Remembering  marketing  principles at  work @ groovygenie agroovyweb.com isman.tanuri @ gmail.com @  Nov 22, 2011, Singapo...
FINISHED FILES ARE THE RE- SULT OF YEARS OF SCIENTIF- IC STUDY COMBINED WITH THE EXPERIENCE OF MANY YEARS 3 6 4 5
All of us  see things   differently In business,  Customers Your friends Your siblings Your parents Your  new boss Your  n...
Every customer has a variety of  different   needs  and  preferences Marketing Principle
Not everyone thinks like  you . Beliefs Politics Religion Don't force your views on them.  Respect .
Not everyone likes  social media . Don't force social on them.  Respect .
Not everyone will like  your ideas . Don't force it on them.  Respect .
Each customer has a different set of  objectives  they wish to  accomplish Marketing Principle
Which one is  better ?
Which one is  better ?
Which one is  better ?
None  is better. Each piece of technology has its  own  purpose. Has its  own  audience.
Be  flexible  in your thinking. Keep an open mind to  alternatives  and  other perspectives .
A  different  message/need for a different audience/customer  segment Marketing Principle
Market  research  is the foundation of marketing Marketing Principles Identifying  future wants and needs ensures long-ter...
Be on the lookout for  alternatives . Embrace  technology . Do not fear it. Be one step  ahead  at all times. Remember to ...
Technological alternatives  to consider Be one step  ahead  at all times. C olla borative Marketing  automation Cloud  com...
Deeply  understand the  web . How it works? Where is it going? Development and trends (especially for young people)
What if your b o ss asks to be added  on  ?
So what do you do with all these  knowledge ?
Sh a ring is C a ring Because it  enriches  others  (and makes you look  smart ).
Sh a re Sm a rt Know what you should or should  not  share
Not  like this
Or  this
First , gain  TRUST  to share . How?
Through  listening .
Listening  to the  customer  is critical to better understand your  product, your organisation  and weaknesses.   Marketin...
Influ en cing by List en ing (Isn't this what  social media  is all about?) (Then  why not  use it at work?)
Ask ( smart ) questions Even if  knows everything Tip: Ask about work processes, history, culture, how things are done aro...
Marketing  is truly about  understanding   people Marketing  is truly about understanding  people So what is  marketing  r...
Use  marketing principles  for your daily needs
@ groovygenie agroovyweb.com isman.tanuri @ gmail.com All the best and enjoy yourself!
A human activity directed at satisfying  needs  and  wants  through an exchange process. -  Kotler What is  Marketing ? Ma...
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Remembering marketing principles for work

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Using marketing principles to get ahead at work , to consider other alternatives and perspectives in life. But most importantly, to understand people around you better.

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  • Remembering marketing principles for work

    1. 1. Remembering marketing principles at work @ groovygenie agroovyweb.com isman.tanuri @ gmail.com @ Nov 22, 2011, Singapore Poly, #nctsp
    2. 2. FINISHED FILES ARE THE RE- SULT OF YEARS OF SCIENTIF- IC STUDY COMBINED WITH THE EXPERIENCE OF MANY YEARS 3 6 4 5
    3. 3. All of us see things differently In business, Customers Your friends Your siblings Your parents Your new boss Your new colleagues
    4. 4. Every customer has a variety of different needs and preferences Marketing Principle
    5. 5. Not everyone thinks like you . Beliefs Politics Religion Don't force your views on them. Respect .
    6. 6. Not everyone likes social media . Don't force social on them. Respect .
    7. 7. Not everyone will like your ideas . Don't force it on them. Respect .
    8. 8. Each customer has a different set of objectives they wish to accomplish Marketing Principle
    9. 9. Which one is better ?
    10. 10. Which one is better ?
    11. 11. Which one is better ?
    12. 12. None is better. Each piece of technology has its own purpose. Has its own audience.
    13. 13. Be flexible in your thinking. Keep an open mind to alternatives and other perspectives .
    14. 14. A different message/need for a different audience/customer segment Marketing Principle
    15. 15. Market research is the foundation of marketing Marketing Principles Identifying future wants and needs ensures long-term sustainability
    16. 16. Be on the lookout for alternatives . Embrace technology . Do not fear it. Be one step ahead at all times. Remember to e x periment. More than one ways of doing things.
    17. 17. Technological alternatives to consider Be one step ahead at all times. C olla borative Marketing automation Cloud computing Open source
    18. 18. Deeply understand the web . How it works? Where is it going? Development and trends (especially for young people)
    19. 19. What if your b o ss asks to be added on ?
    20. 20. So what do you do with all these knowledge ?
    21. 21. Sh a ring is C a ring Because it enriches others (and makes you look smart ).
    22. 22. Sh a re Sm a rt Know what you should or should not share
    23. 23. Not like this
    24. 24. Or this
    25. 25. First , gain TRUST to share . How?
    26. 26. Through listening .
    27. 27. Listening to the customer is critical to better understand your product, your organisation and weaknesses. Marketing Principle
    28. 28. Influ en cing by List en ing (Isn't this what social media is all about?) (Then why not use it at work?)
    29. 29. Ask ( smart ) questions Even if knows everything Tip: Ask about work processes, history, culture, how things are done around here, personal etc.
    30. 30. Marketing is truly about understanding people Marketing is truly about understanding people So what is marketing really ?
    31. 31. Use marketing principles for your daily needs
    32. 32. @ groovygenie agroovyweb.com isman.tanuri @ gmail.com All the best and enjoy yourself!
    33. 33. A human activity directed at satisfying needs and wants through an exchange process. - Kotler What is Marketing ? Marketing is a process by which individuals and groups obtain what they need and want through creating, offering, and exchanging products of value with others.

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