Stuart Bruce has more than 25 years' experience of award-winning corporate communications, public relations and public affairs. He is a regular media commentator and conference speaker on online PR, online public affairs and corporate social media.
Back to the future of public relations - 10 rules for PR professionalsStuart Bruce
PR is far from dead, in fact the future is brighter than ever as the internet, mobile and social media make it more important than ever to practice professional management of relationships and reputation. Real public relations has always been two-way and conversational, but finally we can practice what we preach. These are 10 of the rules for a successful future for public relations.
This document discusses using various social media platforms to create customer loyalty. It provides information on Facebook, Twitter, YouTube, LinkedIn, Instagram, blogging and Pinterest. For each platform, it outlines key statistics about user demographics and engagement as well as tips for use. The overall workshop is designed to help members utilize social media to enhance their careers and communications through an in-depth exploration of each platform.
This document provides information about an advanced communication seminar on optimizing social media strategies for public administrations and institutions. The two-day seminar will be held on March 5-6, 2015 in Berlin and will provide public sector professionals with practical strategies and lessons learned for effectively managing social media with limited budgets. Speakers include experts from the European Commission and Brighton City Council. Participants will learn about trends in social media, case studies, engagement strategies, and participate in a workshop to develop a social media campaign.
Wolfstar is the UK's first PR company specialized in online and social media. It was established in 2007 and has won numerous industry awards. It has offices in London and Leeds and works with major global clients such as Unilever, GSK, Sony Ericsson, and the UN. Wolfstar believes in an approach called Integrative Social Engagement that puts social media at the heart of clients' businesses.
I'm standing for President of the CIPR in 2014. If I'm elected I will bring leadership, continuity and energy to the CIPR, ensuring that it represents both its members and the broader public relations and communication industry. To achieve this goal I commit to focusing on the following ten words and ten pledges.
This document discusses the use of new media and social media in public relations. It defines public relations and outlines its traditional tasks and phases. It then explains how PR has adapted to utilize new media tools like social networking sites, blogs, and videos. Social media provides opportunities for two-way communication, feedback, and engagement but also poses problems like lack of control and potential for misunderstandings. The document provides examples of social media related PR disasters and advises monitoring online reputation and having guidelines to avoid such issues.
Community Consulenza nella Comunicazione (Communication Advisory) is one of the leading PR firm in Italy. It belongs to Community Group – global advisory group active in the communication sector and it is leader in corporate and financial communication, product communication and in crisis management. Other companies part of Community Group are Community Public Affairs and Community Media Research, which is active in social and economic market researches. It belongs to the same group also D.Community, the division focussed on digital PR.
Back to the future of public relations - 10 rules for PR professionalsStuart Bruce
PR is far from dead, in fact the future is brighter than ever as the internet, mobile and social media make it more important than ever to practice professional management of relationships and reputation. Real public relations has always been two-way and conversational, but finally we can practice what we preach. These are 10 of the rules for a successful future for public relations.
This document discusses using various social media platforms to create customer loyalty. It provides information on Facebook, Twitter, YouTube, LinkedIn, Instagram, blogging and Pinterest. For each platform, it outlines key statistics about user demographics and engagement as well as tips for use. The overall workshop is designed to help members utilize social media to enhance their careers and communications through an in-depth exploration of each platform.
This document provides information about an advanced communication seminar on optimizing social media strategies for public administrations and institutions. The two-day seminar will be held on March 5-6, 2015 in Berlin and will provide public sector professionals with practical strategies and lessons learned for effectively managing social media with limited budgets. Speakers include experts from the European Commission and Brighton City Council. Participants will learn about trends in social media, case studies, engagement strategies, and participate in a workshop to develop a social media campaign.
Wolfstar is the UK's first PR company specialized in online and social media. It was established in 2007 and has won numerous industry awards. It has offices in London and Leeds and works with major global clients such as Unilever, GSK, Sony Ericsson, and the UN. Wolfstar believes in an approach called Integrative Social Engagement that puts social media at the heart of clients' businesses.
I'm standing for President of the CIPR in 2014. If I'm elected I will bring leadership, continuity and energy to the CIPR, ensuring that it represents both its members and the broader public relations and communication industry. To achieve this goal I commit to focusing on the following ten words and ten pledges.
