The document discusses public relations best practices of a communications firm. The firm delivers PR campaigns through a diverse team of experienced communication experts from various backgrounds. They develop smart, results-oriented ideas to drive media coverage and social participation. Their core competencies include strategic planning, brand PR, crisis PR, media relations, and more. They have experience managing complicated issues and crises for clients. The firm aims to effectively communicate with the public and mitigate reputational damage for their clients.
I help companies to improve performances through technology and web.
Point of differentiation: Curiosity, Sympathy & Quantitative Marketing approach.
Specialist Subjects:
- Marketing,
- Customer Value Management,
- Customer Relationship Management,
- Pricing,
- Marketing Metrics and Analytics
- E-Commerce
- Technology in Retail
- Green Marketing,
E-Mail I giovanni.luca.randisi@gmail.com
Mobile I +49 1798243523
Mobile I +39 389 8772808
Skype I giovanni.luca.randisi
Twitter I GianlucaRandisi
I help companies to improve performances through technology and web.
Point of differentiation: Curiosity, Sympathy & Quantitative Marketing approach.
Specialist Subjects:
- Marketing,
- Customer Value Management,
- Customer Relationship Management,
- Pricing,
- Marketing Metrics and Analytics
- E-Commerce
- Technology in Retail
- Green Marketing,
E-Mail I giovanni.luca.randisi@gmail.com
Mobile I +49 1798243523
Mobile I +39 389 8772808
Skype I giovanni.luca.randisi
Twitter I GianlucaRandisi
Need help with your social media strategy? I've complied a slide deck to assist me in explaining some of the best practices for the four most used social media platforms by college students.
Social media has added a new layer to public relations. This presentation covers digital PR strategies and tactics, as well as specific tips to innovate best practices. Initially delivered for a Thomson Reuters webinar. Looking for a PR speaker? Contact Heather Whaling to see about presentations for conferences and workshops. heather[at]gebencommunication.com
Social Media Best Practices: Pacific New Media ClassWahine Media
You have picked up the lingo “Follow Us on Twitter, Like Us on Facebook” but what does that mean in practice? Social media is intended to be both holistic and strategic. Who your business follows, how you converse, what content you share, all tells a story of who you are as a company. Through a tour of best practices for each profile - Facebook, Twitter, Instagram, Google+, LinkedIn, Pinterest and YouTube - you leave with a better understanding of the latest trends, etiquette, what it looks like to "do social media right", and why the details matter. This is a beginner, fast-paced class so bring a basic understanding of social media.
Gwen Woltz is co-founder of Wahine Media, a local social media agency that specializes in strategically building thriving and engaged online communities for businesses (wahinemedia.com). Gwen is a graduate of the University of Hawaii at Manoa, the president of Social Media Club Hawaii (smchawaii.org), a finalist for Pacific Edge Magazine's Young Professional of the Year, one of Hawaii's Top 15 Social Media Influencers in 2012, and has over 6 years of digital media and marketing experience.
Taught by Social Media Club Hawaii (SMCHI) professional member.
5 Foolproof Business Communication Tools Every Company NeedsAxero Solutions
To increase efficiency and be productive wherever you are, to simplify IT management, and to find user-friendly solutions, it’s necessary for businesses to adapt to the changing times.
An area that is constantly changing is how people communicate. Today’s business communication tools are enabling small, medium, and large companies to achieve all of the above and more.
So, how can you determine the right tools for better internal communication?
First, determine any problems that need to be addressed ... and then consider the following solutions to solve those problems.
Here are 5 business communication tools to get you started.
Marketing communication agency.
No partial solutions.
Everything.
SVA* in Serbian means everything.
People, their needs and values are everything in this business.
That’s why "everything" is our name.
We take care of it all.
Such Valuable Assistance
IPRN was formed in 1995 and is now the world’s largest independent agency network. We have members all over the world covering markets in North and South America, Western and Eastern Europe, the Middle East, the Far East and Australasia. The combined fee income or our membes exceeds US$200 with staffing of over 1000 public relations professionals providing local knowledge and global reach for all our clients who require selective market PR programmes.
