Grayling is a global public relations, public affairs, and investor relations firm with 900 staff in 70 offices worldwide. Grayling Ukraine started operations in 2010 and has an 8-person office in Kyiv focusing on public affairs and media relations, particularly for business and technology clients. Grayling Ukraine provides strategic communications services across key practice areas such as corporate PR, public affairs, digital communications, and crisis management for sectors including technology, healthcare, financial services, consumer brands, telecoms, media, energy, and industrial/environmental. Notable past clients and campaigns in Ukraine are mentioned.
Sic Group Strategic information and communication. The European management consulting company active in Public Relations, Government Relations, Marketing Strategy
An annual interactive conference that brings professionals in public & corporate affairs, business leaders, policymakers, NGOs and communication experts in a multi-stakeholder platform
Private sector has taken a much larger role in development interventions that ever before. This presentation outlines the Monitoring and Evaluation systems used by the International Finance Corporation and the Multilateral Guarantees Agency (MIGA) as well as how the Independent Evaluation Group assesses the effectiveness of these systems. Main messages of this presentation are:
- Private Sector operations have specific data gathering advantage/disadvantage based on their business model
- M&E systems should adopt to the business practices to be effective and efficient
- M&E can influence learning, quality of work and outcome
This certificate documents that Bojan Mladenovski completed a Massive Open Online Course (MOOC) called 'Go Digital' offered by Deutsche Telekom from April 4th to May 28th 2016. The course covered topics like digitization, digital disruption, digital business models, and new ways of working in the digital age. Students worked in international teams on a real business challenge for Deutsche Telekom, applying concepts like Design Thinking to develop solutions. They created prototypes and presentations to convince stakeholders of their proposed solutions. The certificate is signed by the rector and course head to confirm Bojan Mladenovski's excellence in the course.
Rodrigo Fontes completed a Massive Open Online Course (MOOC) called 'Go Digital' from April 4th to May 28th, 2016. The course was hosted by Deutsche Telekom and covered topics related to digitization including the dimensions of digitization, digital disruption, and Deutsche Telekom's role. Participants learned about drivers of digitization like the Internet of Things and Big Data. They also explored business challenges and developed solutions using design thinking methods. The course emphasized the importance of digital transformation and new ways of working in the digital age.
The document discusses challenges related to networking, partnering and clustering for development. It notes that such approaches can enable new markets, jobs, sustainable development and profit through strategic partnerships, alliances, industrial districts and knowledge sharing. However, they require collaborative leadership and management of numerous aspects. Trends also show a shift to more virtual collaboration across borders. The goal is to develop appropriate models, methods and tools to create value through global knowledge sharing and networked cooperation.
How to create a Pick a Path Story using PowerpointHelenOfTroy
The document describes how to create a clickable path story presentation. Slide 5 would have clickable shapes that lead to different story endings on slides 6-8. The shapes are inserted and hyperlinked to the corresponding ending slides. Sound effects can also be added. Buttons are then inserted on the ending slides to return to the choice slide or end the presentation. The document provides instructions for setting up and navigating a choose-your-own-adventure style clickable path story.
Sic Group Strategic information and communication. The European management consulting company active in Public Relations, Government Relations, Marketing Strategy
An annual interactive conference that brings professionals in public & corporate affairs, business leaders, policymakers, NGOs and communication experts in a multi-stakeholder platform
Private sector has taken a much larger role in development interventions that ever before. This presentation outlines the Monitoring and Evaluation systems used by the International Finance Corporation and the Multilateral Guarantees Agency (MIGA) as well as how the Independent Evaluation Group assesses the effectiveness of these systems. Main messages of this presentation are:
- Private Sector operations have specific data gathering advantage/disadvantage based on their business model
- M&E systems should adopt to the business practices to be effective and efficient
- M&E can influence learning, quality of work and outcome
This certificate documents that Bojan Mladenovski completed a Massive Open Online Course (MOOC) called 'Go Digital' offered by Deutsche Telekom from April 4th to May 28th 2016. The course covered topics like digitization, digital disruption, digital business models, and new ways of working in the digital age. Students worked in international teams on a real business challenge for Deutsche Telekom, applying concepts like Design Thinking to develop solutions. They created prototypes and presentations to convince stakeholders of their proposed solutions. The certificate is signed by the rector and course head to confirm Bojan Mladenovski's excellence in the course.
Rodrigo Fontes completed a Massive Open Online Course (MOOC) called 'Go Digital' from April 4th to May 28th, 2016. The course was hosted by Deutsche Telekom and covered topics related to digitization including the dimensions of digitization, digital disruption, and Deutsche Telekom's role. Participants learned about drivers of digitization like the Internet of Things and Big Data. They also explored business challenges and developed solutions using design thinking methods. The course emphasized the importance of digital transformation and new ways of working in the digital age.
The document discusses challenges related to networking, partnering and clustering for development. It notes that such approaches can enable new markets, jobs, sustainable development and profit through strategic partnerships, alliances, industrial districts and knowledge sharing. However, they require collaborative leadership and management of numerous aspects. Trends also show a shift to more virtual collaboration across borders. The goal is to develop appropriate models, methods and tools to create value through global knowledge sharing and networked cooperation.
How to create a Pick a Path Story using PowerpointHelenOfTroy
The document describes how to create a clickable path story presentation. Slide 5 would have clickable shapes that lead to different story endings on slides 6-8. The shapes are inserted and hyperlinked to the corresponding ending slides. Sound effects can also be added. Buttons are then inserted on the ending slides to return to the choice slide or end the presentation. The document provides instructions for setting up and navigating a choose-your-own-adventure style clickable path story.
Smart Cities e Città Metropolitane
SMART CITIES FOR A BETTER WORLD”
FIRENZE, venerdì 26 FEBBRAIO
Università di Firenze “Aula Magna” - Palazzo Fenzi
via San Gallo, 10 15.30: Registrazione partecipanti e welcome
Km4City Simple access to open and aggregated data for Public Administratio...Paolo Nesi
Km4City is a solution that integrates open, private, and real-time data to enable various smart city services for public administrations and companies. It allows developers to create applications that search and visualize data related to mobility, services, events and more. Some features of Km4City include traffic monitoring, predictive models, and tools for decision-making. Km4City has been used in cities like Florence to power applications providing information to citizens.
Takahe by Jacob, Claire, Yuan and Karen LHelenOfTroy
Takahe are large flightless birds native to New Zealand. They live in mountain and grassland habitats on the North Island, as the South Island population is now extinct. Takahe eat grass, ferns, insects, and occasionally swallow small rocks to aid digestion. They have blue and green feathers and strong beaks, and can live up to 20 years, though they are currently endangered.
Km4City: how to make smart and resilient your city, beginner documentPaolo Nesi
The Km4City platform aggregates data from multiple city domains to provide integrated data services and generate suggestions to engage citizens and support social innovation. It enables a wide range of applications while keeping city services and status under control through a flexible dashboard. The platform assesses and improves city resilience, safety and security by analyzing city usage at multiple levels. It accelerates the implementation of business and service applications by enabling integrated city services through third party portals.
