1. CURRICULUM VITAE
Name and Surname Maria Elena Caporaletti
Telephone 02-55193744 (home)
Mobile (+39)3456609531
e-mail mariaelena.caporaletti@gmail.com
I graduated in English and Anglo-American Languages and Literatures at the University Ca 'Foscari of
Venice and attended the Master in Corporate and Business Communication at UCLA, University of
California, Los Angeles where I also started to work in the field of communication .
Back in Italy, after a first experience at the advertising international network J. Walter Thompson, I was in
charge of positions of increasing responsibility in the ENI group in which, over the years, I did most of my
professional and management training.
In 1998, at the dawn of the liberalization of the telecommunications market, I accepted the challenging
position of Director of Communication of the start-up Infostrada where I took care of the launch on the
consumer market. A few years later, also the Edison Group entered the telecommunications market and
offered me to take care of their own telecom start-up EdisonTel.
After the two exceptional experiences in these very successful start-ups, I felt the need to confront myself
with multinational and well established groups. Hence, I welcomed the offer to join Siemens Italia, where I
hold the position of President of Corporate Communications and established and managed Fondazione
Siemens Italia for CSR activities in the country.
In 2006, I moved to Rome following a new challenge in the field of public employment and services
assuming the position of VP Communications & Public Affairs of Poste Italiane.
In 2007, I received the prestigious award Premio Bellisario, Golden Apple for business communications.
Back again in Milan, from 2009 to 2014, I started my entrepreneurial career as partner of Twister
communications group, an independent Italian group specialized in financial communications, where I
worked as a consultant in the organization, direction and management of complex projects in the areas of
corporate and financial communications for industry and commercial groups, corporations, banks, small and
medium-sized Italian companies, insurance companies and non-profit foundations.
At present, I am a freelancer and a lecturer at the Foundation Academy of Communication of Milan.

2. PROFESSIONAL EXPERIENCES
2014-today PR e Communications Consultant, Milan
Freelancer
I work as advisor for national and multinational companies in the following areas:
Strategic Communications; Corporate Communications; Public Relations; Media
Relations; Crisis Management; Reputation Management; Lobbying and Public
Affairs; Advertising and Marketing Communications; CSR.
2009-2014 Twister communications group, Milan
Partner
Among the main Italian and independent advisory groups, Twister is specialized in in
finance and corporate communications and marketing for national and international
groups. As Partner of the company I worked to establish and develop the group’s
international relations. As advisor, I defined and managed complex projects in the
areas of corporate and financial communications for corporations, industry and
consumer groups, banks, corporations, insurance companies and foundations (i.e.
Falck, TAP, Abertis, Willis, Weather Investments, WIND, BNL-BNP Paribas, BIP
Mobile, GEOX, ValoreD - non-profit association for the promotion of women's
leadership). I also established and managed the TwisterGreenTeam, Twister's unit
dedicated to supporting companies and funds operating in the renewable energy
sector or "green economy" such as FalckRenewables; Next Energy Capital;
Ambienta sgr; Wise Energy.
2006-2009 Poste Italiane, Rome
Vice President Communications & Public Affairs
Among the most important Italian companies, Poste Italiane operates in the
postal services, logistics, telecommunications (PosteMobile) and financial
services (Banco Posta). Employs more than 150,000 employees and owns
15,000 post offices throughout the country.
Reporting to the Group CEO (Massimo Sarmi) and President (Vittorio Mincato),
the position required to define, develop and implement the communication
strategies necessary to strengthen, promote and protect the image and
interests of the Company and of the Group.
To VP Communications & PA reported the functions of Planning & Control,
Media Relations, Web Strategy, Event Management and Promotion,
Advertising, Public Affairs and Public Relations.
Main objectives of the position were: correctly address the public and opinion
leaders’ perception about the group activities, the services, the products, and
the management; maintain and develop the relationship with the shareholder
(Government and Ministry of Industry and Finance) and other institutions
(i.e..Minister of Communications, Ministry of the Interior) involved both as
controllers and as customers; promote the products and services of the group
throughout the country.
During my stay within the Group, I was in charge of the communication strategy
and activities for the launch of Poste Mobile - the company for mobile telecom
services.
The position required: ability to understand the social, political and economic
environment, determination to achieve personal and company goals, good
interpersonal skills and ability to networking, excellent organizational and
coordination skills, leadership.
Responsibility and coordination of 120 resources.