This document discusses the use of new media and social media in public relations. It defines public relations and outlines its traditional tasks and phases. It then explains how PR has adapted to utilize new media tools like social networking sites, blogs, and videos. Social media provides opportunities for two-way communication, feedback, and engagement but also poses problems like lack of control and potential for misunderstandings. The document provides examples of social media related PR disasters and advises monitoring online reputation and having guidelines to avoid such issues.
Community Consulenza nella Comunicazione (Communication Advisory) is one of the leading PR firm in Italy. It belongs to Community Group – global advisory group active in the communication sector and it is leader in corporate and financial communication, product communication and in crisis management. Other companies part of Community Group are Community Public Affairs and Community Media Research, which is active in social and economic market researches. It belongs to the same group also D.Community, the division focussed on digital PR.
Montfort Credentials 2015: Digital, social and content marketing for people w...Montfort
Montfort run Digital Marketing, Communications and Social Media campaigns for some of the biggest and best technology, consumer, media, mobile, government, charity and global development brands around the world.
As independent consultants, we can offer your impartial advice at reasonable rates, with the flexibility to work to your campaign schedules.
We pride ourselves in offering: senior strategic counsel on all aspects of digital communications and social media; honest independent advice on your digital communications and social media activity; end-to-end campaigns from strategy to implementation to reporting.
To find out more about what our team can do for your organisation, get in touch with Ben Matthews at ben@montfort.io.
The document announces the 2nd PR International conference to be held in Nairobi, Kenya from July 7-11, 2009. The conference is organized by the International Public Relations Association along with African public relations associations and will bring together public relations practitioners from around the world. The theme of the conference is "Public Relations in Action: Using Public Relations to Leverage Organisational Development in a Recession." It will include presentations from top global PR firms and consultants on using PR in areas like corporate communications, issues management, financial PR, and more.
The United Nations commissioned Wolfstar to undertake a study to gauge which of the world’s largest organisations were using social media to communicate their corporate social responsibility activities and initiatives. Wolfstar launched a report at a conference in June 2011 that presented the key findings. Wolfstar will undertake a second UN Global CSR Report in 2012.
The document outlines an agenda for a workshop on core communications activities. The workshop will cover: [1] Creating noise through effective campaigns and their benefits. [2] Understanding target audiences through mapping exercises. [3] Identifying barriers and issues facing communications. [4] Choosing appropriate communication tools to engage audiences. [5] A case study of a successful interfaith youth program that used participatory media to ease tensions and influence policy. The workshop aims to help participants amplify their messages and engage with target audiences.
Standing Out in the Noise was a bespoke presentation created for Voice4Change England delegates by Darryl Butcher from the Media Trust and delivered at the first 'Be Seen, Be Heard, Be Understood' event, co-hosted by KnowHow NonProfit at Cass Business School.
The presentation talks about an easy framework that small organisations can use to think about a communication plan to raise their profile in a busy sector.
Story and Strategy: communications strategy for tech-driven businessesBen Maynard
Story and Strategy is an independent communications consultancy that helps tech businesses communicate effectively through powerful story-driven campaigns. They have over 25 years of experience working with large technology companies and innovators. Their services include defining compelling narratives, developing high-quality content, devising communications strategies, and training spokespeople to build reputation and drive growth for clients. They offer a flexible, senior-level expertise at a lower cost than large global agencies.
This document provides an agenda for a two-day social media marketing workshop. Day 1 will cover key trends in social media, branding and identity online, social media marketing strategies, and case studies. Modules will teach participants how to use tools like Facebook, Twitter, Instagram and YouTube to engage followers and grow online communities. Day 2 focuses on social media marketing strategy and planning, media relations, and crisis communications. The workshop aims to help participants effectively incorporate social media into their marketing. It will be facilitated by Julian Matthews, an experienced journalist and media trainer.
This document summarizes a presentation about social media and its importance for public relations and marketing. It defines social media and the social web, explains how social media has changed communications landscapes, and why companies should engage with social media. It also provides examples of successful social media case studies from Mozilla and BT that achieved measurable results like downloads, links, and press mentions. The document concludes with recommendations for effective digital media relations campaigns.
Social media can positively impact higher education in several ways:
1) It allows for information gathering about how a university is portrayed and what competitors are doing.
2) It provides a platform to share and promote student work, broadcast events, and connect students, faculty and alumni.
3) Leading universities are using social media effectively on platforms like Facebook, Twitter, YouTube and blogs to engage students and share information.
