drive business outcomes. It presents the W-model for data-driven learning which involves listening, interpreting, predicting, responding and monitoring data in cycles. It provides examples of different types of qualitative and quantitative data and metrics that can be gathered, such as conversion rates, social media metrics, search engine metrics and customer satisfaction scores. It advocates defining behaviors that drive soft key performance indicators, bundling predictors into impact factors, and using these to track company success over time. An overall "customer happiness impact factor" or CHIF is proposed as a way to measure how choices and projects impact customer satisfaction.
Designing Outcomes For Usability Nycupa Hurst FinalWIKOLO
MarkoHurst.com :: My topic of discussion at the Feb 17 2009 NYC UPA.
Even as the pace of society, business, and the Internet continue to increase, many budgets and time lines continue to decrease. To compound this issue, there is a serious disconnect between business goals, user goals, and what visitors actually do on your site. UX practitioners need a simple and efficient way to reconcile these diverse needs while taking action on their data. Join us to learn about a new method for incorporating quantitative data such as web analytics and business intelligence into your qualitative user experience deliverables: personas, wireframes, and more. This presentation will include discussions of online business models, feedback loops for ensuring cross-discipline collaboration, and ongoing revisions.
This document discusses developing, deploying, and measuring effective digital strategies. It provides an overview of Expon, a process-focused model for developing online marketing strategies aligned with business objectives. It also discusses identifying and implementing software and systems to enable key processes, executing tactics and campaigns, and tracking, analyzing, and adjusting experiences based on metrics. The document provides tips on segmentation, purchasing funnels, measurement, and optimization.
Predictive Modelling, not magic - FOM Jam slidesRedEye
It doesn't require magic to make Predictive Analytics work. Flick through our slides from Festival of Marketing on how key data is to making Predictive Marketing work.
Building Enterprise Brands Using SearchReprise Media
Joint presentation from Microsoft and Reprise Media on the use of search marketing to build a brand for an enterprise-level company. Originally presented Sept 24, 2008 at the Advertising Age Digital Bites Breakfast (part of Advertising Week)
The document discusses the future state of analytics in gaming devices and provides recommendations for harnessing analytics capabilities. It recommends understanding gamers through multidimensional data on behaviors, attitudes, demographics and social interactions. Platform providers should identify and engage social influencers who can help spread word of mouth. Combining behavioral data with attitudinal data from surveys can provide insights on gamer motivations and improve the gaming experience. Analytics can optimize business decisions around customer engagement, lifetime value, and marketing effectiveness.
SEO Tactics, Fanbase Management, and Trends to watchFan Foundry
The document provides an overview of trends in search engines and digital marketing. It discusses how search engines are changing and becoming more data-driven. It emphasizes using data to better understand customers and create personalized experiences. It also notes emerging trends like artificial intelligence that could further impact marketing in the future. Sustainable marketing approaches include developing quality content, building email lists to own customer relationships, and creating lead magnets to gather customer data.
Customer insights dashboards give companies a visual overview of consumer sentiment data through charts and graphs. This helps companies make better strategic decisions to influence consumer behavior, employee morale, and brand reputation. Some key benefits of a customer insights dashboard include real-time sentiment monitoring, data-backed decision making, insight sharing, and improved data management. Repustate's sentiment analysis dashboard provides powerful insights while keeping data secure and being user-friendly for various business verticals. Popular customer insights dashboard tools include Power BI, Repustate, Dcipher Analytics, Google Data Studio, Monkeylearn Studio, and IBM Watson Explorer.
FQ Mobile Asia Congress - App Bytes 2011 - Session Speech & PanelFabriQate
The document discusses different business models for monetizing "that" apps on mobile platforms. It outlines five main models: free, freemium, paid, data extensions, and sales. It then focuses on the freemium and data extension models, providing examples of how brands can monetize free apps through advertising, sponsorships, licensing, and acquisitions. Lastly, it covers principles for designing effective mobile experiences and engaging analytics.
The document discusses how customer experience, big data analytics, and surveys can be used together to gain insights about customers. It provides an overview of big data and data science, how to integrate different customer data sources, and how to use analytics and surveys to measure customer loyalty, experience, and benchmark performance versus competitors. The document also provides examples of key questions to ask in a customer relationship diagnostic survey to understand retention, advocacy, purchasing behavior, experience, and relative performance.