3. 2002- 2006 Siemens Italia, Milan
Corporate Commmunications Director
President Fondazione Siemens Italia
Siemens Italia is the company for the Italian production and commercial
activities of the group Siemens Ag based in Monaco and present in over 190
countries worldwide.
The objective assigned to the position was to promote and enhance the
company image and presence in the key sectors of energy, telecommunications
and IT, medical, industrial automation, transportations.
Reporting directly to the company CEO, the position required to define
communication strategies, develop and coordinate activities such as
advertising, media relations, public affair, marketing communications, events
and sponsorships; oversee aspects of institutional communication towards the
national and local governments, of the press and, more generally, of the
nationa business community; maintain and develop relations with the German
parent company to the highest management levels.
I managed several complex communication projects both cross functionals and
cross-countries. In particular, I was in charge of communication projects
involving the Southwest Europe and the countries of France, Belgium,
Switzerland, Spain, Portugal and Greece.
During my stay in the group, I founded and managed the Fondazione Siemens
Italia, a non-profit organization active in the CSR area.
The position required good interpersonal skills, leadership, ability to work in
teams, strong motivation and commitment in achieving the assigned objectives,
understanding of different cultures and style managements and the ability to
interact and work in an international context.
Responsibility and coordination of 50 resources.
2000 – 2002 EdisonTel S.p.A, Gruppo Edison, Milan
Communications Director
EdisonTel was born from the idea of the Edison Group to offer the multi-utility
package that included energy and telecommunications to its b2b market, taking
advantage from the recent liberalization of the telecommunications market.
Edison CEO offered me the position as result from my experience in the
successful launch of Infostrada and the capabilities to define, manage and
develop the communication strategy and activities of a start-up, knowledge of
the telecom sector.
At the very beginning, The position required to select the resources necessary
for the establishment of the working team, define the necessary professionals
and responsibilities, assign goals, select agencies and contractors, create,
motivate and coordinate the working group.
Communication activities included the definition, development, implementation
and monitoring of communication policies towards internal and external
stakeholders; identify programs and actions in the areas the Advertising
Corporate / Brand and Product, Marketing Communications (promotional
material, exhibitions, events, sponsorships, etc.); to establish External and
Institutional Relations, Media Relations; to implement activities for Internal
Communications; to support the communication activities of local operators,
related or controlled by the company.

4. The position required leadership qualities, creativity, self-motivation and
independence, teamwork, communication skills and a good balance between
innovation and execution, effectiveness and efficiency.
Responsibility, training and coordination of 20 resources.
1998 – 2000 Infostrada S.p.A, Milan
Communications Director
Infostrada was the first and most successful among the start-ups in the
telecommunications sector at the dawn of the liberalization of the market in
Italy, the company's mission was to become the real alternative to the
monopoly of Telecom Italia.
The position, reporting directly to the Chief Executive Officer (Riccardo
Ruggiero), required to contribute to the launch on the consumer market of
telecommunications services for private and business targets by defining the
communication strategy and positioning of the company.
My role required to select advertising agencies and internal and external
partners for communication activities; identify the launch adv. campaign and
define the guidelines for the Brand Identity; plan and develop relations with the
media (national, local and foreign); activate and maintain relations with national
and local public institutions; maintain relationships with shareholders.
Activities also included: supporting the marketing department in the definition of
advertising campaigns of product ensuring the proper transposition of the
values of Brand Identity; assist the departments involved and / or directly
manage the activities required at conferences, organization of external or
internal events, fairs, sponsorships and other marketing activities; support the
department of Regulatory Affairs in the relations with the Regulatory Authority
for Communications and the Ministry of Communications.
The position required organizational skills and coordination, creativity and
innovation, self-motivation and autonomy, initiative, vision, ability to work in
team and relate with the other group’s functions and directions.
Responsibility, training and coordination of 30 resources.
1998-1998 Nikols Sedgwick Group Europe & Latin America, AON Group, Milano.
Direttore Comunicazioni
This short but rich professional experience, started from a meeting with Mrs.
Letizia Moratti when she returned to her family business after the civil servant
experience as Minister of Education and Chairman of RAI. Letizia Moratti
inherited from her family the insurance broker activities represented in the
Nikols Sedgwick company. The group was the result of acquisitions made over
the years and it appeared to market and customers as a cluster of independent
companies in their activities and in the image. Letizia Moratti entrusted me with
the task of defining, managing and coordinating at national and European level
the entire communication activities of the Group which included: media
relations, public affairs and Shareholders’ relations, brand identity , advertising
and marketing communications. As Nikols Sedwick was part of the AON Group,
it was also necessary to ensure that the communication activities were defined
and developed in line with the values and the communication policies of the
Group worldwide.

