This document discusses how networked campaigning is changing the third sector. It provides a conceptual framework to understand increasingly networked environments, including new strategic drivers like social capital and self-organization. It examines new network repertoires that build communities of trust, create appealing online actions, and fuse cultural/political discourses. Finally, it explores how organizations are developing new hybrid structures in response, and provides a case study of how Oxfam reconfigured its strategy for a networked world.
Presentation held by Yves Luther on the BarCamp 3 in Berlin in 2008. The Social Hub is a vision for a social network living in your inbox. Until the launch of Google Buzz no software nor service came close to this idea. Though I think no one of Google attended my presentation, I am somehow proud a company like Google picked up my idea. If anybody is reading this: I have several further ideas like this.
This document represents a first attempt at collating the information available on the Internet to understand the term 'communities of practice'. It is not comprehensive, but can help to understand the key features of communities of practice to inform the development of the OER platform.
Presentation held by Yves Luther on the BarCamp 3 in Berlin in 2008. The Social Hub is a vision for a social network living in your inbox. Until the launch of Google Buzz no software nor service came close to this idea. Though I think no one of Google attended my presentation, I am somehow proud a company like Google picked up my idea. If anybody is reading this: I have several further ideas like this.
This document represents a first attempt at collating the information available on the Internet to understand the term 'communities of practice'. It is not comprehensive, but can help to understand the key features of communities of practice to inform the development of the OER platform.
Cultivating knowledge through Communities of PracticeCollabor8now Ltd
The presentation looks at the phenomenon of Communities of Practice and how they can develop into effective knowledge sharing environments. Topics include:
What is a ‘Community of Practice’ (CoP)?
Moving from conversations to collaboration
Community culture and behaviours
What makes a successful community?
Measuring success and the elusive ROI
Lessons learnt from deployment of CoPs in local government.
15:00 - 15:15 Paradigm shifts
15:15 - 15:30 How to build vibrant communities
15:30 - 16:00 Social media strategy
16:00 - 16:30 Social media use cases - good and bad's
16:30 - 17:00 Team exercise: Live social media use case
Strengthening Civil Society Through Social Media: with notesDavid Wilcox
Presentation for 21st century network, February 28 2012. With notes
At times of financial restraint and when Governments are looking at how civil society can be recruited to deliver on their own agenda then how can we ensure that the many associations that make up civil society can protect their independence. Can social networking help create a network of mutual independence that strengthens the countless groups that are the social glue of our civil society?
http://www.meetup.com/21stCenturyNetwork/events/41358702/
Beyond The Echo Chamber Network Layer SlideshowTracy Van Slyke
The rising popularity of networked communication has begun to overtake and complicate the concept of top-down media structures. In our book Beyond The Echo Chamber, we lay out and analyze the new media infrastructure through the "four layers of networks."
This slideshow illustrates how media outlets must strategically integrate four layers (and a bonus "cycle of engagement" slide) into their planning to shape and distribute coverage for maximum impact.
If you want to get global visibility for your entrepreneurship initiative, view this presentation of the Global Entrepreneurship Week, in 125 countries on November 12-18. And join us!
Cultivating knowledge through Communities of PracticeCollabor8now Ltd
The presentation looks at the phenomenon of Communities of Practice and how they can develop into effective knowledge sharing environments. Topics include:
What is a ‘Community of Practice’ (CoP)?
Moving from conversations to collaboration
Community culture and behaviours
What makes a successful community?
Measuring success and the elusive ROI
Lessons learnt from deployment of CoPs in local government.
15:00 - 15:15 Paradigm shifts
15:15 - 15:30 How to build vibrant communities
15:30 - 16:00 Social media strategy
16:00 - 16:30 Social media use cases - good and bad's
16:30 - 17:00 Team exercise: Live social media use case
Strengthening Civil Society Through Social Media: with notesDavid Wilcox
Presentation for 21st century network, February 28 2012. With notes
At times of financial restraint and when Governments are looking at how civil society can be recruited to deliver on their own agenda then how can we ensure that the many associations that make up civil society can protect their independence. Can social networking help create a network of mutual independence that strengthens the countless groups that are the social glue of our civil society?
http://www.meetup.com/21stCenturyNetwork/events/41358702/
Beyond The Echo Chamber Network Layer SlideshowTracy Van Slyke
The rising popularity of networked communication has begun to overtake and complicate the concept of top-down media structures. In our book Beyond The Echo Chamber, we lay out and analyze the new media infrastructure through the "four layers of networks."
This slideshow illustrates how media outlets must strategically integrate four layers (and a bonus "cycle of engagement" slide) into their planning to shape and distribute coverage for maximum impact.