Public relations involves maintaining favorable relationships between an organization and the public through strategic communications, media relations, and crisis communications. Publicity is a form of promotion that creates brand awareness through non-paid media coverage. Some key differences are that publicity is not under the control of the organization and intends to create public awareness, while public relations is a paid communication tool controlled by the organization to gain public attention. Public relations and publicity can both be important for building an organization's credibility and promoting its brand in a cost-effective manner.
The use of social media to consult and engage with the public about developme...David Girling
This brief presentation explores ways in which policymakers can use social media to engage and consult various publics about their programmes and research outcomes.
CUSTOMER PERCEPTION TOWARDS SOCIAL MEDIA ADVERTISINGSuyash Jain
This document is a literature review and research methodology for a study on customer perception of social media advertising. The objectives are to study the time spent on social networks, the influence of demographics on ad selection, and the effect of social media ads on purchase decisions. The research will use a questionnaire for primary data collection through convenience sampling of consumers in Dehradun. Chi-square tests will be used to analyze relationships between variables. The literature review covers past studies on attitudes toward mobile, email and social media advertising.
This document announces the 4th Annual Leaders in Communications Half-Day Conference and Networking Drinks event on November 5, 2015 in London. The event will feature a half-day program of sessions on communications strategies and leadership, followed by a drinks reception. Sessions will address the recent UK election results, reputation management, using new media and driving consumer lifestyles, and how communications professionals can gain influence at the board level. The event is intended for senior communications professionals and will be held under Chatham House Rule to encourage open debate.
Bright One is a volunteer-run communications agency that provides affordable services to charities and social enterprises. In 2011, Bright One completed over 40 projects, committed over 10,000 volunteer hours worth £1.5 million. The organization launched Bright Works, a microvolunteering platform, and received an award for e-volunteering. Bright One actively contributes to industry groups and events while being managed by a team dedicated to its strategic direction.
The document discusses several case studies of projects conducted by Wolfstar Consultancy, including:
1) A United Nations report gauging how large companies use social media for corporate social responsibility initiatives.
2) Strategic work with Sony Ericsson on global social media strategy, product launches, and events.
3) Creating the world's first multi-language social media newsroom for Philips in Nordic countries.
4) Social media campaigns for PayPal supporting a PizzaExpress app launch and Facebook promotion.
5) Providing strategic online PR and creating the UK's first social media newsroom for financial services company First Direct.
This one-day workshop on social media PR provides helpful tips and techniques for using social media tools and applications. Participants will learn to use platforms like Facebook, Twitter, Instagram and YouTube to engage fans and grow an online community. The workshop aims to help participants understand how to align their PR strategy with social media and incorporate these channels and tools into their work. It will cover topics like key trends in social media, content creation, different social media channels, managing crises on social media, and analytics and measurement. The facilitator, Julian Matthews, has years of experience in journalism, media training, and social media consulting.
Public relations is defined as a strategic communication process between organizations and their publics to build mutually beneficial relationships. Historically, public relations was established in the early 1900s as a management function to analyze public attitudes and implement actions to earn understanding and acceptance. Modern public relations utilizes various tools like social media, content publishing and video to communicate with publics as traditional media declines. Social media in particular has increased the speed of communications and allows two-way conversation between organizations and consumers.
Threepipe Unlimited is a creative PR and social media agency that offers a fresh approach to corporate communications campaigns across earned, owned, and paid media channels. They combine experience running award-winning corporate reputation programs with creative strategies and social media expertise. Their team includes specialists in areas like creative strategy, digital strategy, campaign management, crisis management, and media relations. They have a track record of creating effective communications campaigns that build trust between organizations and their audiences.
Measurement and evaluation of communications | CIPR LPS AGMStuart Bruce
The document discusses measurement and evaluation in public relations and communication. It emphasizes that goal setting and measurement are fundamental to PR, and that both qualitative and quantitative methods should be used. It recommends measuring communication outcomes rather than just outputs, and measuring impact on organizational performance where possible. It also discusses levels of measurement from input to impact, and the difference between correlation and causation when evaluating PR programs.
The document discusses social media and corporate communications. It provides advice on developing social media strategies and governance for companies. Key points discussed include letting employees authentically represent companies on social media, developing social media "driver's licenses" to train employees, and moving from old public relations models that strictly control content to new models that facilitate and curate employee-generated content.
Montfort Credentials 2015: Digital, social and content marketing for people w...Montfort
Montfort run Digital Marketing, Communications and Social Media campaigns for some of the biggest and best technology, consumer, media, mobile, government, charity and global development brands around the world.