Km4City Accesso Semplice a Open Data e Dati Aggregati per le Pubbliche Ammi...Paolo Nesi
Le Pubbliche Amministrazioni stanno producendo migliaia di dati aperti, questi sono una leva fenomenale per produrre valore abilitando nuovi servizi. Le soluzioni che permettono di fornire dati aggregati rendono possibile le integrazioni a basso costo di dati privati, e la successiva l’interrogazione con ricerche geografiche e testuali, con risultati geolocalizzati, e di prossimità sul territorio. E pertanto lo sviluppo di svariate applicazioni che vanno dall’ambito della sicurezza, al turismo, ai beni culturali, ma anche il monitoraggio di flotte, la definizione di strategie sul territorio, la valutazione dei fattori di rischio, etc. Al momento queste opportunità sono difficili da cogliere per le pubbliche amministrazioni e le imprese. I principali ostacoli sono:
• Costi di integrazione ed aggregazione dei dati, vista la naturale limitata interoperabilità fra dati che sono prodotti in momenti diversi da enti e/o da privati e imprese;
• La difficoltà di valutare in modo immediato se una determinata idea può produrre risultati percorribili e validi in termini di utilizzo e ricadute.
Km4City risolve queste limitazioni mettendo a disposizione di pubbliche amministrazioni e imprese:
• soluzioni scalabili ed efficaci per erogare servizi innovativi in tempi rapidi o nulli (i) fornendo dati integrati/aggregati e (ii) permettendo l’integrazione di dati privati o specifici con dati open;
• servizi con API semplici ed efficaci per sviluppare applicazioni mobili e web che usano in modo coerente dati, fornendo alle un canale costante di dati aggregati aggiornati.
Km4City include strumenti di sviluppo e di produzione e si fonda sul modello Km4City (http://www.disit.org/km4city) e su una serie di strumenti che sono stati sviluppati e sono al momento in uso nell’aggregatore di Firenze sviluppato dal DISIT Lab, accessibile via http://servicemap.disit.org (e anche accessibile con API). La soluzione Km4City, è alla base del progetto Sii-Mobility smart city nazionale (http://www.sii-mobility.org), e di RESOLUTE H2020 (http://www.resolute-eu.org); ha avuto un ranking elevato dalla valutazione di Ready4SmartCity FP7 (http://smartcity.linkeddata.es); è considerato da IBM come uno dei modelli Smart City più interessanti (http://cognitive-science.info/community/weekly-update/).
The group produced a music video and print materials for a pop/punk band. They drew inspiration from comedy music videos like one by Smosh. The video featured band performance shots and the group messing around to create a fun atmosphere. For the print materials, they developed a strong brand identity centered around the band's logo, name, and colors of green and pink. Audience testing showed the video and materials successfully captured the genre and were well-received.
The group produced a music video and print materials for a pop/punk band targeting 16-25 year olds. They developed a strong brand identity centered around the band's logo and use of green and pink colors. The music video featured the band performing with 'guitar hero' instruments. The print materials, including album covers and a magazine article, maintained the brand's visual style to promote recognition. Feedback on their work from an audience was positive.
Our language is made up of words that represent ideas. Pictures can help tell a story when words are put together in sentences. Mrs. Prescott's book discusses how language and pictures work together to communicate ideas and stories.
NLP on Hadoop: A Distributed Framework for NLP-Based Keyword and Keyphrase Ex...Paolo Nesi
Abstract—The recent growth of the World Wide Web at increasing rate and speed and the number of online available resources populating Internet represent a massive source of knowledge for various research and business interests. Such knowledge is, for the most part, embedded in the textual content of web pages and documents, which is largely represented as unstructured natural language formats. In order to automatically ingest and process such huge amounts of data, single-machine, non-distributed architectures are proving to be inefficient for tasks like Big Data mining and intensive text processing and analysis. Current Natural Language Processing (NLP) systems are growing in complexity, and computational power needs have been significantly increased, requiring solutions such as distributed frameworks and parallel computing programming paradigms. This paper presents a distributed framework for executing NLP related tasks in a parallel environment. This has been achieved by integrating the APIs of the widespread GATE open source NLP platform in a multi-node cluster, built upon the open source Apache Hadoop file system. The proposed framework has been evaluated against a real corpus of web pages and documents.
Talk delivered at the India eGov National Workshop, New Delhi, on 28 February 2011. Am presenting new approaches and ideas on how to interact with citizens over the web, through graphic design and user-interface design.
Km4City: Smart City Ontology Building for Effective Erogation of ServicesPaolo Nesi
Provides a unique point of service with integrated and aggregated data and tools for
-- Qualified users: public administrations à developers
-- Operators: mobility, energy, SME, shops, ….. à developers
-- Final users à citizens, students, pendular, tourists
Problems:
--Aggregated Data are not available:
not semantically interoperable, heterogeneous for: format, vocabulary, structure, velocity, volume, ownership/control, access / license, …
---As OD, LD, LOD, private data, ..
---Lack of Services and tools to make the adoption simple
Final Users tools:
--Km4City mobile app with personal assistant is coming…
--Km4City mobile applications: Google Play, Apple Store, …
--Km4City web application: http://www.km4city.org
--Open Source Mobile Application, FODD: an example in open source http://www.disit.org/6595
Public administrator tools:
--Smart decision support system, http://smartds.disit.org
--Developers http://www.disit.org/km4city tools:
--Service Map Server, plus API, http://servicemap.disit.org
--LOG LOD browser: an ultimate visual tool to browse the RDF Store.
--Ontology Documentation: an ultimate tool to understand,
if needed !!
The dirty work of Km4City service
--Data Ingestion Manager, DIM
--RDF Indexer Manager, RIM
--RDF Store Methodology
--RDF store enricher with dbPedia
--Distributed SCE Scheduler, DISCES
--SCE: Smart City Engine
--Doc and info on http://www.disit.org/km4city
Rooms 17 conducted a lunch box audit to see how they could reduce waste from student lunches. The audit found that some lunch boxes had excessive plastic and tin foil wrappings that could not be recycled and would end up in landfills. In contrast, happier lunch boxes used reusable containers, paper lunch wraps, bulk food repackaged into smaller reusable containers, and homemade items to reduce packaging waste. The goal was to have zero waste lunch boxes that were better for the environment.
This document analyzes vaccination rates and public perceptions of vaccination in Ukraine. It finds that vaccination rates have dropped significantly in recent years due to growing anti-vaccination sentiments supported by media and experts. This threatens to undermine Ukraine's progress against infectious diseases and could turn the country into a hotbed for diseases if rates fall below critical thresholds. The document recommends improving public health communications and launching a nationwide information campaign to rebuild trust in vaccination and improve vaccination rates.
This document discusses modern learning environments and Dr. Ruben Puentedura's SAMR model. The SAMR model provides four levels of technology integration in education - substitution, augmentation, modification, and redefinition. Moving up through the levels allows for increased work output, development of new literacies, creation of new ideas and knowledge, and opportunities for collaboration and self-managing.
