The document discusses new digital media and EU programs to build a digital society by 2020. It outlines several key EU initiatives such as the single digital market, compatibility of technology standards, research and innovation, and new e-skills. It also describes characteristics of new media such as hypertext changing media, dominance of binary logic, formation of clusters and networks, and influence coming from programming capacity. Finally, it discusses digital competency, information literacy, features of digital media/communication, and new tendencies in communication like intelligent reality, metadata, and knowledge discovery.

1. New digital media
Rusi Marinov
The new media in 21 century

2. New and digital media
EU programs to build a digital society and the media in 2020
● i2010: global strategy, Information Society and Media
● eYouGuide: e-manuals: civil rights online
● 112 - European emergency;
● 112 - Children's playground;
● ICT-social changes and e-inclusion;
● E-health;
● E-Government;
● ICT for sustainable development
● IT for women
● ICT for intelligent vehicles
● Social Networks
● Safer Internet program
● E-safety

3. New and digital media
EU programs to build a digital society and the media in 2020
Planned activities and platforms:
● Single Digital Market
● Compatibility of technology and standards
● Trust and security
● Speed Internet​​
● Research and Innovation
● New e-skills
● ICTs for social change
● International influence

4. New and digital media
Characteristics of new media:
New media allow people from the periphery to develop and consolidate power, and finally
undermine the authority of the center.
@ Hypertext changing media on 360 degree –
Ted Nelson the greatest invention in the last 2000 years.
@ Dominates binary logic: on / off;
@ Shared communication protocols formation
of clusters and the "small worlds";
@ Appearance of two new social forms: the flow area and
time without Borders / time in the network and no past
future /;
@ Space is not attached to a place,
and is made up of nodes and networks;
@ Rulemaking on / not exceptional;
@ Discourse is determined by the options / what can and networks
what they can not do;
@ Source of influence and power is determined by the capacity
programming networks;
@ Communication depends on the speed of information exchange;
@ If content is the king, then context is the Empress

5. Основни типове дигитални медии-
предизвикателствата за Европа

6. Digital competency
 Technological literacy- knowledge about technology
how they work, what goals pursued, and how they can
be effectively used in order to achieve specific
purposes;
 Information literacy: skills to be assessed
information on various media; detects whether
information is targeted, locate, synthesize and use of
performance information;implementation of these
functions using both technology, communications
networks, electronic resources.

7. Digital competency
Information Literacy:
 organize the information for the practical
application;
 integrate new information into existing
knowledge;
 use of information and critical
problem solving;
 to use information ethically and legally;

8. Digital competency
Digital media and communication features:
 Participation is encouraged, personal contribution to the
development of the content- uninterrupted feedback;
 Openness-most citizen media is open participation and
promote the vote, comment, share information with no
barriers;
 Conversations traditional media-oriented distribution, while
the new media are associated with two-way conversations;
 Community-Social media allow rapid formation of
communities and effective communication;
 Connectivity, allowing linkages to other sites and resources.

10. Semantic networks and knolwdge
New tendencies in the communication area:
Intelligent reality;
Metadata;
Social tagging;
Collective intelligence;
Ontologies:
OWL
SWRL
Knowledge discovery;
Information sharing;