REACH is a new active wear boutique opening in Philadelphia that aims to offer high quality, stylish active wear made from eco-friendly materials at a moderate price. The boutique will have an earthy, urban feel and sell clothing that can transition from workouts to everyday wear easily. REACH will compete with brands like Lululemon and Athleta by targeting busy, health-conscious women interested in sustainable fashion. The grand opening ribbon cutting ceremony will take place on January 24th, 2015 at noon to celebrate the new store.