Viral marketing, word of mouth marketing, social media marketing. What's new in marketing and advertising, How to go viral (Viral formula), how can I implement a social media strategy, Guerrilla marketing concepts and best campaigns. Discover the best social media and viral marketing practices and The New Rules of Viral Marketing.
Presentation for Real Madrid School (European Univeristy of Madrid)
Contact me to download
conversemos@juanmarketing.com
See more in http://www.juanmarketing.com/
360-degree Marketing vs. Integrated Marketing Communications.Julia Scherbakova
In this presentation you will find basic descriptions, competent overviews and brief comparative analisys of the two approaches to marketing communications. You may take it as a basic foundation for the further study on this question.
The Power of Integrated Marketing Campaignscristinalepore
The Power of Integrated Marketing Campaigns: How consumer product goods, consumer retail, hospitality and quick service restaurant companies
use integrated marketing campaigns to increase brand awareness, engage customers and drive revenue
Word of Mouth Marketing - Planning and Implementing an Integrated WOMM and A...Advanced Media Productions
Word of Mouth Marketing (WOMM) is driven mainly by customer satisfaction, a two-way dialogue and transparent communications. WOMM strategies include targeting these influencers, participating in blogs and forums, and creating a product with great customer service that people can use or are excited about. Social Media Marketing spreads by itself through the social web and the message must be entertaining, outrageous or have exceptional value. Since a WOMM campaign generates more online buzz when supported by traditional advertising, companies should integrate a WOMM online campaign with offline advertising and plan the integrated advertising carefully so its effectiveness can be measured.
Marketing Concepts - 360 degree of marketing strategy Moses Gomes
This presentation highlights the different concepts of marketing excluding the 4P's. Also, along with the presentation I have highlighted some case studies for ease of understanding of the concepts. Concepts explained are as follows
Affiliate Marketing
Referral Marketing
Loyalty Marketing
Visual Marketing
Viral Marketing
Word – Of – Mouth Marketing
Relationship Marketing
Multi – Level Marketing
Peripheral Marketing
Umbrella marketing
Sample marketing
POS Marketing
Online marketing
Up-sale marketing
Direct marketing
Event marketing
Cross marketing
Inbound Marketing
Permission Marketing
Guerrilla marketing
Despite the debates around privacy, disinformation and influencer authenticity; social media continues to fuel our digital lives. The biggest change is how. With ever evolving platforms, trends, and even content types, social is growing increasingly complex and discerning fact from fiction is becoming progressively more difficult. What will be the biggest trends for marketers in 2020? Chris Walts, Social Strategy Lead at Ogilvy UK, and Kanika Bali, Social Strategist at Ogilvy Hong Kong share their insights.
360-degree Marketing vs. Integrated Marketing Communications.Julia Scherbakova
In this presentation you will find basic descriptions, competent overviews and brief comparative analisys of the two approaches to marketing communications. You may take it as a basic foundation for the further study on this question.
The Power of Integrated Marketing Campaignscristinalepore
The Power of Integrated Marketing Campaigns: How consumer product goods, consumer retail, hospitality and quick service restaurant companies
use integrated marketing campaigns to increase brand awareness, engage customers and drive revenue
Word of Mouth Marketing - Planning and Implementing an Integrated WOMM and A...Advanced Media Productions
Word of Mouth Marketing (WOMM) is driven mainly by customer satisfaction, a two-way dialogue and transparent communications. WOMM strategies include targeting these influencers, participating in blogs and forums, and creating a product with great customer service that people can use or are excited about. Social Media Marketing spreads by itself through the social web and the message must be entertaining, outrageous or have exceptional value. Since a WOMM campaign generates more online buzz when supported by traditional advertising, companies should integrate a WOMM online campaign with offline advertising and plan the integrated advertising carefully so its effectiveness can be measured.
Marketing Concepts - 360 degree of marketing strategy Moses Gomes
This presentation highlights the different concepts of marketing excluding the 4P's. Also, along with the presentation I have highlighted some case studies for ease of understanding of the concepts. Concepts explained are as follows
Affiliate Marketing
Referral Marketing
Loyalty Marketing
Visual Marketing
Viral Marketing
Word – Of – Mouth Marketing
Relationship Marketing
Multi – Level Marketing
Peripheral Marketing
Umbrella marketing
Sample marketing
POS Marketing
Online marketing
Up-sale marketing
Direct marketing
Event marketing
Cross marketing
Inbound Marketing
Permission Marketing
Guerrilla marketing
Despite the debates around privacy, disinformation and influencer authenticity; social media continues to fuel our digital lives. The biggest change is how. With ever evolving platforms, trends, and even content types, social is growing increasingly complex and discerning fact from fiction is becoming progressively more difficult. What will be the biggest trends for marketers in 2020? Chris Walts, Social Strategy Lead at Ogilvy UK, and Kanika Bali, Social Strategist at Ogilvy Hong Kong share their insights.