5. Responsibility, management and coordination of five direct reports (Milan) and
five Communications Manager in the most important European countries
(England, Spain, Portugal, Argentina, Brazil).
1990 - 1998 EniChem S.p.A., Gruppo ENI, Milan.
Most of my professional and management training took part at the ENI group.
Thanks to the foresight and vision of the ENI’s management, I had the
opportunity to perform various tasks and hold positions of increasing
responsibility.
Polimeri Europa Srl, EniChem / Union Carbide Venture
Head of Communications
Reporting directly to the Chief Executive Officer (VP Union Carbide) and the
General Manager (appointed by Enichem), during the first two years of the joint
venture, most of the time and energy were facing intense internal
communication activities in order to create tools and opportunities to
successfully integrate the two different cultures and management styles- Italian
and american. The goal was achieved through a specific project of change
management which involved the entire workforce at all levels and was meant to
support the Business Process Reengineering undertaken by the Company.
Regular communication activities were carried to support strategies and
business objectives. The position also included responsibility and coordination
of activities for plants and offices in Paris and Frankfurt.
Responsibility and coordination of 5 resources.
Department of Communication, Enichem
Within the communication direction collaborate in the identification, definition
and implementation of communication activities, advertising and marketing
campaigns, in accordance with the guidelines issued by the ENI group.
Independently select, propose and develop some of the activities for the
products communication (advertising, busines-to-business trades, internal
communications activities, etc…), Coordinate activities in European markets,
national and international press office.
Relations with Non Governmental Associations and Institutions, Enichem
The proactive participation in Organizations and Associations of the chemical
industry sector was considered by the Enichem senior management one of the
key activities to achieve and maintain a competitive advantage in the market.
The department objectives were: to promote and improve relationship between
companies, associations and agencies; to monitor the legislative process and
regulate the sector; to seek synergies between associative activity and
company’s objectives; to assist the senior management in the preparation of
necessary documentation for the meetings and speeches.
Reporting directly to the General Manager I was in charge to manage,
coordinate and monitor the relationship between EniChem and the
associations, corporations, national and European institutions linked to the
company such as Confindustria, Federchimica, local industry associations,
European Chemical Industry Council, with particular emphasis on the legislative
/ regulations and communication activities
1988 - 1990 J. Walter Thompson S.p.A. Milano.
Junior Account.
Reporting to the Account Director

6. responsibilities encompassed identify, implement and manage products’
advertising campaigns and below the line activities for several consumer goods
companies such as Kraft General Food, Rolex, Gibbs, Alfa Romeo/Fiat, Cirio-
Bertolli.
Contributed regularly to reports for the Client Companies’ top management
concerning strategic recommendations in order to face market segments and its
peculiarities..
EDUCATION
1986 PHD in Litterature and Foreign Languages (English).
Grade: 110/110 cum laude
Cà Foscari University, Venice, Italy
1988 Master in Corporate and Business Communications.
U.C.L.A., Los Angeles, California, U.S.A.
CORSI
2000 Post Graduate: Guidelines for the Financial Communications, Milan Stock Exchange.
2008 Post Graduate: Administration, Finance and Control for non financial managers , Il Sole 24
Ore
2014 Creative Writing
HONORS AND AWARDS
Marisa Bellisario Award, Mela d’Oro for Corporate and Business Communication, 2007 Edition
PERSONAL
Age 53, born in Corridonia (MC), 16/09/1961
Single
Address: Via della Commenda, 20 -20122 Milan, Italy
Fluent in English.
Good spoken Spanish.
Beginner in French
Ex Alumini University of Cà Foscari, Venice
Ex Alumni UCLA, University of California, Los Angeles
Member of FERPI and EACD
Member of Associazione Marisa Bellisario
Lecturer at Fondazione Accademia Della Comunicazione, Milan