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JO VAN CROMBRUGGEN +32 479 98 04 39.
C.V.
Jo Van Crombruggen
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Profile:
Jo is a driven creative marketing & communications professional with leadership skills.
Working towards KPI’s, by mutual inspiration of a team and peers, is his ultimate satisfaction.
Challenges from A to Z are his main drivers. His enthusiasm, positive attitude and solution-oriented
thinking are the key ingredients to get the job done and to drive teams.
Seasoned professional, self-starter, independent.
Specialities :
Marketing strategy – Marketing communications (ATL – BTL – TTL) – Event Marketing - Go To Market
- Segment Marketing - Social Selling - Digital Marketing.
Broad experience in Media, Telecom, Content, Advertising, Services Industry.
2010 - current :
interim manager - project leader
Delivered great work as project leader and/or interim manager (Go To Market, Segment, MarCom) on
successful assignments : “bpost & bpack”, “Colruyt”, “DreamLand”, “ColliShop”, “Acerta”, “Telenet”,…
May 2016 - September 2016:
Function : Go To Market Manager & Project leader ‘new website’ for ‘Fixmer’ (Luxemburg).
Realised : worked on the go2market and value proposition for ‘Fixmer. Defined digital strategy.
Realised new webplatform, www.fixmer.lu (launch September 5th 2016). Reported to CEO Jan
Vandenneucker.
April 2015 – May 2016:

2. Function : Go To Market Manager Entertainment for Telenet / Base at HQ Mechelen.
Realised : worked on the go2market and value proposition for Telenet B2C customers for ‘Play’, ‘Play
More’, ‘Film A La Carte’ . In charge of budget, campaign planning and execution and follow up. Worked
closely together with agencies and in-house experts (CRM, Business Intelligence, Product Development,
Engeneering Social Media,…). Co-creation of campaigns together with Disney/Pixar, NBC/Universal,
Dutch Filmworks, Studio100, Belga Film,…
Event marketing : project leader go to market for the ‘Telenet “STAP movie” - programme. End
responsibility for B2B & B2C launch events : “F.C. De Kampioenen 2” (launch event with Kinepolis and
mediapartners) ; ‘Broer’, ‘Black’, ‘Wat Mannen Willen’,… Created very successful new media campaign
for the theatrical releases of these STAP movies funded by Telenet (Snapchat, Facebook, Instagram,…).
Focus on experiental marketing, content curation, content marketing.
June 2014 – April 2015:
Function : Segment Manager Fixed Connectivity & Mobile Telenet (HQ Mechelen).
Realised : worked on the launch of a new service offering for Telenet B2B customers (SME & SOHO). In
charge of segmentplan & budget, campaign planning and execution and rigid follow up. Worked closely
together with agencies and in-house experts (CRM, Business Intelligence, Product Development,
Engineering, Social Media…).
January 2014 – June 2014 :
Function : Marketing Project Leader for “Acerta” (www.acerta.be).
Realised : worked on the go2market of a new self-service digital platform, focus on the B2B segment
‘SME’ . Area : Flanders & BruWal (Brussels & Wallonie) . See : www.acerta24.be . Challenge : offer a one-
stop e-commerce & services platform for SME in Belgium. Teamleader of a multidisciplinary team. End
responsibility for the business case. Also responsible for go2market campaign, market research, content
curation, usability study. Member of task force (with M+1 Marketing Director Bill Olivier) to review in-
depth of marketingplan.
November 2012 – January 2014 :
Function : Marketing Project Leader (B2C) for “Colruyt”. Division : ‘non food’. TO : + 500 mio € /
year. Brands : “ColliShop.be” and “DreamLand.be”.
Realised : Implemented omnichannel strategy. Creation of a new B2C e-commerce platform for
‘ColliShop.be’ and ‘DreamLand.be’ . Had the lead in the transformation from single-channel to omni-
channel e-commerce retailer. Responsible for marketing- & communication plan of “ColliShop.be” &
“DreamLand.be” , digital campaigns (including a.o. campaigns for toys, gaming & multimedia).
