Download as PDF, PPTX
Uploaded byHOSHVA PR
HOSHVA PR credentials
This document provides information about an agency including its credentials, team, services, and case studies. The agency has 7 years of PR experience in Ukraine with 20 specialists on its team. It has successfully completed over 200 projects and manages 60 brands. The agency became affiliated with global PR network MSLGROUP in 2012. It provides various PR services and has experience in sectors like industrial, IT, retail, and FMCG. Two case studies are described showcasing campaigns for dairy brand Otbornoye and beer brand Heineken.
More Related Content
HOSHVA PR credentials
- 1.
- 2. 2 about agency • 7 years of PR exper@se on Ukrainian market • 20 specialists on the Agency team • Over 200 successful projects • 60 Brands managed within the agency • Basecamp and Highrise used to manage projects and regulate @me efficiency within the Agency • First PR Agency to become a member of the UN Global Compact • Over 15 Social Projects implemented for Clients: Sun InBev Ukraine, JTI, Tetra Pak Ukraine, Let's do it Ukraine • Exper@se in digital PR and constant collabora@on with colleagues from Hoshva digital 2
- 3. 3 awards ———————2011——————— • PRAVDA Awards: Bronze prize for Most Effec@ve Solu@ons ———————2010——————— • PRAVDA Awards: Gold prize for Most Effec@ve Solu@ons • PRAVDA Awards: Bronze prize for Most Effec@ve Solu@ons 3
- 4. 4 partners: msl group • In October 2012, the Agency became the affiliate of MSLGROUP in Ukraine that gives us access to the world's best cases and prac@ces in all PR areas • The Network has over 85 offices in 22 countries. Its worth men@oning some global clients: Ci@bank, Nestle, P&G, Huawei, Microsob, PayPal etc. • MSLGROUP specializes on Public Rela@ons, Financial Communica@ons, Reputa@on Management and Social Media Marke@ng • MSLGROUP is one of the five biggest global PR Networks and the part of Publicis Groupe Communica@on Holding • MSLGROUP is the Reputa@on, Public Rela@ons and Event network of Publicis Groupe. It has headquarters in Paris 4
- 5. 5 Event management SponsorshipAgency Services 5 • Strategic and tac@cal PR campaigns • Media rela@ons (both proac@ve and reac@ve) • Genera@on of crea@ve news • Brand building • Digital communica@ons • Web design and management • Reputa@on management • Corporate social responsibility • Crisis/issue management • Experien@al PR • Cause‐related marke@ng • Communica@on audit • Digital PR
- 6.
- 7. 7 team profile: oksana hoshva Work • HOSHVA Digital LLC: Owner, CEO • HOSHVA PR LLC: Owner, CEO • KEY Communica@ons: Senior PR manager (2003–2005) • M1 Music TV Channel: PR director (2002–2003) Educa@on • Execu@ve MBA + and Digital Marke@ng program. IE Business School, Spain. Expected gradua@on date – 2014, July. • CIM/CAM Diploma in Digital Marke@ng program. London School of Marke@ng. Expected gradua@on date – 2013, December. • Masters‐level Diploma in Public Rela@ons program. Overall grade – Merit. Chartered Ins@tute of Public Rela@ons, London. • Graduated Suma Cum Laude in the top 5% of the class with a Bachelor of Business Administra@on degree. Cumula@ve GPA: 3.88 (based on the 4.0 grading scale). Interna@onal Chris@an University, Kyiv, Ukraine 7
- 8. 8 team profile: oksana hoshva Professional affilia@ons and awards • Member of the Chartered Ins@tute of Marke@ng, London, UK. • Board Member of the Ukrainian Associa@on of Public Rela@ons (2008 – present); Head of theUAPR for Students Commioee (2008 – 2012); Head of the Digital PR Commioee (2012 – present); coordinator of the PR Directors Club project • Developed and carried out a research project The role of the social media in corporate PR prac@ce using the Ukrainian context as a case study . Available at Slideshare and presented during European PR Congress in Kyiv (2011, October) • Created and hosted First Ukrainian PR Podcast. Received UAPR s ‘PRAVDA Awards’ recogni@on for it in 2010 • Jury member of: Kyiv Interna@onal Adver@sement Fes@val (2013), UAPR s PRAVDA Awards compe@@on (2011), ‘Zolotoy PROpeller’ (2009–2011) • Featured speaker at the Marke@ng Directors Forum (2012), Marke@ng Revolu@on Conference (2012) and others • Editor s choice at ‘35 under 35’ special edi@on of Marke&ng Media Review magazine (March, 2013) 8
- 9.
- 10.
- 11.
- 12.
