Business plan proposal for a Brand new clothing ecommerce brand The Hyper Culture. The brand focuses on empowering females with bold and vibrant printed activewear, dresses, swimwear, casual wear and more. Browse on www.thehyperculture.com

1. BUSINESS PLAN

2. Company Name
THE HYPER CULTURE - FZCO
Activities
Primary activity is
ecommerce.
I plan to sell fashion clothing
online to users outside of UAE.
Secondary activity is blogging
services and professional &
management development
training abroad. I would only
venture into this after my
ecommerce business is
completely established.
Customer Reach
USA and Europe

3. OFFERING AND VALUE
PROPOSITION

4. Fashionable
Performance
Our athleisure collection
combines fashion-forward
designs with performance
enhancing features.
Whether you're hitting the
yoga mat, going for a run,
or running errands, our
garments offer optimal
comfort, flexibility, and
breathability, allowing you
to look and feel great
while staying active.
Versatile
Style
Embrace athleisure as
your go-to style for
everyday wear. Our
collection offers a variety
of trendy and versatile
pieces that seamlessly
blend fashion and
functionality. From sleek
leggings to stylish sports
bras, our athleisure
apparel effortlessly
adapts to your active
lifestyle, ensuring you
always look on-trend and
ready for any activity.

5. Sustainable and
Ethical
We prioritize sustainability
and ethical practices in our
athleisure collection. We use
eco-friendly materials, such
as recycled fabrics and
organic cotton, to reduce
our environmental impact.
Unleash Your Radiance
Our fashion brand
understands the power and
beauty of mid-age females.
We offer you a range of
exquisite garments that
allow you to express your
individuality and radiate
confidence. Signature, bold
and timeliness pieces to
captivate attention
wherever you venture.

6. AUDIENCE AND
POSITIONING

7. Trendy millennials aged 28-35
Are you all about comfort and rocking activewear
from work to play and everywhere in between?
Well, get ready to turn heads with Hyper Culture,
the ultimate fashion brand that brings you a
burst of vibrant, funky-colored athleisure
options.
Say goodbye to boring, because our bold and
creative designs are here to make a statement
while keeping it simple and functional. Get your
groove on with Hyper Culture and unleash your
inner fashion rebel like never before!
POSITIONING | ATHLEISURE

8. 1 Millennial Movement
Millennials, aged 27 to 35, form a
significant portion of the
athleisure community. With their
finger on the pulse of fashion and
fitness, they embrace this
trend-setting style, embodying a
youthful and active mindset.
2 Fitness Fanatics
Health and fitness play a pivotal role in
the lives of athleisure lovers. They
prioritize their well-being and engage in
various physical activities. Yoga
enthusiasts, in particular, find solace in
athleisure outfits that provide both
comfort and flexibility during their daily
practice. They invest in their well-being
by joining gyms or subscribing to active
online platforms like ClassPass.
3 Social Shopping in the Digital Age
Embracing the power of social media,
athleisure enthusiasts turn to
platforms like Facebook and
Instagram for their shopping
escapades. They seek inspiration,
discover new brands, and connect
with a vibrant community that shares
their passion for fashion and fitness.
4 Sustainable Style Advocates:
Conscious of their impact on the
environment, athleisure
enthusiasts value sustainable
fashion. They actively seek out
brands that prioritize recycled
fabrics and eco-friendly
materials, aligning their fashion
choices with their commitment
to a greener world.
5 Brand Affinities
Gymshark, Lululemon, and Nike are
among the go-to brands for athleisure
enthusiasts. These labels combine
fashion-forward designs with
functionality, ensuring that individuals
can effortlessly express their personal
style while achieving optimum
performance.
6 Confidence is Key
The ideal activewear customer radiates
self-assurance and embraces their body
with confidence. They break down
barriers and wear leggings and other
athleisure pieces with pride, defying
traditional fashion norms. Athleisure
empowers them to look and feel their
best, no matter the occasion.
UNDERSTANDING AUDIENCE | ATHLEISURE

9. Vibrant females aged 45-59
Introducing Hyper Culture, the fashion brand
revolutionizing style for vibrant women aged 45-59.
Say goodbye to dull, neutral tones and embrace our
affordable collection of bold, statement pieces that
empower you to shine.
Unlike traditional retailers, we celebrate the full
potential of mid-age females, offering fashion-forward
options that make you stand out in any room.
Upgrade your wardrobe with Hyper Culture and
embrace a new era of style and self-expression.
POSITIONING | MID AGE

10. 1 The Age of Elegance
Aged between 45 and 55,
these women are at a stage
where they exude confidence
and wisdom. Many are either
at the peak of their careers or
hold influential roles within
their social circles and society.
2 Quality over Quantity
Mid-age females value quality
and invest in pieces that stand
the test of time. They are high
spenders, seeking durable and
functional clothing that strikes
a perfect balance between
vintage-inspired charm and
modern-day flair.
3 Life-Driven Shopping
Life changes, such as promotions
or new job opportunities, often
influence their shopping
behavior. They see fashion as a
means of self-expression, seizing
the opportunity to refresh their
wardrobe during significant
milestones.
4 Loyal Brand Advocates
Once they find a brand that
resonates with their style,
mid-age females remain fiercely
loyal. They appreciate brands
that understand their needs and
desires, and they gladly share
their positive experiences with
friends, making them valuable
word-of-mouth ambassadors.
5 Timeless Pieces, Captivating Presence
Mid-age females have developed a
signature style that reflects their
individuality. They crave timeless pieces
that make a statement, demanding
attention and admiration when they
enter a room. Their ensembles are
carefully curated to reflect their
confidence and personal flair.
6 Gimmick-Free Shopping:
They have little patience for gimmicky
promotions or shallow marketing tactics.
Mid-age females value authenticity and
seek brands that align with their values
and offer genuine, high-quality
products. They appreciate brands that
focus on delivering exceptional
experiences rather than resorting to
superficial marketing ploys.
UNDERSTANDING AUDIENCE | MID AGE

11. Stage 1 - Setup and Scale
Product sales: Online sales
Expansion plan (after 1 year)
Advertising income through
Blogging: Fashion blogging to
improve SEO of the brand and
generating advertising
income.
Webinars and online classes:
Once the business is
successful, offer coaching to
run ecommerce business.
Direct Sales Channels:
E-commerce platform: An
online store on an
e-commerce platform at
www.thehyperculture.com
Social media channels:
Facebook, Instagram,
Pinterest shoppable
posts/pins.
Online Marketing Methods
● Informative blog content
● Online landing page sales
funnels
● Social media via Facebook,
Instagram, LinkedIn, TikTok,
Pinterest, Twitter, other
● Video content on YouTube,
Facebook or other
● Paid online advertising via
Google AdSense or other
networks
● Email and/or SMS marketing
● Customer loyalty program
REVENUE STREAMS SALES CHANNELS MARKETING

12. THANK YOU