Online Marketing - eCommerce - InnovationLeanne Ross
Innovation paper for bringing Products to Market - the rise of eCommerce, it's benefits and challenges, impact on the economy and how it is fuelling innovation in the retail industry.
In this report, an integrated communications strategy will be devised for mobile commerce based on the organisation WEVE, who are a joint venture between EE, telefonica (O2) and Vodafone, the three biggest mobile network providers in the UK.
Is traditional marketing is dead? Well, it is not completely dead but to a great extent traditional marketing approaches are avoided by the marketers. This is the reason for growing popularity of digital marketing course in Kerala.
STRATEGIC CONCEPTS IN FESTIVE AND TẾT SEASON - 2021Perry Cao
Busy business owners, marketers and advertisers are loading more than 200% efforts in THIS periods of time. Diversified reports, researches and complex information are overloading their minds to be outstanding in the competitive season. I hope you guys are managing things well.
In the recent uncertainty, I believe that we have better assumptions to what should be done, from Strategies to Implementations, for the Festive & TET.
In March, you guys planned for the whole year of circumstances and next pages of business in 2021. However, the spacing blank in your strategies with top-line ideas might be confusing you at the moment because the changing behaviours and uncertainties are still right in front of us, daily.
I am having in depth observation, talks, questions & seeing my connections as well as their connections in the daily life. I would love to share again what is basically described in TET & Festive Season in Vietnam. Hope the Strategic Concepts, ( I assume you might known them before, but in differently situational thoughts) help your business someways.
Enjoy the Read and please feel free to contact me for further relevant discussion if any.
Best Regards,
Perry Cao
This presentation covers the whole topic of marketing communication or promotion including the Promotion Mix as Product Mix and Tools of the promotion, fully explained. followed by which promotional objectives and media selection and management.
This ppt contain the comparison b/w traditional marketing and electronic marketing.
types of traditional marketing & also e-marketing, it`s advantage and disadvantage..... etc.
go through the slides and clear ur doubts.
If any error or mistake found in this ppt kindly give me feed back.
ID- jackherousa@gmail.com
Amit Ranjan.
MBBS STUDENTS UNDER GRADUATES ..WITH USES PROPERTIE IMAGES......FOLEYS CATHETER MALECOTS CATHETER ARTERY FORCEPS SMALL MEDIUM LARGE RETRACTOR KELLYS SURGERY SURGICAL INSTRUMENTS MBBS STUDENTS UNDERGRADUATES SUTURE MATERIALS MAYOS SCISSORS MBBS STUDENTS UNDER GRADUATES .......LISTERS SINUS FORCEPS....RIGHT ANGLED FORCEPS....KOCHERS CLAMP...suture material suture removal Jolls thyroid retractor .....WITH USES PROPERTIE IMAGES......FOLEYS CATHETER MALECOTS CATHETER ARTERY FORCEPS SMALL MEDIUM LARGE RETRACTOR KELLYS SURGERY SURGICAL INSTRUMENTS MBBS STUDENTS UNDERGRADUATES SUTURE MATERIALS MAYOS SCISSORS ..FOLEYS CATHETER ....3 WAY 2WAY RYLES TUBE.........HILTONS METHOD ..ALLIS .... MOSQUITO . LANES FORCEPS ....Lanes twin anastomosis clamp......MALECOTS CATHETER.. ARTERY FORCEPS..... SMALL MEDIUM LARGE ......RETRACTOR ....KELLYS ....SURGERY SURGICAL INSTRUMENTS MBBS STUDENTS UNDERGRADUATES..... SUTURE MATERIALS.... MAYOS SCISSORS
...........................MBBS STUDENTS UNDER GRADUATES ..COMPARISON WITH IMAGES NOTES FROM LECTURE CLASSES.............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
Online Marketing - eCommerce - InnovationLeanne Ross
Innovation paper for bringing Products to Market - the rise of eCommerce, it's benefits and challenges, impact on the economy and how it is fuelling innovation in the retail industry.
In this report, an integrated communications strategy will be devised for mobile commerce based on the organisation WEVE, who are a joint venture between EE, telefonica (O2) and Vodafone, the three biggest mobile network providers in the UK.
Is traditional marketing is dead? Well, it is not completely dead but to a great extent traditional marketing approaches are avoided by the marketers. This is the reason for growing popularity of digital marketing course in Kerala.
STRATEGIC CONCEPTS IN FESTIVE AND TẾT SEASON - 2021Perry Cao
Busy business owners, marketers and advertisers are loading more than 200% efforts in THIS periods of time. Diversified reports, researches and complex information are overloading their minds to be outstanding in the competitive season. I hope you guys are managing things well.
In the recent uncertainty, I believe that we have better assumptions to what should be done, from Strategies to Implementations, for the Festive & TET.
In March, you guys planned for the whole year of circumstances and next pages of business in 2021. However, the spacing blank in your strategies with top-line ideas might be confusing you at the moment because the changing behaviours and uncertainties are still right in front of us, daily.
