This PPT file will provide an abstract view/idea on new product's promotion planning in every possible media along with budgeting. It was prepared during a marketing course.

1. Product Promotion Plan
with Budget
WELCOME

2. ‘AQUA CLEAN’
LAUNDRY DETERGENT
Product Category: ‘Home Care’
Product Type: ‘Detergent’

3. BUDGET (Need To Know…)
• Market Size In BD For FMCG Products Is 30,000Crore Taka (Approx.)
• Detergent Is Categorized Under Household Care as Fabric Care.
• Fabric Care/Detergent Items Consists 12-15% Of Total FMCG

4. Marketing/Promotion BUDGET (Yearly, Monthly)
• Our Plan Is To Achieve 10% Of Market Share In A Single Year.
• For This, Our Sales Target Is 400Crore.
• We Will Spend 15% Of Our Revenue For ‘Marketing & Promotion’
o In General For 400 Crore Sales, Revenue Should Be In Between (40-60%)
o We Are Assuming Our Revenue Amount Is 50% Of Total Sales
o Revenue = (400*50%) = 200crore Taka
o Our Budget Is 15%Of Predicted Revenue; (200*15%) = 30crore Taka
o Yearly 30Crore Taka Means Monthly (30/12) = 2.5Crore Taka
N.B: We will make sure the ROI (Return On investment)

5. Marketing/Promotion
ABL (Above The Line 360°)
TVC ( Television Advertisement )
There are around 30 TV Channels. We will BROADCAST on selective & popular channels
like: Btv, ATN Bangla, Channel-i, Ntv, DBC News etc.
In General Cost Per Minute for TV ad. is 30,000-50,000Tk.
Average Cost is 40,000Tk.
Our Ad Running time Will be 25 sec
We will show/run 50 TV Ad. Per day
Cost Per Ad will be: (40,000/60= 666*25)= 16,650Tk
Per Day costing (16,650*50)= 8.33 Lac Tk (Approx.)
30 Days Costing (2500000*30)= 2.5 Crore Tk (Variable)

6. Marketing/Promotion
ABL (Above The Line 360°)
Radio Advertisement
There are around 10 Radio Channels. We will Telecast on selective & popular channels
like: Bangladesh betar, Radio foorti, Radio today, Radio aamar.
In General Cost Per Minute for Radio ad. is 5,000-7,000Tk.
Average Cost is 6,000Tk.
Our Ad Running time Will be 25 sec
We will run 50 Radio ad.
Cost Per ad. will be: (6,000/60= 100*25)= 2,500Tk
Per day costing (2,500*50)= 1.25Lac Tk (Approx.)
30 days Costing (125000*30)= 37.50LacTk (Variable)

7. Marketing/Promotion
ABL (Above The Line 360°)
Press Advertisement
There are around 15 daily newspaper. We will publish our ad on selective & popular News
papers/Magazines like: The Daily Star, Prothom-Alo, Jugantor, Brand Forum etc.
In General Cost Per Ad (3 column by 4inches) is 1Lac-1.5Lac Tk.
Cost Varies By Size Specially Cost on Front Page & Last Page ad is High!
We will spend nearly 3Lac Tk on Each day for press ad.
In a month total cost will be around 90Lac Tk (Variable)

8. Marketing/Promotion
ABL (Above The Line 360°)
Sponsor
Apart from TVC we will sponsor
 Drama/Reality Show/Talk-show
 International Cricket Series
 Talen Hunt
 Trade Fair etc. AS:
 Title Sponsor
 Co Sponsor
Budget for Program Sponsor for the first month: 50LacTk.

9. Marketing/Promotion
ABL (Above The Line 360°)
POSM (Point Of Sales Material) includes:
 Dangler
 Poster
 Sticker
 Banner
 Festoon
 Shelf Talker
 Shop Indicator
 Leaflet/Brochure
 Gifts(T-shirt) For Dealer/Retailers etc.
Budget: 20Lac Tk (Initially)

10. Marketing/Promotion
ABL (Above The Line 360°)
Outdoor Activities:
 Shop Sign board
 Shutter Branding
 Wall Branding
 Bus Sticker
 Bill Board
 Light-Sign Board
 Outdoor Campaigns
 Road Divider Sign Board
 Viral Marketing/Buzz Marketing
 Traffic Check Post-Box Coverage
Budget: 45Lac Tk (Initially)

11. Marketing/Promotion
BTL ( Below The Line )
Digital Marketing
We will assign the brand related online activity works to any reputed Digital Marketing
Agency from Dhaka.
In General An Agency Charges 40k-60k per month for service which includes:
I. Creative Design
II. Query management
III. Video Making (VFX)
IV. Carousel/Collage
V. Engagement Related Post
VI. GIF/Image making
VII. Thematic / Special Day Wise Post etc.
N.B: For Boosting We will spend 5Lac Taka. Total cost will be 5.50Lac Taka.
 Digital Banner
 Google Ad/SEO
 GDN/ Pop Up Ad
 Facebook/Youtube Ad & OVC

12. Category 1st Month’s Budget
(Crore)
2nd Month’s Budget
(Crore)
3rd Month’s Budget
(Crore)
TV Ad 2.5 2.25 2.0
Radio .375 .250 .15
Press .90 .70 .40
Sponsor .50 .40 .25
POSM .20 .10 .05
Outdoor .45 .25 .15
Digital Marketing .055 .045 .040
Total 5crore 4crore 3crore
Budget (For 1st Quarter)

13. Budget (For 1st Quarter)
As We Are Launching A New Product Our Spending On
Marketing & Promotion Will Be More Than Usual In First 3 Months.
Budget For 1st Month- 5 Crore Tk.
Budget For 2nd Month- 4 Crore Tk.
Budget For 3rd Month- 3 Crore Tk.
Total- 12 Crore Tk.
For 1st 3Months, Budget will be variable
But for last 9Months, rest of the budget will be same:
(30-12)= 18/9= 2 Crore Tk Per Month.

14. AQUA CLEAN
Thank You!