We help indoor growers succeed and genuinely care about them. We default to curiosity when disagreeing to understand others' perspectives. We are solutions-focused and think consciously about decisions' implications. We prioritize alignment over agreement and respect each other as a team, not a family, with clear boundaries and diversity. We believe in trust, transparency, and constructive feedback to do high-quality work toward shared goals. As a data company, we want to help growers thrive using data to augment, not replace, jobs.

1. Culture Deck

2. 1. We help indoor growers succeed and we genuinely care.
2. We default to curiosity.
3. We are solutions-focused.
4. We think consciously before making decisions.
5. We default to alignment over agreement.
6. We respect each other.
7. We are a team, not a family.
8. We believe in trust, transparency, and constructive feedback.
9. We are a data company and we believe in people.

3. We help indoor growers succeed and we genuinely care.
We work with greenhouse and indoor growers who are operating
commercially or intend to be.
We help growers save time and worry by knowing exactly what’s
going on with their operation at all times. We help growers be
compliant with the newest protocols (from traceability to the
Produce Safety Rule). And we help growers scale. That can mean
new growers who want to open up a farm, existing farms that want
to scale space, or want to scale sales.
Every decision we make is in alignment with this overall goal of the
company, even down to the day-to-day small talk.
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4. We default to curiosity.
When we disagree on something, we default to curiosity towards
the people we disagree with to discover what is motivating their
thought process.
We believe in asking the right questions.
We believe there are no perfect ideas.
We are curious about the industry, technology, and innovation.
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5. We are solutions-focused.
We speak to each other in a way that constantly ties in the “why” of
the end goal, especially during discussions around disagreement.
We produce products, sell software, and provide support with
solutions in mind.
We believe in leaving things better than we find them.
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6. We think consciously before making decisions.
We understand that our decisions about our company and our
code could have ethical implications and we take responsibility for
those implications.
We make conscious decisions for every action.
We take ethical ownership of our decisions.
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7. We default to alignment over agreement.
We quantify anything that can possibly be quantified to make
accountability clear.
Not everyone has to agree. It’s important to bring up new ideas and
voice opinions, but once the company has decided in a direction,
we get aligned as a team.
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8. We respect each other.
We don’t gossip, backstab, or act passive aggressively because we
communicate directly and honestly to clear issues as they arise.
We respect people, internally and externally.
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9. We are a team, not a family.
We believe diversity is beneficial and we embrace it. This includes
all kinds of diversity, including diversity of background, experience,
skillset, viewpoint, and geography.
We believe in time boundaries — when we sign off for the evening,
or for vacation, we’re offline. We prefer the solid boundaries of a
team to the porous boundaries of a family.
Like a sports team, we’re all working together towards the same
goals and to win.
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10. We believe in trust, transparency, and constructive feedback.
We’re honest in where we are.
We’re honest in who we are, and open to feedback.
We trust people’s word to do what they say they’ll do.
We believe our peers will do high quality work because we all own
what we do.
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11. We are a data company and we believe in people.
We want to see their farms thriving and successful.
We want to help growers feel secure and at ease.
We want to work through road-bumps with them and provide the
best solutions.
We believe data can be used to augment jobs, not just replace
them. We want to build tools that encourage growers to do what
they’re great at.
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