I am having in depth observation, talks, questions & seeing my connections as well as their connections in the daily life. I would love to share again what is basically described in TET & Festive Season in Vietnam. Hope the Strategic Concepts, ( I assume you might known them before, but in differently situational thoughts) help your business someways.
Enjoy the Read and please feel free to contact me for further relevant discussion if any.
Best Regards,
Perry Cao
This presentation covers the whole topic of marketing communication or promotion including the Promotion Mix as Product Mix and Tools of the promotion, fully explained. followed by which promotional objectives and media selection and management.
This ppt contain the comparison b/w traditional marketing and electronic marketing.
types of traditional marketing & also e-marketing, it`s advantage and disadvantage..... etc.
go through the slides and clear ur doubts.
If any error or mistake found in this ppt kindly give me feed back.
ID- jackherousa@gmail.com
Amit Ranjan.
MBBS STUDENTS UNDER GRADUATES ..WITH USES PROPERTIE IMAGES......FOLEYS CATHETER MALECOTS CATHETER ARTERY FORCEPS SMALL MEDIUM LARGE RETRACTOR KELLYS SURGERY SURGICAL INSTRUMENTS MBBS STUDENTS UNDERGRADUATES SUTURE MATERIALS MAYOS SCISSORS MBBS STUDENTS UNDER GRADUATES .......LISTERS SINUS FORCEPS....RIGHT ANGLED FORCEPS....KOCHERS CLAMP...suture material suture removal Jolls thyroid retractor .....WITH USES PROPERTIE IMAGES......FOLEYS CATHETER MALECOTS CATHETER ARTERY FORCEPS SMALL MEDIUM LARGE RETRACTOR KELLYS SURGERY SURGICAL INSTRUMENTS MBBS STUDENTS UNDERGRADUATES SUTURE MATERIALS MAYOS SCISSORS ..FOLEYS CATHETER ....3 WAY 2WAY RYLES TUBE.........HILTONS METHOD ..ALLIS .... MOSQUITO . LANES FORCEPS ....Lanes twin anastomosis clamp......MALECOTS CATHETER.. ARTERY FORCEPS..... SMALL MEDIUM LARGE ......RETRACTOR ....KELLYS ....SURGERY SURGICAL INSTRUMENTS MBBS STUDENTS UNDERGRADUATES..... SUTURE MATERIALS.... MAYOS SCISSORS
...........................MBBS STUDENTS UNDER GRADUATES ..COMPARISON WITH IMAGES NOTES FROM LECTURE CLASSES.............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
My contribution to this world of startups, to all people like me and my friends. "The Designer's Guide to Startup Weekend".
Soon also on Behance, Dribble and Visual.ly.
Enjoy it and, please, let me know if it was helpful for you :)
Learning How2Learn- Change- Rethink-Amplify
We live in a time and space when it is is truer than ever that "change is the only constant”.
What are some cultural shifts in our fast changing world, that have an impact on our own learning as educators and leaders? How do we adapt to this in a school environment? Can we dwell on our experience and degrees as educators and continue to stay relevant? Learning how to learn might be the most important skill we did not learn when we were in school.
Do you have to be a tech guru to be literate in a digital world? Or are the ones who are self- motivated, life-long learners and the ones who are accepting of and embracing change the ones flourishing in the modern world? We will take a look at the urgency of shifting school culture to a culture of learning how to learn. Let's talk about LEARNING, not technology!
Objective
To equip participants with an insight of School-Based Management (SBM) to support schools in their journey to improve School Performance and Student Achievement.
Methodology
explore 21st Century era Learning and to improve and align school resources to provide for it.
Methodology
to explore 21st Century era Learning and to improve and align school resources to provide for it.
to model School-Based Management(SBM) strategies to improve School Performance and,
to apply SBM techniques to improve Student Achievements
School Based Management Contents
Overview of Resource Management-School Based (SBM)
21st Century Teaching & Learning
SBM Assessment Instrument-Six Dimension of SBM
Strategies to improve School Performance & Student Achievement
Workshop Activity
Top 10 USA Business Future Trends 2015 - Roger James HamiltonRoger Hamilton
Slides from the Top 10 Trends 2014 USA Tour, hosted in Los Angeles, August 2014. How will the waves of the future impact your business? Join Roger James Hamilton in upcoming events and entrepreneur accelerators around the world at http://www.rogerjameshamilton.com
As tech professionals, what we need is a way to work better so that we can create more, right? Through exploring various concepts and approaches, including the neuroscience of creativity, productivity techniques, and emerging practices that spur innovation, we'll discover not only the ways in which our brains work best, but also what’s behind the times when we feel on fire with creativity and when we don't. We’ll translate this information into processes and techniques for dramatically enhanced creative productivity. Beware: this session challenges the standard norms around concentration, focus, productivity, and may change how you work…for the better.
You’ve been looking for ways to add value. Look no further.