Delivered this presentation in a Learn with Google publisher event in Sydney & Melbourne, Australia in November 2013. It focuses on growing the audience of publishers with the help of Google Analytics data especially focusing on engagement and loyalty elements.
The document summarizes Locobuzz's unified consumer experience platform. The platform uses AI, analytics, and automation to listen to customers across digital channels, engage with them, and provide automated responses. It also offers features like competitive benchmarking, advanced analytics and reporting, and integrated workflows to streamline customer service and improve the consumer experience.
CMA Calgary_Internet Marketing and StrategyJohn Hutchings
The document discusses the importance of developing an online marketing strategy, including on social media. It notes that newspapers, magazines, radio and print yellow pages are expected to decrease by at least 9% as more advertising shifts online. The document outlines key topics for an online strategy such as defining goals, understanding the target audience, and developing an integrated marketing mix. It also provides models and frameworks for conducting audits and analyzing competitors.
The document discusses Magento Business Intelligence and how it helps merchants overcome common data and analytics challenges. It provides an overview of MBI's platform capabilities like data connection, consolidation, transformation, warehousing, analysis and visualization. It also outlines the Essentials and Pro tiers, included features, pricing and examples of how MBI has helped companies like Truly Experiences and Guideboat improve marketing ROI and identify qualified leads through data-driven insights.
I. Clearhead was acquired by Accenture Interactive on July 12, 2017. The document discusses Matty Wishnow, CEO of Clearhead, and his experience optimizing and personalizing customer experiences over 300,000 hours from CRO to full-stack optimization.
II. It discusses the challenges of experience optimization and why more experiments sometimes do not lead to better results. It also discusses how conversion optimization differs from experience optimization.
III. The document presents frameworks and approaches for solving problems through experiments, including Problem Solution Mapping and mapping the full customer experience across stages and channels to increase optimization success.
Benchmarking Your Online Impact: From Stats to Reputation ManagementNSI Partners, LLC
"Benchmarking Your Online Impact: From Stats to Reputation Management" delivered live at UnTech10, 1:30pm Thursday Feb. 11, 2010; combined from 2 sessions originally scheduled for delivery at the ASAE Technology Conference (canceled due to snowfall in Washington, DC)
The document discusses various topics related to data measurement and analytics, including the importance of data quality, communication structures, data pipelines, integrating multiple data sources, and fundamentals. It notes that data quality is an investment that requires maturity over time. Organization communication structures greatly influence system designs. Elaborate data pipelines are still susceptible to issues like conflicts. No single data source exists in isolation from others. Even fundamentals of analytics like sessions can be complex and interesting. Customization must be balanced with maintaining data quality.
Similar to Business digital slot_no._4__aleksei_danchenko_esputnik (20)
This document appears to be notes from a creative agency. It discusses various team members, clients, and philosophies of the agency. Key points include:
- The agency prides itself on "professional dilettantism", speed, playfulness, openness, humor and love in its work.
- Trust and openness are important values, encouraging ideas even if they seem strange or unconventional.
- The agency's competitive advantages are its speed and willingness to take on challenging work with tight deadlines.
This document discusses the goals and values of a company called "banda". The main goals are to make creativity significant in Ukraine and Ukrainian creativity significant globally. The company wants to pay 70% of employees' education costs and create an office environment designed for creativity. Core values include sharing numbers openly, asking for help as a super power, and paying for 70% of any education for employees.
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
-------------------------------------------------------------------------------
Find out more about ISO training and certification services
Training: ISO/IEC 27001 Information Security Management System - EN | PECB
ISO/IEC 42001 Artificial Intelligence Management System - EN | PECB
General Data Protection Regulation (GDPR) - Training Courses - EN | PECB
Webinars: https://pecb.com/webinars
Article: https://pecb.com/article
-------------------------------------------------------------------------------
For more information about PECB:
Website: https://pecb.com/
LinkedIn: https://www.linkedin.com/company/pecb/
Facebook: https://www.facebook.com/PECBInternational/
Slideshare: http://www.slideshare.net/PECBCERTIFICATION
How to Make a Field Mandatory in Odoo 17Celine George
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
How to Manage Your Lost Opportunities in Odoo 17 CRMCeline George
Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
15. eSputnik
Почему АВ тесты редко помогают?
