The document introduces DashPR, a boutique PR consultancy established in 2008 and owned by Christine Kardashian. DashPR provides strategic PR services including media relations, social media management, influencer marketing, and crisis communications. As a small agency, DashPR offers personalized service and understands the needs of small businesses. Services are tailored for each client to effectively reach their target audiences through innovative PR programs.

1. DashPR
DASH PUBLIC RELATIONS
An Introduction

2. DashPR
PUBLIC RELATIONS / A PERSPECTIVE
Public Relations (PR) is the practice of
managing communication between a brand
and its audiences. PR is a management
function that is strategic and requires precise
planning and expert execution.
Good communication is about spreading the
word, building awareness, creating
conversations and influencing public
perceptions. It is also about listening and
learning – to ensure messages are clear and
engaging.
These connections can work its way into
public consciousness, preserve your
presence with key audiences and better
secure your place in the market, leading to
increased sales and brand loyalty.

3. DashPR
DASH PR / WHY PUBLIC RELATIONS?
PR is an important part of the marketing mix
and a critical element in brand building.
Establishing key relationships, clever
communication and reputation management
are essential to achieving business success.
The aim of PR is to get a brand / product
noticed by key audiences, potential
customers, as well as the general
marketplace. This can be achieved by
developing creative strategies and
implementing various tactics.
Consumers look to media to help define what
is new, cool and important. A brand should tell
a story and a PR specialist is the master
storyteller – an effective communicator and
relationship builder that connects with media,
influencers and key audiences.

4. DashPR
DASH PR / WHO WE ARE
Dash PR is a full service boutique PR consultancy.
Established in 2008, Dash PR is owned and
operated by PR specialist Christine
Kardashian.
Christine has a deep understanding of PR
with over 10 years experience having worked
in-house and at agency level, and has a
Master of Arts in Communication Management
from the University of Technology, Sydney.
Dash PR crafts communication strategies and delivers PR tactics that combine
conventional with contemporary, facilitating organisations to reach its target audiences.
Dash PR can provide PR support for specific campaigns or long term activities, as well
as freelance assistance with a project.

5. DashPR
DASH PR / WHAT WE DO
Dash PR provides end to end services from strategy development to implementation to evaluation.
Services
 Strategic consulting
 Media relations
 Blogger outreach
 Influencer seeding
 Product review programs
 Social media planning, set up and admin
 Event planning and execution
 Issues management / crisis communications
Dash PR can also assist with:
 Writing
 Media training
 Advertising / media buying
 Website development
 Graphic design
MEDIA
RELATIONS
DIGITAL
PUBLICITY
SOCIAL
MEDIA
EVENT
PLANNING

6. DashPR
DASH PR / WHO WE HAVE WORKED WITH
We have managed client participation at events including:
Other clients Christine Kardashian has worked with:

7. DashPR
PUBLIC RELATIONS / WHY DASH PR
Dash PR offers a personalised service and
communicates with you one-on-one, so you
deal directly with an experienced senior and
spend less without getting less.
Dash PR is skilled in all forms of
communication and can relay clear messages
in language that appeals to target audiences. In
particular, our attention to detail ensures your
business is always presented professionally.
Dash PR has a creative drive, a demonstrated
expertise and is most passionate working with
brands and clients that are receptive to
innovative ideas and PR programs.
Being a small business as well, Dash PR
understands the needs and challenges of
small businesses. Big ideas can come to life
on a small budget.
Remember that in larger PR firms the senior
staff who pitched and pursued you in most
cases will disappear and your work will
instead be handled by unskilled junior
staffers. Bigger is not necessarily better.
When your competitors are cutting, you have
the advantage and the opportunity to lead the
way. PR is a practical option and an essential
tool to ensure your business moves forward.

8. For more information, please contact
Christine Kardashian:
Phone: +61 416 005 703
Email: chris@dashpr.com.au
You can also visit:
Website: www.dashpr.com.au
DASH PR / CONTACT
DashPR