November 2010 - November 2012 :
Function : Marketing Project Leader for ‘bpost’ & ‘bpack’. Projects ‘bpack sprint’ and ‘bpack24/7’.
Realised : Rebranding Taxipost into ‘bpackprint’. Go To Market campaigns. Creation and follow up of
all marketing campaigns, coördination of the go2market & product launch of the innovative new
distribution platform ‘bpack24/7’ (automated lockers) . This included product demo’s, training to the
shop-staff of bpost, training of the shop-staff of key accounts (Coolblue.be, Pixmania,…).See:
www.bpack247.be
Event Marketing : B2B events (RetailDetail Night Event, Digital First,E-commerce Awards…)

3. 1987- 2010: Sales- & Marketing Manager
Marketing Manager Jobat.be & Spotter.be. Corelio N.V. - Brussels Area.
April 2008 – April 2010:
Function : in charge of B2C- and B2B- marketing , communications, events and P.R. (ATL & BTL
budgets) for the brands 'Jobat' & 'Spotter'.
Realised : managed and coached a team of 3 product managers and 2 marketers.
Built strong brand campaigns from creative brief to excellent execution and in-time & budget delivery.
Nurtured the growth of the crossmedia (print, online, mobile, field) brand Jobat.be by offering
integrated communication solutions to the customers B2C and B2B with proven Return On Marketing
Investment.
Realised very succesful campaign : 'Jobat Challenge' with the award winning agency : 'Boondoggle'.
(www.boondoggle.eu).
Event marketing : Jobat Jobfairs at Brabanthal Leuven, Flanders Expo - Gent, Brussels Expo, Groot-
Bijgaarden, Jobat Roadshows.
Marketing & Communication Manager VT4 & VIJFtv - SBS Belgium N.V. – Brussels Area.
April 2005 – Maart 2008 :
Function : In charge of B2C- and B2B- marketing, P.R., events and line extensions for 2 commercial tv
channels : "VT4" &" VIJFtv". P&L responsibility for a 4 mio Euro + budget.
Realised : developed successful 'Line Extensions Department'. Coached a team of 5 marketers.
Member of international task force 'Line Extensions' for the ProSieben Sat1 Media Group in Munchen.
Roll out of strong (co) - marketing campaigns for : (a.o.) “20th Century Fox”, “Columbia Tri-Star
Pictures”, “United International Pictures”, “The Walt Disney Company / Buena Vista” , “Sony Music”,
“Warner Music”, “Live Nation”. In charge of all media-planning, buying and bartering.
Created all (online) campaigns for the commercial tv channels "VT4" and "VIJFtv". Reported directly to
the CEO. Growth from 8% to 13,2 % marketshare (2005-2008).
Event marketing : end responsibility for all B2B and B2C - events : VT4 Season Presentations, VT4
Roadshows, VT4 Summertours, VIJFtv InThe City Event, Temptation Island Parties, VT4 Event Peking
Express,….
Marketing & Communications Manager “Medialaan N.V.” - Brussels Area.
October 2000 – March 2005 :
Function : in charge of all B2C and B2B marketing for the tv station and website : “KANAALTWEE”.
Actual : www.2BE.be. “2BE”is part of the mediagroup ‘Vlaamse Media Maatschappij – Medialaan.
Realised : all marketing campaigns from creative brief to execution and delivery and had end
responsibility for the rebranding and repositioning from “KANAAL 2” to “KANAALTWEE” (actually
‘Q2’).
Responsible for the website and all interactive platforms. Worked on successful line extensions.
Created the experiental lifestyle platform “CHILLTWO” for KANAALTWEE. (2002-2005).

4. Responsible for media planning and media-barters.
Worked on (inter)national co-marketing projects with “United International Pictures”, “Warner Bros”,
“20th Century Fox”, “HBO” (Sopranos, Six Feet Under), A-film (The Lord Of The Rings). More
information : www.medialaan.be (formerly known as 'Vlaamse Media Maatschappij N.V.).