Доход за сеанс Стандартное отклонение
дохода за сеанс
Необходимая разница
между группой А и В
400грн 259грн +44грн
17. eSputnik
1
обычный
магазин
50 000 товаров
250 000 рекомендованных товаров
100 категорий
300 000 пользователей с персональной
выдачей
20 источников трафика
до 100 основных путей пользователя
Цифр бывает слишком много
18. eSputnik
Для ее достижения анализируем 4
блока показателей:
Цель — увеличение продаж
Конверсию
CTR
Средний чек
Охват
Goal-Driven Marketing
40. eSputnik
Выбираем алгоритм
Бестселлеры
на сайте
Популярное
на сайте
Персонально
из категории
Товары, которые
чаще всего
покупают
Товары, которые
чаще всего
просматривают
На основе
просмотров
пользователя
Алгоритмы на основе данных
контакта. И с общими
рекомендациями.
42. Кто такие «Фокстрот»
Торговая сеть «Фокстрот» – участник Euronics,
самой большой закупочной группы
электроники и бытовой техники, работающей
с 35 странами Европы.
«Фокстрот» – один из лидеров на рынке
Украины по продажам бытовой и
электронной техники. Компания
представлена в 162 розничных офлайн-
магазинах , а также онлайн – сайтом
foxtrot.com.ua (средний трафик за полгода –
6,14 млн пользователей).
У «Фокстрота» налажена системная
работа над оптимизацией программы
лояльности: количество ее участников
достигло 11,5 млн клиентов, 92% покупок
осуществляется с картой лояльности
43. Какие задачи
ставил клиент
В категории электроники
маржинальность основных
товаров очень низкая, поэтому
для «Фокстрота» важно
увеличить доход за счет cross-
sell.
В качестве основного
инструмента выбрали товарные
рекомендации на сайте
1. увеличить количество
конверсионных действий
пользователей на сайте;
2. расширить чек
дополнительными
позициями;
3. увеличить продажи
аксессуаров и сопутствующих
товаров из других категорий.
45. Как работают
рекомендации
ИИ строит прогнозы на основе:
● предыдущего поведения большого
количества клиентов;
● данных о товарах и их характеристиках.
Для рекомендаций «Фокстрота»
алгоритмы учитывают следующие
данные:
● историю просмотров
пользователя,
● ценовой диапазон,
● категории,
● кросс-категории и
дополнительные условия,
заданные клиентом.
В eSputnik алгоритмы делятся на 3 типа:
1. Общие – для формирования рекомендаций
учитывают общие данные сайта, без персонализации:
«Популярное на сайте», «Бестселлеры на сайте».
Размещаются на любых страницах сайта.
2. Основанные на данных о товаре – учитывают
просмотры, клики пользователей, категорию,
описание, название и цену товара: «С этим товаром
покупают», «Похожие товары». Размещаются в
карточках конкретных позиций и на страницах
категорий.
3. Основанные на данных контактов – учитывают
поведение конкретного пользователя:
«Просмотренные товары», «Персонально для вас»,
«Персонально для вас из этой категории» –
анализирующие предыдущие покупки, поведение на
страницах категорий и товаров, и др. Размещаются
на любых страницах сайта.
46. Как работают
рекомендации
На сайте клиента
реализовано более 10
блоков персональных
товарных
рекомендаций
● главная страница – «Рекомендованные
аксессуары к последней покупке»,
«Специально для Вас»;
● категория – «Вас заинтересуют»;
● карточка товара – «С этим товаром
покупают», «Подобрано на основе ваших
запросов», «Покупатели, которые
просматривали этот товар, также
интересуются»;
● корзина – «К этому товару вам могут
понадобиться»;
● страница поиска – «Вас заинтересует»
47. Какие особенности
у рекомендаций на
сайте «Фокстрота»
В ассортименте ритейлера
«Фокстрот» более 10 тыс.
аксессуаров.
Но структура данных не всегда
однородная, что составляет
трудности для машины и
сказывается на точности
рекомендаций.
Data scientists должны
определенным образом объяснить
нейронной сети, что делать, чтобы
в подборки не попали
неправильные товары.
49. Крепления для
телевизоров
Data scientist
дообучает алгоритм:
указывает вес как
ключевую
характеристику и для
телевизора, и для
подставки. После
сохранения этой
информации ИИ
рекомендует
правильные крепежи.
Благодаря точной
настройке алгоритма
продажи креплений
выросли на 6%
51. ТВ-тюнеры,
приставки
Телевизоры могут
оснащаться TV-тюнером
или нет. Так, для
телевизоров без этой
функции можно
рекомендовать тюнеры,
поскольку их
просматривают и
покупают обычно одним
чеком. Аналогично с и
медиаплеерами: они
релевантны для тех
моделей, где нет Smart
TV.