If you want to get global visibility for your entrepreneurship initiative, view this presentation of the Global Entrepreneurship Week, in 125 countries on November 12-18. And join us!
Real-time intelligence, collaborative research, adaptive brand planning
Measuring and monitoring online conversations about brands to assess brand influence and brand visibility
Applying qualitative analysis to determine research parameters and add meaning to quantitative findings
Identifying the conversation hubs and the influencers across a wide range of channels
Using crowd-sourcing and co-creation methodologies to achieve research, innovation and planning objectives
Building iterative models for feeding real-time insights and consumer inputs into the existing marketing process
Experimental Modes of Civic Engagement in Civic Tech is an investigation into what it means to build civic tech with, not for. It answers the question, "what's the difference between sentiment and action?"
The project led by Laurenellen McCann, and it deepens her work in needs-responsive, community-driven processes for creating technology with real people and real communities for public good.
This project falls under Smart Chicago's work on the Knight Community Information Challenge grant awarded under their Engaged Communities strategy to the Chicago Community Trust "as it builds on its successful Smart Chicago Project, which is taking open government resources directly into neighborhoods through a variety of civic-minded apps"
This document is a compendium of writing by Laurenellen created as a primer for our April 4, 2015 convening at the Chicago Community Trust.
Organisational Change Through Social MediaDarren Sharp
This presentation by Darren Sharp, senior consultant at Collabforge (www.colabforge.com) was delivered to the Australian Council for Private Education & Training 2009 National Conference held in Canberra 27 - 30 August. This presentation explores strategies for encouraging organisational change via social media. It examines how social networks allow users to form communities of interest and practice; how organisational change is critical in a world of user-generated content and social-media; using Web 2.0 tools to influence organisational change and how peer-to-peer reviews, search engines and social networks will effect private education.
Burson-Marsteller Australia presentation for New Media Conference 2010, which was held in March in Sydney. Deck includes crowdsourcing case studies and guidance on strategic approach.
Blocked by YouTube - Unseen digital intermediation for social imaginaries in ...University of Sydney
YouTube is one of the most globally utilised online content sharing sites, enabling new commercial enterprise, education opportunities and facilities for vernacular creativity (Burgess, 2006). Its user engagement demonstrates significant capacity to develop online communities, alongside its arguably more popular use as a distribution platform to monetise one’s branded self (Senft, 2013). However, as a subset of Alphabet Incorporated, its access is often restricted by governments of Asian Pacific countries who disagree with the ideology of the business. Despite this, online communities thrive in these countries, bringing into question the sorts of augmentations used by its participants. This article reframes the discussion beyond restrictive regulation to focus on the DIY approach (augmentation) of community building through the use of hidden infrastructures (algorithms). This comparative study of key YouTube channels in several Asia Pacific countries highlights the sorts of techniques that bypass limiting infrastructures to boost online community engagement and growth. Lastly, this article reframes the significance of digital intermediation to highlight the opportunities key agents contribute to strengthening social imaginaries within the Asia Pacific region.
This presentation by Darren Sharp, senior consultant at Collabforge (www.colabforge.com) was delivered to the Web 2.0 in Government conference held in Sydney on Wednesday 24 June 2009. Citizen Innovation: Harnessing collaboration for service delivery, legislation and policy development. How can government and public sector organisations leverage the participation of their stakeholders in the interest of co-creating public resources?
Content that is posted on and shared via Social Media networks has had a profound effect on how we communicate. It changed the way information is spread and consumed dramatically. This also had significant impacts on traditional ways of information gathering and distribution.
Social Media can have both positive and negative effects. It can be used for various purposes, ranging from effective disaster management to news reporting and the intentional spreading of false information such as propaganda or marketing.
In order to better evaluate and classify content residing in Social Networks, it is necessary to filter and assess its information value in terms of credibility, trustworthiness, reputation, popularity, influence, authenticity and proximity.
What is the REVEAL project about?
REVEAL focuses on verification technologies, tools and strategies. It aims to develop tools, components and strategies that aid journalists and enterprise community managers in identifying, assessing and verifying User Generated Content (UGC) on Social Networks.
In REVEAL, we aim to reveal and analyse much more than bare content. The analysis framework for assessing the credibility of information found in Social Networks is based on three main pillars: Contributor, Content and Context.
Joint analysis of the validity of Contributor, Content and Context provides a more thorough approach for revealing truthfulness.
