Likes: Infographics, Dogs, Traveling
Dislikes: Ghouls. Cold Calling,
Moving on September 1st
Oomph is a full service digital design and
engineering firm assisting premium brands
and media companies with large-scale
content engagement solutions.
● Open source: mostly WP and Drupal
● Full-service = design, dev, consulting,
● Enterprise-level clients including:
NBC, NESN, BlueCross BlueShield,
I hope that you are a…
● WordPress user
● Business owner
● Freelance developer or designer
● B2B agency
● Small development shop
(If not, get out.)
Do you ever feel like…?
“Ahhh, I’m a marketer, how do I make it in tech?”
“Ahhh, I’m a geek, how do I make it in marketing?”
About This Talk
● Give you a better, basic understanding of marketing
● Give you usable tips and strategies to start using immediately
● Help branch the creative vs. technical gap
● Give information that is applicable to everyone here, no matter your size
If you are a creative, sit with the developers.
● Learn what is popular and use it
● (semi) Painlessly make industry contacts
If you are a developer, sit with fellow
● Pick up a linkbait-worthy topic at WordCamp
● Make some industry contacts at WordCamp and have a follow-up plan
● Find 3 groups to join on Meetup.com
● Move your desk
● Post a recent, popular blog post to Reddit (or start writing)
Balance content like:
Script_Debug in WordPress
with posts like:
10 Ways WordPress is the Best CMS
● 90% of information transmitted
to the brain is visual, and
visuals are processed 60,000X
faster in the brain than text.
(Sources: 3M Corporation and
● Posts with videos attract 3
times more inbound links than
plain text posts. (Source:
● Viewers are 85% more likely
to purchase a product after
watching a product video.
(Source: Internet Retailer)
● Make a video tutorial of a bug fix
● Make a an infographic explaining
the differences between CMS
● Create a diagram or animated
● Create video case studies of your
clients telling their stories
● Put a full-sized photo in your
● Hold a photo contest on social
● Consider visual social media: Instagram, Pinterest, YouTube, even Snapchat.
● Find ways to incorporate images or video into everything you do.
● Find a trade-for-services partner, or think about who to hire, for infographics,
animations, and other visual content design.
● Think about ways to reach a lot of people with your knowledge. A weekly Twitter
chat? A podcast?
● What are some recent news topics that could translate to an everyman blog
audience? Web security? A new WP release?
ROI = Return on Investment
● CEOs always ask marketers:
What is the ROI? aka What is
the actual, monetary value of
the things you’re doing?
● Keep marketing efforts and
platform alliances in check
● Specialized tools ($$$)
● Google Analytics (complicated)
● Social Media tracking tools (limited)
● Promo codes (not 100% thorough)
How to Measure ROI
Mind the Funnel
● Top: Get as many people in as possible
● Middle: Qualified lead that needs coaxing
● Bottom: Buying from you, need them to come back.
For every effort: What funnel cycle is this for?
Helpful to take a step back and get organized
● Think about your usual funnel
● Come up with (3) marketing efforts for each stage
● Think about which way to measure ROI works best for you
● Implement analytics tools and plugins as needed
● Analyze current efforts in terms of leads
● What is a conversion for you? A web form? A call?
good marketing = people
(So be a people.)
The ‘Golden Circle’
People do not buy what you do, they
buy why you do it.
- Simon Sinek
What do you like?
● Social media ads?
● Email newsletters?
● Blog posts?
● eBooks and eResources?
● Local tech events?
Help, Not Annoy.
● At the end of the day, good marketing is about people. So do what appeals
to people, not what annoys people.
● Help them through content.
● Do not push sales, just offer answers.
● WHY do you do what you do?
● Take a step back: What works (& doesn’t) on you?
o If you’re using FB ads to market yourself, you should notice yourself paying
attention to them when you’re just playing around on the site. If they really
annoy you and you make a point to never click on them---that’s a problem.
● Think about common questions people ask you, or even a question you had until
recently. How can you turn this into answers for others?
● Enable content downloads on your site to make it easy to be a resource.
1. Sit with the developers.
2. Remember the everyman.
3. Know yourself.
4. Rely on ROI.
5. Marketing = People