Marketing plan of Unilever (made by: ZHSUST BBA 1st batch Marketing Students)

1. Welcome to
our
1

2. The Members of MorningStar
Serial
no.
Name ID
1
Bijoy Kundu 120216018
2 Shipan Mahmud 120216038
3 Tareq Aziz Khan 130216001
4 Ajmeri Khanam 120216001
5 Tithi Debnath
120216096
6 Sayeda Israt Zahan 120216132
7 Sadia Sultana Nupur 120216016
11/22/2015 2

3. Z.H Sikder University of Science & Technology
Presentation on:
Topic: “Marketing Plan Of Unilever”
Submitted To:
Submitted To
Sahrima Juthi
Lecturer,
Faculty of Business Administration
Z.H Sikder University of Science & Technology 3

4. Submitted By:
Morning Star
Batch-1st
Program-B.B.A
Department: Business
Administration
Date: 3rd August 2015
ZHSUST
11/22/2015 4

5. About Unilever
British-Dutch
Multinational
founded in 1930
Public limited
company
Consumer
Goods, Health
care, personal
Care, foods
Owns 400brands
but focuses on
14 brands
Six subsidiaries
country
172000
Employees
World’s third
largest
consumer
goods producer

6. Big global brands

7. Products
 Clear Shampoo
 Dove damage therapy
 Dove soap
 Sunsilk shampoo conditioner
 Fair & lovely
 Pepsodent
 Vaseline

8. Products
 Close up tooth paste
 Lux soap
 Ponds cream
 Ponds face wash
 Rexona
 Ponds Age Miracle
 Lifebuoy soap
 AXE etc

9. Objective of the Study
The objective of the study is to learn about
Unilever Marketing strategy, Marketing
plan & Marketing Mix.
We mainly focused on Marketing plan.
And we gathered variety of knowledge
about an international consumer product
giant.

10. Mission
Unilever's mission is to add Vitality to life. Unilever meets
every day needs for nutrition; hygiene and personal care
with brands that help people feel good, look good and get
more out of life.

11. Our vision
Unilever is a unique company, with a proud history
and a bright future. We have ambitious plans for
sustainable growth and an intense sense of social
purpose.

12. Unilever Strategy: Path of growth
Reconnect
with
consumers
Enterprise
culture
Winning
through
continuous
improvemen
t

13. Unilever Strategy: Path of growth
World
class
supply
chain
Pioneer
new
channels
Brand
Focus

14. Marketing Mix
Marketing activities come in some forms these are
integrated marketing program to create,
communicate, and deliver value to customer.
These activities classified as marketing mix tools
to four broad kinds which are

15. Product
• Product variety
• Quality
• Design
• Features
• Brand name
• Packaging
• Service
• Size
• Warranties
• Returns
Price
• List price
• Discount
• Allowance
• Payment periods
• Credit terms

16. Promotion
• Sales
promotions
• Advertising
• Sales force
• Public relations
• Direct Marketing
Place
• Channel
• Coverage
• Assortments
• Location
• Inventories
• Transports

17. Unilever SWOT Analysis

18. Strengths
Strong corporate
culture
Product variety
Competitive advantage
Strong advertising

19. Weaknesses
Distance to the
consumers
Substitute
products

20. Opportunities
Health
consciousness
Changing
lifestyle

21. Threats
Price war
Competitors

22. Recommendation:
 Unilever should create new design of products
to attracts customers
 It should release new innovative products to the
markets
 To create new customer they should provides
some new offer.
 They should convince the customers that
Unilever is a good brand. They serve good
quality products.

23. Recommendation
 They should create a chart that difference
among Unilever Products and the other
products.
 In comparison of the other products rate,
they should provide products cheap rate.
 They have to give free to the customers
with purchase many products at a time.

24. Unilever conducted their corporate social
responsibility as Lever Brothers Bangladesh in
past. Unilever analyzed that Unilever introduce
a new product according to customer
requirements. All these changes according to
customer requirements these changes together
with the underpins of our vitality mission
position our company favorably for further
growth.