Publicity Creating is a leading strategic communications agency in Ukraine with over 16 years of experience. It is ranked in the top 3 PR agencies and top 5 most professional agencies. The company provides a range of PR services including long-term communication programs, PR projects, press events, social media management, and consulting. Publicity Creating works with clients across various industries such as agriculture, FMCG, automotive, and IT. It has a team of experienced professionals led by CEO Valeriy Kureiko and Managing Partner Ruslana Plis.
Z Gate is a communication agency based in Bulgaria that is dedicated to delivering tailored communication and consulting services. They create an innovative approach and follow principles of passion for creativity, quality, honesty, open-mindedness, trust, respect for employees and individuals. Services include PR, CSR, corporate identity, internal communication, B2B/B2C, social media, business solutions, marketing and more. The team consists of experts in fields like PR and marketing who receive ongoing training. Projects include corporate PR, identity, crisis PR, product PR, websites, social media, events and media training for clients across various industries.
Neuron PR Agency helps clients achieve competitive advantages through communication planning, execution, and management. The agency has worked with dozens of clients from SMEs to multinationals across industries like IT, FMCG, finance, and automotive. Services include media relations, online PR, channel relations, events, and crisis management using techniques from traditional to digital media. The 14-person team has extensive experience developing strategies that produce media coverage and business results for clients.
Strategic Information & Communication (SIC Group) is a European management consulting firm focused on marketing strategy, public relations, and government relations. It operates out of Kiev, Ukraine and works with private, public, and nonprofit organizations. SIC Group also founded organizations like the Ukrainian Association of Government Professionals and Lobbyists and PolitA Institute for Democracy and Development to advance ethical lobbying practices and civic engagement in Ukraine.
This document provides an overview of Kutadgu, a corporate communications firm established in 2007. It details Kutadgu's mission, expertise areas, clients, team experience, and approach. Kutadgu's mission is to support clients' business targets through communication and relationship expertise. The firm has expertise in areas like corporate communications, PR, stakeholder engagement, and social media management. It has worked with numerous large Turkish and multinational companies. Kutadgu's team has extensive experience developing and executing strategies across various communication disciplines.
Smart Cities e Città Metropolitane
SMART CITIES FOR A BETTER WORLD”
FIRENZE, venerdì 26 FEBBRAIO
Università di Firenze “Aula Magna” - Palazzo Fenzi
via San Gallo, 10 15.30: Registrazione partecipanti e welcome
Km4City Simple access to open and aggregated data for Public Administratio...Paolo Nesi
Km4City is a solution that integrates open, private, and real-time data to enable various smart city services for public administrations and companies. It allows developers to create applications that search and visualize data related to mobility, services, events and more. Some features of Km4City include traffic monitoring, predictive models, and tools for decision-making. Km4City has been used in cities like Florence to power applications providing information to citizens.
Takahe by Jacob, Claire, Yuan and Karen LHelenOfTroy
Takahe are large flightless birds native to New Zealand. They live in mountain and grassland habitats on the North Island, as the South Island population is now extinct. Takahe eat grass, ferns, insects, and occasionally swallow small rocks to aid digestion. They have blue and green feathers and strong beaks, and can live up to 20 years, though they are currently endangered.
Km4City: how to make smart and resilient your city, beginner documentPaolo Nesi
The Km4City platform aggregates data from multiple city domains to provide integrated data services and generate suggestions to engage citizens and support social innovation. It enables a wide range of applications while keeping city services and status under control through a flexible dashboard. The platform assesses and improves city resilience, safety and security by analyzing city usage at multiple levels. It accelerates the implementation of business and service applications by enabling integrated city services through third party portals.
Km4City Accesso Semplice a Open Data e Dati Aggregati per le Pubbliche Ammi...Paolo Nesi
Le Pubbliche Amministrazioni stanno producendo migliaia di dati aperti, questi sono una leva fenomenale per produrre valore abilitando nuovi servizi. Le soluzioni che permettono di fornire dati aggregati rendono possibile le integrazioni a basso costo di dati privati, e la successiva l’interrogazione con ricerche geografiche e testuali, con risultati geolocalizzati, e di prossimità sul territorio. E pertanto lo sviluppo di svariate applicazioni che vanno dall’ambito della sicurezza, al turismo, ai beni culturali, ma anche il monitoraggio di flotte, la definizione di strategie sul territorio, la valutazione dei fattori di rischio, etc. Al momento queste opportunità sono difficili da cogliere per le pubbliche amministrazioni e le imprese. I principali ostacoli sono:
• Costi di integrazione ed aggregazione dei dati, vista la naturale limitata interoperabilità fra dati che sono prodotti in momenti diversi da enti e/o da privati e imprese;
• La difficoltà di valutare in modo immediato se una determinata idea può produrre risultati percorribili e validi in termini di utilizzo e ricadute.
Km4City risolve queste limitazioni mettendo a disposizione di pubbliche amministrazioni e imprese:
• soluzioni scalabili ed efficaci per erogare servizi innovativi in tempi rapidi o nulli (i) fornendo dati integrati/aggregati e (ii) permettendo l’integrazione di dati privati o specifici con dati open;
• servizi con API semplici ed efficaci per sviluppare applicazioni mobili e web che usano in modo coerente dati, fornendo alle un canale costante di dati aggregati aggiornati.
Km4City include strumenti di sviluppo e di produzione e si fonda sul modello Km4City (http://www.disit.org/km4city) e su una serie di strumenti che sono stati sviluppati e sono al momento in uso nell’aggregatore di Firenze sviluppato dal DISIT Lab, accessibile via http://servicemap.disit.org (e anche accessibile con API). La soluzione Km4City, è alla base del progetto Sii-Mobility smart city nazionale (http://www.sii-mobility.org), e di RESOLUTE H2020 (http://www.resolute-eu.org); ha avuto un ranking elevato dalla valutazione di Ready4SmartCity FP7 (http://smartcity.linkeddata.es); è considerato da IBM come uno dei modelli Smart City più interessanti (http://cognitive-science.info/community/weekly-update/).
The group produced a music video and print materials for a pop/punk band. They drew inspiration from comedy music videos like one by Smosh. The video featured band performance shots and the group messing around to create a fun atmosphere. For the print materials, they developed a strong brand identity centered around the band's logo, name, and colors of green and pink. Audience testing showed the video and materials successfully captured the genre and were well-received.
The group produced a music video and print materials for a pop/punk band targeting 16-25 year olds. They developed a strong brand identity centered around the band's logo and use of green and pink colors. The music video featured the band performing with 'guitar hero' instruments. The print materials, including album covers and a magazine article, maintained the brand's visual style to promote recognition. Feedback on their work from an audience was positive.
Our language is made up of words that represent ideas. Pictures can help tell a story when words are put together in sentences. Mrs. Prescott's book discusses how language and pictures work together to communicate ideas and stories.