As independent consultants, we can offer your impartial advice at reasonable rates, with the flexibility to work to your campaign schedules.
We pride ourselves in offering: senior strategic counsel on all aspects of digital communications and social media; honest independent advice on your digital communications and social media activity; end-to-end campaigns from strategy to implementation to reporting.
To find out more about what our team can do for your organisation, get in touch with Ben Matthews at ben@montfort.io.
The document announces the 2nd PR International conference to be held in Nairobi, Kenya from July 7-11, 2009. The conference is organized by the International Public Relations Association along with African public relations associations and will bring together public relations practitioners from around the world. The theme of the conference is "Public Relations in Action: Using Public Relations to Leverage Organisational Development in a Recession." It will include presentations from top global PR firms and consultants on using PR in areas like corporate communications, issues management, financial PR, and more.
The United Nations commissioned Wolfstar to undertake a study to gauge which of the world’s largest organisations were using social media to communicate their corporate social responsibility activities and initiatives. Wolfstar launched a report at a conference in June 2011 that presented the key findings. Wolfstar will undertake a second UN Global CSR Report in 2012.
The document outlines an agenda for a workshop on core communications activities. The workshop will cover: [1] Creating noise through effective campaigns and their benefits. [2] Understanding target audiences through mapping exercises. [3] Identifying barriers and issues facing communications. [4] Choosing appropriate communication tools to engage audiences. [5] A case study of a successful interfaith youth program that used participatory media to ease tensions and influence policy. The workshop aims to help participants amplify their messages and engage with target audiences.
Standing Out in the Noise was a bespoke presentation created for Voice4Change England delegates by Darryl Butcher from the Media Trust and delivered at the first 'Be Seen, Be Heard, Be Understood' event, co-hosted by KnowHow NonProfit at Cass Business School.
The presentation talks about an easy framework that small organisations can use to think about a communication plan to raise their profile in a busy sector.
Story and Strategy: communications strategy for tech-driven businessesBen Maynard
Story and Strategy is an independent communications consultancy that helps tech businesses communicate effectively through powerful story-driven campaigns. They have over 25 years of experience working with large technology companies and innovators. Their services include defining compelling narratives, developing high-quality content, devising communications strategies, and training spokespeople to build reputation and drive growth for clients. They offer a flexible, senior-level expertise at a lower cost than large global agencies.
This document provides an agenda for a two-day social media marketing workshop. Day 1 will cover key trends in social media, branding and identity online, social media marketing strategies, and case studies. Modules will teach participants how to use tools like Facebook, Twitter, Instagram and YouTube to engage followers and grow online communities. Day 2 focuses on social media marketing strategy and planning, media relations, and crisis communications. The workshop aims to help participants effectively incorporate social media into their marketing. It will be facilitated by Julian Matthews, an experienced journalist and media trainer.
This document summarizes a presentation about social media and its importance for public relations and marketing. It defines social media and the social web, explains how social media has changed communications landscapes, and why companies should engage with social media. It also provides examples of successful social media case studies from Mozilla and BT that achieved measurable results like downloads, links, and press mentions. The document concludes with recommendations for effective digital media relations campaigns.
Social media can positively impact higher education in several ways:
1) It allows for information gathering about how a university is portrayed and what competitors are doing.
2) It provides a platform to share and promote student work, broadcast events, and connect students, faculty and alumni.
3) Leading universities are using social media effectively on platforms like Facebook, Twitter, YouTube and blogs to engage students and share information.
Public relations involves maintaining favorable relationships between an organization and the public through strategic communications, media relations, and crisis communications. Publicity is a form of promotion that creates brand awareness through non-paid media coverage. Some key differences are that publicity is not under the control of the organization and intends to create public awareness, while public relations is a paid communication tool controlled by the organization to gain public attention. Public relations and publicity can both be important for building an organization's credibility and promoting its brand in a cost-effective manner.
The use of social media to consult and engage with the public about developme...David Girling
This brief presentation explores ways in which policymakers can use social media to engage and consult various publics about their programmes and research outcomes.
CUSTOMER PERCEPTION TOWARDS SOCIAL MEDIA ADVERTISINGSuyash Jain
This document is a literature review and research methodology for a study on customer perception of social media advertising. The objectives are to study the time spent on social networks, the influence of demographics on ad selection, and the effect of social media ads on purchase decisions. The research will use a questionnaire for primary data collection through convenience sampling of consumers in Dehradun. Chi-square tests will be used to analyze relationships between variables. The literature review covers past studies on attitudes toward mobile, email and social media advertising.
