4. YOUR DREAM…OUR PASSION
Advertising Budget:
We are currently advertising by:
• Purchasing leads/advertising on www.loghome.net ($500/month)
• Half-page ad in the ABG of LHL ($2,250)
• Online advertising at www.loghome.com ($8,850)
• Display investments ($4,000)
• Literature – tri-folds and brochures ($12,700)
• Co-op sharing with you ($28,000)
5. YOUR DREAM…OUR PASSION
Advertising Budget:
In addition to this, we want to continue to advertise:
Online
• Loghome.com, loghome.net, social media
Magazines
• Home Buyer Publications
Trade Shows
• Log & Timber Shows
6. YOUR DREAM…OUR PASSION
Advertising Budget:
To summarize:
In total we have a total of $68,000 budgeted for 2013
and $112,000 for 2014.
Our advertising is focused on driving traffic to you and
your websites which only emphasizes the need that all
of our websites be credible and up to date.
7. YOUR DREAM…OUR PASSION
Plans Book:
Limited Time Offer:
Option No. 1: Remove necessary pages,
replace the front & back
covers and rebind. (76 plans)
Cost: ≈ $2.50/each
Option No. 2: No Covers
Cost: Free
Long Term Plan:
New 36 page plans book
(25 of most the frequently
requested plans)
Cost: ≈ $2/each
8. YOUR DREAM…OUR PASSION
Lead Management:
What we would like in place:
One system that we are all using, based in the cloud
that can alert you to an incoming lead or that you can
retrieve very easily and maintain in that same program
as a lead management program.
9. YOUR DREAM…OUR PASSION
Shows:
Cost:
For standard 10’ x 10’ booth space
Johnson Shows: $900
Log Home Living: $1,020
For multi-dealer shows we will co-ordinate the
commitment and payment for the shows. We will then
invoice those dealers for their share based on the number
of dealerships attending.
10. YOUR DREAM…OUR PASSION
Shows:
New Co-Op Advertising Program:
a) Effective September 1, 2013, 1.5% of your
commissionable sales will be set aside in an account
under your name. This money is for you to use
towards eligible advertising expenses. (Booth space
at shows, advertising, etc.)
b) For the balance of this calendar year (2013) we will
co-op (50/50) the cost of the fall shows for anyone
who doesn’t have a balance to draw from in their
advertising account.
11. YOUR DREAM…OUR PASSION
Promotions:
Pricing of the materials will be reviewed and adjusted
as necessary every 6 months with an effective date of
Jan 1 and July 1.
a) Provides you with an automatic promotion
opportunity every 6 months.
b) Place a deposit and avoid a price increase for and
additional six months.
What would you like to see as an effective sales tool in
promoting our products?
13. YOUR DREAM…OUR PASSION
Products:
Product changes / substitutions:
• Kwikset hardware to Schlage hardware.
• 30# roofing felt to Rhino Roof synthetic
underlayment.
• Sashco Transformation to Outlast Q8 Log Oil.
• Andersen 400 Series to Andersen 200 Series
14. YOUR DREAM…OUR PASSION
Products:
Product Options:
• Glu-lam Rafters vs. Pine / Spruce for B&P systems.
• Glu-lam Rafters and Purlins vs. Pine / Spruce for B&P
systems.
• Weathershield Signature Series vs. Andersen 400
Series.
Note: these products will be previewed during the
afternoon session.