- 13. 13 Brand communica@ons: Otbornoye Goals • To present a new product for media aber launch campaign • To hold an interes@ng, informa@ve event • To Involve journalists into presenta@on Decisions • To use a crea@ve format of speed‐milking • To create 5 presenta@on tables: Milk Sommelier, Creamy Barista, Gastro Corner, Informa@on Centre, Laboratory • To divide journalists into groups and circulate them through tables, switching every 15 minutes • To involve opinion leaders as experts (Aurora Ohorodnyk) • To involve journalists into ac@vi@es to show unique product features (to learn laoe art, cook dairy breakfasts etc.) Results • 26 journalists aoended the event • Leoers of gra@tude from journalists • Preliminary media exposure: 45–50 13
- 14. 14 Goals • To turn students minds to the problem of excessive and irresponsible beer‐drinking • To inform about generally accepted rules of beer consump@on • To aoract young leaders for forming responsible autude to beer‐drinking Decisions • To create funny comics about problems that accompany irresponsible beer consump@on • To hold an event using original format and extraordinary idea of Comics In 24 Hours’ • To involve opinion leaders, student audiences and professional illustrators, induct SMM coverage of the whole comics crea@on process Results • Aoained involvement of Facebook Page fans: +371% • Facebook Community growth dynamics: +357% • Facebook coverage: 800 000 (2nd wave of campaign); • Opinion leaders involvement into campaign as volunteers: 24 people 14 CSR Project for Obolon Responsible Beer Consump@on
- 15. 15 Aims • To posi@on companies ‐ Sun InBev Ukraine, JTI, OTP Bank ‐ as experts and aorac@ve employers for students Decisions • To develop an event concept – ‘Employers vs Students debates – a verbal duel between team of students and team of employers Results • During three rounds, representa@ves of Sun InBev Ukraine, JTI, OTP Bank, and members of the youth AIESEC and EYP‐Ukraine organiza@ons with the assistance of independent experts discussed students expecta@ons from employers and vice versa • Event was covered in New Media, in par@cular, there was created and regularly updated blog of the project that conducted Media Rela@ons 15 Employer Brand Development
- 16. 16 Goals • To form and consolidate an associa@on of “Microsob Office 2010 = produc@vity”, “Microsob Office 2010 gives success and stability in SMB opera@on” • To deliver a message of Cloud solu@ons prospects Decisions • To form cases of successful experience of IT solu@ons usage, based on research results • To pitch target media • To experiment with a representa@ve organiza@on for IT prac@ces solu@ons in SMB Results • Media pitching result: 21 detailed materials with highlights on the all key messages • Experiment result: 4 materials (all the key messages reported) • Pitching and interview result: 2 interviews 16 Consumer PR for Microsob, Campaign for SMB
- 17. 17 Goals • Build awareness and posi@vely engaged autude to Bud as a symbol of the global brand’s commitment to football all around the world • Differen@ate Bud from other beer brands in football field • Throw an event for media and football fans in order to present 2014 FIFA World Cup Winner’s Trophy in Ukraine Decisions • To conduct event of na@onal importance (to present 2014 FIFA World Cup Winners Trophy) • To aoract first persons of Ukrainian football to the event • To present 2014 FIFA World Cup Winner’s Trophy to football fans Results • 43 journalists at event • 152 publica@ons – total amount • Nearly 10 000 Ukrainian football fans came to have a look at the Trophy between 2 p.m. and 8 p.m. on April, 18th 17 Brand communica@ons: BUD FIFA 2014
- 18. 18 18 CSR, consumer & corporate PR for Tetra Pak Goals • To support press centre • To develop reputa@on aoributes • To support marke@ng and CSR projects Scope of work • Press centre 24/7 support (nearly 800 materials per year, 10 interviews and 30 comments) • Strategy development and implementa@on of all the reputa@on aoributes (more than 10 events per year) • CSR program development and implementa@on: Environmental Care (more than 7 events per year) • Strategy development of dairy category evolving
- 19. 19 Digital PR, Modern Educa@on 19 Scope of work • To develop Communica@on Strategy in digital media on Modern educa@on’ SCM project • To develop the concept of a website on higher educa@on — Best Universi@es • Website account management for Best Universi@es in Social Media (Facebook and Vkontakte), as well as mini ac@vi@es and live workshops • Project prac@cal workshops for students of Ukrainian universi@es — Formula S • Work with projects ambassadors
- 20. 20 Scope of work • A working concept for social media • Concept and construc@on of Dynamic Museum website • Official Facebook account: pos@ng and promo@on • Conduct ac@vi@es and develop Campaign content — Leipzig Reads Ukraine’ • Digital campaign for formal presenta@on of the Ukrainian delega@on at the Leipzig Book Fair • Network with partners, including Google Ukraine 20 Digital PR for Rinat Akhmetov Founda@on for Development of Ukraine
- 21. 21 Trainings for McDonalds and sirotstvy.net Content • Principles of marke@ng in social medіa • Communica@on strategies within digital media • Social Media Marke@ng for Family care’ direc@on of Rinat Akhmetov Founda@on for Development of Ukraine 21
- 22. 22 Reputa@on, Media Audits and Strategies Scope of work • To conduct presence analysis of Media Group Ukraine in informa@on field, compare with compe@tors • To determine the propor@on of main voices’ of media players • To determine the nature of the Group's assets percep@on • To analyze press services of assets • To provide recommenda@ons to improve press services work in construc@on of power assets of the Group • To develop a strategy of loyalty forming programs (Comfy) 22
- 23.
- 24.
- 25. 25 RATES Rates per hour, UAH, excluding VAT 25 Сonsultant 1 800 Client Service Director 1 200 Group Account Director 800 Senior Account Manager 600 Account Manager 400 Copywriter 300 Account Execu@ve 200 Assistant 100
- 26.