This document announces the 4th Annual Leaders in Communications Half-Day Conference and Networking Drinks event on November 5, 2015 in London. The event will feature a half-day program of sessions on communications strategies and leadership, followed by a drinks reception. Sessions will address the recent UK election results, reputation management, using new media and driving consumer lifestyles, and how communications professionals can gain influence at the board level. The event is intended for senior communications professionals and will be held under Chatham House Rule to encourage open debate.
Bright One is a volunteer-run communications agency that provides affordable services to charities and social enterprises. In 2011, Bright One completed over 40 projects, committed over 10,000 volunteer hours worth £1.5 million. The organization launched Bright Works, a microvolunteering platform, and received an award for e-volunteering. Bright One actively contributes to industry groups and events while being managed by a team dedicated to its strategic direction.
The document discusses several case studies of projects conducted by Wolfstar Consultancy, including:
1) A United Nations report gauging how large companies use social media for corporate social responsibility initiatives.
2) Strategic work with Sony Ericsson on global social media strategy, product launches, and events.
3) Creating the world's first multi-language social media newsroom for Philips in Nordic countries.
4) Social media campaigns for PayPal supporting a PizzaExpress app launch and Facebook promotion.
5) Providing strategic online PR and creating the UK's first social media newsroom for financial services company First Direct.
This one-day workshop on social media PR provides helpful tips and techniques for using social media tools and applications. Participants will learn to use platforms like Facebook, Twitter, Instagram and YouTube to engage fans and grow an online community. The workshop aims to help participants understand how to align their PR strategy with social media and incorporate these channels and tools into their work. It will cover topics like key trends in social media, content creation, different social media channels, managing crises on social media, and analytics and measurement. The facilitator, Julian Matthews, has years of experience in journalism, media training, and social media consulting.
Public relations is defined as a strategic communication process between organizations and their publics to build mutually beneficial relationships. Historically, public relations was established in the early 1900s as a management function to analyze public attitudes and implement actions to earn understanding and acceptance. Modern public relations utilizes various tools like social media, content publishing and video to communicate with publics as traditional media declines. Social media in particular has increased the speed of communications and allows two-way conversation between organizations and consumers.
Threepipe Unlimited is a creative PR and social media agency that offers a fresh approach to corporate communications campaigns across earned, owned, and paid media channels. They combine experience running award-winning corporate reputation programs with creative strategies and social media expertise. Their team includes specialists in areas like creative strategy, digital strategy, campaign management, crisis management, and media relations. They have a track record of creating effective communications campaigns that build trust between organizations and their audiences.
Measurement and evaluation of communications | CIPR LPS AGMStuart Bruce
The document discusses measurement and evaluation in public relations and communication. It emphasizes that goal setting and measurement are fundamental to PR, and that both qualitative and quantitative methods should be used. It recommends measuring communication outcomes rather than just outputs, and measuring impact on organizational performance where possible. It also discusses levels of measurement from input to impact, and the difference between correlation and causation when evaluating PR programs.
The document discusses social media and corporate communications. It provides advice on developing social media strategies and governance for companies. Key points discussed include letting employees authentically represent companies on social media, developing social media "driver's licenses" to train employees, and moving from old public relations models that strictly control content to new models that facilitate and curate employee-generated content.
Verifying facts for PR | If your mother says she loves, check it outStuart Bruce
Why it is important for PR professionals to verify facts from social media and social networks - and the tools and techniques they can use to verify the facts.
Originally created for a Chartered Institute of Public Relations (CIPR) workshop in London on crisis communications and issues management.
Cluetrain and beyond for corporate communications and public relationsStuart Bruce
More than 10 years on what are the current implications of The Cluetrain Manifesto for corporate communications and public relations? Created for a lecture to post-graduate MA communications, public relations, marketing and business students at Leeds Metropolitan University.
Comprehensive overview of social media newsrooms including the history of the press release, the invention of social media news releases, the benefits of a social media newsroom (SMNR), how to set-up an SMNR and how to use an SMNR for public relations and corporate communications.
International research programme examing how FTSE Global 500 companies use social media to support their corporate social responsibility (CSR) activity.
