Boost You Brand; ACEE Your Marketing
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How to improve your content for your customers- A.C.E.E it!
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Boost You Brand; ACEE Your Marketing
- 1. BOOST YOUR BRAND A . C . E . E . Y O U R M A R K E T I N G G V C M A R K E T I N G Presented by Jamie Kernohan
- 2. G V C M A R K E T I N G Mark Hall, Marketing Head Kristen Brown, Social Media Manager Mindy Charlotte, Social Media Manager Nathaniel Fitz, Community Manager Barbara Miller, Content Creator Collin Jefferson, Analytics Manager MEET GVC MARKETING'S CEO
- 3. THE BRAND IS WHAT YOU ARE KNOWN FOR, MARKETING IS WHAT YOU DO TO SELL IT. G V C M A R K E T I N G
- 4. A.C.E.E. IT! G V C M A R K E T I N G
- 5. REMEMBER • Agile: Look at how you can pivot. • Consistency: update on social, blogs, videos as often as daily. • Empathy: Be transparent about how this crisis has affected your business. • Equity: Build more brand equity with clients- check on them, check on employees. G V C M A R K E T I N G
- 6. STOP, WATCH, AND LISTEN G V C M A R K E T I N G
- 7. BRAND IS WHAT YOU ARE KNOWN FOR MARKETING IS WHAT YOU DO TO SELL I REMEMBER • Stop and re-look at your messaging, tone, stop if your communication is not registering with your audience. • Watch how your customers engage with you. Do they? • Listen to what they need; can you help them? G V C M A R K E T I N G
- 8. REVISIT YOUR STRATEGY G V C M A R K E T I N G
- 9. REMEMBER Revisit your strategy • $1.80 • Use stories • Show your face • Higher-performing platforms • Use videos • Build communities, and relationships G V C M A R K E T I N G
- 10. THE LONG GAME G V C M A R K E T I N G
- 11. REMEMBER • Champion long-term thinking • Social and online presence is a deal-breaker • Whats not working, how can you change it? G V C M A R K E T I N G
- 12. NEXT STEPS G V C M A R K E T I N G • What can you do today? • Audit your competitors, where are they? • How can you model them?
- 13. IF YOU NEED SOMEONE WHO CAN CREATE A CUSTOMIZED MARKETING PLAN, FOR YOUR BUSINESS AND EXECUTE IT TO DRIVE ROI. CONTACT US: EMAIL: JKERNOHAN@GVCMARKETING.COM CELL: 214-578-1008 G V C M A R K E T I N G
Editor's Notes
- Glad to see everyone. Thank you Stonebriar Connect for letting me be apart of today, in this time of uncertainty. Thank you for having me on today- to talk about Boosting your Brand for you and your business I will offer some key take away for today- some can be instituted today. Introduce my self Jamie Kernohan- I have my own marketing company in frisco.
- I have over 15 years of marketing experience, adjecncy and corporate. I have taught at SMU, UTD, And CCCc; marketing. I love to network, I am ver involved int the American marketing associsiotn and a few charityies around town – WEB/Chamber and FWL. Lets get started
- this presentation is for both business and personal branding. I will draw correlations between the two as we go along. Marketing you’re your self follows the same principals as a business. Brand is positioned to be trust worthy , credible and build relationships with clients, customers, co workers, and its how well you share your information, value, with others. Personal branding is the same. As with both- its what people say about you whenyou leave the room- ‘it may come in a tweet, google review, or facebook post, but people will share.
- Heres is an acronym, for helping you remember how to create a plan- I want you to ACEE it! With this formula, you wil se improved engagement, recognition and evenutlly sales.
- Agile, Consistency, Empathy, Equity Example- story – relahound. Mobile. 85% engagement before covid/ now what ahs changed Gone are the days of hard selling, more so shoin the human side, how you company deliver food to health care workers, how you instituted WFH talk about, tell the story of how this crisis has made you look at your business, how it can help. Consistency- daily posts aren’t too many- algorithms- 8x for everyone to see one post- unless you engange. Building a relationship is always key: 85 % of jobs are found thru networking, same as business, community and relationships need to be nurchured. job searches relly succeed if all you do is ask for help in your time of need. If you giv eback when you don’t need something youe ar building eqity. Job serachers- some people are helpers and some aren’t. same a business. Have grace, in both business and personal- realize people cant always get back to you- especially now with offices shifitng to WFH, children a t home… its trying time tosay the least.
- Offer $1.80 plan; give 2 cents on posts, likes, comments build up community. How are your competitors doing- what are they doing. Benchmarkers. Sunscribe to their newlwtters
- Youmay need to change every weekor so dependdignon the atmosphere. What is the temperature.
- No one liked ot hear this but marketing is a long game- there are lowing havning fruit. If you do what you have always done you will get what you have gotten.
- Biggest – Don’t stop- Now more than ever –you need to be online- whether personal or business. Story- people tell me in person- over zoom that they see my post but they don’t like them- how do you measure- Customers send in pictures- dogs
- $1.80 Plan two weeks contents what can you repurpose, what value do you offer- Clients: training- for free. Now Volunteer- share it.
- happy to answer any questions….