Community Informatics for Community Informaticians (keynote at CIRN 2010, Pra...Douglas Schuler
This presentation, "Community Informatics for Community Informaticians: Making History in Historic Times" was a keynote presentation at CIRN 2010, Prato, Italy. It advocates for more formalization of both our technological and our organizational frameworks.
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
The simplified electron and muon model, Oscillating Spacetime: The Foundation...RitikBhardwaj56
Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.
MATATAG CURRICULUM: ASSESSING THE READINESS OF ELEM. PUBLIC SCHOOL TEACHERS I...NelTorrente
In this research, it concludes that while the readiness of teachers in Caloocan City to implement the MATATAG Curriculum is generally positive, targeted efforts in professional development, resource distribution, support networks, and comprehensive preparation can address the existing gaps and ensure successful curriculum implementation.
Delivering Micro-Credentials in Technical and Vocational Education and TrainingAG2 Design
Explore how micro-credentials are transforming Technical and Vocational Education and Training (TVET) with this comprehensive slide deck. Discover what micro-credentials are, their importance in TVET, the advantages they offer, and the insights from industry experts. Additionally, learn about the top software applications available for creating and managing micro-credentials. This presentation also includes valuable resources and a discussion on the future of these specialised certifications.
For more detailed information on delivering micro-credentials in TVET, visit this https://tvettrainer.com/delivering-micro-credentials-in-tvet/
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
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Thesis Statement for students diagnonsed withADHD.ppt
Networked Campaigning in the Third Sector
1. Networked Campaigning
in the Third Sector
simon collister
Senior lecturer @ University of the Arts, London
PhD candidate @ Royal Holloway, University of London
2. > Who Am I?
Bio in a tweet-worthy 140 characters:
> Snr lecturer University of the Arts, London
> Phd student @ RHUL, University of London
> Ex-(and occasional) we are social consultant
3. > What we’ll cover today
• Set out some context around social media and
the third sector
• Map out a conceptual framework to
(hopefully) help us make sense of our
increasingly networked environment
• Bring the framework to life with pertinent
examples of campaigns
7. > Professionalised
“How do you consider your
organisation’s use of social media?”
• Organisational
adoption of social
media becoming
increasingly
professionalised
(and commercialised)
Source: Alimeter Social Readiness Report 2010
8. > What does this mean for
the not-for-profit sector?
9. > Period of intense change
“If the late 19th century was the „golden age‟
of mutual institutions, clubs and
societies, the early 21st century is a new
golden age of networks and online
communities” (Griffiths 2007)
10. > Helped by the social web
• Early Internet built by
corporations and
Government
• Emerging social web
being built by networks
of individuals
11. > Causing power shift
“Organisations are
increasingly being by-
passed and power is
shifting away from top-
down hierarchies and
towards more fluid and
participative networks”
(Griffiths 2007)
Image via Dave Gray
14. > The challenges
1. Maintain a
balance > 2. Identify and
adopt new > 3. Develop new
organisational
between repertoires of structures and
traditional and networked cultures
networked campaigning
campaigning
16. > Networked campaigning
“Networks and campaigns can be
allies, but they ultimately have cross-
purposes. Campaigns share tasks but not
authority with their supporters.”
(Sifry 2008)
17. > Think about
UKUncut
> Networked campaigning > Traditional campaigning
> Shared authority > Shared tasks
> Hard to control > Centrally controlled
> Scales and spreads rapidly > Capacity building takes
time and resources
18. > New strategic drivers
• These emerging networked campaigns characterized
by two key drivers – social and technological:
1. Social capital > Networks motivated by rewards from
social cooperation to achieve shared goals
2. Self-organisation > Advocacy networks being created
by self-organised groups enabled by the Internet
22. > Reper-what?
• Charles Tilly developed notion of ‘collective action
repertoires’ which identify:
“a limited set of routines that are learned, shared
and acted out through a relatively deliberate process
of choice. Repertoires are learned cultural creations”
(Tilly 1995)
23. > New campaigning approaches
• Chadwick (2007) updated notion of repertoires to
‘digital network repertoires’
• These:
a. Build (distributed) communities of trust
b. Create appealing (and convergent) forms of online action
c. Fuse (sub-)cultural and political discourses
d. Create and tap into online networks
25. > 38 Degrees
• UK’s first community-led
campaigning
organisation?
• Community determines
campaign agenda
• Mobilised rapidly
across range of actions
27. > Robin Hood Tax
• dsd
“Once the campaign launched it become clear that
people were keen to engage with the RHT coalition
brand, and the place for those conversations became
social media, particularly Facebook. Within a week
of launch we had a community of 100,000
plus. From there we invested approx 80% of digital
capacity of the campaign to social media. This was
not something we had planned to do but it
happened organically and we responded by shifting
resources.” (Interview with Anna Nolan, RHT)
41. > Internal challenges
“This new stuff – let’s call it
social media – is disruptive and
transformative inside the
organisation.”
