New Paradigm for Business: Purpose, People, & Profits in the Technology Age
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This presentation was made at the MSBDC 17th Women Business Owners Conference for which I was the keynote speaker. The theme was defining the new business paradigm that combines mindfulness with marketing strategy and social media for maximizing stakeholder value. The new paradigm connects inner purpose with innovations in marketing and technology to empower business owners to build their tribe of people comprising consumers, partners, and even competition who share a common vision, passions, and beliefs so every one benefits from the collaboration.
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New Paradigm for Business: Purpose, People, & Profits in the Technology Age
- 1. Shalini Bahl, PHD Founder, iAM Business Consulting Organized by: MSBDC Cosponsors: People’s United Bank A New Paradigm for Women in Business Purpose, People & Profits in the Technology Age Dwanearmbruster
- 2. Our Agenda Today... Trends & Research Inner Clarity Strategy & Resources
- 3. Guidelines Be Present Be Nonjudgmental Be Open Question Participate
- 4. What IsYour Business Paradigm? Assumptions,Values, & Practices guidingYour Reality What?What? ProductsProducts ProfitsProfits GoalsGoals
- 5. “What” Questions •Products •Goals •Profits •What do you want? •What do you do?
- 6. Breakout 1: Introduction What do you do? • Each person gets 1 minute to talk • The listener observes and listens fully • The person with the shorter hair starts and when I ring the bell you switch. • Make a note of how you feel when you are introducing your work to strangers. • Share feedback about partner
- 8. “Who” Questions •Customers •Partners •Employees •Competition •Community •Who do you want to connect with?
- 10. “How” Questions •Strategy •Marketing •Technology •How will you reach your goals?
- 12. “Why” Questions • Why do you do what you do? "Many persons have a wrong idea of what constitutes true happiness. It is not attained through self-gratification but through fidelity to a worthy purpose." —Helen Keller
- 13. “Why” Questions • Why do you do what you do? Inspiration Meaning Passion Beliefs Values
- 14. Breakout 2: Sharing Inspiration! What inspires me most about my work is...
- 16. Purpose: New Trends •“How do you rule the world without first mastering yourself? The power of spirituality is arguably the greatest megatrend of our era.” •Patricia Aburdene, MegaTrends 2010 •The Rise of Conscious Capitalism
- 17. Purpose: New Trends • Conscious Capitalism • Mindful Marketing • Authentic leadership
- 18. Purpose: New Trends • Purpose driven • Mindful of all stakeholders • Self awareness • Inspired leadership • Authenticity
- 19. Doing Good Makes Good Business Sense... Graph showing ROI for FoE, GtG, & S&P 500 companies* *Graph taken from the book Firms of Endearment
- 20. Common Mistakes Lack of clarity Disconnect between purpose and unmet need Fragmented purpose Disconnect with purpose Under-confidence
- 21. Breakout 3: How do you stay connected with Your Purpose? • Meditation • Nature • Journaling • Exercising • Silence • Satsang - Right company Installation by Karen Dolmanisth
- 22. People • "We entrepreneurs are loners, vagabonds, troublemakers. Success is simply a matter of finding and surrounding ourselves with those open-minded and clever souls who can take our insanity and put it to good use." • Anita Roddick, • founder of Body Shop
- 23. People:Trends Shifts in Business Orientations
- 24. People:Trends how to start a movement?
