In May 2018, we took on the challenge of developing an entrepreneurial project "Laundry Business". Our mentor was honorable faculty of North South University, Mr. Rehanur Rahman. During our 3-months tenure, we had worked on building business model, product delivery model, marketing plan, marketing mix, organizational plan, assessment of risk, investment break down, and sources and application of funds of Laundry Business project. Finally, we had produced a proper financial plan to make this project a successful one.
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Laundry Business
1. Business Plan
NEAT & CLEAN
Dry Cleaning & Laundry
Service (You leave it we clean
it!)
2. Introduction
1. People now a days are busier with their regular task in
Dhaka city; have no enough time to clean their cloths and
have no enough time to go laundry for cleaning and ironing
their cloths.
2. Laundry and dry cleaning services launder and dry clean
clothing, bedding, table linen and other items for individual
and commercial customers, including hotels; restaurants,
health clubs, residential health and social care providers,
and linen and clothing hire services.
3. Nature of the Business-
Laundry is a partnership
venture of 6 young and
enthusiastic students of North
South University.
Every owner will invest 70
thousand taka. We find suitable
place in Nikunja-2 to settle the
business.
Statement of financial need-
Initially we estimate to invest
BD taka 420000.This amount
we suppose to arrange from
our own source.
Every partner individually
investsTk 70000 and equal
partnership right to lead our
business for the next 3 years.
4. Key Partners Key Activities Key Resources
1. Washer suppliers.
2. Dryer suppliers..
3. Financial partners.
4. Pick-up and delivery personnel.
1. Creating and managing technological
infrastructure.
2. Hiring pick-up and delivery personnel.
3. Customer service.
These are required to deliver the value
proposition, build a customer relation, or
have a revenue stream.
1. Pick-up and delivery personnel.
2. Technological platform.
3. Machineries.
4. Clothing detergent inventory.
These are our key resources to deliver
the value proposition and compete in the
market.
Customer Segments Channels Customer Relationships
1. People who want to get their clothes
cleaned at an affordable cost.
2. People who do not want to visit a
laundry.
3. People who do not like washing their
clothes themselves.
Our services will be sold
- by delivery man.
- At Laundry which is located in
Nikunja.
We will manage this relation between
our services and customers through -
1. Customer care.
2. Discounts and promotional offers.
Value Proposition Cost Structure Revenue Streams
1. Customers can handover dirty clothes
to pick-up person at their desired time.
2. Delivery person will deliver washed
clothes to customer at their desired time.
3. Customers can handover dirty clothes
and get washed clothes at doorstep.
4. They can call and mail us regarding
any issue.
5. Customers will get our services at a
low cost.
6. Customer can get emergency service.
1. Technological set up and running
costs.
2. Salaries to permanent employees.
3. Payments to pick-up and delivery
personnel.
4. Machineries maintenance
We will earn revenue from-
1. Laundry payments made by
customers.
Business Model
Business Canvas Model of Laundry Business:
5. Mission-
Our mission is to establish a great
relationship with its clients by providing
excellent service & quality that will deliver
satisfaction & delight to its clients.
Vision-
Our vision is to be the preferred dry
cleaning and laundry services business in
reputed areas like Bashundhura, Gulshan,
Mirpur DOHS, Dhanmondi.
6. Organizational Plan
• Tawhida Nasrin #Managing Director
• Salma Fariha #HR Officer
• Monira Binte Jamal #Marketing
Director
• AbuYusuf #Financial Director
• Md. Karim Hasan #Supervisor
• Joy Banik #Supervisor
Our business ‘’Neat & Clean’’ is a partnership
business. It involves 6 members.
7. Description of Neat & Clean’s Operations
Daily Business management
Hiring and Personnel Procedure
Lease or Rental Agreement
Equipment
Technology Utilization
8. Assessment of Risk
Contingency Plan –
1.The founders of Neat & Clean must look for an angel investor or a venture capitalist from
the very beginning as they do not have the initial big investment with them.
2. Neat & Clean can always add new items with compliance to its positioning to its menu
when, one item does not work.
3.When a branch fails in one location, Neat & Clean can close it and open up in a more
popular locality.
Weaknesses of the Business –
Inexperience of the founders
Capital
9. Investment Break Down Financial Plan
Startup cost
Total cost
(Taka)
Rent Advance 300000
Legal issues: 40000
Company seal & logo
TIN
Trade license
Bank Account 30000
Initial Investment:
Two Iron 1500
Delivery Bicycle 4000
Laptop 40000
Two ceiling Fan 7000
One charger fan 4000
Washing machine 85000
Internet set up 2000
Router 2500
Furniture 20000
Store decoration 15000
Memo, Visiting card 2000
Exhaust fan 4000
Electricity setup 2000
poly bag 1000
pen, pencil, color pen, marker 150
Water pot, glass 200
Table Cloths 500
Employee dress 3000
Total initial expense 379850
Assumptions:
Pro Forma Income Statement
1)We assume our monthly revenue from outlet will be BDT 90000 for the 1st year.
It will increase to BDT 110000 and 125000 in 2nd and 3rd year respectively.
2) Cost of goods sold is 40% of total revenue.
3) Salaries expense is BDT 21000 per month for outlet (1st year). It will increase to
BDT 22,200 and BDT 23500 respectively.
4) Rent expense is BDT 8000 per month for outlet (1st year). It will increase to BDT
9000 (2nd year) and BDT 10000 (3rd year)
5) Utility expense is 45% of rent expense.
6) Advertising expense is 3000 taka for 1st year. It will increase by 10% and 20% in
2nd and 3rd year respectively.
7) Other expense is BDT 1000 per month for outlet (1st year). It will increase to
BDT
BDT 1300 (2nd year) and BDT 1600 (3rd year).
8) Income tax rate is 25% of operating profit.
9) We will not give any dividends in the first year. We will start giving 40% of net
profit as dividends from onwards.
10. Pro Forma Income Statement
1st
year
2nd
year
3rd
year
Revenue 1080000 1320000 1500000
Cost of Goods Sold 432000 528000 600000
Gross Profit 648000 792000 900000
Operating
Expenses
Salaries 252000 266400 282000
Rent 96000 108000 120000
Utility 43200 48600 54000
Advertising 3000 3300 3600
Other Expenses 12000 15600 19200
Total Operating Expenses 406200 441900 478800
Profit before tax 241800 350100 421200
Income Tax 60450 87525 105300
Profit after Tax 181350 65643.75 78975
Dividends 0 26257.5 31590
Retained Earnings 181350 39386.3 47385
11. Sources and Application of Funds
Initially we like to start our business with self- investment. It is very
easy to understand that bank or financial institution will not lend us
loan at very beginning.All of our partners equally provide our
needed initial investment. Every member will provideTK.70000 as
capital for the first year of our business.
We assume that we will manage our running capital and further
investment requirement from our retained earning which will
generate through properly run our business.