NLP on Hadoop: A Distributed Framework for NLP-Based Keyword and Keyphrase Ex...Paolo Nesi
Abstract—The recent growth of the World Wide Web at increasing rate and speed and the number of online available resources populating Internet represent a massive source of knowledge for various research and business interests. Such knowledge is, for the most part, embedded in the textual content of web pages and documents, which is largely represented as unstructured natural language formats. In order to automatically ingest and process such huge amounts of data, single-machine, non-distributed architectures are proving to be inefficient for tasks like Big Data mining and intensive text processing and analysis. Current Natural Language Processing (NLP) systems are growing in complexity, and computational power needs have been significantly increased, requiring solutions such as distributed frameworks and parallel computing programming paradigms. This paper presents a distributed framework for executing NLP related tasks in a parallel environment. This has been achieved by integrating the APIs of the widespread GATE open source NLP platform in a multi-node cluster, built upon the open source Apache Hadoop file system. The proposed framework has been evaluated against a real corpus of web pages and documents.
Talk delivered at the India eGov National Workshop, New Delhi, on 28 February 2011. Am presenting new approaches and ideas on how to interact with citizens over the web, through graphic design and user-interface design.
Km4City: Smart City Ontology Building for Effective Erogation of ServicesPaolo Nesi
Provides a unique point of service with integrated and aggregated data and tools for
-- Qualified users: public administrations à developers
-- Operators: mobility, energy, SME, shops, ….. à developers
-- Final users à citizens, students, pendular, tourists
Problems:
--Aggregated Data are not available:
not semantically interoperable, heterogeneous for: format, vocabulary, structure, velocity, volume, ownership/control, access / license, …
---As OD, LD, LOD, private data, ..
---Lack of Services and tools to make the adoption simple
Final Users tools:
--Km4City mobile app with personal assistant is coming…
--Km4City mobile applications: Google Play, Apple Store, …
--Km4City web application: http://www.km4city.org
--Open Source Mobile Application, FODD: an example in open source http://www.disit.org/6595
Public administrator tools:
--Smart decision support system, http://smartds.disit.org
--Developers http://www.disit.org/km4city tools:
--Service Map Server, plus API, http://servicemap.disit.org
--LOG LOD browser: an ultimate visual tool to browse the RDF Store.
--Ontology Documentation: an ultimate tool to understand,
if needed !!
The dirty work of Km4City service
--Data Ingestion Manager, DIM
--RDF Indexer Manager, RIM
--RDF Store Methodology
--RDF store enricher with dbPedia
--Distributed SCE Scheduler, DISCES
--SCE: Smart City Engine
--Doc and info on http://www.disit.org/km4city
Rooms 17 conducted a lunch box audit to see how they could reduce waste from student lunches. The audit found that some lunch boxes had excessive plastic and tin foil wrappings that could not be recycled and would end up in landfills. In contrast, happier lunch boxes used reusable containers, paper lunch wraps, bulk food repackaged into smaller reusable containers, and homemade items to reduce packaging waste. The goal was to have zero waste lunch boxes that were better for the environment.
This document analyzes vaccination rates and public perceptions of vaccination in Ukraine. It finds that vaccination rates have dropped significantly in recent years due to growing anti-vaccination sentiments supported by media and experts. This threatens to undermine Ukraine's progress against infectious diseases and could turn the country into a hotbed for diseases if rates fall below critical thresholds. The document recommends improving public health communications and launching a nationwide information campaign to rebuild trust in vaccination and improve vaccination rates.
This document discusses modern learning environments and Dr. Ruben Puentedura's SAMR model. The SAMR model provides four levels of technology integration in education - substitution, augmentation, modification, and redefinition. Moving up through the levels allows for increased work output, development of new literacies, creation of new ideas and knowledge, and opportunities for collaboration and self-managing.
Publicity Creating is a leading strategic communications agency in Ukraine with over 16 years of experience. It is ranked in the top 3 PR agencies and top 5 most professional agencies. The company provides a range of PR services including long-term communication programs, PR projects, press events, social media management, and consulting. Publicity Creating works with clients across various industries such as agriculture, FMCG, automotive, and IT. It has a team of experienced professionals led by CEO Valeriy Kureiko and Managing Partner Ruslana Plis.
Z Gate is a communication agency based in Bulgaria that is dedicated to delivering tailored communication and consulting services. They create an innovative approach and follow principles of passion for creativity, quality, honesty, open-mindedness, trust, respect for employees and individuals. Services include PR, CSR, corporate identity, internal communication, B2B/B2C, social media, business solutions, marketing and more. The team consists of experts in fields like PR and marketing who receive ongoing training. Projects include corporate PR, identity, crisis PR, product PR, websites, social media, events and media training for clients across various industries.
Neuron PR Agency helps clients achieve competitive advantages through communication planning, execution, and management. The agency has worked with dozens of clients from SMEs to multinationals across industries like IT, FMCG, finance, and automotive. Services include media relations, online PR, channel relations, events, and crisis management using techniques from traditional to digital media. The 14-person team has extensive experience developing strategies that produce media coverage and business results for clients.
Strategic Information & Communication (SIC Group) is a European management consulting firm focused on marketing strategy, public relations, and government relations. It operates out of Kiev, Ukraine and works with private, public, and nonprofit organizations. SIC Group also founded organizations like the Ukrainian Association of Government Professionals and Lobbyists and PolitA Institute for Democracy and Development to advance ethical lobbying practices and civic engagement in Ukraine.
This document provides an overview of Kutadgu, a corporate communications firm established in 2007. It details Kutadgu's mission, expertise areas, clients, team experience, and approach. Kutadgu's mission is to support clients' business targets through communication and relationship expertise. The firm has expertise in areas like corporate communications, PR, stakeholder engagement, and social media management. It has worked with numerous large Turkish and multinational companies. Kutadgu's team has extensive experience developing and executing strategies across various communication disciplines.
The document introduces Gagra Institute, the first fully cloud-operated think tank. It was developed to address problems like a lack of policy analysis on post-Soviet countries and an inability to grasp cultural contexts. Over a year, Gagra Institute designed, developed, and launched a cloud platform to operate without physical offices or equipment. Their team of experts is globally distributed and focuses on research, solutions, and development in Eurasia. Their business model involves attracting donors through high-quality research and policy recommendations to fund further work.
This marketing agency provides strategic marketing, research, and business development services to clients across multiple industries and geographies. They have over 12 years of experience working with financial, construction, retail, and other sectors. Their services include market research, strategic planning, brand development, digital marketing, and more. They have worked with international clients and have a strong portfolio of case studies demonstrating success in areas like marketing strategy, lead generation, and direct marketing.
This document summarizes the marketing services offered by a consulting agency with over 16 years of experience working with companies in various sectors across Europe, Russia, the Middle East, United States and Latin America. The agency provides expertise in strategic business activities like research, development, and marketing. They also offer tactical marketing services including digital promotion, sales tools, and innovative marketing approaches. Their advantages are being customer-oriented, combining traditional and innovative tools, and attracting industry experts. Recent projects include developing strategies for real estate, building materials, and IT companies. Contact information is provided at the end.
Freshpr is a communications company that provides public relations, marketing, advertising, and design services. They have over 35 specialists with 10 years of experience working with clients across various industries. Their services include communication analysis, branding, crisis management, and reputation management. Freshpr has central offices in Kyiv and Lviv and has worked on over 100 projects for clients such as government agencies, pharmaceutical companies, manufacturers, financial institutions, and logistics companies.
