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Postmodernism
Postmodernismisastyle andconceptin the arts characterizedbydestructionof theoriesand
ideologiesandbythe drawingof attentiontoconventions.
It can be characterizedby:
 Irony
 Intertextuality
 Playingwithconventions
 Magic realism(exaggeration)
 Black humour(leavesyouansweringmore questions)
 Differentperspectives (excusingall valuesof judgement)
 Pastiche (pastingtogetherandcommentingonthingsof the past
 Bricolage (constructions/creationof aworkfrom a diverse range of things)
Who's Laughing Now- Jessie J
Throughoutthisvideothere are manyfeaturesof intertextualitythroughthe lyricsandthe
characters that are featuredwithin.The first,mostnoticeablereferenceisinthe openingscene to
the song that showsa groupof girlsdressedheadtotoe inpinkstaringat a girl andwhispering
abouther as she walksdownthe corridor.Thishighlightsthe plasticsfrom'MeanGirls'as itlooks
justlike a scene fromthe movie whichisfurtheremphasisedbythe girlsbeingdressedinpink.
Anotherexampleof intertextualityinthismusicvideoiswithinthe lyrics
whenthe girlsinpinkmockJessie'syoungerselfbysaying"HeyJessica,
you're so funnyyou've gotteethjustlike BugsBunny."Thisline of the
songusesthisreference andthe image of bugsbunnyto create an insult.
Thiscartoon imageryalsoenhancesthe playful/childhoodaspectsthatare
featuredwithinthe video.
HyperReality- Aninabilitytodistinguishrealityfromastimulationof reality.
ThroughoutthismusicvideoJessieJisseenplayinglotsof stereotypicalcharactersaswell asherself
includingstudents,teachers,acleaneranda dinnerlady.Moreover,thisisanexample of hyper
realitybecause the cameraisconstantlycuttingbetweenbothJessie Jandthe youngerversionof
hershowinghowtime isbeingusedeffective.Asthe cameraiscuttingthismakesthe audience
questionwhethertheyare viewingthe videofromyoungJessie'sorolderJessie'sperspective.This
causespostmodern ironybecause none of whatwe are watchingisreal as we can't tell if young
Jessie isaflashbackfromolderJessie orthe olderJessieisafigure of youngJessie'simagination.
The whole videoisquite playful withJessie actingoutasthe differentcharactersandyoungerJessie
havingthe exactsame hairstyle asolderJessie.Moreover,the whole ironictheme present
throughoutthe videoaddstoit beinga postmodernvideodue tothe constantmediaandcelebrity
references.Thisideaof celebrity statusisa grandnarrative and ironicseeingasJessie Jisalreadya
celebrityandissingingabouthowherstrugglinginschool made herthe womanshe is.
In myopinion,thisvideoispostmodernbecausethe videoconstantlyjumpsfromJessieasher
youngerself toJessie nowwhichbuildsupironyandleavesthe audience toquestionwhatisreal.
Additionally,thisleadsthe audience tobe confusedastowhetherthe olderJessieisyoungJessie's
imaginationorthe olderJessie islookingbackonheryoungself inherschool days.

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Postmodernism music video

  • 1. Postmodernism Postmodernismisastyle andconceptin the arts characterizedbydestructionof theoriesand ideologiesandbythe drawingof attentiontoconventions. It can be characterizedby:  Irony  Intertextuality  Playingwithconventions  Magic realism(exaggeration)  Black humour(leavesyouansweringmore questions)  Differentperspectives (excusingall valuesof judgement)  Pastiche (pastingtogetherandcommentingonthingsof the past  Bricolage (constructions/creationof aworkfrom a diverse range of things) Who's Laughing Now- Jessie J Throughoutthisvideothere are manyfeaturesof intertextualitythroughthe lyricsandthe characters that are featuredwithin.The first,mostnoticeablereferenceisinthe openingscene to the song that showsa groupof girlsdressedheadtotoe inpinkstaringat a girl andwhispering abouther as she walksdownthe corridor.Thishighlightsthe plasticsfrom'MeanGirls'as itlooks justlike a scene fromthe movie whichisfurtheremphasisedbythe girlsbeingdressedinpink. Anotherexampleof intertextualityinthismusicvideoiswithinthe lyrics whenthe girlsinpinkmockJessie'syoungerselfbysaying"HeyJessica, you're so funnyyou've gotteethjustlike BugsBunny."Thisline of the songusesthisreference andthe image of bugsbunnyto create an insult. Thiscartoon imageryalsoenhancesthe playful/childhoodaspectsthatare featuredwithinthe video.
  • 2. HyperReality- Aninabilitytodistinguishrealityfromastimulationof reality. ThroughoutthismusicvideoJessieJisseenplayinglotsof stereotypicalcharactersaswell asherself includingstudents,teachers,acleaneranda dinnerlady.Moreover,thisisanexample of hyper realitybecause the cameraisconstantlycuttingbetweenbothJessie Jandthe youngerversionof hershowinghowtime isbeingusedeffective.Asthe cameraiscuttingthismakesthe audience questionwhethertheyare viewingthe videofromyoungJessie'sorolderJessie'sperspective.This causespostmodern ironybecause none of whatwe are watchingisreal as we can't tell if young Jessie isaflashbackfromolderJessie orthe olderJessieisafigure of youngJessie'simagination. The whole videoisquite playful withJessie actingoutasthe differentcharactersandyoungerJessie havingthe exactsame hairstyle asolderJessie.Moreover,the whole ironictheme present throughoutthe videoaddstoit beinga postmodernvideodue tothe constantmediaandcelebrity references.Thisideaof celebrity statusisa grandnarrative and ironicseeingasJessie Jisalreadya celebrityandissingingabouthowherstrugglinginschool made herthe womanshe is. In myopinion,thisvideoispostmodernbecausethe videoconstantlyjumpsfromJessieasher youngerself toJessie nowwhichbuildsupironyandleavesthe audience toquestionwhatisreal. Additionally,thisleadsthe audience tobe confusedastowhetherthe olderJessieisyoungJessie's imaginationorthe olderJessie islookingbackonheryoungself inherschool days.