Shannon Raybold of the United Nations Foundation presents the success of the "Nothing But Nets" campaign a grassroots effort to donate anti-malaria bed nets. The campaign's site is a 2007 Webby Award Winner. Raybold spoke at Forum One Communication's Web Executive Seminar on November 13, 2007. Learn more at: http://www.forumone.com/content/calendar/detail/2397 . Contact: Suzanne Rainey / srainey@ForumOne.com .

1. Malaria Kills. Send a Net. Save a Life. Shannon Raybold United Nations Foundation Forum One Web Executive Seminar: “Global Health & the Internet” November 13, 2007

2. unexpected success story $14 million since 4/2005 (that’s 1.4 million nets!) 51% raised online*

4. keeping it simple

7. organizational buy-in This may be the hardest part of your job online organizing/fundraising is new and widely misunderstood YOU must educate the organization and fight for sufficient funding (it’s cheaper than field organizing, but certainly not free!) often you have start small, prove that it works the proof is in the statistics success begets success - insist on more resources

8. integrate communications strategies the website CANNOT be an afterthought a brochure in HTML just doesn’t cut it these days Get in at the planning stages - Internet outreach can complement and dramatically enhance traditional communications - and you need to plan from the start

9. partnership when possible, don’t go it alone others will follow

12. lesser-known celebrities you don’t NEED Bono or Brad to be successful

15. report back the million dollar email

16. Video Report from Chad

18. user generated content People love to talk about themselves: let them Their creativity will inspire others

19. peer-to-peer fundraising Netraisers Our group fundraising software gives our ‘Netraisers’ the tools they need to easily engage their friends, family and co-workers The average Netraiser donation is $84 - over $20 dollars more the one-time donors $700,000

22. Send a Net. Save a Life.