Launching a New Brand ppt.

3. BrandBrand NameName

5. LogoLogo

6. In our boutique, we are going to
provide highly trendy & fashionable
clothes first time ever in the history of
Pakistan. Right Now, our main focus is
on women. We will provide them the
platform where they can come, select
the trendy ones & feel confident in
their circles.

8. To offer modern trends and to caters
women with eligible outfits with consistent
innovation & to become the leading brand
in providing stylish & and unique
women’s clothing..

9. Founder/CEO
Marketing
Manager
Fashion
Designer
FT
Manager

11. Brand Positioning

12. • Innovative
• Trendy
• Stylish
• Fresh
• Elegant
• Modern
• Approachable
Brand PersonalityBrand Personality

13. ProductsProducts
• Casual Wear
• Bridal Dresses
• Handbags & Clutches
• Shoes
• Casual WearCasual Wear
• Bridal DressesBridal Dresses
• Handbags & ClutchesHandbags & Clutches
• ShoesShoes

14. Samples of Casual Wear

15. Bridal DressesBridal Dresses

16. Handbags & ClutchesHandbags & Clutches

17. Shoes

18. • Upper Middle Class
• Upper lower Class
• Middle Upper Class
Target MarketTarget Market
Age GroupAge Group
18-40 years(House
wives, Professional woman,
college or uni girls)

21. • Promotion is communicating with the public in an attempt to
influence them toward buying your products or services.
• Activities to prompt or entice customers.

22. • Magazines
• Social Networking Sites
• Internet
• Television
• Organizing Fashion Shows

25. Advertising
Newspapers, Banners, Brochures, Bill Boards & TV ad.
Direct Mailing
Catalog Marketing, Direct mail are also considerable.
Online Activity
www.ft.com is our website.

26. Fashion SHow.flv

27. 