Received Silver Lion Award at 'Cannes Lions' for the commercial 'Heaven Can Wait' with agency Duval
Guillaume Brussels (2002).
Event Marketing : end responsibility for all B2B- & B2C-events. KanaalTwee Season Presentations,
KanaalTwee MoviesToSee, KanaalTwee ChillTwo party concept, KanaalTwee Studio54 Partnerships,
KanaalTwee Stella Artois Music Partnership Events, KanaalTwee SummerTours
Commercial Manager - “MEXX Belgium N.V.” - Brussels Area.
December 1995 – September 2000 :
Function : responsibility for sales and marketing for the business unit Belgium.
Responsible for sales management & coaching of a team of 17 FTE. Realised : launched the brand "XX
by Mexx" across Europe. Member of several international task forces (business re-engeneering, e-
commerce/webshop). Responsible for all brand campaigns. Responsible for P&L. Growth in turnover
of 37 % (Mexx brand) and 238% (XXbyMexx Brand).
Event Marketing : all B2B events (international fairs in Köln, Dusseldorf, Paris, Milano).
National Key Account Manager – “Universal Music Group” - Brussels Area.
June 1995 – November 1995 :
Function : in charge of sales- & marketing development plans for the key accounts of the market leader
Universal Group. Key accounts (a.o.) : FNAC, SONICA, HVH-Megastore, Superclub, Free Record Shop,
Colruyt. Managed a team of sales executives and product managers.
Realised : marketing communication plan for key accounts : creation of campaigns, incentives, and in-
store promotions. Worked on successful go to market of key releases of international artists : PJ Harvey,
Soundgarden, Andrea Bocelli, Elton John, Bryan Adams, U2, The Police. Boosted go to market for local
artists : Helmut Lotti, Marco Borsato.
Senior Account Manager - Levi Strauss & Co B.V. - Amsterdam.
February 1990 – May 1995 :
Function: in charge of the sales for the brand "Levi's Jeans". Customers: major multibrand shops and
controlled distribution shop-in-shop and flagshipstores (franchising). Incharge of the B2C marketing
budgets (ATL & BTL)
Realised : BTL budgets : sponsoring of events , festivals, rockbands and celebrity endorsment. (The
Scabs, Clouseau, Pukkelpop, Humo's Rock Rally,..). ATL : tv campaigns, outdoor
In charge for all B2B events and trade shows and training sessions (shop-staff, franchisees).
Member of international change management task force : "New Business Approach".
Member of international Human Resources Project : "Partners In Performance”.
Event Marketing : Levi’s Club Tour, Levi’s at Pukkelpop, Levi’s Places & B2B- Events
Regionaal Accountmanager Bulo Kantoormeubelen N.V. - Mechelen.

5. February 1987 – January 1990 :
Realised: in charge of B2B sales and business development. “Bulo” sells innovative, ergonomic office
solutions.
Customers included a.o. : “Accenture”, “DHL”, “Federal Express”, “VTM/Vmma”, “Levi Strauss
Belgium”. Grew TO with 61% on 3 years for his area (Brussels).
Education :
HUB-Instima - Brussels (Master)
Advanced Marketing Management (2004 - 2005).
Groep T - Leuven Hogeschool (Bachelor)
Sales- & Marketing Management (1994 - 1995).
Provinciaal Hoger Instituut Voor Toegepaste Communicatie – Antwerpen (Bachelor)
Communicatiewetenschappen A6/A1 (1984 – 1986) - communication sciences, P.R., marketing,
journalism.
Languages :
Dutch (mother tongue) , French (fluent) , Engels (fluent) , Duits (basic knowledge).
Personalia :
No-nonsense, pragmatic coach : “Action speaks louder than words”.
Married.
Living in Brussel with my wife Sandra Wellens (working for the European Commission).
Fitness, movies, concerts, reading, trend-watching.
LinkedIn Profile:
www.linkedin.com/in/jovancrombruggenbrussels
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