Here are 10 Tips to help you maximize your sales profile.
1. Upload a professional photo. Think business card. Profiles with photos receive a 40% InMail response rate. Choose wisely.
2. Write a descriptive headline. It’s the first thing people look at when they view your profile. So be descriptive. (i.e. “helping sales teams grow their business through social selling”)
3. Include your summary and experience. Tell your story!
4. Personalize your LinkedIn web address. Create a url that closely matches your name (e.g. www.linkedin.com/in/kokasexton)
5. Get recommendations. Have people focus on your specific skill sets. Make meaningful comments when recommending others. Think quality, not quantity.
6. Share updates… and share often! People that share 2-5 times a day see an increase in profile views and engagement.
7. Share Files & Presentations. Become a resource for great material.
8. Customize your website links. Add relevant links. Utilize strong calls to action.
9. Add rich media files like blog posts, Slideshare and video. Create a conversation. Alert your networks.
10. Join LinkedIn Groups. Meet & Engage. Demonstrate your expertise. It’s that simple.
So what are you waiting for? Jump in.
For more information: (sales.LinkedIn.com)
Data:
79% of sales reps that incorporated social selling achieved their quota over the last calendar year. –Aberdeen Group
The best reps are not just present in social media, they position themselves as credible and influential sources in customer networks. –Sales Executive Council
Sales reps that rapidly responded to trigger events via social media saw a 9.5% increase in annual revenue. –Aberdeen Group
Fintech and Transformation of the Financial Services IndustryRobin Teigland
Slides from our FinTech day as part of the Entrepreneurship & Innovation Concentration in the Stockholm School of Economics Exec MBA program in Stockholm, Sweden.
Viral and buzz Marketing : Como convertir tu marketing en un virus contagiosoJuan Sanchez Bonet
Marketing viral, como convertir tu estrategia en un virus contagioso. Claves del marketing viral,
Teorías y origen del marketing viral (The tipping point, vaca púrpura, 6 grados de separación, Roggers, etc.), la fórmula secreta de la viralidad, campañas de viral marketing, best practices, como desarrollar una estrategia de marketing viral, casos de estudios marketing viral, métricas marketing viral
Emakina, Vanksen, Culturebuzz, ...
Envíame un email to download conversemos@juanmarketing.com
A look at all four levels of marketing from ABM to BM to Marketing Director up to VP/CMO. Advice from a Senior Executive on what it takes to be a great assistant brand manager and a great brand manager. It's a great career and I hope some of the information can inspire you to be as great as you can.
Here are some of our best Beloved Brands stories on brand management:
Read how to write a brand positioning statement:
https://beloved-brands.com/2012/05/06/brand-positioning-statement/
Read how to write a brand plan:
https://beloved-brands.com/2012/06/24/brand-plan/
Read how to write a brand strategy roadmap:
https://beloved-brands.com/2013/04/14/brand-strategy-roadmap/
Read how to write brand concept:
https://beloved-brands.com/2013/10/12/brand-concept/
UBC COMM465 lecture on leveraging social media for marketing promotion. Includes examples of various social media campaigns and tactics to garner earned media.
What is Inbound Marketing? A Comprehensive, Downloadable Training PresentationHubSpot
Download and customize this complete training presentation to teach anyone in your company or organization all facets of inbound marketing. The training deck covers the inbound philosophy, methodology, and tool set so you can convey what inbound is, why it works, and how to actually attract, convert, close, and delight customers online.
Download and customize the PowerPoint deck here: http://hub.am/1tRznyz
People trust word-of-mouth recommendations over brand advertisements. And that's why influencer marketing is disrupting traditional advertising as we know it. In this white paper, you will learn what influencer marketing is and how to run influencer-driven social media campaigns.
10 reasons your marketing should be humanLaurent Bouty
In this presentation, you will discover 10 reasons why it is fundamental to start your marketing strategy with human aspects. It is part of the Marketing Canvas Methodology
Similar to New trends marketing guerrilla, viral marketing, social media marketing - Universidad Europea Madrid (20)
First Launched in 2019, this digital wellness collaborative paper aims to have a positive impact on people like us who went through a wake-up call and are trying to make a change in the ultra-connected society we live in by joining forces with thoughtful leaders in the community.
The format is very easy to digest as it brings personal perspectives from top leaders and pioneers in the industry. We carefully selected a diverse and enriching group of people from tech engineers, mindfulness teachers, and entrepreneurs, to therapists, artists, writers, and retreat owners, and asked them to share some tips and inspire the community. Along with their recommendations, this year we launched our #TechSatire series; a parody of the everyday use of technology in our modern society. These pieces of entertainment showcase realistic and socially acceptable situations, which, in reality, are often quite paradoxical. Perhaps, then, tech is not as simple and flawless as how it was sold to us.
