Social Media Strategy for the Simply Samantha brand.

1. SAMANTHA RILEY
LIFESTYLE AND HEALTHY LIVING BLOGGER
SOCIAL MEDIA STRATEGY - FEBRUARY 21, 2016

2. Table of Contents
 Executive Summary, February 2016
 Social Media Objectives
 Online Brand Persona and Voice
 Strategies and Tools
 Timing and Key Dates
 Social Media Roles and Responsibilities
 Social Media Policy
 Critical Response Plan
 Measurement and Reporting Results

3. Executive Summary
The primary goal of the Simply Samantha brand is to expand the growth of the blog
by sharing relevant and positive content about lifestyle and healthy living.
We will grow our online following and readership for the Simply Samantha website by
driving traffic from our main social media channels.
 Facebook
 Twitter
 Pinterest

4. Social Media Objectives
 In 2016, the primary focus for the Simply Samantha blog is to generate more
organic content while also building and driving traffic to the blog by sharing said
content on social media channels.
 In order to do this we will not only share the organic content created by Samantha
Riley on the social media channels but also related content that falls inline with
the Simply Samantha brand of lifestyle and healthy living.
 This will hopefully drive traffic to the blog from the main social media channels .

5. Social Media Assessment
(Data as of February 21,2016)
Twitter:
 www.twitter.com/SimplySamanthaC
 Followers
 422
 Average Weekly Activity
 11 post per week
 Impressions in the last 28 days:
 31.7K
FaceBook:
(from the past 28 days)
 https://www.facebook.com/Simply-
Samantha-134737843224244/
 Likes
 26
 Reach
 573
 Posts per week
 5

6. Social Media Assessment cont.
Pinterest
(within the last 30 days)
www.pinterest.com/SimplySamanthaR
AVERAGES
 Daily Impressions
 281
 Daily Viewers
 149
 Monthly Views
 4,738

7. General Demographics from Simply Samantha in the last 6 months
Social Demographics from Simply Samantha from the last 6 months

8. Age Demographics for Simply Samantha from the last 6 months.

9. Specific Objectives for 2016
1. Increase unique visitors from social media sites by 30%
 Increase brand awareness through increased mentions and retweets on Twitter
 Increase repinning and sharing of Simply Samantha blog content through promoted pins on
Pinterest and boosted posts on Facebook.
2. Increase Facebook, Twitter, and Pinterest Following by 500 by the end of 2016
3.Increase consistency of content creation over the blog and social media channels.
 Blog 1-2 times a week and pin content
 Schedule daily updates on twitter linking to blog
 Facebook post once a day with organic and related content.

11. Brand Persona And Voice
Adjectives to describe the Simply Samantha
Brand
 Relatable
 Informative
 Funny
 Encouraging
 Personable
When Interacting with others
 Be Encouraging
 Be Relatable
 Be Interactive

12. Examples of Past Content that fit Simply
Samantha’s Persona and Voice
• This Content was..
• Relatable in the way it was written
• Informative on products for readers
to check out
• Personable. My own thoughts and
ideas
• Funny
• It was also engaging on twitter and
Facebook with the mention of other
brands.

13. Brand and Persona Continued..
This type of content did well
because not only was there
humor in the post but it also
sparked up conversation about
finding Gluten Free Ravioli and
even Vegan Ravioli.
It touched on the topic of
healthily living that the Simply
Samantha Brand likes to
promote but also created a
conversation piece for the
readers with the same interest.