Wolfstar is the UK's first PR company specialized in online and social media. It was established in 2007 and has won numerous industry awards. It has offices in London and Leeds and works with major global clients such as Unilever, GSK, Sony Ericsson, and the UN. Wolfstar believes in an approach called Integrative Social Engagement that puts social media at the heart of clients' businesses.
SIC Group Ukraine is a leading consulting firm in Ukraine that provides services in political science, law, sociology, public relations, and marketing. It has several departments and offers solutions using reliable methods and innovation. The company works on social projects to develop political and social communication in Ukraine through events, programs, and forums. SIC Group Ukraine also provides comprehensive information support, marketing and research, and strategic consulting to solve clients' problems and achieve desired results through effective campaign strategies and tactics.
Orbit Communications is a full service public relations and public affairs consultancy with extensive experience spanning government and the media, as well as the public, private and third sectors.
Our specific skills include enabling organisations to:
• Build and manage their profile and reputation
• Develop excellent relationships and exert influence with politicians
• Engage effectively with local communities and the general public.
Community Consulenza nella Comunicazione (Communication Advisory) is one of the leading PR firm in Italy. It belongs to Community Group – global advisory group active in the communication sector and it is leader in corporate and financial communication, product communication and in crisis management. Other companies part of Community Group are Community Public Affairs and Community Media Research, which is active in social and economic market researches. It belongs to the same group also D.Community, the division focussed on digital PR.
SIC Group Ukraine is a leading consulting firm that provides services in areas like political science, government relations (GR), law, sociology, public relations, and marketing. It has departments focused on GR, social engineering, marketing, research, and more. The company offers services such as GR consulting, political consulting, business consulting, election campaigns, and promotion/branding. Specifically, the GR department provides analytics, policy analysis, strategy formation, advocacy, information strategies, stakeholder engagement, and lobbying support. SIC Group Ukraine also organizes an annual International GR Forum to discuss issues in the field and further develop GR in Ukraine.
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2. Contents
— Introduction to Grayling
— Grayling Ukraine
— Our Portfolio
— Key Services
— Leadership Team
— Client Case Studies
3. A new force in global communications
In January 2010, Mmd, Grayling, Trimedia, Dutko Worldwide in the
US and Momentum in the Middle East, became one global Public
Relations, Public Affairs and Investor Relations consultancy under
the Grayling name.
The new company now ranks as the second largest independent
global Public Relations, Public Affairs and Investor Relations
consultancy in the world.
3
4. 900 staff in 70 offices around the world
4
Grayling around the world
Moscow
Minsk
Kyiv
Grayling in Eurasia
Istanbul
Astana
Baku
Moscow
Minsk
Kyiv Astana
Istanbul Baku
5. Our Practice Areas
5
Corporate and Public Relations
Positioning and managing corporate reputation, externally and
internally, establishing our client as a leader and an authoritative
voice within an industry or sector
Public Affairs & Government Relations
Third party endorser and Government outreach strategies, public
policy analysis and lobbying; perception research; issue coalition
building – State and private, foreign and domestic interests
Digital Communications and Social
Media
Successful New Media campaigns for various sectors, including
both B2B and B2C clients.
Integrated Healthcare
Strategic package consulting on for Healthcare Clients, including
Public Relations, Public Affairs and Digital Communications &
Social Media
Crisis & Contingency Planning and
Management
Strategic planning and counsel, full-service issues management
support and specialist expertise
7. Awards
2009: The Stevie Award
for Communications
Campaign of the Year in
Europe for ‘Skype
Victory Day’ Campaign
in Russia
2009: Bronze for Interactive Marketing at
the CTAM Europe Creative Awards
(CAP) for ‘They Walk Among Us’ NBC
Universal Campaign in Russia
2008: EMEA Public Affairs Agency the
Year: The Holmes Report
2007: The
Stevie Award for
Best Global
Public Relations
Agency of the
Year
7
7
8. Grayling in Ukraine
— Grayling in Ukraine started operations in 2010, as former Mmd, mostly
on FDI and infrastructure projects, in 2002; and established its now 8-
strong Kyiv office in 2005
— In Kyiv we have a strong public affairs practice and a successful media
relations team (which has particularly strong business & tech PR skills)
— As well as our retained strategic advisory clients we work with a local
event management specialist to handle major PR events for western
multi-nationals
— An effective mix of experienced, international management with a local
team of professionals. Member of the European Business Association
in Ukraine
— We are equally a government relations firm, as well as a PR firm in
Kyiv, and are one of very few advisers in the market that can
seamlessly integrate and execute both strands with equal confidence.
8
9. Doing Business in Ukraine...
— The Ukrainian public policy environment is one of the most complicated and finely
nuanced in the world. It shares some operational similarities to working in Russia, but it
has not experienced Russia’s regulatory modernization.
— Ukrainian politics is complex and fiercely-fought, and sometimes Western firms
unintentionally find themselves a pawn in local political battles.
— Grayling in Kyiv has a track record of giving Fortune 500 firms, at global HQ-level, as
well as locally, confidential advice as to how to navigate its choppy waters
— This goes significantly deeper than ‘before Orange Revolution’ and ‘after’, and Grayling
can offer genuine expertise in the public affairs arena; not least as we have a reputation
for being politically-neutral as well as politically-engaged.
— Ukraine has a vibrant media environment, but ‘pay-for-play’ can be a serious issue:
Grayling has a well-established reputation for not buying editorial and we are still
successful in gaining media coverage for clients.
— We have also helped some of Ukraine’s largest financial-industrial players in
coordinating their global communications, hubbed from Kyiv, and can do this using
Grayling’s global network
9
11. Technology, Media and Telecoms
11
Grayling is recognised as a leader in developing and delivering region-
wide communications campaigns for some of the world’s largest
technology companies, as well as local start-ups
With some of the most experienced communications professionals
working n the technology sector, we are in tune with the latest
developments, including:
— Network and electrical solutions
— Increasingly powerful microprocessors
— Wireless access and internet technologies
— Digital platforms and the latest mobile services
— Solutions-based business models implemented by market-leading
systems integrators
— New and ‘social’ media
12. Government & Public Sector
12
Every client and engagement program is unique. Grayling relies upon decades of experience in nearly 20
markets and an extensive network of contacts and ‘insiders’ in Eastern Europe and Eurasia to deliver
sustainable FCPA-compliant solutions through a toolbox of tried and tested tools:
— Stakeholder mapping, analysis, outreach and engagement
— Strategic research on issues, legislation, structures, and networks
— Perception studies and communication program audits
— Platform messaging, as well as precision messaging for precision-
targeted audiences
— Political and economic monitoring, including “behind the scenes”
information gathering
— “Reverse Mapping” and two-way communication with stakeholders
— Roundtables and conference organisation
— Strategic design of public affairs activities
13. Government & Public Sector
13
For successful business entry, growth and expansion in Eurasia, you need market intelligence and trusted
insight and up-to-date information on:
— Regulatory environment
— Legislative processes
— State Government structures
— Political environment and key decision-makers
— Major business groups intelligence
Our GR and PA practice on services that often interlock in an engagement strategy designed to meet the
client’s goals:
Government
Relations:
Engage with the
Government and
support
a productive, two-way
dialogue
Public Affairs:
Help align client’s goals
with the public interest
to further business
goals, creating
“win-win” solutions
Foreign Direct
Investment:
Facilitate inward
investment through
careful relationship
management
Crisis
Communications:
