This document discusses how social media is changing traveler behavior and the tourism industry. Travelers now rely on social media to share their personal experiences and get recommendations from other travelers with similar interests. This empowers travelers and makes them more demanding. For the tourism industry, it means brands are no longer fully in control and must find ways to engage travelers through transparency and human voices on social media. The document provides advice on defining social media goals and strategies to build trust and engage travelers online.

1. “WHAT
ABOUT
SOCIAL
MEDIA
TOURISM”

2. SPECIALIST MAGAZINES
TO PROMOTE TRAVEL
INDUSTRY...

3. ...AND INTERNET WEBSITES
WHERE JUST SHOP
WINDOWS
FOR HOTELS, TRAVEL
AGENCIES, ETC.

4. ...RESULT
PASSIVE
COMMUNICATION
...BUT

5. SOMETHING IS
CHANGING...
NEW
HORIZONS
TOTALLY
DIFFERENT
THAN BEFORE
ARE
COMING

6. TRAVELER
BEHAVIOURS
ARE CHANGED

7. TODAY
TRAVELERS
ARE MORE EMPOWERED
THAN BEFORE
MORE SMART
THAN BEFORE
MORE DEMANDING
THAN BEFORE

8. TRAVELERS TODAY NEEDS
INFORMATION
FROM PEOPLE LIKE THEM WITH
SAME INTERESTS
TRAVELERS WANT
TO SHARE
THEIR PERSONAL
EXPERIENCE

9. http://travel2dot0.com/

10. MARKET ARE
CONVERSATION

11. SOCIAL MEDIA
ARE
ENABLING
TRAVELERS
TO HAVE
AN ACTIVE
COMMUNICATION

12. RIGHT NOW
PEOPLE ARE
TALKING
ABOUT
YOUR
BRAND

13. KEEP IN MIND:
SOCIAL MEDIA IS
NOT
MARKET SHARE
BUT
TRUST SHARE
YOU WILL NOTICE IT ONLY
BEING INSIDE

14. IN TOURISM
NEEDS TO BUILD
TRUST
TROUGH
ONLINE
TRASPARENCY
IT NEEDS TO ENGAGE
WITH A
HUMAN VOICE
TRAVELERS

15. START LISTEN
TRAVELERS ARE
REVIEWING YOUR
BRAND IN A
COMMUNITY
SOMEWHERE
YOU HAVE NO LONGER
FULL CONTROL OF
YOUR BRAND

16. ...AND THAN
JOIN THE
CONVERSATION

17. DEFINE YOUR GOALS
• BRAND AWARENESS
• GET IN TOUCH WITH MY
TRAVELERS
• REDUCE COST FOR LEAD
• PROVIDING DIRECT
CUSTOMER SUPPORT

18. LET START
WITH YOUR
SOCIAL MEDIA STRATEGY

19. WHICH PERSON TIME TO SPENT
BUDGET
WHICH RESOURCES SHOULD I EMPLOY?

20. AND IN WHICH
TOOLS
SHOULD
I FOUCUS ON...
AND ABOVE ALL,
WHY?

21. THINK YOUR SOCIAL OBJECTS

22. MONITORING AND IMPROVING

23. VISITORS AND SOURCES TRAFFIC
NETWORK SIZE IN TERM OF FOLLOWERS,
FANS, MEMBER, ETC
QUANTITY OF COMMENTARY ABOUT
YOUR BRAND
SENTIMENT OR QUALITY OF COMMENT
SEARCH ENGINE RANKING POSITION
LEADS GENERATED
ENGAGEMENT WITH INFLUENTIAL
BLOGGERS

24. PLEASE KEEP IN MIND
SOCIAL MEDIA IS AN HUB FOR
CONNECTING PEOPLE
NOT COMPUTERS

25. Giovanni Cerminara
Info and contact
www.kuddlenetwork.com
info@giovannicerminara.com
twitter.com/giannicerminara