14. Brand and Persona
Brand and persona is going to be a key part in growing the Simply Samantha brand. Blogs that
always keep brand and persona in mind do the best. From past content posts on Simply
Samantha, we can learn what type works that also taps into the brand and person we want to
express. As a blog we must write and create content with the same consistent voice and
persona.
To build our Persona and Voice we will start expanding our lifestyle content to touch more on
Samantha’s passions and interest beyond healthy living.
Examples of this are:
• Monthly Favorites
• Nerd Topics and News
• Star Wars, Marvel, DC, and etc.
• Dog Care featuring Bruno Riley
• Florida Lifestyle
• Eating, travel
• Book Reviews and Recommendations

15. Strategies and Tools
Paid:
We will focus on only using paid promotion on Facebook and Pinterest where we feel it will be more
beneficial and can lead to traffic to the Simply Samantha Blog. At the end of the month we will evaluate
the criteria below.
Criteria for a popular post will be
Facebook
• reach or views 70+
• 1-2 comments
Pinterest
• 1-5 Repins
If a post meets this criteria, we will then consider paying between $5-$10 for a target reach on
Facebook or Pinterest.

16. Strategies and Tools Cont..
Owned:
On our top social media sites, Facebook, Twitter, Pinterest, we will mix other related content (articles,
infographics, video) throughout the week to show our common interest and hope to pull new readers.
We will also share past post’s, especially past recipes, that Samantha might be making again for a
weekly meal, in order to show more content that may not be seen to new reader.
We will also try to tap in to other Simply Samantha interests such as travel, food, books, her nerdness.
Earned:
We will reach out to companies to see if we can work together on guest post or hosting giveaways.
This will not only increase our readership but also bring awareness to products we love.

17. Timing and Key Dates
 Will will focus content around the seasons
 Spring (March-May)
 Summer (June –August)
 Fall (September-November
 Winter (December – February)
 Will plan holidays and important days
from month to month
Dates/Times for Publishing
 Blog : Thursday or Friday of every week
 Twitter : Post 12pm and 3pm
 Facebook : 12pm and 4pm
 Pinterest : TBD
 Reporting Dates will be on the last Sunday
of the month

18. Social Media Roles and Responsibilities
 As of right now, all roles and responsibilities are assumed by
the blogger Samantha Riley
 Her responsibilities will include
o Directing and writing of content creating
o Managing the Social Media Channels

19. Social Media Policy
 Social Media is going to be crucial part of building the Simply Samantha Brand. We
must use it with respect as we share content with those around the world. When
publishing content on any of the social media channels, we must use a great sense of
etiquette and follow these simple guidelines.
 Be respectful to all
 Don’t start confrontation
 If a comment is rude or not productive, as the publisher you have the right to remove it. Just
don’t create confrontation before removing it.
 Be helpful, solve the problem with respect
 Don’t be disrespectful to other bloggers
 Be excited about the content. Never negative
 Not sure if something should be posted? Best solution is just not to post it.

20. Critical Response Plan
 Scenario 1 – Content doesn’t go over well
with readers and receives negative
comments
 Take Content Down
 Issue a response apologizing for offending
readers
 Remind readers that the we will try to avoid
posting offensive content
 Scenario 2 – Social Media Accounts
Hacked
 If available, access accounts and shut
down. Switching passwords and emails.
 Contact Social Media customer service and
ask for help
 When settled issue an apology and delete
any leftover hacked content

21. Measurement and Reporting From the past 3 months
- November 2015 – February 15th
Website Traffic Sources Assessment:
Nov 2015 – Feb 2016
• Twitter:
• Our goal is to have a 10% increase in page views coming from twitter
• Also a 5% increase in sessions
• Scheduling Tweets and interacting with readers seems to be driving the traffic and we will increase this
in the next 3 months to increase the traffic to the blog
• Pinterest:
• Our goals is to increase page views by 15% from Pinterest
• Also a 15% increase sessions
• Both goals will require a more prominent activity on Pinterest
• Facebook:
• While Facebook is the lesser of the three, we will continue to publish content and our goal will be to
increase sessions and traffic by at least 15% by the end of 3 months
Goals for the next session reporting in 3 months

22. Final Thoughts
Building a blog takes time, effort and patience. Many of our
goals are small but attainable. Small steps will help keep our
focus on growth without being overwhelming. We are already
seeing a growth in views from recent guest posting and sharing
relevant content. We hope by the end of the year that the
Simply Samantha brand will expand and have a large
community of readers.