We’re experts at what we do. Through us you access a wealth of experience and communication knowledge.
Every year one of our members hosts the network’s Annual General Meeting attended by all members. For us it is vital that we meet each other regularly so that we can assess and probe each other’s competencies and skills.
You can trust us to deliver results, whether we work individually or as an international team.
So what makes us different?
The IPRN member you contact is the person in charge of that business – the owner or senior director – the one who makes decisions for his or her business. So you can be sure that your business matters to us personally. When you choose an IPRN member you are guaranteed integrity and professionalism.
Go to Find a PR Agency to locate your country’s IPRN member or to locate a member in a geographical market you want to target.
www.iprn.com
Simple and clear presentation about Digital Boutique agency and our servicesEkaterina Gould
some clients do not have time to read books in PowerPoint and look at pictures. For clients who love short and clear information we did our presentation. Enjoy and join us !
Presentation of the Unicorn Media Public Relations Agency. You can find a description of your departments, the scope of services and the origins of the Agency.
A quick intro: what PR does, how it works, how it can be measured - and a concrete example of how it could be integrated into a cost-effective, efficient 360-degrees campaign.
Need help with your social media strategy? I've complied a slide deck to assist me in explaining some of the best practices for the four most used social media platforms by college students.
Social media has added a new layer to public relations. This presentation covers digital PR strategies and tactics, as well as specific tips to innovate best practices. Initially delivered for a Thomson Reuters webinar. Looking for a PR speaker? Contact Heather Whaling to see about presentations for conferences and workshops. heather[at]gebencommunication.com
Social Media Best Practices: Pacific New Media ClassWahine Media
You have picked up the lingo “Follow Us on Twitter, Like Us on Facebook” but what does that mean in practice? Social media is intended to be both holistic and strategic. Who your business follows, how you converse, what content you share, all tells a story of who you are as a company. Through a tour of best practices for each profile - Facebook, Twitter, Instagram, Google+, LinkedIn, Pinterest and YouTube - you leave with a better understanding of the latest trends, etiquette, what it looks like to "do social media right", and why the details matter. This is a beginner, fast-paced class so bring a basic understanding of social media.
Gwen Woltz is co-founder of Wahine Media, a local social media agency that specializes in strategically building thriving and engaged online communities for businesses (wahinemedia.com). Gwen is a graduate of the University of Hawaii at Manoa, the president of Social Media Club Hawaii (smchawaii.org), a finalist for Pacific Edge Magazine's Young Professional of the Year, one of Hawaii's Top 15 Social Media Influencers in 2012, and has over 6 years of digital media and marketing experience.
Taught by Social Media Club Hawaii (SMCHI) professional member.
5 Foolproof Business Communication Tools Every Company NeedsAxero Solutions
To increase efficiency and be productive wherever you are, to simplify IT management, and to find user-friendly solutions, it’s necessary for businesses to adapt to the changing times.
An area that is constantly changing is how people communicate. Today’s business communication tools are enabling small, medium, and large companies to achieve all of the above and more.
So, how can you determine the right tools for better internal communication?
First, determine any problems that need to be addressed ... and then consider the following solutions to solve those problems.
Here are 5 business communication tools to get you started.
Marketing communication agency.
No partial solutions.
Everything.
SVA* in Serbian means everything.
People, their needs and values are everything in this business.
That’s why "everything" is our name.
We take care of it all.
Such Valuable Assistance
IPRN was formed in 1995 and is now the world’s largest independent agency network. We have members all over the world covering markets in North and South America, Western and Eastern Europe, the Middle East, the Far East and Australasia. The combined fee income or our membes exceeds US$200 with staffing of over 1000 public relations professionals providing local knowledge and global reach for all our clients who require selective market PR programmes.
We’re experts at what we do. Through us you access a wealth of experience and communication knowledge.
Every year one of our members hosts the network’s Annual General Meeting attended by all members. For us it is vital that we meet each other regularly so that we can assess and probe each other’s competencies and skills.