(Bridger 2010)
But in what ways…?
42. > Organisational hybridity
“New organisational forms are emerging that exist only in hybrid
form and could not function in the ways they do without the
Internet.
These “hybrid mobilization movements” blend functions
traditionally associated with political parties, internet groups and
social movements.
Fast “switches” between online and offline realms, and within
and between campaigns, are emerging as characteristics of
contemporary … mobilization.”
(Chadwick 2007)
43. > Organisational responses
• Digital network repertoires and organisational
hybridity force charities to reconsider their
structure and reorient activity around
demands of new networked dynamics
• What might this look like?
• Oxfam case study follows…
44. > Reconfiguring a non-profit
Re-configuring a UK-based charity’s strategy for a
networked world meant aligning three activity strands:
1) Movement building – e.g. long-term establishment
of and engagement with core Oxfam supporters for
fundraising, campaigning and service delivery
2) Advocacy and Influencer campaigns – e.g. short-
term campaigns delivered through Oxfam and by co-
opting strategically aligned networks
3) Strategy planning and innovation – e.g. Ongoing
research, planning and co-ordination of Strands 1 &
2 to ensure all activities aligned with strategic vision
45. > Strands 1 & 2
Movement building
Advocacy Advocacy Advocacy
TIME
46. > Adding Strand 3
Movement building
Planning and innovation
Advocacy Advocacy Advocacy
TIME
47. > Plotting Repertoires
> Foster communities of distributed trust
> Create appealing and convergent forms of online action
> Fuse (sub-)cultural and political discourses
. . .
> Create and build on sedimentary online networks
50. > Setting objectives
• Top-line objectives need to be refined for movement
building and advocacy:
1. Movement building
• Longer-term; generic pro-poor change;
emphasis on engagement and authority sharing
2. Advocacy
• Short-term; linked to specific issues; emphasis
on task sharing
51. > Networked campaigning strategy
PHASE 1 PHASE 2 PHASE 3 PHASE 4
Research & Establish
Movement building Advocacy
benchmarking foundations
• Planning &
• Activate on and
creating value
• Identify relevant off-sit community
frames
audiences/network engagement
s • Activate on and
• Devise actions
• Real-time off-site advocacy
• Identify and community
• Align with wider
analyse relevant engaging • Execute proactive
internal strategy
conversations actions
documents
• Execute proactive
• Campaign / issue actions • Execute reactive
• Create internal
benchmarking actions
guidelines &
• Execute reactive
toolkits
actions
52. > Mapping activities
>Movement building
- Ongoing engagement with core organisational networks/communities
> Research
- identify audiences, understand value frames & benchmark;
ongoing tracking to feed-back into planning
> Establish foundations
- set-up operational toolkits/guidelines; devise frames; create
actions
. . .
> Advocacy
- Create, co-opt and activate advocacy networks/communities
53. > Phase 1: Research
• Research needs to be completed
to understand and plan both
movement building and advocacy
activity. It should:
– Identify: volume and themes
of conversations about
organisation/key issues
– Who’s having these
conversations and where
are they taking place?
– Where are the points of
influence within this space
(bloggers, forums, forum
members, etc)
54. > Phase 2: Create foundations
• Foundations should be developed centrally to support both
delivery strands, yet remain flexible to allow switches
between activity
• Foundations should include:
– Using research insight to create specific online frames or to feed into
broader strategic frame development
– Using research insight and wider campaign strategy to devise
appropriate actions
– Establishing roles and responsibilities, e.g. community managers vs
campaigners; national vs regional etc
– Creating internal guidelines, frameworks and protocols for effective
management and measurement
55. > Phases 3 & 4: Activation
• Content planning
– Specific content & action strategy should be created to meet objectives
– Content could include: existing materials repurposed for social media;
conversational content created in line with guidelines; original social
media content where appropriate; relevant third-party content
• Channel planning
– Again, specific channel strategies should be created in line with agreed
protocols, e.g. defining the roles and priorities of the organisation’s
central platforms vs regional or campaign specific ones
– It’s likely movement building activity will focus on the organisaiton’s
current core platforms, e.g. Facebook, Twitter; blog(s); etc with advocacy
being dovetailed or conducted across third-party networks/platforms
56. > What this might look like
ESTABLISH
FOUNDATIONS
FRAMEWORK
ORGANISATIONAL OPERATIONAL EXECUTIONAL
• establish relevant social • Conversation • content creation
media platforms management & distribution
• define their roles guidelines • community management
• agree national / regional • Tone of voice guidance • conversation management
management structure • content strategy • social advertising
• align campaign strategies • content sign-off • influencer engagement
• integrate with wider process • internal launch
campaign activity • social media training • Internal reporting and
• monitoring and • internal comms comms
measurement framework • crisis protocol • listening, responding and
measuring
Phases 1 & 2 Phases 3 & 4
58. > References
• Bridger, S. (2010) Putting People at the Heart of your Social Media
Strategy. Slideshare Presentation. [Online] Available at:
http://www.slideshare.net/mexicanwave/putting-people-at-the-heart-of-
your-social-media-strategy
• Chadwick, A. (2007). Digital Network Repertoires and Organisational
Hybridity. Political Communication, 24:283–301.