---- Download Report FREE----> https://bagby.co/pages/digital-wellness-collaborative-report-2022-2023
Digital Wellness: Phones OFF, conversations ON 2019 - bagbybrand Juan Sanchez Bonet
This is the first collaborative paper with a focus on Digital Wellness and the benefits of unplugging from our digital devices.
The title "Phones OFF, Conversations ON" brings to life the idea of the need for unplugging and being present to have a real and deep conversation about this topic.
The format is very easy to digest and brings a personal and human perspective from top leaders and pioneers in the industry. We have carefully selected a diverse and enriching group of people from tech engineers, mindful teachers, entrepreneurs, to therapists, artists, writers and retreat owners, to share some key tips, what they are doing for the greater good and what is their vision of the industry in the next five years. Also, the people featured come from different parts of the world including, USA, Canada, UK, Australia, Italy, Netherlands and Switzerland. Along with their recommendations, this report features eye-popping pieces of research and stats to raise the awareness of a topic that is becoming the third biggest epidemic after sugar and cigarettes in the last fifty years.
The goal of this collaborative paper is to join forces to show the world how different people can work together towards a common objective. This goal goes beyond generating profit and can have a positive impact on people who, like us, went through a wake-up call, depression, a negative experience or who are trying launch an idea to make a change in the ultra-connected society we live in.
Visit www.bagby.co to learn more
Phone Addiction: The new drug that is killing an entire generationJuan Sanchez Bonet
How to solve phone addiction, Phubbing and distraction. solutions and projects. People and, especially couples, are increasingly disconnected from each other. The world today, as we know it, is confusing distraction with entertainment and the depth of human relationships with the superficiality of social media interactions. Phone addiction sits at the heart of all these new digital / technology sicknesses. This is a compilation featuring top leaders such as Simon Sinek, Tristan Harris, The Minimalists, etc
Phubbing
Webinar de social media advetitsing / publicidad en redes sociales para escuela ISDI. Interés especial en historia de la publicidad, consejos y recomendaciones para Facebook, Twitter, tendencias y la relevancia
Real time marketing: Cómo salir victorioso de la vorágine del NOW
Información General
Lo quiero ya, ahora, no quiero esperar y además quiero que sea relevante. El nuevo Internet del 'Now' nos ha hecho más exigentes que nunca y las marcas deben tomar nota y adaptarse a ello o morir. Cada momento es una oportunidad para crear relevancia de marca, aunque eso no signifique que debamos participar en cada evento, noticia o momento. El Real Time Marketing es Storytelling impulsado por lo instantáneo.
Consciente del desafío que esto supone, nos adentraremos en este viaje para entender cómo podemos planificar una campaña de Real Time Marketing, utilizar este paradigma a nuestro favor y salir victoriosos contra la vorágine del 'Now'. Algunas de las claves son planificar posibles eventos, engancharnos a la escucha del mercado, tener un equipo creativo con gran intuición y definir protocolos de actuación.
The Asia Digital Marketing Association (ADMA), in cooperation with leading digital marketing companies and researchers, has published the fifth annual Asia Pacific Digital Marketing Yearbook. This edition has expanded market-by-market sections with the inclusion of social media, as well as more information than ever before on online demographics, user behaviour, online advertising, mobile, and e-commerce. The Yearbook is compiled for use by marketers, advertisers, their agencies, and anyone looking to maximise the digital potential of their business in the region.
The Yearbook is available now in an 98-page printed edition for members, and as a free download at www.asiadigitalmarketingyearbook.com.
Com score state of the internet southeast asia march 2011Juan Sanchez Bonet
State of the Internet with a Focus on Southeast Asia.
All of the data and stats of Social media, Internet usage in Asia Pacific countries (Singapore, Malaysia, Vietnam, Thailand, etc.)
Jon this group for more stats, discussions and news http://linkd.in/iiB68p
Social media and digital around Asia Pacific
ExactTarget’s SUBSCRIBERS, FANS, & FOLLOWERS research series is the first of its kind to capture a snapshot of the modern interactive marketing landscape—as it stands right now in 2010. In our six reports to date, we’ve examined how consumers interact with brands across popular communication channels like email, Facebook, and Twitter, providing marketers with key insights on how they must combine—not isolate—the strengths of these mediums to build integrated marketing strategies.
Internet and digital marketing around Asia Pacific by ADMA. All the details about digital marketing, social media, mobile marketing, etc.
http://www.linkedin.com/groupRegistration?gid=3745768
Social media Asia Pacific - Social Influence System is more than Social media marketing. Communicators know that social influence is changing how they do business and reach customers.
Zombie Social Media:
Social Media Marketing can be successful but often campaigns aren’t optimally executed because they’re:
Treated as one-off campaigns
Not aligned to comms goals and ROI is questionable
Not integrated into ‘regular’ workflows
Decision hierarchy murky
Infrastructure not built to support or amplify campaigns
- Audience media habits aren’t understood
Social media Asia Pacific
Value Email suscriptor vs Twitter Follower vs Facebook FanJuan Sanchez Bonet
Value Email suscriptor vs Twitter Follower vs Facebook Fan.
