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KYOTO2018JULY 15-19,
S3 - Design Thinking
Anna I Esparcia-Alcázar
Universitat Politècnica de València, Spain
& Valencian Innovation Agency (AVI)
2018
Design Thinking: A definition
An approach to
solving design problems by
understanding users’ needs
and developing insights
to solve those needs
When taken to its fullest, as much a
mindset as a process
Only through
contact, observation & empathy
with end-users can you hope to
design solutions that fit into their
environment
as opposed to
• “We have this problem, let’s jump in and get
in a room and brainstorm solutions”
• “We have this technology, what can we use it
for?
• “Our competitor just launched X, how can we
do X quickly?”
Design is not just how things
look and feel. Design is how
they work.
Steve Jobs
Intuitive
thought
Rational
thought
50/50
mix
The five phases of DT
Know thy user!
Empathise
Define the problem and the solution
Define
All ideas welcome!
Ideate
The value of touch and feel
Prototype
Feedback!
Test
The Design Thinking model
Empathise
Define
Ideate
Prototype
Test
“a mixture of humanity and technology”
Tom Kelley, CEO IDEO
How it works?
By creating value!
Mindset: basis of the creative process
The Double Diamond model
Discover Define Develop Deliver
Source: British Design Council
Success story
AirBnB
Design Thinking is….
a good tool to try and give
a creative solution to a problem
Let’s put it into practice !!
Basic requirements:
The team
The space
The attitude
Exercise 1: Empathy
1.1 Interview: Know the needs and emotions of your
partner
8 min in total: A interviews B for 4min and vice versa
1.2 Interview: Get deeper into those needs that are
really important for him/her
6 min in total: A interviews B for 3 min and vice versa
Exercise 2: Definition
2.1 Needs and keys to solve them
Needs and expectations: what does your partner try
to achieve?
Key points: What info on motivations and
expectations were you able to discover? What is
important for him/her even though it’s not
apparent?
2.2 Define the problem
(name of your partner) needs …. because …
For … it’s important …
5 min individual work
Exercise 3: Ideation
3.1 Design at least 5 creative ways to solve the
problem
6 min individual work
3.2 Share the ideas with your partner and learn from
his/her indications
10 min in total: A interviews B for 5min and vice versa
Exercise 4: Prototype
4.1 Incorporate what you have learned and design a
new solution
4.2 Create your prototype
3 min individual work
8 min individual work
Exercise 5: Test
5.1 Show your prototype and learn from your user
10 min in total: A interviews B for 5min and vice versa
+ what worked
? questions
- what could be improved
! Ideas
References
1. Tim Brown, Design Thinking, Harvard Business Review
2008 https://hbr.org/2008/06/design-thinking
2. Design thinking, BBVA Innovation Center, 2016,
www.centrodeinnovacionbbva.com
3. Getting started with Design Thinking, Hasso Platner
Institute of Design
https://dschool.stanford.edu/resources/getting-started-
with-design-thinking
4. Eric Rodriguez, Design thinking,
http://www.ina.ac.cr/Eric%20Rodriguez%20DESIGN%20T
HINKING.pdf
KYOTO2018JULY 15-19,
S3 - Design Thinking
Anna I Esparcia-Alcázar
Universitat Politècnica de València, Spain
& Valencian Innovation Agency (AVI)
2018

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S3 design thinking2018

  • 1. KYOTO2018JULY 15-19, S3 - Design Thinking Anna I Esparcia-Alcázar Universitat Politècnica de València, Spain & Valencian Innovation Agency (AVI) 2018
  • 2. Design Thinking: A definition An approach to solving design problems by understanding users’ needs and developing insights to solve those needs
  • 3. When taken to its fullest, as much a mindset as a process Only through contact, observation & empathy with end-users can you hope to design solutions that fit into their environment
  • 4. as opposed to • “We have this problem, let’s jump in and get in a room and brainstorm solutions” • “We have this technology, what can we use it for? • “Our competitor just launched X, how can we do X quickly?”
  • 5. Design is not just how things look and feel. Design is how they work. Steve Jobs
  • 9. Define the problem and the solution Define
  • 11. The value of touch and feel Prototype
  • 13. The Design Thinking model Empathise Define Ideate Prototype Test “a mixture of humanity and technology” Tom Kelley, CEO IDEO
  • 14. How it works? By creating value!
  • 15. Mindset: basis of the creative process
  • 16. The Double Diamond model Discover Define Develop Deliver Source: British Design Council
  • 18. Design Thinking is…. a good tool to try and give a creative solution to a problem
  • 19. Let’s put it into practice !!
  • 20. Basic requirements: The team The space The attitude
  • 21. Exercise 1: Empathy 1.1 Interview: Know the needs and emotions of your partner 8 min in total: A interviews B for 4min and vice versa 1.2 Interview: Get deeper into those needs that are really important for him/her 6 min in total: A interviews B for 3 min and vice versa
  • 22. Exercise 2: Definition 2.1 Needs and keys to solve them Needs and expectations: what does your partner try to achieve? Key points: What info on motivations and expectations were you able to discover? What is important for him/her even though it’s not apparent? 2.2 Define the problem (name of your partner) needs …. because … For … it’s important … 5 min individual work
  • 23. Exercise 3: Ideation 3.1 Design at least 5 creative ways to solve the problem 6 min individual work 3.2 Share the ideas with your partner and learn from his/her indications 10 min in total: A interviews B for 5min and vice versa
  • 24. Exercise 4: Prototype 4.1 Incorporate what you have learned and design a new solution 4.2 Create your prototype 3 min individual work 8 min individual work
  • 25. Exercise 5: Test 5.1 Show your prototype and learn from your user 10 min in total: A interviews B for 5min and vice versa + what worked ? questions - what could be improved ! Ideas
  • 26. References 1. Tim Brown, Design Thinking, Harvard Business Review 2008 https://hbr.org/2008/06/design-thinking 2. Design thinking, BBVA Innovation Center, 2016, www.centrodeinnovacionbbva.com 3. Getting started with Design Thinking, Hasso Platner Institute of Design https://dschool.stanford.edu/resources/getting-started- with-design-thinking 4. Eric Rodriguez, Design thinking, http://www.ina.ac.cr/Eric%20Rodriguez%20DESIGN%20T HINKING.pdf
  • 27. KYOTO2018JULY 15-19, S3 - Design Thinking Anna I Esparcia-Alcázar Universitat Politècnica de València, Spain & Valencian Innovation Agency (AVI) 2018