Being prepared to react
confidently at a
moment’s notice
14. Healthcare & Pharmaceutical
14
Government Relations
— Strategy Development
— Stakeholder Mapping
— Political Monitoring
— Outreach
Non-Government Relations Public Affairs
— Outreach to patient advocacy groups
— Primary education outreach
— Healthcare practitioner engagement programs
Public Relations
— Media relations: business & trade, ethical medicine, therapeutic
programs
— Public & patient social outreach campaigns
— New media: mapping, monitoring & engagement
— Other PR services
15. Focus on ...
Social
and
Online Media
15
Grayling is one of the leading PR firms studying, understanding
and working with New Media in Ukraine. Social media is
becoming increasingly important for corporate reputation
management and product PR alike.
— The volume of web-active consumers in CE/Eurasia is growing
fast thanks to spread of broadband and mobile internet access
technologies.
— Social profile of active internet users means they cannot /
should not be ignored - predominantly younger and better-
educated, they are the new thought leaders.
— Old-school print press circulation numbers are
falling and TV is becoming ‘background media’ (switched on
most of the time but not rarely grasping the audience’s
attention).
16. Social and Online Media: Our Approach
16
Listen:
— Social media influencers mapping- who has impact on your reputation / brand / sales in the online community
— Blog monitoring (what is being said about you online)
— Social media coaching (what are the key DOs and DON’Ts in social media)
Talk:
— Corporate blogging (speak up in the blogs)
— Blog commenting campaigns (start a dialogue with bloggers)
— Social media releases (get your news out to the social media)
Engage:
— Bespoke interactive campaigns (inspire your customers to do something and spread the word about you)
— User/consumer groups management (help your customers to get together and solve their problems)
— Viral content seeding (give customers content to play with or think about)
17. B2B
17
In a market still in the early stages of development, we:
— Use a full range of PR tools (interviews, press
releases, round-tables, ‘commentator’ slots,
conferences, etc) to target the financial B2B and
trade press
— Build thematic media campaigns that give clients
exposure to the market in banking, investment,
insurance
— Promote “out of Ukraine” from Kiev, or wherever the
client base, to key international media (usual targets
plus Institutional Investor, Acquisitions Monthly,
CNN and BBC World business slots)
— Ensure B2B media access through due
consideration of the client’s advertising strategy in
the trade and business media
— Organise campaigns, case studies and media work-
shops for a vertically integrated trade press
18. Lifestyle & Consumer PR
18
Using first-class regional and international media contacts, Graylings’s lifestyle and consumer team has
unrivalled experienced in delivering innovative and creative FCPA-compliant campaigns throughout Eurasia.
Utilising carefully targeted media sources and making full use of new media facilities, Grayling delivers
comprehensive PR services for an expansive list of retail and services clients, ranging from high-street brands
through to luxury goods and resorts: Use a full range of PR tools (interviews, press releases, round-tables,
‘commentator’ slots, conferences, etc) to target the financial B2B and trade press
— Product launches
— Media briefings & Press trips
— Event sponsorship
— Advertising
— Media interviews
— Media Relations
— Trade Exhibition Support
— Consumer competition’s
— Evangelization Evenings
— Celebrity endorsement
Grayling has excellent contacts with key lifestyle and consumer print publications, as well as strong relationships
with business media, TV, radio and online media.
19. IR & Financial Communications
19
— Financial media & analyst relations
— IPO & SPO communications support & global
coordination
— M & A communications
— IR strategies & services
— Shareholder dispute crisis communications (minority
actions is a speciality)
— Business communications services for retail and
wholesale financial services companies, banks and
insurers
We are an integrated and dedicated cross-country
Financial Practices team covering both client transactions
and the financial services industry itself:
20. IPOs
There are clear benefits to clients working with Grayling and a partner agency:
— By ‘hubbing’ campaigns in Moscow and Kyiv we work with local clients faster (we can also
manage and edit the translation of prospectuses and key documents)
— Our dual agency approach saves clients time and tens of thousands of Euros in London
agency travel and accommodation
— We deliver in-country, tier-A business media press coverage
20
Our experience is
forged on many IPO
campaigns and
considerable
pre-Grayling
team-member
IPO experience;
as well as several
debt issues
Grayling works
in-country and drives
communications
Issues forward through
messaging, strategies,
documents, materials
and press release
drafting
London, or other
relevant listings market
local, partners for key
financial press
coverage
out of London and in
relevant markets
are available
21. Crisis Management & Training
21
General Crisis
Management
Workshop
Business Continuity
Training
Crisis
Communications
Training
Full scale Crisis
Management Drill
The training is aimed at raising awareness about
corporate crisis management procedures. After a
presentation trainees are asked to participate in
the table top exercise. Full one day
A live drill at a selected off site fall back location to
test ability to maintain critical business functions in
case of serious business disruption. Full one day
After an introduction on corporate communications
principles nominated spokespersons are offered a
crisis media training with a series of mock
interviews / press conference. 4-6 hours.
Testing crisis preparedness in a real time through
simulation of stakeholders calls, on-site interviews
etc. Full one day.
Crisis Preparedness
Every single company must be
prepared to effectively manage
unforeseen events, whether they
be “real” (factory fire, scandal,
shareholder disputes, etc.) or
“created” (litigation, black PR
attacks, media assault, etc.).
A measurement of a company’s
preparedness to quickly and to
confidently respond to a crisis is
a measurement of a company’s
long term success. As part of
Grayling’s crisis communications
practice, we offer clients a four-
part and complete crisis protocol:
22. Leadership Team: Grayling Ukraine
22
Joe Rice Johnson III
General Manager: Ukraine & Kazakhstan
joe.johnson@grayling.com
—Graduate of the Eastern Kentucky
University, USA
—Over 20 years‘ strategic political and
communications experience, 15 of those
spent on US House, Senate and Government
campaigns
—Joined Grayling in autumn 2010
—Served as Country Director in Russia for
the International Republican Institute and
Chairman of Republicans Abroad in Russia
—Previously Country Director for Russia of
International Oil Trading Company, Ltd.
Dr. Oleksandr Sakharenko
Government Relations Manager
oleksandr.sakharenko@grayling.com
—Graduate of the Institute of
International Relations of the Kyiv
National Taras Shevchenko University
with distinction, and PhD in Political
Science
—8 years’ work in central governmental
bodies of Ukraine
—Joined Grayling in June 2009
—Previously, Vice Head of Division
position at the State Agency of Ukraine
for Investments and Innovations
Volodymyr Dyachenko
Public Relations Manager
Volodymyr.dyachenko@grayling.com
—Graduate of the National Technical
University of Ukraine
—5 years’ experience working
agency-side in all aspects of public
relations and corporate
communications with a focus on
technology brands
—Joined Grayling in Nov 2009
—Previously worked as a journalist for
IDC Publishing House
23. Case Studies
Adobe, BSA, Economist, Google, KDD
Group, Philips, Schering-Plough, SCM,
SES Sirius, Sincom, Vienna Stock
Exchange, Wolf Theiss
23
24. BSA: 1st
Anniversary in Ukraine
— The Business Software Alliance (BSA) is the largest and most international IT industry group,
with policy, legal and educational programs in 80 countries. Grayling launched BSA’s activities
in Ukraine in February 2008 and has been providing PR support since then.