32% of SUBSCRIBERS and FOLLOWERS and 49% of FANS are no more likely to purchase from a brand after connecting with them through these channels—leaving 68% of SUBSCRIBERS and FOLLOWERS and 51% of FANS who may purchase more often.
Looking for a Social media consultant http://www.juanmarketing.com/CVJUANMARKETING/
My vision of new marketing: WOM, Social media, Buzz, 2.0Juan Sanchez Bonet
Since about five, six years, Marketing and Advertising are in a deep and important change. The past marketing methods are not working anymore and the possibilities to impact the audience are developping to a new way more social and targeted what need new type of marketers.
The essential concepts such as consumer, brand, communication, audience, etc. are changing fastly. Nevertheless, companies and agencies are not adpating their aproach in order to give response to this new situation. By the way, new concepts like engagement, pull vs push strategy, social media, fan, brand ambassador, influencer, real-time, recommendation, word of mouth or Online reputation are burst on the stage fastly.
Marketers are trying to answer with pasts strategies and methods, because they don’t understand for the moment that his new job is listening and engaging consumers. The future of marketing requires marketers to go back- to – basics and new profils able to undertand the new situation and educated on new tools and methods.
Do you want to know more about me?
http://juanmarketing.com/
El marketing viral es un enfoque de word of mouth basado en facilitar la transmisión de un mensaje a través del usuario de la manera más sencilla y rápida posible. Aquí encontrarás las claves del marketing viral, teorias del viral, casos de estudio marketing viral y la formula secreta de la viralidad. Juanmarketing para la UMA - Arroba
¿Te apasiona el marketing viral? visita http://juanmarketing.com/
¿Qué le dice el social media marketing al Buzz & Viral marketing? es una historia en viñetas para entender cuáles son las diferencias, dentro de que paradigma se insertan y como se deberían relacionar
Conoce toda la historia en http://www.juanmarketing.com
Social media marketing MasterClass ICEMD juanmarketingJuan Sanchez Bonet
¿social media sucks? Iniciate en marketing en medios sociales. Como hacer social media marketing, realizar un plan de social media marketing, mejores case studies de social media, presentación social media marketing. Hacer marketing en redes sociales, facebook, twitter
Más sobre social media marketing en http://www.juanmarketing.com/
Presentacion Sevensens WOM marketing Pasión por el marketing
Buzz marketing, viral marketing, web 2.0, consejos claves para entender la nueva situación de la publicidad y el marketing, con consejos y ejemplos claves para adoptar el nuevo paradigma del marketing, boca a oído o word of mouth
Más información en http://www.juanmarketing.com/
Para más información sobre como hacer una campaña de word of mouth marketing visita http://www.juanmarketing.com/?s=%22c%C3%B3mo+se+hace+una+campa%C3%B1a+de+buzz+marketing%22
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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8. 1- The consumer doesn’t believe anymore Overstated messages, leadership, etc Advertising communication McDonalds has the good security certification from thefrom the Federación Española de Hostelería (FEHR) 1
9. 2- The loss of Mass Media efficiency “ Half my advertising is wasted, but I don't know which half ” I pay more and I have less!... So, what’s wrong? Typically, media investment represents 75% of the total advertising budget 1
10. 2- The loss of Mass Media efficiency Has you seen my new MAILBOX? Your advertising goes here ¿Robinson Lists? 1
11. 3- Media Saturation Buzz Marketing Media Saturation- Ultra Presence, Urban Spam, Advertising TV 15-20% More than 4000 Ads impacts per day 1
12. 4- Brand doesn’t mean Company BEFORE BRAND MEANS WHAT COMPANIES SAYS TO THEIR AUDIENCE Source: Buzz Marketing : pourquoi ça a marché ? Vanksen-Culturebuzz, Emmanuel Vivier 2009 1
13. 4- Brand doesn’t mean Company BRAND IS THE TOTAL AMOUNT OF WHAT PEOPLE SAY, FEEL OR THINK ABOUT YOUR PRODUCT, SERVICE COMPANY NOW BUZZ Source: Buzz Marketing : pourquoi ça a marché ? Vanksen-Culturebuzz, Emmanuel Vivier 2009 1
14. 4- Brand doesn’t mean Company Source: The Audience is always right, mad-blog 1
15. 5- Media Fragmentation Buzz Marketing Nowadays companies need to be in many and in specialized Medias : Mass Marketing becomes Niche Marketing 1
17. "Advertising is the price you pay for not realizing the value of building your passionate tribe" Dr. Mani Sivasubramanian Source: The Audience is always right, mad-blog 6- Audience traditional concept is changing 1
