Neuro leadership talk pshrm oct-2015
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The Neuroscience of People Management. What today's leaders and organizations need to know about the brain. Five surprises about the brain that will change everything you do.
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Top 3 Challenges of Traditional Market Research
2. Conducting traditional market research is time consuming.
Devising the right questions takes a long time.
Risk to not address business problem because the wrong questions was asked.
Top 3 Challenges of Traditional Market Research
3. Failure to apply findings to corporate environment.
Failure to think strategically.
Data providers vs strategy advisors.
Why Does it Matter?
Competitive Marketing landscape.
Impulse buying, confusion in marketplace.
Conventional marketing is disruptive.
Shift to digital, inbound marketing.
Marketing & Advertising need better tools.
De-clutter – Simplify messaging and visuals.
Differentiate – Sharp contrast against competition.
Build brands – Brands are shortcuts to reward.
Adapted from Gemma Calvert, Neurosense, Chair of Applied Neuroimaging, University of Warwick.
Future of Neuromarketing
Deloitte predicts that the marketing and advertising industry will likely have brains on the brain for 2012. (Source: Deloitte TMT Predictions 2012)
About True Impact
True Impact provides Neuromarketing research and strategy, to solve Marketing and Advertising challenges.
Learn more at www.trueimpact.ca
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How we decide
The marshmallow test involved four-year-olds being given a marshmallow and promised another if they could wait 20 minutes before eating the first one. Some children waited while others could not. Researchers later found that children who could wait were better adjusted, more dependable, and scored higher on SATs years later compared to those who could not delay gratification.
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Are you making the critical mistake of using only features, benefits, and logical arguments to convince your customers to buy? If so, you are only selling to 5% of each customer’s brain!
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Neuro leadership talk pshrm oct-2015
- 1. Why today’s organizations and leaders need to understand the brain The Neuroscience of People Management
- 4. It’s no longer about HEAD COUNTS. Today, what’s inside the HEAD, COUNTS! ~ A Very Famous Person
- 6. Learning Consulting Assessment Accelerate and embed new behaviors through brain-based learning Transform performance with neuroscience-based consulting Identify, select, and develop talent through competency- based assessment 6
- 9. + NeuroLeadership The neuroscience of how leaders: • Make decisions & solve problems • Regulate emotions • Collaborate with others • Facilitate change
- 10. Copyright NarejoHR (Pvt.) Ltd. All Rights Reserved The Business Case for Change
- 11. “Majority of people trust a stranger more than their boss.” Harvard Business Review, June 2009 “65% of people prefer a better boss over a raise.” 2012 study of 1,000 workers, Forbes Magazine
- 12. 1995 = 2000 = 2005 = 2010 = McKinsey Quarterly, 2010 30% 30% 30% 30%
- 14. …but for the most part we have not changed
- 15. 5 surprises
- 16. 1. The brain is like a muscle 2. Rational is overrated 3. We’ve got emotions backwards 4. You get what you expect 5. Social needs are primary
- 17. The Brain is like a muscle -1-
- 24. Copyright NarejoHR (Pvt.) Ltd. All Rights Reserved Non-‐ Conscious PFC (Working Memory)
- 25. Copyright NarejoHR (Pvt.) Ltd. All Rights Reserved 5 LIMITATIONS 1. Small Capacity 2. Energy Intensive 3. Serial 4. Fussy
- 26. Copyright NarejoHR (Pvt.) Ltd. All Rights Reserved Mul$tasking Switch/Swiss Tasking! Second-‐hand Distrac$ons!
- 28. Limitation #5
- 29. Copyright NarejoHR (Pvt.) Ltd. All Rights Reserved LIMITATION #5 Hardwiring
- 31. ¡ Security guard that screens and interprets all sensory input as either a “threat” or a “reward”
- 32. 5x
- 33. See-Saw
- 37. Pygmalion Effect
- 46. Social pain = physical pain
- 49. If we don’t understand the brain, then we don’t understand ANYTHING!
- 50. Rahila Narejo, Lead Consultant Email: info@narejohr.com Cell: +92 333-211-6373 Office: +92 21-3530-1060/61 THANK YOU! 50