• Griffiths, M. (2007) ICT Foresight: how online communities can make the
internet work for the Voluntary and Community Sector. London: NCVO.
• Shirky, C. (2009) Here Comes Everybody. London: Penguin.
• Sifry, M. (2008) Keynote lecture at ‘Web 2.0 Politics‘ *Online+ Available at
http://www.simoncollister.com/simonsays/2008/04/royal-holloway.html
• Tilly, C. (1995). Contentious repertoires in Great Britain, 1758–1834. In M.
Traugott (Ed.), Repertoires and cycles of contention (pp. 15–42).
Durham, NC: Duke University Press.
Editor's Notes
Teach this stuff- used to do it professionally but doing phd in political comms and theory…. So expect bits of theory
Obama 2008 example got it right….. (but email played an important part)Challenge is what happens next? What do you do with your networks once you’ve built it?In Obama’s case they maintained their network platform and converted supporters into policy-making body….. Continued to mobilise the empowered potential of the network
But getting this balance right means adopting new practices…DNRs enableorganisations to get balance right
Different organisations adopt different repertoires depending upon their position and goals within a political system, e.g. political parties use repertoires associated with the goals of national government formation. Their mainstream respectability derives from their broad adherence to electoral and parliamentary rules, established norms of hierarchical organisation, election campaigning, and conduct in office. Whereas social movements typically eschew hierarchy, and depend upon mass mobilization to achieve their aims because they have usually been excluded from participation in mainstream channels or because they have deliberately sought to work outside the system to avoid cooption. Typically, participants in social movements have encouraged methods of organization and decision making that are self-consciously nonhierarchical, consensual, and participatory.
Building trusted communities through social media enables organisations to mobilise supporters more effectively – have them act on your behalf…
Works well across single issues… unless you’re a charity ‘mega brand’ (Oxfam, Amnesty, Unicef, etc) Even then Greenpeace’s of this world are creating IRL ‘communities’
Crucially….. The community self-manages debate; challenges critics and is willing to take on short-notice actions
Good example of creating multiple, niche (in this instance localised) communities to raise funds and deliver services
Great emergent campaign that grew out of a blog about Shell’s activities in the Niger DeltaSuggested supporters to tweet Shell’s official Twitter account to request discussion of its activitiesAfter 13 days and 300 tweets Shell relentedQuestions submitted in advance and parallel web chat run by Amnesty to counter and PR or misinformation 445 participants, including Shell execs, human rights/oil experts and local community members from Niger DeltaTo sustian action:Google Map art activism prohect ‘(s)Hell’Fundraising for Newspaper Ad with 2,500 donations32% of donors had never given to Amnesty before!
The WWF’s Waterside Challenge app used mobile technology to bring some of London’s hidden waterside treasures to life through simulations of local wildlife, interactive quizzes, videos and more digital surprises. People could also take part in challenges to win Panda Points, which could be exchanged for prizes.People could pledge to choose good wood: choosing FSC-certified wood and paper products is good for forests, wildlife and people. It's a simple way to influence what your retailer buys and sells.Visitors to the site could also enter the Ecover Blue Mile: swim, kayak, paddle or just walk a mile on, or around, water to get the nation caring about our blue environment.Earth Book : the story of our world told through the eyes of its best storytellers - us. Our world needs your voice. Say why you love it.T-shirt love story: we encouraged people to watch and share our new video, which shows the lengths some people will go to, to get one of our exclusive t-shirts. They’re only available to people who can really say “The panda made me do it”.See: http://www.charitycomms.org.uk/articles/wwf-s-the-panda-made-me-do-it for more info
07928 265615
But doing this requires thinking again about org structure….Need to loosen up (see Martin Thomas (2011) Loose) and become a ‘join in’ / hybrid org