This study examined the use of social media and mindfulness for mindful eating over the holidays. It presented a theory of mindful eating and the mindfulness eating model. It then described a methodology where 6 participants used a social media site and journaling from Thanksgiving to January 1st. The findings showed that mindfulness helped participants develop more spacious mindsets and mindful behaviors, while reducing mindless behaviors, stress, and narrow mindsets. It concluded by discussing opportunities for future research on neuroplasticity and mindful consumption as well as developing new apps to support mindful eating.