19. Source: New Marketing – Intersection Consulting 7- From the Push to the Pull Strategy 1
20. Participation Active Role Building together Connection Source: The Audience is always right, mad-blog 7- From the Push to the Pull Strategy Engagement is the new marketers job 1
26. To Sum it Up Source: http://www.theinfluencers.ca/why_wom.php 1
27. To Sum it Up Word of mouth Buzz marketing Viral marketing Community marketing Social media marketing Influential marketing Referral Programs Guerrilla marketing Global Paradigme Refer your friends Influence, bloggers, Social Media Hight Impac, Publicity Budget, Street Easy to forward Product Seeding Communities 1
29. 1- What’s Guerrilla Marketing? Buzz Experience Action Mix Impact Not big Budget Creativity Publicity Art 2
30. U nconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget . Typically, guerrilla marketing campaigns are unexpected and unconventional ; potentially interactive ; and consumers are targeted in unexpected places . 1- What’s Guerrilla Marketing? 2
31. * For the small business and entrepreneur . * It should be based on human psychology rather than experience, judgment, and guesswork. * Instead of money, the primary investments of marketing should be time, energy, and imagination. * The primary statistic to measure your business is the amount of profits , not sales. * Instead of concentrating on getting new customers, aim for more referrals , * Forget about the competition and concentrate more on cooperating with other businesses. * Combination of marketing methods for a campaign. * Use current technology as a tool to build your business. * Messages are aimed at individuals or small groups , the smaller the better. 1- What’s Guerrilla Marketing? PRINCIPLES OF GUERRILLA MARKETING 2
32. 2- Types of Guerrilla Marketing? Guerrilla Marketing is On and Off line, but it was once called STREET MARKETING because we used to place it in the street. AMBIENT MARKETING : Marketing takes profit of elements that already exist on the street giving them a special meaning or function AMBUSH MARKETING: marketing campaign that takes place around an event but does not involve payment of a sponsorship fee to the event. 2
33. AMBIENT MARKETING STREET MARKETING Ajax Holanda - Adidas Hopi Hari FunFair AMBUSH MARKETING Cricket Cup 2 2- Types of Guerrilla Marketing?
34. FLASHMOB is a large group of people who assemble suddenly in a public place, perform an unusual and pointless act for a brief time, then quickly disperse 2 2- Types of Guerrilla Marketing?
40. 1- What’s Viral Marketing? Word of Mouth Marketing approach that centers on its ability to spread information across, exponentially in the fastest and most simple way possibly by making it easy to forward to the consumer. 3
41. 1- What’s Viral Marketing? It's the name given to that moment in an epidemic when a virus reaches critical mass. It's the boiling point. It's the moment on the graph when the line starts to shoot straight upwards. “ Viral Marketing is like succeeding in Hollywood: every actor wants to do it, only a few succeed” Emakina "Viral is a thing that happens, not a thing that is" Faris Yakob 3 Fuente: baekdal.com
42. 2- Viral Marketing Theories How people adopt new products and technologies 3
43. 2- Viral Marketing Theories I’ts the name given to that moment in an epidemic when a virus reaches critical mass. It's the boiling point. It's the moment on the graph when the line starts to shoot straight upwards. 3 Source: baekdal.com
44. 2- Viral Marketing Theories Identify Fans and Opinion Leaders, Create a unique message and Take benefit of the context… The Law of the Few The Stickiness Factor The Power of Context It’s this “something” in a message what make it memorable immediate / unprecedented/ Interactive/ inimitable "Epidemics are sensitive to the conditions and circumstances of the times and places in which they occur." 3
45. 2- Viral Marketing Theories Looking for the Exponential effect Source: Emakina Slideshare 3
47. 3- Viral Formula “ Virality” is consequence of the coherent implememtation of some Elements / Parameters that we have mixed on the right way (or by chance), conditioned by a group of Enhancers and the right election or combination of some Creative Ways that work for the moment. So, when these elements can stimulate a powerfull Call to Action =“Share It”…Then, we can talk about “Virality” = LT+FT+DC+SI+OE+AR V Elements / Parameters Creative ways Enhancers 3
48. « PERO…¿POR QUÉ? » YO Soy una Escuela Líder 3.1 Elements «VIRAL FORMULA» 3