Social media isn't new, so PR people shouldn't be afraidStuart Bruce
Social media is still new and poses risks, so organizations should not rush into it. Instead, they should integrate social media thoughtfully into their overall communications strategy. An effective strategy focuses on building quality content, being transparent, understanding audiences on various social platforms, and using analytics to improve over time. While social media fast-paced, it provides opportunities for two-way engagement if used to facilitate discussion rather than just broadcast messages.
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
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Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Top 10 Free Accounting and Bookkeeping Apps for Small BusinessesYourLegal Accounting
Maintaining a proper record of your money is important for any business whether it is small or large. It helps you stay one step ahead in the financial race and be aware of your earnings and any tax obligations.
However, managing finances without an entire accounting staff can be challenging for small businesses.
Accounting apps can help with that! They resemble your private money manager.
They organize all of your transactions automatically as soon as you link them to your corporate bank account. Additionally, they are compatible with your phone, allowing you to monitor your finances from anywhere. Cool, right?
Thus, we’ll be looking at several fantastic accounting apps in this blog that will help you develop your business and save time.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
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How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
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Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
2. Summary and highlights Founder and MD of Wolfstar, growing it into one of the UK’s largest specialist public relations social media consultancies Listed in PRWeek Power Book 2011 as one of the UK’s top 1% of most influential public relations people overall and first for online influence Recently led online PR and social media strategy and campaigns for Sony Ericsson, PayPal, Unilever, First Direct, HSBC, Carlsberg, World Vision, Philips, NHS and many others One of the world’s first public relations bloggers in 2003 and still one of the world’s highest ranked PR bloggers International PR and social media speaker at high profile conferences Director of Communications for Andy Burnham’s Labour Party leadership bid and Alan Johnson’s deputy leadership bid Founder member of the CIPR’s national social media panel Partnered with United Nations to conduct world’s first global research into how FT Global 500 use social media for CSR Winner of multiple PR awards and regular awards judge
4. Wolfstar – founder and MD Managing director and co-founder of Wolfstar which in less than four years I grew into one of the UK’s largest specialist public relations social media consultancies Top 40 Digital Consultancy 22 – top of table for specialist PR consultancies for the highest percentage of income derived from online PR Top 40 Technology Consultancy 31 – largest outside of the London region
5. PRWeek Power Book 2011 Listed in PRWeek Power Book 2011 of the UK’s top 1% of most influential public relations people and first for online influence First most influential PRWeek Power Book person online in the UK according to PeerIndex Second most influential PR person online in the UK according to Klout “The comms wunderkind is seriously web savvy, his CV reads like a top ten of all things tech.” Listed in every PRWeek Power Book since it started in 2007 (except 2010!). Online influence as measured September 2011.
7. Award-winning peer recognition CIPR PRide | Best Use of Social Media | Sony Ericsson | Winner - President’s Grand Prix PRWeek | Best New Consultancy | Wolfstar | Highly Commended CIPR PRide | Outstanding Small Consultancy | Wolfstar | Winner - President’s Grand Prix CorpCommsDigi | Best Social Media Press Office | First Direct Communicate Digital Impact | Best Social Media News Release | Sony Ericsson and Dolce & Gabbana | Gold CorpCommsDigi | Best Agency with Integrated Digital Expertise | Wolfstar | Highly Commended Communicate Digital Impact | Best Social Media Newsroom | First Direct | Silver DADI | Best Use of Social Media | First Direct | Highly Commended PRWeek | Best Healthcare Campaign | Vibration White Finger Litigation Group | Winner PRWeek | Best International Campaign | AscomTimeplex | Winner
8. Best Use of Social Media The judges said: “Imaginative use was made of social media to compliment the PR launch. This strategy had a true global reach that was high impact, well executed and involved, and engaged the blogging audience it targeted. As a result it achieved excellent penetration. The objective of differentiating Sony Xperia against rivals was achieved. The judges particularly liked how bloggers ‘co-created’ the campaign, helping Sony Ericsson achieve recognition as a world leader in integrated corporate communications.”
9. Outstanding Small Consultancy The judges felt Wolfstar demonstrated outstanding achievements coupled with exceptional CSR for an agency of its size. The growth the consultancy has undergone since its inception is impressive and it is well on its way to meeting many if not all of its business objectives, particularly that of being a global agency. The campaigns Wolfstar chose to showcase in its entry simply underscored the judges strong feelings that this is a consultancy to watch!