You can trust us to deliver results, whether we work individually or as an international team.
So what makes us different?
The IPRN member you contact is the person in charge of that business – the owner or senior director – the one who makes decisions for his or her business. So you can be sure that your business matters to us personally. When you choose an IPRN member you are guaranteed integrity and professionalism.
Go to Find a PR Agency to locate your country’s IPRN member or to locate a member in a geographical market you want to target.
www.iprn.com
Simple and clear presentation about Digital Boutique agency and our servicesEkaterina Gould
some clients do not have time to read books in PowerPoint and look at pictures. For clients who love short and clear information we did our presentation. Enjoy and join us !
Presentation of the Unicorn Media Public Relations Agency. You can find a description of your departments, the scope of services and the origins of the Agency.
A quick intro: what PR does, how it works, how it can be measured - and a concrete example of how it could be integrated into a cost-effective, efficient 360-degrees campaign.
Planet Partners is a consulting company specialising in communication advisory and crisis management. We support entities from B2B sector, entities from the innovative economy sectors (including advanced technologies sector) as well as public sector entities in implementation of their business goals through effective communication with the surrounding world.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
2. The way
Our PR campaigns are delivered
by a diverse and multi-disciplinary
team of young
minded senior communication
experts.
The team includes marketing
and digital experts, political
strategists, journalists and
public opinion researchers who
have a proven record for
pioneering many of the
industry's best practice.
2
3. Smart, result-oriented ideas that will drive earned media
coverage and social participation programs are an
integral part of all planning, developments and
estimations of successes especially
in corporate and brand PR.
7. Mitigate damage
Ability to blend deep issues and
crisis expertise with unique insight
– drawn from market research,
behavioral economics – into the
factors that influence public
opinion.
Close, intensive, long-term
connections with key media chief
editors, owners and influencers.
We leverage key insights to
provide our clients with a
tailored approach that shields
brand and company reputation
from risk, or leads clients in the
midst of a crisis to a quick and
lasting recovery.
We have been trusted with some
of the most complicated issues,
crisis and reputation management
campaigns of recent years.
7
9. Public Event
UEFA Trophy Tour in Belgrade
2011 - UniCredit Bank
Two VIP events – for 200 and
700 guests and 21,000 visitors.
The event resulted in 456 media
pieces.
AVE over 248,000 EUR.
9
10. News Conference
Hypo Alpe-Adria-Leasing
News conference about annual
results and plans.
The event resulted in 51 media
pieces. AVE over 42,000 EUR.
10
11. B2B relations: Live Streaming
Microsoft Srbija
After work party and
presentation of new MS
Windows Azure with live
streaming presentation from San
Francisco.
The event resulted in 39 media
pieces. AVE over 34,000 EUR.
11
12. Media Event
Samsung SMART TV
Media event turned into an
unforgettable Samsung gym and
Samsung playground.
The event resulted in 56 media
pieces. AVE over 48,000 EUR
12
13. Launching Event
Samsung
New flagship devices launch,
Samsung Galaxy S4, Samsung
Galaxy S5, UHD TV etc.
13
14. Sustainable Environment PR
Serbian Ministry of Health and
EU Commission
The public awareness campaign
with the message "Ne odlaži
odlaganje" (“Don't delay the
disposal”)
14
15. Corporate Responsibility Projects
Vojvodjanska banka
Social inclusion project for
children without parental care.
Motivational trainings in 17
cities around Serbia.
PR support
15
16. Trainings and capacity building
Serbian Ministry of Health and
EU commission
PR handbooks and trainings for
health professionals within the
framework of the
„Implementation of the National
Screening Program"
16
17. Brand PR
Podravka
Campaign for Vegeta brand
"The Original at hand"
The promo teams cruised the city
in an old timer cabriolet and
handed out Vegeta samples and
material in popular coffee shops
and restaurants.
The main message of the
campaign was that great
originals are always a la mode!
Free media. Over 30 media
pieces
17
18. Industry relations
Republic Agency for
Electronic Communications
(RATEL)
Mobile Network Portability
Figures
18