49. 3- Viral Formula - ELEMENTS 1- OPINION LEADER TARGET = LT +FT+DC+SI+OE+AR 1 Opinion Leader Targer= 1 Active Opinion Leader = 1 Opinion Leader (n) n n= % of improvement between a mass campaign and a targeted one. * To raise to the power of n , because the message spreads exponentially to the target who are target of the OP and so target of the campaign. Opinion Leader Critical Mass Target Fans Passionated Elements / Parameters 3
50. 3- Viral Formula - ELEMENTS 2- EASY TO FORWARD = LT+ FT +DC+SI+OE+AR Elements / Parameters K EEP I T S IMPLE S TUPID… 3 Easy to suscribe Easy to add Easy to watch related videos Easy to comment Easy to measure the success Easy to forward and save as favourite Easy to see
51. 3- Viral Formula - ELEMENTS 3- SHORT DURATION = LT+FT+ DC +SI+OE+AR SPOT TV Traditional TechCrunch says 15-30’’ "What's good, when brief, is twice as good" Source: http://farm2.static.flickr.com/1389/1265330179_d762061d2c.jpg Viral Video “Amo a Laura” almost 2 mins Viralfactory List 2008 80% + 1 min 30-45’’ Commercials 3
52. 3- Viral Formula - ELEMENTS 4- POWERFUL SURPRISE = LT+FT+DC+ SI +OE+AR Elements / Parameters Saturation Overcommunication NOT normal EHHHH!! WTF!! 3
53. 3- Viral Formula - ELEMENTS 5- KEY ELEMENTS OPTIMIZATION = LT+FT+DC+SI+ OE +AR Elements / Parameters THUMBNAIL TITLE TAGS COMMENTS 3
54. 3- Viral Formula - ELEMENTS 6- OPEN REMIX = LT+FT+DC+SI+OE+AR Elements / Parameters The user will decide Risk Are you willing to let parody your viral? 3
56. « PERO…¿POR QUÉ? » YO Soy una Escuela Líder 3.2 Enhancers «VIRAL FORMULA» 3
57. 3- Viral Formula - ENHANCERS « PERO…¿POR QUÉ? » YO Soy una Escuela Líder « PERO…¿POR QUÉ? » YO Soy una Escuela Líder More spicy please 3
58. 3- Viral Formula - ENHANCERS No Branding Transmission Icentive Enhancers are extra variables that improve the viral power Chorus “ Be On” Customization Series Challenge 3
59. 3- Viral Formula - ENHANCERS 1- NO BRANDING = Enhancers The user will decide 3
60. 3- Viral Formula - ENHANCERS 2- TRANSMISSION INCENTIVE = Enhancers Be careful 3
61. 3- Viral Formula - ENHANCERS 3- CHORUS = Enhancers When you don’t know how to say something, say it singing… Coca-Cola chiwawa WassUp!! Budweiser 3
62.
63. 3- Viral Formula - ENHANCERS 4- BE ON = Enhancers What’s Buzzing Right Now? 3
64. 3- Viral Formula - ENHANCERS 5- CUSTOMIZATION = Enhancers Me!! Dancing In marketing, customization improves your campaign succes 3
65. 3- Viral Formula - ENHANCERS 6- SERIES = Enhancers It’s time to create unbelievable histories 3
66. 3- Viral Formula - ENHANCERS Why do you think “Write the Future” is a total success? 3
67. 3- Viral Formula - ENHANCERS 7- CHALLENGUE = Enhancers I bet that we can reach…. Poner imagen tuenti… a que llegamos a 1 millon se seguidores de la roja 3
70. « PERO…¿POR QUÉ? » YO Soy una Escuela Líder 3.3 Creative Ways «VIRAL FORMULA» 3
71. 3- Viral Formula – CREATIVE WAYS True or Not Natural authenticity Creative Ways that have been used by producers The Sexy Humour Unusual VS The Cool 3
72. 3- Viral Formula – CREATIVE WAYS 1- TRUE OR NOT = Creative Ways Is That True or not? 3
73. 3- Viral Formula – CREATIVE WAYS 2- NATURAL AUTHENTICITY = Creative Ways It’s not being Freaky, It’s being Authentic 3
74. 3- Viral Formula – CREATIVE WAYS 3- NATURAL AUTHENTICITY = Creative Ways Do you like me?… Click here 3
75. 3- Viral Formula – CREATIVE WAYS 4- HUMOUR / MOOD = Creative Ways Outtakes or Bloopers Hidden camera Feel Ridiculous 3
80. Some Marketers named this “The Goliath Effect” The key motivating factor is often an us versus them approach, with the users as the underdog battling a giant corporation or politician or social structure. “ THE GOLIATH EFFECT” 3
86. Social media marketing is “real marketing”. Marketing using social media network to CONNECT and ENGAGE with your consumer in a “real way” 1- What’s SOCIAL MEDIA MKT? 4
87. Listen Fans Community Management Engagement Tribes ORM Monitoring 1- What’s SOCIAL MEDIA MKT? 4
98. From: Masterclass mkt digital ICEMD 2010 – Christian Palau Chance? 2- Why SOCIAL MEDIA MKT? 4
99. "Advertising is the price you pay for not realizing the value of building your passionate tribe" Dr. Mani Sivasubramanian 2- Why SOCIAL MEDIA MKT? 4
101. 1- Benchmarking best social media practices 2- Get ready to listen your target 3- Analyze what social media is suitable for your objectives and target 4- Evangelize your team and clients 5- Develope your Digital 2.0 Identity (Marketing plan + Content Strategy) 6- Monitoring… 7- Test, Mesaure…And learn. 3- SOCIAL MEDIA MKT Framework 4
112. THIS WORLD IS FULL OF PASSION I hope to see you soon... Juan Sánchez Bonet Social Media Buzzing Consultant http://juanmarketing.com/ [email_address]