11. Contribution to PR profession Founder national council member of the Chartered Institute of Public Relations’ Social Media Council Regular judge of PR and social media industry awards: Founding governing member of the Word of Mouth Marketing and Communications Association UK Lecture at universities and professional associations:
12. Senior political campaigning Director of Communications and Strategy for Andy Burnham MP in his bid to become Labour Party leader and the same role for Alan Johnson MP in his deputy leadership campaign Responsible for all aspects of communications and strategy including message development, broadcast and national media relations, issues management, speech writing, online and digital strategy, direct marketing, paid media and events
13. Some world and UK firsts Started one of the world’s first public relations blogs in early 2003 and still ranked as one of the world’s top PR blogs Launched UK’s first local councillor blog and second politician in the UK (after MP Tom Watson) Created and directed one of the world’s first Twitter public relations campaigns in early 2007 for senior UK government cabinet member Alan Johnson MP Directed world’s first multi-country, multi-language social media newsrooms for Philips in Scandinavia. Led UK’s first social media newsroom for a regulated industry for bank, First Direct. Created UK’s first mummy blogger meet-up for Chuggington and the BBC
14. UN global CSR social media research Partnered with United Nations in New York to conduct the world’s first global research programme into how the FT Global 500 use social media to support corporate social responsibility
16. Skills and expertise Communications strategy – public relations and corporate communications strategy, particularly integrating social media and online PR into the overall communications strategy Online public affairs and advocacy – utilising social media and online PR to achieve public policy goals by online intelligence and analysis, stakeholder relations and online advocacy campaigns that create real world action Social media strategy – never exists in isolation, I provide corporate communications focussed social media strategy, especially dealing with complex issues regarding ownership between corporate communications, marketing, digital, IT, and legal/regulatory risk departments
17. Skills and expertise Online issues management and crisis communications – Handling CSR, pressure group campaigns, product recalls, leaks and rumours etc. Based on more than 20 years’ experience of traditional crisis comms and more than 10 years’ experience of online crisis comms Online monitoring and analysis – Global and national social media audits to provide insight and intelligence to create corporate communications strategy, including on-going real-time monitoring and issues early warning systems Social media policies – Global social media policies for company wide use, as well as specialised guidelines for in-house and agency PR and marketing professionals
18. Skills and expertise Social media and online PR training and mentoring – running professional workshops for PR, public affairs and corporate communications professionals as well as one-to-one mentoring for c-suite and board level directors Modern media relations – helping in-house press teams modernise to deal with the new demands of online platforms of mainstream print and broadcast media as well as blogs and social media Tactical campaigns and activation – Wide range of practical social media and online PR experience and expertise including directing social website creation and management, blogger relations and outreach, social media newsrooms and releases, PR SEO, online events and online video production
20. Some testimonials “The comms wunderkind is seriously web savvy, his CV reads like a top ten of all things tech.” PRWeekPower Book “Thank you so much for all your hard work on the campaign. Your media and comms work was brilliant.” Rt Hon Alan Johnson MP, former UK government senior cabinet minister “Sony Ericsson is a master class into how you actually implement a global social media strategy.” Somesso Global Corporate Social Media Summit “Stuart is a PR professional who understands the digital age. He's an expert in word of mouth marketing. If I was launching a new product and wanted my customers to talk about it in their social networks, I'd hire him straight away.” Tom Watson MP, who was the world’s first Minister for Digital Engagement “Consistently delivered work that was of high standard and always solved the unexpected problems that arose. I felt confident that if I gave a project it will be done well, to plan and within the agreed budget. What more can you ask for? Innovative, passionate and responsive.” Simone Bresi-Ando, Global Corporate PR Manager, Sony Ericsson “Stuart’s knowledge and experience shine through… I wouldn't hesitate recommending Stuart.” Andrew Thomas, publisher, Communicate Magazine
22. Corporate social media strategy “Sony Ericsson is a master class into how you actually implement a global social media strategy.” Somessoglobal corporate social media summit Led client strategy at Wolfstar which has been Sony Ericsson’s global social media agency of record since 2008 responsible for: Global corporate social media strategy Corporate social media activity Online media relations Blogger outreach and events Content creation and distribution Social media guidelines, policies and training Public relations support for marketing communications product launches
