1. William Salmon-Lefranc
05/02/1986
111 Avenue Pierre Ziller
06130 Grasse
France
+33(0)671041476
william_salmon-lefranc@esc-saint-etienne.fr
http://www.linkedin.com/in/wsalmon
Professional Experience
International Marketing Research Analyst – Internship – Media/TV Broadcast Advertising
IP Network, RTL Television Advertising sales agency, Paris, France.
Study of international advertising markets, in collaboration with the European RTL offices on TV, Press,
Outdoor, Radio, Internet, Cinema.
01/2009 Carrying out of pan-European sector surveys of TV and media investments. Sectors: Food, Drinks, Toys,
07/2009 Video games, Perfumes, Tourism etc.
Realization of sales pitches for the television channels and radio stations within RTL Group in Europe
(M6, RTL-TVI, RTLII, Super RTL, Five, RTL4 etc.)
Realization of communication materials (banners, press release, leaflets) and Ad-hoc presentations
(special ads in Europe, TV Key facts).
International Marketing and Sales Consultant – Internship – Industry/Energy
Ledpower, Rotterdam, Netherlands.
Defining of a new commercial strategy for Ledpower, recently implanted in Holland. Prospecting of a
01/2008
new competitive market to develop the current activity and searching for new local partners.
07/2008
Redesigning of the marketing and communication strategies. Development of a professional
communication plan and house style. Implementation of a new brand image, creation of a new website,
logo, leaflets, brochures and design of a showroom.
International Research Assistant – IP Program – Foreign & International Affairs
European Commission, Brussels, Belgium.
Study of the lobbies interactions between the European public and private institutions.
06/2008 Study of the technical barriers to trade between the European Union and the United States.
07/2008 Channels and targets interviewed: US Trade Representative Office, Transatlantic Economic Council,
Transatlantic Business Council, American Chamber of Commerce, European American Business Council,
Business Europe, European Commission (DG Trade, DG Agricultural, DG Health and consumer affairs, DG
Environment).
Business Development Assistant – Internship - Banking
BNP Paribas, Cannes Head Office, France.
03/2007 Prospecting of a new competitive market to develop the current activities. Canvassing, B2B negotiation
08/2007 (youth market) and B2C negotiation (foreign customers market). Management of a client portfolio.
Participation in a national marketing campaign, aimed at a new key market. Redesigning of the
promotional tools: leaflets, brochures, sales pitches.
Marketing Assistant – Internship – Food and Drinks/Distribution
03/2006 Felix Potin SA, Grasse, France.
08/2006 Creation of the firm’s institutional website.
Study of new markets through quantitative and qualitative data analysis.

2. Education
Saint Etienne School of Management (ESC Saint-Etienne, France) - Graduated
Master II in Marketing and International Business Management:
International Business, B2B and B2C Marketing, E-business, Sales techniques, Intercultural
Management, Project and Team management, Innovation Management, Human Resources.
2007/2009 Master II Thesis: How to take advantage of communautarism to set up a buzz marketing campaign?
Trends and community Marketing, ethnical Marketing, creation of a buzz, consumer evangelization.
Six months of study (International Business Development) in the Rotterdam Business School
(Netherlands).
IUT Nice Côte d’Azur (Nice, France) - Graduated
University Technology Diploma in Business and Administration Management:
2004 /2006
Finance and Accounting, Law, Marketing, Economics, Project Management, Human Resources.
Small and mid-sized Business specialization.
2003 Baccalauréat in Sciences (A-Level equivalent) - Lycée Amiral de Grasse (06), France.
Computer skills
Hardware Assembling, diagnostic, repair: Expert
Namo Webeditor (php, html, JavaScript, css), Google Analytics, Feedburner: Expert
Software Office (Word, Excel, Access, PowerPoint): Expert
Paint Shop Pro, Photoshop : Advanced
Internet Familiar with online multimedia tools, browsers, services and advertising (Adsense, facebook ads).
Languages English: fluent
TOEIC obtained in 2009, 960 points: Advanced professional proficiency level.
First Certificate of Cambridge obtained in 2004 (Grade B).
German: advanced
Dutch: basic
Interests Professional memberships
Head of the editorial team of the Web magazine www.net-actuality.fr since 2005.
Bureau des Étudiants ESC 2009 – Student Union association in charge of the sport and
entertainment events. Responsible for the communication materials and sponsor contacts.
Sport and hobbies
Tennis, volleyball (competition), football, hiking.
Buzz and community Marketing (my thesis topic), Medias, new trends and
technologies, Photography, Journalism, international traveling.
References Litewka Franck David Vincent
International Marketing Executive International Marketing Director
IP Network (RTL Group) IP Network (RTL Group)
0033156694264 0033156694290
Professional Professional
Beeler Betty
Head of International Relations
Saint Etienne Business School
0033477492465
Professional