Inspired from Amazon prime now model of 2 hr delivery, HOP is a hyper local e commerce platform that is my brainchild. HOP brings all the local vendors or seller's online thereby delivering all the orders to the customers with in 24 hrs. Yes, EVERYTHING IS DELIVERED within a day. The backbone of HOP is to leverage the local vendors and sellers.

1. Delivering happiness within 24 hours
Group 1
Parameswaran Periyasamy (GJAN17IT25)
Rahul Krishnan Karipur (GJAN17IT43)
Siddhartha.M (GJAN17IT13)

2. Vision
Empower sellers and provide unique shopping experience to the customers
“ ”Mission
To bring all local sellers online and deliver products within 24hrs to the
customers“ ”Objective
Build an online platform that enables every seller to have a digital foot print
(presence). To ensure delivery within 24 hours to the customers
“ ”

3. Team and Organizational Culture
Siddhartha Madhavareddy
CEO
Rahul Krishnan Karipur
COO
Parameswaran Periyasamy
CTO
Open culture to harness innovation
“ ”

4. 2-3 days
Pain Point
Waiting Period

5. Vendor/Seller
notified
1. Place Order
2. Order dropped at
HOP Hub 3. HOP Delivery fleet
out for delivery
24 hrs
How we operate
HOP Hub

6. McKinsey & Company Report
McKinsey Report
Today, two-thirds of urban delivery start-up
action is in one category: prepared-food
delivery. However, there is scope and need for
same day delivery for wider portfolio of
products such as groceries and non-food
retail.

7. Market Size
Netizens of India
Total Urban Online Shoppers
Local Online shoppers
(mixture of residential and commercial customers)
Total Available Market
Served Available Market
Target Market

8. Business Model
Key Partner
• Local Sellers/Vendors
• Local Delivery fleet
Key Activities
• Procure order items
as per the SLA from
vendors/seller
• Deliver orders to
customers with in 24
hours from the time
of order
Key Resources
• Local Sellers/Vendors
• Delivery fleet
• Software/App
developers
• Technology
Customer Segments
• Online shoppers –
people who buy
online
• Vendors/Sellers –
local vendors who
want to sell online
Customer Relationship
• Social Media
• Customer Service
• Promotional offers
Cost Structure
• Technology and setup
costs
• Salary to employees
Channels
• Mobile Application
Revenue Stream
• Seller/Vendor-
Subscription
• Delivery charges
(60:40)
• In app Ads

9. Operations Strategy
• Two separate windows for delivery at the HOP point by the vendors.
• The same would be delivered to the customers within 24 hours from
the time of ordering.
• HOP would have its own delivery fleet

10. Value Proposition
Customers: Delivery of products within 24 hours. Reduced waiting period
Vendors/Sellers:
Online visibility and Increase customer loyalty –
both online and offline

11. Marketing
Vendors/Sellers Customers(Buyers)
• Free subscription for 30 days
for all vendors (11 months)
• Free demo of software
• Pamphlets to local vendors
• Free delivery for the first order
• Facebook (Digital) marketing

12. Risk Analysis
Team Risk
Technology
Risk
Market
Risk
Capital
Risk
• Delivery fleet
• Software deployed at
vendor/sellers
• Mobile Application
• Competitors (Amazon
Prime now)
• Operating
Expenses