23. Audits, monitoring and analysis Led creation of an online framework to analyse online mainstream media, social media and social networks for corporate communications Identifies key influencer issues, sites and individuals to prioritise to promote and protect corporate reputation Real-time monitoring and analysis for issues and crisis management, as well as campaign measurement and evaluation. Directedglobal and UK audits and monitoring for numerous clients including:
24. Online public affairs Appointed to conduct public affairs campaign to win UK government support for a new global initiative on infant mortality Campaign strategy was to create massive online ‘buzz’ in order to get oneof the three main UK political parties to contact the charity and request a meeting The 300 page report was analysed to identify to identify 15 different stories to give each target its own unique angle Pitched under an embargo so all stories would appear on the same day resulting in 13 of the 15 political blogs publishing a story Used banner advertising to provide link to full report, its main purpose was to get web traffic data Adverts were targeted so they only appeared on computers on specific IP addresses e.g. only on computers in the Treasury department or Conservative Central Office with unique advert for each IP address Negotiated live web chat with The Independent which resulted in 60,000 unique visitors Result of the online public affairs campaign was that by midday all three parties had called to request a briefing meeting
25. One of world’s first Twitter campaigns “Your media and comms work was brilliant and I’ve never been so well Twittered in my life!” Alan Johnson MP, former senior UK Government Cabinet member in four departments
26. Modern media relations Use search analytics to identify news and feature angles to pitch at online properties of mainstream media Provide interactive and multimedia rich content including web chats, video chats, Twitter chats, infographicsand video news releases Pitching and seeding stories via Twitter, blogs and social networks Examples include: Video chat with The Independent for First Direct on carbon reduction, resulting in the highest ranked item on Google News on the day the Copenhagen Climate Summit started Unilever’s Chief Financial Officer doing web chat with The Telegraph for quarterly financial results Seeding programme news for Discovery Channel on social media resulting in mainstream media coverage and 410% increase in viewers (separate case study) Partnering with The Guardian to publish a regular blog on development issues for World Vision Future of banking live webchat for First Direct with The Times
27. Online corporate relations After its success of using social media for product launches Sony Ericsson asked Wolfstar to lead using social media for a corporate announcement Kyte, a social live video streaming service, was used to host a video chat to make the global announcement of Sony Ericsson’s new sustainability strategy A mobile industry blogger was asked to chair the chat Questions were taken live from multiple social sources – Kyte chat window, iPadio audio blog, Twitter, the Sony Ericsson GreenHeart blog and web-based text message, the first time this had ever been done in the world The result was more than 200 questions submitted and more than 50,000 live video viewers Coverage was achieved in the Financial Times, Wall Street Journal, Treehugger (the world’s biggest environmental blog), Engadget (the world’s biggest technology blog) and hundreds of other media outlets
28. Social media newsrooms and news releases In 2008 created the world’s first multi-language social media newsrooms for Philips in Scandinavia In 2009 created the UK’s first social media newsroom in a regulated industry (financial services) for First Direct. Increased visitors from about 5-10 a week to 2,400 a week In 2010 developed Sony Ericsson’s global social media newsroom portal Award-winning social media news releases including beating Coca Cola to win award for Sony Ericsson and Dolce & Gabanna
29. Marketing communications The brief was to promote a documentary series on WWII London The in-house team had given an exclusive to the Mail on Sunday to run two days before the first programme aired However, the paper pulled the story, which is when Wolfstar was asked to help An exclusive clip of the first show (depicting a Nazi funeral in London) was given as an exclusive to Iain Dale (one of the UK’s highest read political blogs, but just as importantly read by lots of journalists) He published the video on Sunday afternoon. Other images were later made available to other media and blogs Within 48 hours the video was watched fully 16,724 times (and partially many more). The original story was viewed 111,021 times. Mainstream media also took the story off the blog and reused it including The Times, The Independent and ironically the Daily Mail The activity resulted in the programme being watched by 410% more viewers than other programmes in the series The activity by Wolfstar was the only promotion for the programme
30. Global product launch Social media strategy and implementation for the global launch of the Xperia X1, Sony Ericsson’s first smartphone launched in partnership with Microsoft Ran blogger outreach campaign and created the Xperiancers blogger resource centre which resulted in: More than 1.4 million mentions Almost ¾ million page views 258,000 visitors, 222% more than similar sites from 192 different countries, speaking 111 different languages 61st most viewed Science and Technology video of all time.
31. Contact stuart bruce +44 20 3239 1093 | + 44 7852 135456 | stuart@stuartbruce.biz Twitter stuartbruce | Skypestuartbrucepr Blog www.stuartbruce.biz | Consultancy www.stuartbruce.eu