- 25. People:Trends mindset to start a movement? • Self awareness • Not afraid to be ridiculed • Easy to follow • Acknowledge first followers • Make followers visible • Act upon beliefs • Be a follower • Have fun
- 26. Breakout 4: how to build communities? • Start groups • Join groups • Social media • Volunteer • Non-Profits • Create time for inspired actions
- 27. Profits: Redefining Success • The three essential bottom lines for Sounds True are the integrity of our purpose, the well-being of our people, and the maintaining of healthy profits. •All three of these priorities are important in the decisions we make as a company. It is our conviction that each of these bottom lines must be healthy for the company to prosper as a whole. •Tami Simon, Founder Sounds True
- 28. Blocks to Success Illusion of Equality Self Doubt & Cultural Beliefs Disconnect with Self
- 29. 78 cents... is what the average, full-time working woman makes for every $1a man makes over a year* *Center For American Progress
- 30. The Gender Gap • In A Cornell Study in 2007, Mothers penalized on • Perceived Competence • Commitment • Recommended Salary • Promotion likelihood • Recommendation for hire
- 31. Self Doubt & Culture • Women less likely than men to negotiate* • Women experience more social resistance when they negotiate* • Women’s lower confidence affects** success in computer skills • Women have more self-limiting views of themselves*** • Twice as many female scientists do their core household tasks than their male counterparts.**** • Recommendation for hire *Bowles et al 2006 **Beckwith and Burnett ****Stanford study cited by Laster 2010***Sharon Hadary 2010
- 32. The Solution for Maximum Success •“I was raised to believe that excellence is the best deterrent to racism or sexism. And that's how I operate my life.” - Oprah
- 33. Solutions for Maximum Success • Purpose Excellence Think Big Collaborate Re-define success
- 34. Technology
- 35. Technology Trends in Social Media
- 36. •Social Media involves a new mindset and not traditional promotional tactics Social Media: A New Mindset
- 37. I. Be Open: Learn, Listen, and ParticipateLearn, Listen, and Participate A New Mindset
- 38. II. BeYOU: Share of yourself that best serves your targetShare of yourself that best serves your target audienceaudience A New Mindset
- 39. III. Share: Your expertise. If you don’t someone else will.Your expertise. If you don’t someone else will. A New Mindset
- 40. IV. Feels Right Do what feels right at the pace that feels right A New Mindset
- 41. V. Consistency: You define how often and when you communicate A New Mindset
- 42. VI. Relationships:Use social media to expand relationships off line &Use social media to expand relationships off line & vice versavice versa A New Mindset
- 43. VII. Be Patient: Relationships are not developed overnightRelationships are not developed overnight
- 44. What isYour Golden Triangle? •Why: Purpose •What: Define your goals & make it BIG •Who: Building Community •How: Using strategy & technology What?What? ProductsProducts ProfitsProfits GoalsGoals How? Process Strategy Technology Who? People Beneficiaries Collaborations Why? Purpose Inspiration Meaning
- 45. •Nobody knows what’s going on... •Yet, each one of us has an inner authority – true autonomy... •There is no end to growing, discovering, relating, deepening our experience of source... •Tami Simon, Founder of True Sound Last Words...
- 46. • Ways to connect with Shalini Bahl • Email: shalini@iam-bc.com • Website: http://iam-bc.com/ • Blogs: • http://iam-bc.com/Blog • Facebook: • http://www.facebook.com/iAM.Business.Co nsulting • The iAMWoman in Business Circle • LinkedIn: http://www.linkedin.com/in/shalinibahl • Twitter: http://twitter.com/shalinibahl • AWEtv: Coming Soon!
Editor's Notes
- Paradigm: A set of assumptions, concepts, values, and practices that constitutes a way of viewing reality for the community that shares them, especially in an intellectual discipline.
- Paradigm: A set of assumptions, concepts, values, and practices that constitutes a way of viewing reality for the community that shares them, especially in an intellectual discipline.
- Paradigm: A set of assumptions, concepts, values, and practices that constitutes a way of viewing reality for the community that shares them, especially in an intellectual discipline.
- Paradigm: A set of assumptions, concepts, values, and practices that constitutes a way of viewing reality for the community that shares them, especially in an intellectual discipline.
- Paradigm: A set of assumptions, concepts, values, and practices that constitutes a way of viewing reality for the community that shares them, especially in an intellectual discipline.
- 3.6:1 for gtog
- -lack of clarity - not sure what they want - could specialize in xrays or be a chef -have a clear purpose but if not meeting an unmet need no point - consultant bringing mindful marketing and social media - people wanting to be authentic in their business and be profitable -passionate about many things -Sounds True exists to inspire, support, and serve personal transformation and spiritual awakening. I would like to see women more and more comfortable in their bodies and selves,” explains Eileen. - non profits - start off inspired and then day to day activities disconnect us from what really inspired us to begin with