— BSA is the voice of the world's software industry and its hardware partners on a wide range of
business and policy affairs. BSA’s mission is to promote conditions in which the information
technology (IT) industry can thrive and contribute to the prosperity, security, and quality of life
of all people
— Grayling carried out a press conference for the 1th Anniversary of Business Software Alliance
in Ukraine. Ukrainian officials (Deputy Chairman of the State Department for Intellectual
Property of Ukraine and Head of the Department for IT-Related Crime of the Ministry of
Internal Affairs of Ukraine) were invited to the event to discuss openly the situation with illegal
software usage in Ukraine; Georg Herrnleben, BSA Director for CEE, Middle East and Africa,
shared the European experience, the BSA Committee representatives described the local
achievements and looses, announced the plans for the next year to decrease rate of software
piracy in Ukraine
— 25 media attended the press conference; 43 publications appeared as a result.
24
25. Adobe
— Grayling provided communications support for Adobe activities in Ukraine from 2008 to 2009. We
were appointed to promote products, transfer Adobe’s global reputation as a thought leader in
creativity and innovation in Ukraine and raise awareness of anti-piracy activities.
— In September 2008, Grayling handled the media support for the launch of Adobe’s flagship
product, Creative Suite 4. The launch produced extensive coverage and helped create great
relations with the media.
— Grayling and Adobe worked together to establish a pool of journalists to raise anti-piracy
awareness and generate media discussion. To achieve that goal, Grayling promoted Adobe’s
Daniil Klyuchnikov as a universal expert on the subject of software piracy.
— An event devoted to the launch of Adobe Connect was held in March. The event was a success
and enjoyed a lot of interest from the top media. It helped create not only coverage of Adobe
Connect launch but several other Adobe’s products as well
— To promote corporate products, Grayling organized Adobe’s seminar in the International Photo
Fair frames. Over 100 participants attended the event and substantial media coverage was
secured from attending journalists.
25
26. Grayling has been helping Skype to build its consumer and corporate profile
in key emerging markets since September 2008. Currently Grayling works
with Skype in Russia, Poland, Turkey and Ukraine.
Solution
Grayling’s unique approach across all markets is to develop creative and
innovative ways for Skype to reach its target audience; ideas which have
real relevance and cultural resonance in each market. This includes:
• Skype Victory Day campaigns in both Russia and Ukraine: Helping WWII
veterans to reconnect with old comrades over Skype, through partnership
with the International Red Cross and key media
• Skype on baby wards in Poland: Helping new mothers to use Skype to stay
in touch with friends and family during the birth of a child
• Skype Eid Campaign: Providing Skype calling facilities in key major cities
in Turkey during the festival of Eid, helping families and friends to stay in
touch throughout the holidays
Results
• Coverage throughout the partnership to date includes a vast amount of
national TV coverage, radio, national print and glossy media, as well as
online, business and technology coverage.
• For our Victory Day campaign in Russia in 2009 we won the International
Business Award (‘Stevie’) for the best communications campaign in Europe.
Skype: Consumer and Corporate PR
26
27. — In 2009, Grayling carried out a multi-country long-term project with Schering-Plough – one of the
world’s pharmaceutical industry leaders – in the field of hepatitis C virus (HCV) prevention and
treatment.
— The multistage project was aimed at raising awareness among key-opinion leaders, state officials
and decision makers in CEE and CIS on medical, economic and social problems caused by HCV.
— Stage 1 – White Paper on HCV prevalence in Central & Eastern Europe and CIS. The paper was
prepared by Centre for European Policy Studies (CEPS) in cooperation with PharmARC, a medical
research and consultancy company. Its aim was to look at HCV infection rates and outlook across
16 CEE & CIS countries (by country, by age cohort) and to estimate social and economic impact
assessment and risks for HCV in each country.
— Stage 2 – Governmental seminars in Kyiv, Ukraine for CIS and in Warsaw, Poland for CEE for
public policy advisers and governmental officials, medical KOLs and practitioners, international
NGOs, etc. The Seminars were aimed at discussing the levels of infection in the respective regions,
the future outlooks in this field as well as at the assessment of economic and social impact of the
HCV prevalence. The White Paper was presented and discussed on the Seminars with its key
authors
— Stage 3 – Post-event PR & GR activities aimed at ensuring local resonance to the event and
problems raised.
27
Schering-Plough
International Campaign on Hepatitis C Virus:
28. — Grayling developed and implemented the idea of an International seminar in Ukraine,
providing communication with the Ministry of Health and achieving official support
— Grayling managed all logistical, project management, VIP liaison and media relations
— The seminar united medical experts and top state officials from CIS countries to discuss
the problems of HCV; considering its impact on healthcare policies and long-term cost
implications. The event raised awareness of the disease amongst the media, state officials
and the public, with the aim of encouraging further state commitments to addressing HCV
in the CEE and CIS region
— Grayling worked with Seminar Speakers to develop joint recommendations for CIS State
authorities to help them address the HCV problem with concrete actions.
— Around 100 medical experts (from France, Switzerland, Latvia, Belarus, Kazakhstan,
Azerbaijan, Russia and local regional representatives) attended the event in Kyiv
— 25 media attended the press conference, which resulted in 43 publications, 2 TV and 2
Radio news features
28
Schering-Plough
International Campaign on Hepatitis C Virus:
29. Google: YouTube Symphony Orchestra project
— In 2009, Google called for professional and amateur musicians of
all ages, locations and instruments to audition for the YouTube
Symphony Orchestra by submitting a video performance
— Finalists were selected by a judging panel and the YouTube
community voted for their favorite performers on YouTube from
February 14-22. There were 2 Ukrainians among the finalists.
— Winners were announced on March 2nd and invited to travel to
New York in April 2009. Vadym Borisov, Ukrainian violinist, was
among the winners and he had the honour to participate in the
YouTube Symphony Orchestra summit, and perform at Carnegie
Hall under the direction of Michael Tilson Thomas. Thousands of
the Tan Dun submissions were compiled into a mashup video
which was premiered worldwide on this channel on April 15th.
— Grayling provided full PR support for the project:
— As a result, 120+ publications were generated, among
them 5 TV interviews (Inter, STB, ICTV, Pershy, K1) and
the highlights in top media (Korrespondent, Focus,
Glavred, Profil’, etc.).
29
30. SES Sirius:
Corporate PR and Political Monitoring
— Grayling Ukraine has been providing SES Sirius with Corporate PR and Political
Monitoring in Ukraine since 2008. Our work includes corporate media briefings,
interviews, events and road shows plus weekly political and issues monitoring
reports on Ukrainian political developments.