13. Financial Analysis

14. 2018 2019 2020 2021 2022
Revenue Stream
Subscription Fee for vendors ₹ 6,60,000.00 ₹ 22,50,000.00 ₹ 51,84,000.00 ₹ 81,00,000.00 ₹ 1,16,64,000.00
Flat delivery charges ₹ 47,30,400.00 ₹ 78,84,000.00 ₹ 1,05,12,000.00 ₹ 1,31,40,000.00 ₹ 1,57,68,000.00
Advertisment on HOP App ₹ 6,38,750.00 ₹ 7,66,500.00 ₹ 11,49,750.00 ₹ 12,77,500.00 ₹ 15,33,000.00
Total Revenue ₹ 60,29,150.00 ₹ 1,09,00,500.00 ₹ 1,68,45,750.00 ₹ 2,25,17,500.00 ₹ 2,89,65,000.00
Salaries
Software Engineers ₹ 10,00,000.00 ₹ 11,00,000.00 ₹ 12,00,000.00 ₹ 14,00,000.00 ₹ 16,00,000.00
Delivery Fleet ₹ 10,80,000.00 ₹ 19,80,000.00 ₹ 36,00,000.00 ₹ 54,00,000.00 ₹ 72,00,000.00
Reimbursement
Mobile Charges ₹ 54,000.00 ₹ 90,000.00 ₹ 1,44,000.00 ₹ 1,80,000.00 ₹ 21,600.00
Petrol Charges ₹ 4,92,750.00 ₹ 9,58,125.00 ₹ 16,64,400.00 ₹ 21,90,000.00 ₹ 28,90,800.00
Rent
Incubator Office Space ₹ 2,00,000.00 ₹ 2,00,000.00 ₹ 2,00,000.00 ₹ 2,00,000.00 ₹ 2,00,000.00
HOP Hub ₹ 30,00,000.00 ₹ 50,00,000.00 ₹ 80,00,000.00 ₹ 1,00,00,000.00 ₹ 1,20,00,000.00
Infrastructure Amazon Cloud Service ₹ 2,50,000.00 ₹ 0.00 ₹ 0.00 ₹ 0.00 ₹ 0.00
Marketing
Phamplets ₹ 750.00 ₹ 750.00 ₹ 750.00 ₹ 750.00 ₹ 750.00
Advertisment Cost(Social Media) ₹ 1,20,000.00 ₹ 1,20,000.00 ₹ 1,20,000.00 ₹ 1,20,000.00 ₹ 1,20,000.00
Misc ₹ 1,20,000.00 ₹ 1,20,000.00 ₹ 1,20,000.00 ₹ 1,20,000.00 ₹ 1,20,000.00
Total Cost ₹ 63,17,500.00 ₹ 95,68,875.00 ₹ 1,50,49,150.00 ₹ 1,96,10,750.00 ₹ 2,41,53,150.00
Profit/Loss -₹ 2,88,350.00 ₹ 13,31,625.00 ₹ 17,96,600.00 ₹ 29,06,750.00 ₹ 48,11,850.00
Tax(30%) ₹ 0.00 ₹ 3,99,487.50 ₹ 5,38,980.00 ₹ 8,72,025.00 ₹ 14,43,555.00
Net Profit/Loss -₹ 2,88,350.00 ₹ 9,32,137.50 ₹ 12,57,620.00 ₹ 20,34,725.00 ₹ 33,68,295.00
Income Statement

15. Net Present Value (NPV)
Investment No.
Initial Investment -
Bootstrapping ₹ 15,00,000 3 ₹ 45,00,000
Investors ₹ 15,00,000 1 ₹ 15,00,000
₹ 60,00,000
Revenue 2018 ₹ 60,29,150
Revenue 2019 ₹ 1,09,00,500
Revenue 2020 ₹ 1,68,45,750
Revenue 2021 ₹ 2,25,17,500
Revenue 2022 ₹ 2,89,65,000
2018 2019 2020 2021 2022 2023
-₹ 60,00,000 ₹ 60,29,150 ₹ 1,09,00,500 ₹ 1,68,45,750 ₹ 2,25,17,500 ₹ 2,89,65,000
Net Present Value ₹ 4,74,04,069.04

16. Return on Investment (ROI)
2018 2019 2020 2021 2022
Revenue ₹ 60,29,150 ₹ 1,09,00,500 ₹ 1,68,45,750 ₹ 2,25,17,500 ₹ 2,89,65,000
Cost ₹ 63,17,500 ₹ 95,68,875 ₹ 1,50,49,150 ₹ 1,96,10,750 ₹ 2,41,53,150
ROI -4.56% 13.92% 11.94% 14.82% 19.92%

17. Exit Strategy
Assuming we operate successfully and profitably for 10 years,
we would be open to merge HOP with either Amazon or
Flipkart or any other competent e-commerce player

18. Prototype Walkthrough

19. Prototype Walkthrough
Home
screen
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20. Location
Finder
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Prototype Walkthrough
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21. Category
List
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22. Products
List
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Prototype Walkthrough
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23. Product
Details
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Prototype Walkthrough
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24. Shopping
Bag
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Prototype Walkthrough
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25. Successful
Hop
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Prototype Walkthrough
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26. Thank You