This is the orientation for the social media strategy class that I teach for the blended (Online and full time MBA students) program.

1. Social Media Strategy
INTRODUCTION
Shalini Bahl, PhD
Mindfulness & Personal Branding
M Factor & Mindful Universe
SCH MGMT 697SM – 01
Innovative, Authentic, & Mindful Use of Social
Media Strategy

2. Agenda
 Class Overview
 Syllabus
• Goals & Expectations
• The Schedule
• Deliverables
• Grading
• Course Material
• Technical help
 Navigating
Blackboard & Ning

3. Do You Have A Social Media Strategy

4. Endless Possibilities…
Distinguish Yourself
Be A Thought Leader
Change The World

5. "We use Facebook to schedule the
protests, Twitter to coordinate, and
YouTube to tell the world."Fawaz Rashed
Egyptian Revolution
Using Social Media

6. “If you have been affected by this storm and need help, post
what you need, your neighbors in Monson will come to your
aid. We are a strong community and I know we can get
through this” ~ Laura Sauriol
Post Tornado Help On Facebook

7. CLASS OVERVIEW
Innovative. Authentic. Mindful.

8. 1
Question
Observe
Experiment
Network
?

9. 2
Engage
Educate
Inspire
Collaborate

10. 2
Full Attention
Purposeful
Kind
Active, Not Reactive

11. SYLLABUS
• Goals & Expectations
• The Schedule
• Deliverables
• Grading
• Course Material
• Technical help

12. Class Goals
New
Mindset
Strategy
Best
Practices
Online
Presence

13. Expectations
• Responsible for learning
• Collaborative learning
• Using social media
• Reading, thinking, creating, & implementing
• Assessed on efforts and contributions
• CREATE A SCHEDULE

14. The Schedule

15. Deliverables
1. Activities
Join Ning
Social Media Audit
Twitter
LinkedIn
Hootsuite & Schedule
Google Hangout
Social Media Plan
2. Discussions
Innovator’s Journal
Discussion Board
Blog Posts & Comments
3. Class Participation
4. Final Presentation
5. Hootsuite Certification
(optional)

16. Grading

17. NAVIGATING BLACKBOARD

18. • Email: shalini@themindfulnessconnection.com
• Website: http://mindfulsocialmedia.org/
• Blogs: Mindful Universe Blog
• LinkedIn: http://www.linkedin.com/in/shalinibahl
• SlideShare: http://www.slideshare.net/ShaliniBahl
• Facebook:
https://www.facebook.com/MindfulUniverse
Ways to connect with me
Thank You For Participating!