ACTIVITY HIGHLIGHTS
— In late 2008, Grayling organized a 10 Ukrainian city Roadshow for SES Sirius covering:
Kharkov, Donetsk, Dnepropetrovsk, Zaporozhye, Simferopol, Nikolaev, Odessa, Chernovtsy,
Lvov and Kiev.
— The aim of the project was to introduce SES Sirius to existing partners, to approach new
dealers, to assess the level of interest towards SES Sirius / Viasat services and generally
to raise awareness of satellite TV.
— Results: More than 45 online articles, 8 articles in printed dailyies, 1 Radio-Show and 4 TV
appearances.
— In Summer 2009, Grayling developed and project-managed a summer event for the satellite
TV dealers (Viasat) to express gratitude towards them for the work they have performed on
behalf of SES Sirius and Vision TV
— For this, a ‘Dealers’ Paradise’ outdoor event was created for 365 attendees: including
business presentations, sports activities and all-day catering organised by Grayling
Ukraine
30
32. Philips: 15th
Anniversary
— Grayling developed and project-managed a series of workshops
to mark the 15th Anniversary of Philips Ukraine, in October 2008.
The workshops, which targeted B2B & B2C media, aimed to
raise awareness about Philips business activities in general as
well and presenting a new range of products in the lifestyle
consumer division.
— The event which kicked-off with a general presentation about
Philips, its history in Ukraine, and lesser-known business
activities of the company, branched off into separate working
groups where journalists could ‘feel and touch’ the new products.
— In total, some 80 journalists attended the workshops resulting in
excellent media coverage, and the opening speech was
broadcast by two main TV stations.
32
33. Economist Conferences:
Business Roundtables with the Government of Ukraine
— In 2006 and 2007, Grayling Ukraine provided media relations
support to Economist Conferences in Kyiv (Government’s
Roundtables).
— The key tactic was to establish partner relations with leading
Ukrainian media to promote the event; securing attendance
of representatives of key Ukrainian and international media to
the open session and the press conference and generating
media coverage of the event
— The conference was positioned as one of the main annual
business events in Ukraine - leveraging ‘hot topics’ to secure
news hooks on TV, in national dailies, vertical, and business
media.
— An average of 70 articles, 3 TV news items and interviews
were generated for each conference, exceeding client and
partner expectations and making a huge contribution to
global business and investment relations development in
Ukraine
— In 2008, Grayling provided Government Relations support for
the Economist Conferences in Ukraine
33
34. ABA - Vienna Stock Exchange
— In 2008, Grayling co-ordinated and supported the press
conference of the Vienna Stock Exchange in Ukraine, held
on May 2008, in Kyiv by the Austrian Business Agency
ABA-Invest in Austria.
— The communications objective was for Austria to be
presented as a key business location for Ukrainian
companies.
— Representatives of ABA-Invest in Austria and Vienna
Stock Exchange explained that investments in Vienna
Stock Exchange has a lot of advantages for business.
Results:
— More than 30 online articles, 5 articles in printed
media, 1 Radio-Show and 6 TV appearances.
34
35. Sincom: Invest Fund “Hetman” presentation
In July 2009, Grayling organized a presentation of Invest Fund “Hetman” in Premier Palace Hotel
Goals:
— To present ideas of creation common project strategy Hetman Invest Fund
— To explain perspectives of fund market development and institution of joint investment in
Ukraine
The team at Grayling:
— Advised on all aspect of communication including messaging and PR issues
— Provide PR counsel and support in the presentation development
Results:
— The fund’s presentation was attended by hundreds of the company’s stakeholders, and
achieved 20+ pieces of coverage in target media, including coverage on TV channels.
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36. Wolf Theiss: briefing on M&A and Private Equity
Grayling supported the conference organized by mergermarket and Wolf Theiss, which was held in
October 2009:
Goals:
— To analyze the effects of the global credit crunch on the M&A market in Ukraine
— To anticipate the development of M&A and private equity deals in upcoming years
— To identify obstacles keeping Ukraine from achieving its full potential in CEE
The team at Grayling provided:
— Media relations (media invitation, accreditation, press release distribution and follow-up)
— PR counsel and support for the presentation material
Results:
— Grayling secured 40+ pieces of coverage in media, including news on TV channels and
Radio, plus 3 extra interviews organized for Wolf Theiss’s key speaker
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37. System Capital Management
Crisis and Issues Management:
— Grayling developed a long-term crisis management plan for the company
— Set up an effective communications management function
— Carried out an extensive public outreach campaign
— Elaborated, updated and communicated key messages across the Ukrainian media that were
subsequently covered extensively by the media
— Media-trained the top management team and the owner which resulted in a number of highly
visible interviews in leading Ukrainian media
Reputation Management:
— Developed and implemented a comprehensive PA and PR strategy to position SCM not only as
the biggest investor but also a Ukrainian world-class company
— Created the PR function of the Managing Company and ensured all PR of SCM’s assets,
including The First International Bank of Ukraine, Azovstal and Sarmat is consistent with the
SCM corporate strategy
— Developed and launched a state-of-the-art internet site
— Launched a complex advertising campaign in Ukraine and elsewhere
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38. KDD Group
KDD Group, a leading Ukrainian development company, announced its plans for a IPO on the
AIM market in London in Q4 2007
Facing the company were a number of challenges:
— Depressed global financial markets
— An unprecedented short preparation period – 60 days
— A heavy queue of Ukrainian developers announcing IPOs
Grayling:
— Advised on all aspects of communication including messaging and PR issues
— Developed and enhanced the corporate website (according to recent AIM Rule 26 legislation)
— Drafted and distributed news releases to RNS, leading financial media and Ukrainian
business media
— Arranged profiles of the Group’s CEO with leading Ukrainian media
— Arranged interviews with the company and business and property media in London and Kyiv
Results:
— KDD successfully placed 19.6% of its shares for £68m and it was admitted to AIM in
December 2007 and was the largest AIM IPO in Q4 07
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39. Stakeholder Perceptions Audit: An Example
— Grayling Ukraine asked by a leading global provider of construction materials to produce a
detailed stakeholder perceptions audit, identifying and mapping key stakeholders
— The audit targeted Government, business, NGOs, media, suppliers & customers
— Grayling received feedback from 113 of the 180 carefully selected participants (higher than
clients target yield).
— Feedback included:
— 87 pre-arranged telephone interviews
— 26 in-depth one-on-one interviews with Grayling’s (Mmd) in-house & freelance consultants
Results:
— Grayling delivered detailed feedback & results from stakeholders. This covered: company
reputation, perceived strengths/weaknesses, market presence & knowledge of market activity,
quality of service etc.
— Provided segment-by-segment as well as overall feedback & analysis
— Based upon the audit analysis, Grayling developed strategy communication recommendations
for each target group as part of an incorporated PR strategy for the client
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40. 900 staff in 70 offices around the world
Grayling in Ukraine
40
23A, Pushkinska St.
Kyiv, UA-01004
Ukraine
tel: +380 44 288 29 08
e-mail: joe.ricejohnsonIII@grayling.com