Улучшилось
формирование группы
сопутствующих позиций
на 16%
53. Крупная бытовая
техника
На кухню часто приобретают
позиции в одном цветовом
решении и одного бренда.
Для создания релевантных
рекомендательных блоков
для КБТ data-специалист
указывает нейросети, что
бренд является ключевой
характеристикой.
Рекомендации к
бытовой технике
могут приносить
значительный доход,
из-за высокого
среднего чека
55. Аксессуары к
мобильным телефонам
Для успешной допродажи
чехлы, USB, карты памяти,
держатели и прочие
аксессуары должны
соответствовать данной
модели телефона.
Уточнили правила по
соответствию бренда,
названию модели и
аксессуара в
рекомендациях.
За апрель 2021 года
рекомендации
принесли +16% к
продажам
аксессуаров
57. Что еще получили
в результате
Персональные товарные рекомендации доступны
на рабочем месте для сотрудников «Фокстрота»:
★ операторов контакт-центра –
информация автоматически
подтягивается при звонке;
★ консультантов в офлайн-магазинах –
спрашивают номер телефона
клиента.
58. Как получить х2.5 заявок
и заплатить вдвое
меньше
Кейс маркетплейса одежды Shafa.ua
59. Кейс
маркетплейса
одежды Shafa.ua
Shafa.ua – украинская интернет-площадка,
на которой можно купить или продать
различные товары.
Основанный в 2013 году маркетплейс
изначально запускали для продажи
женской одежды б/у.
Сейчас же там продаются брендовые
вещи для женского, мужского и детского
гардероба, в том числе новые, а также
косметика и товары для дома.
60. Задачи и стратегия
Основная цель – получить как
можно больше заказов из каналов
и сделать это дешевле.
Для уменьшения стоимости
заказа и увеличения количества
заказов из каналов была
выстроена стратегия,
базирующаяся на трех китах:
● Омниканальности;
● Сегментации;
● Персонализации.
61. Выбор платформы
Ранее email, web push, mobile push, SMS
отправлялись разными системами. Было решено
подключить еще и Viber-сообщения и свести все
коммуникации в единую омниканальную систему
в eSputnik.
Это позволило строить сложные сценарии для
триггеров с использованием разных каналов.
Алена Мельон
Head of retention
shafa.ua
62. Рекомендованные
товары
В некоторых триггерах-
письмах реализован показ
похожих вещей.
Алгоритм подбора вещей:
● они должны быть того же
размера;
● похожей расцветки;
● из той же категории;
● у товаров того же бренда
выше приоритет показа.
Добавление блока с
рекомендованными товарами
на 30-40% увеличило
переходы и заказы из
триггеров, в которые они
были добавлены.
63. Поведенческие триггеры с
рекомендованными товарами
Подключили систему триггеров:
● брошенный просмотр с
рекомендованными товарами;
● брошенная корзина с
рекомендованными товарами;
● снизилась цена на товары,
которые вы просматривали;
● снижена цена на товары в
вашей корзине;
● мы нашли для вас товары,
которые будут вам интересны;
● реактивация пользователей,
которые Х дней не были на
сайте.
Триггеры
отправляются в
email, web push и
mobile push.
64. Каждому уникальному
пользователю ИИ подбирает
товарные рекомендации.
Дополнительные условия:
● размер одежды или обуви
пользователя, который он
указывает в профиле (чтобы
клиенту в рекомендованных
показывались подходящие
товары);
● вилка по цене ±150 грн (чтобы
показывались вещи с
небольшой разницей в
стоимости).
30-40% CTR говорит о том, что
персональные товарные
рекомендации эффективны.
(без персонализированного
контента – 11%).
Алгоритмы с
рекомендованными
товарами
65. Во все письма ставится
персонализированный блок с
шестью товарами. Каждому
уникальному пользователю
подбираются отдельные
предложения.
Fallback - показываются шесть
товаров с максимальным
количеством диалогов за неделю.
Персональный блок
с товарами
в письмах
66. С января по июль 2020 года удалось:
★ Стоимость заказа из каналов удержания
клиентов получилось снизить в 2 раза.
★ Количество заказов из этих каналов
увеличилось в 2,5 раза.
★ Доля директ каналов от общего
количества заказов увеличился в 1,8 раз.
Что получили
в результате